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   How to define content principles for your team
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                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  Hi Sarah,
                  <br/>
                  <br/>
                  It's
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Alice
                  </a>
                  here, CEO of
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   GatherContent
                  </a>
                  👋
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Content principles
                  </span>
                  are the core beliefs and rules that your content team abides by. They 'respond' to the specific context of your work, and the particular challenges your content team faces.
                  <br/>
                  <br/>
                  If you need some help to formulate your organization's
                  <span style="font-weight: bold;">
                   content principles
                  </span>
                  , take a look at this brilliant article on the blog:
                  <br/>
                  <br/>
                  🔹
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   How to define content principles that improve your content marketing
                  </a>
                  <br/>
                  <br/>
                  The detailed guide will help you:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:175%">
                  <li style="mso-line-height-rule:exactly">
                   <strong>
                    Frame
                   </strong>
                   your work + give focus to your approach
                  </li>
                  <li style="mso-line-height-rule:exactly">
                   <strong>
                    Pick
                   </strong>
                   the right solutions + make the right decisions
                  </li>
                  <li style="mso-line-height-rule:exactly">
                   <strong>
                    Align
                   </strong>
                   your content team + encourage better collaboration
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  You'll also read about some real-life examples from Greenpeace and the UK Government.
                  <br/>
                  <br/>
                  See you next week,
                  <br/>
                  Alice
                 </p>
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                 GatherContent, Mocatta House, Trafalgar Place, Brighton, East Sussex BN1 4DU, United Kingdom
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