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   Open for "internet bad actors and evil scientists"
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   Open for "internet bad actors and evil scientists"
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                    <img alt="AI &amp; creativity: Where we stand today, and where we’re going" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6657c3121da315005a3c2fbe%252Foriginal.jpeg%253F1717027602/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTcwODYzMTQuNDEyNDM4fQ:1sCiaY:oX4GZPQfdGHjyklwJlJ1UKKAibaVNkhab30vyx-WLIU" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="AI &amp; creativity: Where we stand today, and where we’re going" width="440"/>
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                  <p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    About a year ago we surveyed creators about how they were using AI tools. That was after a flood of developments in generative AI that were as stunning for their velocity as for their novelty.
                   </span>
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                   <span style="background-color: transparent; box-sizing: border-box;">
                    At the pace we were going it seemed we’d soon have AI tools that could create fully formed, perfectly consumable content from scratch: Type in a prompt, get a three-minute video with title cards, transitions, B-roll, and sound effects. Paste in an outline, get a podcast with a cold open, musical interludes, and narration that sounds like Ira Glass, probably.
                    <br style="box-sizing: border-box;"/>
                    <br style="box-sizing: border-box;"/>
                    That hasn’t happened. The AI isn’t good enough yet. Which is fine. Because after a year of sitting with these AI tools we’re more convinced than ever that we don’t care if the AI
                    <em style="box-sizing: border-box;">
                     can
                    </em>
                    create fully formed content on its own — we don’t want it to. And neither do any creators we’ve heard from. The only people we can imagine wanting a world flooded with generic AI slop are internet bad actors, evil scientists bent on world domination, and a handful of venture capitalists.
                    <br style="box-sizing: border-box;"/>
                    <br style="box-sizing: border-box;"/>
                    What we do want is what we're pretty close to today: AI tools at every stage of our workflow that do the hard stuff, the drudgery, the tasks we hate doing ourselves. That will be different for everyone. If you’re a strong writer you may not want AI mucking with your first draft. If you’re a sound designer you may not want it coming anywhere near your audio.
                   </span>
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                   <span style="background-color: transparent; box-sizing: border-box;">
                    But there's lots of tedious, annoying stuff in every creative workflow. We want AI to help do that for you. Like an incredibly versatile, highly skilled, book-smart intern. You can delegate tasks to it and trust it'll get them at least 80% of the way there. It's always available, super fast, and will give you totally honest feedback when you ask for it.
                    <br style="box-sizing: border-box;"/>
                    <br style="box-sizing: border-box;"/>
                    What it will never do is make decisions that require imagination, insight, or originality. Those are the human parts, and your hand needs to be on the wheel for all of them. It's the only way to create stuff that, in the words of our managing editor Ashley Hamer, “reinterprets a universal experience, expresses a strong point of view, or makes us see our place in the world differently.”
                   </span>
                  </p>
                  <p style="box-sizing: border-box; line-height: inherit; margin: 0;">
                   <span style="background-color: transparent; box-sizing: border-box;">
                    This week Ashley wrote a follow-up to our big AI-creativity survey. It's got far more insight on this question of where we stand with AI, including commentary from creators themselves.
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                   A monumental release
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                    <img alt="Season 6 invite" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F66575e87955bca005addc8fc%252Foriginal.gif%253F1717001863/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTcwODYzMTQuNDEyNjE0fQ:1sCiaY:rEmVIABvMAKbZaM9EHo8L9IcrzIoqtz6QVQm0g0B0HM" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="Season 6 invite" width="440"/>
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                   It's going to be a doozy. On Tuesday we're unveiling the biggest improvements we've ever made to Descript, plus an entirely new way of editing and collaborating with AI. Join us live to get the first look at a more intuitive layout and faster workflows with more than 30 quality-of-life improvements for everyone who creates in Descript.
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