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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html style="width: 100%;" xmlns="//www.w3.org/1999/xhtml">
 <head>
  <!-- 31.12.18 CUSTOM SEARCHMETRICS CSS -->
  <!-- Marketo Variable Definitions -->
  <!-- Other Meta Tags -->
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" name="viewport"/>
  <meta content="noindex,nofollow" name="robots"/>
  <meta content="telephone=no" name="format-detection"/>
  <link href="https://fonts.googleapis.com/css?family=Varela+Round:300,400,700" rel="stylesheet" type="text/css"/>
  <link href="https://fonts.googleapis.com/css?family=Raleway:400,700" rel="stylesheet" type="text/css"/>
  <!--[if mso]>
		<style type='text/css'>
		.primary-font {
		font-family: Arial, sans-serif !important;
		}
		</style>
		<![endif]-->
  <!--[if mso]>
		<style type='text/css'>
		.secondary-font {
		font-family: Arial, sans-serif !important;
		}
		</style>
		<![endif]-->
  <!-- Sans-serif -->
  <!-- Serif -->
  <!-- Monospace -->
  <!-- Calligraphic -->
  <style media="all">
   /* CLIENT-SPECIFIC STYLES */

/* Outlook.com / Hotmail */
.ExternalClass {
  width: 100%;
}
.ReadMsgBody,
.ExternalClass,
.ExternalClass p,
.ExternalClass span,
.ExternalClass font,
.ExternalClass td,
.ExternalClass div {
  line-height: 100%;
}

/* OL07-10-13 "Read in browser link" */
#outlook a {
  padding: 0;
}

/* Various OL fixes */
body{
    -webkit-text-size-adjust:100%;
    -ms-text-size-adjust:100%;
}

table {
    mso-table-lspace:0pt;
    mso-table-rspace:0pt;
}

img{
	-ms-interpolation-mode: bicubic;
}


/* SEARCHMETRICS SPECIFIC STYLES: ALL  */

  .m_hero .module
  {
    background-size: cover;
  }

  .m_hero .module .full
  {
    width: 100%;
  }

  .m_hero .module .full .contents .col
  {
    margin: 0 auto;
  }
  
  .sm__freetext-cta--container
  {
    width: 100%; 
    text-align: center; 
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  .sm__freetext-cta--container .primary-font.button
  {
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    color: #77ad1a; 
    display: inline-block; 
    font-weight: bold; 
    font-family: 'Varela Round', Arial, sans-serif; 
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    -moz-border-radius: 3px; 
    border-radius: 3px; 
    -moz-background-clip: padding; 
    -webkit-background-clip: padding-box; 
    background-clip: padding-box; 
  }
  </style>
  <style media="all">
   /*                                         */
  /* SEARCHMETRICS SPECIFIC STYLES: DESKTOP  */
  /* fix padding of photoR text cells        */
  /*                                         */
  @media only screen and (min-width: 660px) {
    .m_photoR .col2
    {
      width: 304px !important;
    }
    
    .m_photoR .col2 .padder
    {
      width: 278px !important;
      padding-left: 4px;
      margin-inline-end: 0;
      margin-inline-start: 0;
    }
}
/*                                           */
/* END SEARCHMETRICS DESKTOP STYLES          */
/*                                           */
  </style>
  <style media="all">
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  /*starttablet*/

  .stack-tablet {
    overflow: visible !important;
    float: none !important;
    mso-hide: none !important;
    display: block !important;
    max-height: none !important;
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  img.responsive {
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  }

  .full,
  .t100 {
    width: 450px !important;
  }

  .full.unboxed,
  .t100.unboxed {
    width: 100% !important;
  }

  .t40 {
    width: 180px !important;
  }

  .t60 {
    width: 270px !important;
  }

  .m_free-image .full,
  .m_free-text .full,
  .m_separator .full,
  .m_mkvideo .full {
    width: 90% !important;
  }

  .m_free-image .full .t100,
  .m_free-text .full .t100,
  .m_separator .full .t100,
  .m_mkvideo .full .t100 {
    width: 100% !important;
  }

  .m_photoR .padder,
  .m_photoL .padder {
    width: 90% !important;
  }
  /*                                         */
  /* SEARCHMETRICS SPECIFIC STYLES: TABLET   */
  /* fix padding of photoR text cells        */
  /*                                         */
  .sm__freetext-cta--container
  {
    text-align: left; 
  }

  .m_photoR .padder {
    float: left !important;
    margin-left: 33px;  
  }
  /*                                         */
  /* END SM TABLET STYLES                    */
  /*                                         */

