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                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; margin-top: 0; padding-top: 0; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1228521%252Fb12ef09523b09752c17932a7%252Fhotjar-small-tall%2525E2%252580%252593training.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPQ:R53M3ibpY5eOzNfP3NQUqENPw59q1F0f83gdkjsylM4" style="margin: 17px 0; max-width: 100%"/>
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Hi User,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Today we will be looking at how usability tests with just 5 of your actual visitors can uncover many insights and opportunities for improvement.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   As a reminder, you can always access the entire
                   <a style="color: #1251ba" target="_blank">
                    10 step Hotjar Action Plan here
                   </a>
                   .
                  </p>
                  <h1 align="left" class="intercom-align-left" style="color: #282F33; font-size: 26px; font-weight: normal; line-height: 33px; margin-bottom: 7px; margin-top: 30px; text-align: left !important">
                   Recruit Users for quick Usability Tests
                  </h1>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Estimated time: 3 Hours
                    <br/>
                    Difficulty: High
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   User testing is the process of looking at your users while they use your site and comment on the experience as they go along. Nothing quite beats watching and listening to your visitors while they use your site.
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1243023%252Fa5647bcf1cec578374ffa080%252FRecruiter.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPQ:R53M3ibpY5eOzNfP3NQUqENPw59q1F0f83gdkjsylM4" style="margin: 17px 0; max-width: 100%"/>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Although this might sound like a lot of work, it's actually quite a fun and extremely insightful experience.
                  </p>
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                   <tbody>
                    <tr>
                     <td bgcolor="#f4364c" style="background-color: #f4364c; border-radius: 3px; font-family: Helvetica, Arial, sans-serif; margin: 0; padding: 12px 35px">
                      <a class="intercom-h2b-button" style="background-color: #f4364c; border: 1px none rgba(0,0,0,0.2); border-radius: 5px; color: #FFF; display: inline-block; font-size: 14px; font-weight: bold; min-height: 20px; text-decoration: none" target="_blank">
                       Recruit Visitors Now
                      </a>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <h2 align="left" class="intercom-align-left" style="color: #282F33; font-size: 18px; font-weight: bold; margin: 30px 0 7px; text-align: left !important">
                   How to run user tests:
                  </h2>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    Start by setting up a recruit form on your high traffic landing pages. Give Visitors an incentive to sign up for testing e.g. free content, an amazon voucher or early access to a new feature.
                   </li>
                   <li>
                    Once you have users signing up for users tests you need to choose some users to reach out to. You want to aim for 5 user tests so you should reach out to 10-15 users from your list.
                   </li>
                   <li>
                    Contact your final list via email or phone and propose a date and time to screen share. You will want to use Skype or a tool like GoToMeeting so that you can see your users' screen.
                    <br/>
                   </li>
                  </ol>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1243062%252Ff47056174a0a446037d380b9%252FRecruitList.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPQ:R53M3ibpY5eOzNfP3NQUqENPw59q1F0f83gdkjsylM4" style="margin: 17px 0; max-width: 100%"/>
                   </a>
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                   Important tips...
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                    Move fast – the quicker you invite your visitors after they have signed up for testing, the higher the response rate.
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                    Prepare a list of steps / goals you want them to complete, as well as a series of questions that will allow you to uncover Barriers.
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                       Recruit Visitors Now
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                   Over the coming days I will be sharing the final step in the action plan – as well as my personal tips on how to get the best results.
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                   If you would rather not receive these 'training and tips' emails just drop me a reply and I will take you off this list.
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                   Best,
                   <br/>
                   David
                   <br/>
                   Hotjar CEO &amp; Founder
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                   David
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