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                    Hey James,
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                     <span style="word-break: break-word; font-size: 14px;">
                      36% of new revenue for SaaS companies with $15 to $30 million ARR comes from existing customers, according to our SaaS Growth Report. Expansion becomes the engine. If you’re not upselling or cross-selling, you’re falling behind.
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                      But growth through new products is rarely smooth. Many teams hit false starts, pricing issues, or internal gridlock. So how do you know when it’s the right time?
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                     <span style="word-break: break-word; font-size: 14px;">
                      Join me, Kirsten Newbold-Knipp (formerly AskNicely), Giles Palmer (Circulor), and Carl Carell (GetAccept) for a discussion on going multi-product.
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                       We’ll discuss:
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                       What signalled it was time to build something new?
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                       Have you turned a feature into a standalone SKU?
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                       How did you validate real demand?
                      </p>
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                      What pricing or GTM challenges surprised you?
                     </li>
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                      What would you change if you did it again?
                     </li>
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                       Sara
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                      CRO
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                       ChartMogul, Kemperplatz 1, 10785 Berlin, Germany
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