  /*endtablet*/
}
  </style>
  <style media="all">
   @media only screen and (max-width: 360px) {
  /*startmobile*/

  .stack-phone {
    overflow: visible !important;
    float: none !important;
    mso-hide: none !important;
    display: block !important;
    max-height: none !important;
  }

  .full,
  .p100 {
    width: 280px !important;
  }

  .full.unboxed,
  .p100.unboxed {
    width: 100% !important;
  }
  
  .contents .text-is-left
  {
    float: right !important;
    position:relative !important;
    left:0 !important;
  }

  /*                                         */
  /* SEARCHMETRICS SPECIFIC STYLES: MOBILE   */
  /*                                         */
  .m_photoR .padder {
    margin-left: 19px;  
    margin-right: 19px;  
  }
  /*                                         */
  /* END SM MOBILE STYLES                    */
  /*                                         */

  /*endmobile*/
  
}
  </style>
  <style>
   /*startcommon*/
      @media only screen and (max-width: 660px) {
      	table.m_boxing{
     
width: 100% !important;
      	}
      }
      /*endcommon*/
  </style>
 </head>
 <body style="width: 100%; min-width: 100%; margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0;">
  <style type="text/css">
   div#emailPreHeader{ display: none !important; }
  </style>
  <div id="emailPreHeader" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">
   Sign up for the live Session
  </div>
  <!-- Outer table-->
  <table border="0" cellpadding="0" cellspacing="0" class="full-container" style="border-spacing: 0; border-collapse: collapse;" width="100%">
   <tbody>
    <tr>
     <td align="center" class="outer" style="word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;margin-top: 0;margin-right: auto;margin-bottom: 0;margin-left: auto;background-color:#d4d7d7;" valign="top">
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       <tbody>
        <tr>
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               <tbody>
                <tr>
                 <td class="spacer" height="20" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:20px;font-size:20px;">
                 </td>
                </tr>
                <tr>
                 <td class="contents" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                  <table align="left" class="col d100 t100 p100" style="border-spacing: 0; border-collapse: collapse; width: 600px;" width="600">
                   <tbody>
                    <tr>
                     <td class="secondary-font text" style="word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;color: #ffffff;font-family:'Raleway', Arial, sans-serif;text-align: center;">
                      <div class="mktoText" id="text">
                       <div>
                        <span style="font-size: 10px; font-family: arial, helvetica, sans-serif; color: #ffffff; text-align: center;">
                         <a style="color: #ffffff;" target="_blank" title="View online version">
                          View online version
                         </a>
                        </span>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
                <tr>
                 <td class="spacer" height="20" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:20px;font-size:20px;">
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="mktoModule m_header" id="header" style="border-spacing: 0; border-collapse: collapse;" width="100%">
           <tbody>
            <tr>
             <td bgcolor="#000000" class="module" style="word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;background-color:#000000;" valign="top">
              <table align="center" border="0" cellpadding="0" cellspacing="0" class="full" style="border-spacing: 0; border-collapse: collapse; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; width: 600px;" width="600">
               <tbody>
                <tr>
                 <td class="spacer" height="20" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:20px;font-size:20px;">
                 </td>
                </tr>
                <tr>
                 <td class="contents" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                  <table align="left" border="0" cellpadding="0" cellspacing="0" class="col1 d60 t60 p100" style="border-spacing: 0; border-collapse: collapse; width: 358px;" width="358">
                   <tbody>
                    <tr style="outline: medium none;">
                     <td class="logo" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                      <div class="mktoImg" id="logo_header" mktolockimgsize="true" mktolockimgstyle="false" style="display:inline-block">
                       <a>
                        <img height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fpages.searchmetrics.com%252Frs%252F656-KWJ-035%252Fimages%252F150x50_logo_color_light_2020.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYWdlcy5zZWFyYyJ9:1kn1ZL:0TA-TjcVm6yF-8RySENvYt-fjmsbiqJNITxDh1SpkEg" style="border-left-width: 0; line-height: 100%; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; height: auto; display: block; max-width: 300px;"/>
                       </a>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <table align="right" border="0" cellpadding="0" cellspacing="0" class="col2 d40 t40 p100" style="border-spacing: 0; border-collapse: collapse; width: 238px;" width="238">
                   <tbody>
                    <tr>
                     <td class="spacer" height="10" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:10px;font-size:10px;">
                     </td>
                    </tr>
                    <tr>
                     <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                      <table align="right" class="social" style="border-spacing: 0; border-collapse: collapse;">
                       <tbody>
                        <tr>
                         <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                          <div class="mktoImg" id="icoFacebook" mktolockimgsize="true" mktolockimgstyle="false" style="display:inline-block">
                           <a target="_blank">
