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           Lose
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              Five Reasons to Say Yes
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                    Trend or fad diets
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              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width02" style="width:345px; max-width:345px;" width="347">
               <tr>
                <td align="center" style="padding: 19px 18px 19px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="left" class="em_color em_17_19" style="font-family:'National 2', Arial, sans-serif; font-size:22px; line-height:24px; color:#FFFFFF; font-weight:bold;" valign="top">
                    WW
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr>
          <td align="center" bgcolor="#FFFFFF" style="background-color:#FFFFFF;" valign="top">
           <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width01" style="width:254px; max-width:254px;" width="252">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon01" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750ef044e09ddf766db%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:30px;" width="30"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_txtclr em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    Cookie-cutter, one-size-fits-all programmes
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
             <td align="left" bgcolor="#007573" style="background-color:#007573; width:1px; font-size:0px; line-height:0px;" valign="middle" width="1">
              <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
             </td>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width02" style="width:345px; max-width:345px;" width="347">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon02" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750f1b1da410f18eb1f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:25px;" width="25"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_txtclr em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    <span style="font-weight:500;">
                     A personalised action plan
                    </span>
                    and SmartPoints® Budget based on your preferences and lifestyle.
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr>
          <td align="center" bgcolor="#FFF7E5" style="background-color:#FFF7E5;" valign="top">
           <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width01" style="width:254px; max-width:254px;" width="252">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon01" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c7508b25106beb9cf74f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:30px;" width="30"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    Cutting out *entire* food groups (like carbs and dessert)
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
             <td align="left" bgcolor="#007573" style="background-color:#007573; width:1px; font-size:0px; line-height:0px;" valign="middle" width="1">
              <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
             </td>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width02" style="width:345px; max-width:345px;" width="347">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon02" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750f1b1da410f18eb1f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:25px;" width="25"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    <span style="font-weight:500;">
                     Eat what you love and still lose weight—it’s proven.
                    </span>
                    And, thanks to ZeroPoint™ foods, you don’t have to track everything.
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr>
          <td align="center" bgcolor="#FFFFFF" style="background-color:#FFFFFF;" valign="top">
           <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width01" style="width:254px; max-width:254px;" width="252">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon01" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750ef044e09ddf766db%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:30px;" width="30"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_txtclr em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    Bland, pre-packaged meals you need to buy
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
             <td align="left" bgcolor="#007573" style="background-color:#007573; width:1px; font-size:0px; line-height:0px;" valign="middle" width="1">
              <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
             </td>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width02" style="width:345px; max-width:345px;" width="347">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon02" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750f1b1da410f18eb1f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:25px;" width="25"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_txtclr em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    <span style="font-weight:500;">
                     No ‘diet’ meals here.
                    </span>
                    You can cook, order takeout, and dine out and still lose weight.
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr>
          <td align="center" bgcolor="#FFF7E5" style="background-color:#FFF7E5;" valign="top">
           <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width01" style="width:254px; max-width:254px;" width="252">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon01" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c7508b25106beb9cf74f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:30px;" width="30"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    Basic support system
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
             <td align="left" bgcolor="#007573" style="background-color:#007573; width:1px; font-size:0px; line-height:0px;" valign="middle" width="1">
              <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
             </td>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width02" style="width:345px; max-width:345px;" width="347">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
                  <tr>
                   <td align="right" style="font-size:0px; line-height:0px;" valign="middle">
                    <img alt="" border="0" class="em_g_img em_icon02" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6086c750f1b1da410f18eb1f%252Foriginal.png%253F1619445584/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block; font-family:'National 2', Arial, sans-serif; font-size:10px; line-height:12px; color:#292B32; font-weight:bold; max-width:25px;" width="25"/>
                   </td>
                   <td class="em_side01" style="width:15px; font-size:0px; line-height:0px;" width="15">
                    <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fappboy-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F5d150d5ad5b6820f4dce26cc%252Foriginal.gif%253F1561660762/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhcHBib3ktaW1hZyJ9:1mVTey:rFrmDZMg1RMKjeqKRxZWWjOvIyl9ump_BVkQtph4oG4" style="display:block;" width="1"/>
                   </td>
                   <td align="left" class="em_color em_14_20" style="font-family:'National 2', Arial, sans-serif; font-size:16px; line-height:22px; color:#292B32;" valign="top">
                    <span style="font-weight:500;">
                     Live, 24/7 chat with real Coaches,
                    </span>
                    unlimited Virtual or in-person Workshops, and motivation from experts and members.
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
         <tr>
          <td align="center" bgcolor="#ffffff" style="background-color:#ffffff;" valign="top">
           <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <td align="left" valign="middle">
              <table align="left" border="0" cellpadding="0" cellspacing="0" class="em_width01" style="width:254px; max-width:254px;" width="252">
               <tr>
                <td align="center" class="em_pad01" style="padding: 20px 18px 20px;" valign="middle">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" width="100%">
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              *DF Tate, LD Lutes, M Bryant, KP Truesdale, KE Hatley, Z Griffiths, TS Tang, LD Padgett, AM Pinto, Stevens J, GD Foster. Randomized Multi-Country Trial of a Partial Dietary Self-Monitoring Approach to Weight Management. 2021. Under review.
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