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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #471, 20-June-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      I recently sat down with Vlad Kachur to reflect on the last 10 years of building ChartMogul.
                     </strong>
                     It’s been a journey full of lessons, some hard-earned and some unexpected.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     In this conversation, I share what I’ve learned about growing a SaaS business: hiring the right people, building a remote team, creating a strong product and navigating the ups and downs that come with scaling.
                     <br/>
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     If you're building something of your own, I hope this interview offers a few insights to help you along the way. 🎥
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Watch the full video here.
                     </a>
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     As usual, below you'll find the best SaaS reads of the week.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Chat with your revenue data: ChartMogul’s experimental MCP server
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <strong>
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     George Petropoulos
                    </span>
                   </strong>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    , C
                   </span>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    hartMogul
                   </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <strong>
                      What if you could chat with your SaaS metrics?
                     </strong>
                     The experimental ChartMogul MCP server lets you connect your ChartMogul account to AI tools and use natural language to access your subscription data. Use the ChartMogul MCP server for:
                     <br/>
                     <br/>
                     🔍 Revenue performance analysis
                     <br/>
                     💵 Plan and pricing analysis
                     <br/>
                     🗺️ Geographic and segmentation insights
                     <br/>
                     🧠 Customer intelligence and CRM management
                     <br/>
                     📈 Sales pipeline and opportunity management
                     <br/>
                     🧹 Customer data cleaning and auditing
                    </p>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                   <!--[if mso]>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      RETENTION
                     </strong>
                    </span>
                   </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     How to fight back against AI tourists
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Kyle Poyar,
                    </strong>
                    Growth Unhinged
                   </span>
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Kyle shares 14 tactics to boost annual SaaS plan adoption and fight off churn from “AI tourists.” He highlights examples from growth leaders at Canva, Grammarly and Pleo.
                     </span>
                    </p>
                   </div>
                  </div>
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               </tbody>
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       margin-left:10px;
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                              ">
                    <span style="font-weight:700;">
                     Why annual plans work:
                    </span>
                    "Since folks have already invested their money, they’re more likely to invest sweat equity into learning and using the product. And having a full year before the renewal affords a grace period in the event there are any hiccups, hallucinations, support issues or product gaps."
                   </div>
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                 </td>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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                   <span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GROWTH
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Spring recap: 100 winning tests, no growth
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Olga Berezovsky,
                   </strong>
                   Data Analysis Journal
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Olga breaks down flawed metrics like ARPU and LTV, misused in paywall and monetization tests, and argues for better proxy metrics that actually predict retention and impact.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Measurement is often overcomplicated:
                    </span>
                    "Unless you’re changing the price, a higher ARPU might mean fewer customers. ARPU = Revenue / Customers, right? So, if your customer count goes down, ARPU can go up. So, if your A/B test shows Variant with +25% increase in ARPU, very likely, that’s not a win."
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      PRODUCT
                     </strong>
                    </span>
                   </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The 250k per Employee cultural KPI causing layoffs in tech
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Leah Tharin,
                   </strong>
                   Leah’s ProducTea
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Leah unpacks how the $250k revenue-per-employee KPI is quietly driving layoffs across tech. She urges product and growth teams to think commercially to stay indispensable.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Create a lot of money with as little investment as possible:
                    </span>
                    "We can shake our fists and be angry about the fact that we are being treated as exchangeable resources, or we can try to understand the game better and act within its rules. Whether you are a normal product manager or a product leader:

  It doesn’t hurt to think commercially and try to put yourself into a position where any investor (and by extension, your CEO) would think it’s a bad idea to cut your job."
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      52% of companies don't measure brand impact, revealed a survey of 100 B2B marketing leaders. The 13% companies using brand tracking are "onto something big", according to Peep.
                      <br/>
                     </span>
                    </p>
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                    <a target="_blank">
                     <img alt="measuring brand impact" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1750353283689_brand%2520impact_01JY4JZ35546KYEJEJVA5YJM60.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NTA0MjM1MTAuNjg4MDg2M30:1uSb7G:k1e7U6iOfcGpUMRr0IH5j_tys1Nv5rPLmHJUY_kYPzs" style="display:block;height:auto;border:0;width:100%" title="measuring brand impact" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Peep Laja
                     </a>
                     .
                    </p>
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