                            <img alt="Facebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fpages.searchmetrics.com%252Frs%252F656-KWJ-035%252Fimages%252Ffacebook-20-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYWdlcy5zZWFyYyJ9:1kn1ZL:0TA-TjcVm6yF-8RySENvYt-fjmsbiqJNITxDh1SpkEg" style="height: auto; outline: none; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; text-decoration: none; -ms-interpolation-mode: bicubic; border-top-width: 0; display: block; line-height: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none;"/>
                           </a>
                          </div>
                         </td>
                         <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                         </td>
                         <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                          <div class="mktoImg" id="icoTwitter" mktolockimgsize="true" mktolockimgstyle="false" style="display:inline-block">
                           <a target="_blank">
                            <img alt="Twitter" src="https://inboxflows.com/_/image/https%253A%252F%252Fpages.searchmetrics.com%252Frs%252F656-KWJ-035%252Fimages%252Ftwitter-20-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYWdlcy5zZWFyYyJ9:1kn1ZL:0TA-TjcVm6yF-8RySENvYt-fjmsbiqJNITxDh1SpkEg" style="height: auto; outline: none; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; text-decoration: none; -ms-interpolation-mode: bicubic; border-top-width: 0; display: block; line-height: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none;"/>
                           </a>
                          </div>
                         </td>
                         <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                         </td>
                         <td style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                          <div class="mktoImg" id="icoYoutube" mktolockimgsize="true" mktolockimgstyle="false" style="display:inline-block">
                           <a target="_blank">
                            <img alt="YouTube" src="https://inboxflows.com/_/image/https%253A%252F%252Fpages.searchmetrics.com%252Frs%252F656-KWJ-035%252Fimages%252Fyoutube-20-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYWdlcy5zZWFyYyJ9:1kn1ZL:0TA-TjcVm6yF-8RySENvYt-fjmsbiqJNITxDh1SpkEg" style="height: auto; outline: none; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; text-decoration: none; -ms-interpolation-mode: bicubic; border-top-width: 0; display: block; line-height: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none;"/>
                           </a>
                          </div>
                         </td>
                        </tr>
                       </tbody>
                      </table>
                     </td>
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                </tr>
                <tr>
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           <tbody>
            <tr>
             <td background="https://inboxflows.com/_/image/http%253A%252F%252Fpages.searchmetrics.com%252Frs%252F656-KWJ-035%252Fimages%252Fnew2020white_header_1070x370.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRnBhZ2VzLnNlYXJjaCJ9:1kn1ZL:7PkesYeKU4t-rZ_RpbHeT7Fl0779sgdfcQGq6r28j2s" bgcolor="#FFFFFF" class="module" style="word-break: break-word;-moz-hyphens: none;hyphens: none;border-collapse: collapse;-webkit-hyphens: none;background-image://pages.searchmetrics.com/rs/656-KWJ-035/images/new2020white_header_1070x370.png;background-size: cover;background-repeat: no-repeat;padding-left: 0;background://pages.searchmetrics.com/rs/656-KWJ-035/images/new2020white_header_1070x370.png;background-color:#FFFFFF;padding-top: 0;padding-right: 0;padding-bottom: 0;background-position: center center;" valign="top">
              <center>
               <!--[if gte mso 9]>
                    <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:660px;height:226px">
					<v:fill type="frame" src="//pages.searchmetrics.com/rs/656-KWJ-035/images/new2020white_header_1070x370.png" color="#FFFFFF" />
					<v:textbox style="mso-fit-shape-to-text:true" inset="0,0,0,0">
					<![endif]-->
               <table align="center" border="0" cellpadding="0" cellspacing="0" class="full" style="border-spacing: 0; border-collapse: collapse; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; width: 600px;" width="600">
                <tbody>
                 <tr>
                  <td class="spacer" height="20" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                  </td>
                 </tr>
                 <tr>
                  <td class="contents" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                   <table align="left" class="col d100 t100 p100" style="border-spacing: 0; border-collapse: collapse; width: 600px;" width="600">
                    <tbody>
                     <tr>
                      <td class="spacer" height="30" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                      </td>
                     </tr>
                     <tr>
                      <td class="primary-font title" style="word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;font-family:'Varela Round', Arial, sans-serif;color: #ffffff;font-size: 49px;font-weight: bold;">
                       <div class="mktoText" id="title">
                        <span color="#333333" face="arial, helvetica, sans-serif" style="color: #333333; font-family: arial, helvetica, sans-serif;">
                         Google Core Update:
                         <br/>
                        </span>
                        <span color="#333333" face="arial, helvetica, sans-serif" style="font-family: arial, helvetica, sans-serif; color: #12ae3a; font-size: 26px;">
                         What Happened? What's Next?
                        </span>
                       </div>
                      </td>
                     </tr>
                     <tr>
                      <td class="primary-font date" style="word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;font-family:'Varela Round', Arial, sans-serif;color: #ffffff;font-size: 35px;">
