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                    Hey James,
                    <br/>
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                     You can love sales, you can hate sales but you can’t ignore sales.
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                     <br/>
                     Too many founders think they can step away from sales once their product is live, or worse, delegate it entirely. But the truth? You won’t scale without getting your hands dirty, especially in the early days.
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                     <br/>
                     The good news? Sales is a fundamental human skill.
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                     <br/>
                     It’s not just about cash flow, it’s about making peace with selling. Many SaaS leaders struggle with this mindset, holding them back from building a truly sustainable business.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     That’s why I’m chatting with Seth DeHart, Co-founder of Founder Led Sales, Roee Hartuv, GTM leader of Willnesstopay, Johannes Karjula, CEO of Trustmary who have tested, failed, and succeeded in SaaS sales so you don’t have to.
                    </p>
                    <ul style="line-height:1.8;mso-line-height-alt:25.2px;font-size:14px">
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                      How do you land those first 100 customers (and avoid costly mistakes)?
                     </li>
                     <li>
                      When should you stop selling and hire your first sales team?
                     </li>
                     <li>
                      How can non-sales founders use their strengths to become killer closers?
                     </li>
                     <li>
                      What turns a “meh” discovery call into a deal-closing conversation?
                     </li>
                     <li>
                      Got sales questions? Bring them, we’re answering them live.
                     </li>
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                      Cheers,
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                      Sara Archer
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                      VP of Sales, ChartMogul
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                       ChartMogul, Kemperplatz 1, 10785 Berlin, Germany
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