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   chapter-2
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   #DidYouKnow ? Learn more about TAG Heuer savoir faire and Swiss watchmaking
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             ────────#DidYouKnow────────
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            <font style="font-family: ProximaNova, arial, sans-serif; color: #fff; text-transform: uppercase;">
             CHAPTER 2
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             SWISS WATCHMAKING
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             The power of an idea sets the journey in motion.
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             Creating an exceptional watch is a challenge. Remaining Avant-Garde is even more difficult. Especially when you do it since 1860.
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             It all starts with a sketch in our headquarters in La Chaux de Fonds, Switzerland. Drawing after drawing, always surpassing the previous version without compromising Swiss excellence. Making sure the design will then respect the needs of the movement that will be put into the case. Testing. And testing again. Every hand that contributed to the creation finally witnesses the magic birth of a watch.
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             Our history in making Avant-Garde watches relevant for today and designed to last is possible thanks to the precision, savoir faire and quality applied in our watchmaking process.
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             Let us share with you some of the sparkles that brighten each stage of creation until the initial idea finally becomes more than an instrument, a mesmerizing, durable artifact of our times.
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                      DID YOU KNOW THAT...
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                      In 1887, Heuer revolutionized the watchmaking industry by developing the oscillating pinion, which ensured the high precision of chronographs?
                      <br/>
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                      The oscillating pinion is a sort of clutch that allows the chronograph function to start right when you press the start pusher which allows to measure time more accurately.
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                      TAG Heuer Avant Garde was largely acclaimed in the 1960’s thanks to the production of the first automatic chronograph?
                      <br/>
                      <br/>
                      Thanks to the joint venture led by Heuer, the first automatic Chronograph called The Chronomatic was introduced in the following lines: Carrera, Autavia and Monaco. At the time, the chronograph featured a micro-rotor and not an oscillating mass like today.
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                   A CNC machine, used to mill the brass of our movements, has a level of precision that is equivalent to our watchmakers working to assemble our H02T movement?
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                   The tools used by the machine mill holes and cut shapes to incredibly small tolerances, expressed in microns (1 micron = 0.001mm).
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                      Superluminova, which allows you to read time in the dark, is a pigment as expensive as gold?
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                      This material is applied to the indexes and hands using a syringe, achieving the glow in darkness. The different qualities and colors of the pigment contribute to making your watch sparkle, like a constellation in the sky.
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                      our iconic Link bracelets must pass a specific quality test to ensure its robustness?
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                      A “shaker machine” vibrates the bracelet in order to check that the pins connecting the links are secure and that the bracelet retains its impressive flexibility. The bracelets of other collections must pass this test too.
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                   The connected watch has been designed as a luxury timepiece with our Swiss traditional watchmaking at its core. The connected watch is the epitome of cutting-edge technology and avant garde design.
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          TAG Heuer,
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          branch of LVMH Swiss Manufactures SA,
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          rue Louis-Joseph Chevrolet 6A, 2300 La Chaux-de-Fonds,
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          Switzerland
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      TAG Heuer branch of LVMH Swiss Manufactures SA
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      Rue L.-J.-Chevrolet 6a La Chaux-de-Fonds, Neuchatel, 2300, Switzerland
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      https://click.emailing.tagheuer.com/profile_center.aspx?qs=924a502ab94556280bb3af3dde9311d9d97e2f68978dfe3281401e94a9939849b70e872cacdcd7ae1a2e5b05bb1f0cba
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