                       <div class="mktoText" id="date">
                        <span style="font-family: arial, helvetica, sans-serif;">
                         by Searchmetrics
                        </span>
                        <br/>
                       </div>
                      </td>
                     </tr>
                     <tr>
                      <td class="spacer" height="10" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                      </td>
                     </tr>
                     <tr>
                      <td class="cta" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                       <table align="left" border="0" cellpadding="0" cellspacing="0" style="border-spacing: 0; border-collapse: collapse;">
                        <tbody>
                         <tr>
                          <td align="center" bgcolor="#12AE3A" style="border-collapse: collapse; word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; -moz-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px; -moz-background-clip: padding; -webkit-background-clip: padding-box; background-clip: padding-box;">
                           <a class="primary-font button" style="border-left-style: solid;font-size: 14px;text-decoration: none;padding-top: 0.8em;padding-bottom: 0.8em;padding-left: 1.3em;padding-right: 1.3em;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-style: solid;border-right-style: solid;border-bottom-style: solid;
                                                      color:#FFFFFF;border-top-color:#FFFFFF;border-right-color:#FFFFFF;border-bottom-color:#FFFFFF;border-left-color:#FFFFFF;display: inline-block;-webkit-border-radius: 3px;-moz-border-radius: 3px;border-radius: 3px;-moz-background-clip: padding;-webkit-background-clip: padding-box;background-clip: padding-box;font-weight: 700;font-family:'Varela Round', Arial, 
sans-serif;background-color:#12AE3A;" target="_blank">
                            <!--[if gte mso 9]>&nbsp;&nbsp;<![endif]-->
                            Google Core Update Session
                            <!--[if gte mso 9]>&nbsp;&nbsp;<![endif]-->
                           </a>
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </td>
                 </tr>
                 <tr>
                  <td class="spacer" height="20" style="word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">
                  </td>
                 </tr>
                </tbody>
               </table>
               <!--[if gte mso 9]>
                    </v:textbox>
                    </v:rect>
                    <![endif]-->
              </center>
             </td>
            </tr>
           </tbody>
          </table>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="mktoModule m_free-text" id="free-text" style="border-spacing: 0; border-collapse: collapse;" width="100%">
           <tbody>
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                         Hi James Jonas,
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                        <br/>
                        <br/>
                        <span face="arial, helvetica, sans-serif" style="font-family: arial, helvetica, sans-serif;">
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                          The latest Google Update this December has once again caused excitement
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                          among SEOs and Webmasters.
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                          In this
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                           <strong>
                            <a style="color: #12ae3a;" target="_blank" title="Sign up now">
                             live session
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                          at 4pm CET (3pm GMT) on December 15th, our experts Marcus Tober, Jordan Koene and Tyson Stockton will show you how to succeed following this update.
                          <br/>
                          <br/>
                          Ask us questions
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                          before the session!
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                          We will try to answer all your questions during the live session.
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                              <strong>
                               Tuesday, 15. DEC, 3pm GMT
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                              [4pm CET]
                              <br/>
                              – Join the discussion with Searchmetrics SEO experts about the impact and what you should do now.
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                         <strong>
                          Jordan about the Google Core Update:
                         </strong>
                         <br/>
                         <em>
                          'Irrespective of the details of this update, due to the focus of Google on quality content in general, it is critical all marketers and web developers continue maintaining Google’s guidelines around duplicate content.'
                          <br/>
                          <br/>
                         </em>
                         Do you have suggestions about topics you would like us to cover in future Searchmetrics sessions? Simply reply to this email with your ideas.
                         <br/>
                         <br/>
                         Kind regards,
                         <br/>
                         The Searchmetrics Team
                         <br/>
                         <br/>
                         PS: Read our
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                           <a style="color: #12ae3a;" target="_blank" title="Read blog post">
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                           </a>
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                         for a summary of the first insights into this December Google Core Update.
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