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   Here's a comprehensive list of the 35 best digital marketing tools across various categories, along with their strengths and weaknesses, to help you build your digital marketing toolkit.
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                     35 best digital marketing tools in 2023
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                     Digital marketing is a broad term—and it has a broad set of software to back it up. It makes sense: you need apps to help you nurture customers throughout their entire journey, from cold lead to brand advocate.
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                     These 35 tools (across 17 digital marketing categories) will give you an idea of what might be missing from your digital marketing tech stack.
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                  <div class="" style="box-sizing: border-box; font-size: 14px; font-family: Inter,Arial,sans-serif; mso-line-height-alt: 21px; color: #2d2e2e; line-height: 1.5;">
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <strong style="box-sizing: border-box;">
                     Automation
                    </strong>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; word-break: break-word;" width="100%">
               <tr style="box-sizing: border-box;">
                <td class="pad" style="box-sizing: border-box;">
                 <div style="box-sizing: border-box; font-family: Arial,sans-serif;">
                  <div class="" style="box-sizing: border-box; font-size: 14px; font-family: Degular,Arial,sans-serif; mso-line-height-alt: 16.8px; color: #2d2e2e; line-height: 1.2;">
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; text-align: left; mso-line-height-alt: 16.8px;">
                    <span style="box-sizing: border-box; font-size: 22px;">
                     Give your leads a direct line with CallPage
                    </span>
                   </p>
                  </div>
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                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; word-break: break-word;" width="100%">
               <tr style="box-sizing: border-box;">
                <td class="pad" style="box-sizing: border-box; padding-top: 20px;">
                 <div style="box-sizing: border-box; font-family: Arial,sans-serif;">
                  <div class="" style="box-sizing: border-box; font-size: 14px; font-family: Inter,Arial,sans-serif; mso-line-height-alt: 16.8px; color: #555; line-height: 1.2;">
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 16.8px;">
                    <strong style="box-sizing: border-box;">
                     <a rel="noopener" style="box-sizing: border-box; text-decoration: underline; color: #3d4592;" target="_blank">
                      <span style="box-sizing: border-box; font-size: 16px;">
                       Track and analyze calls
                      </span>
                     </a>
                    </strong>
                   </p>
                  </div>
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                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
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       </tbody>
      </table>
      <table align="center" bgcolor="#fffdf9" border="0" cellpadding="0" cellspacing="0" class="row row-10" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; background-color: #fffdf9;" width="100%">
       <tbody style="box-sizing: border-box;">
        <tr style="box-sizing: border-box;">
         <td style="box-sizing: border-box;">
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; color: #000; width: 540px; margin: 0 auto;" width="540">
           <tbody style="box-sizing: border-box;">
            <tr style="box-sizing: border-box;">
             <td align="left" class="column column-1" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; font-weight: 400; text-align: left; vertical-align: top; border-top: 0; border-right: 0; border-bottom: 0; border-left: 0;" valign="top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0;" width="100%">
               <tr style="box-sizing: border-box;">
                <td class="pad" style="box-sizing: border-box;">
                 <div align="center" style="box-sizing: border-box; font-family: Inter,Arial,sans-serif; text-align: center;">
                  <!-- START FOOTER -->
                  <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" class="wrapper-outlook footer-outlook" role="presentation" style="width:600px;" width="600"><tr><td style="line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]-->
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                      <td style="direction:ltr;font-size:0px;padding:20px 40px;text-align:center;">
                       <!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><![endif]-->
                       <!-- Social Icons -->
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                         <tbody>
                          <tr>
                           <td style="direction:ltr;font-size:0px;padding:40px 0px 0px 0px;text-align:left;">
                            <!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><tr><td class="column-outlook" style="vertical-align:top;width:600px;"><![endif]-->
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                                 <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tr><td><![endif]-->
                                 <!--[if !mso]-->
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                                      </tbody>
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                                    </td>
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                                 <!--[endif]-->
                                 <!--[if mso]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;"><tbody><tr><td style="padding:0px 7px 20px 0px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:3px;width:30px;"><tbody><tr><td style="font-size:0;height:30px;vertical-align:middle;width:30px;"><a href="https://links.zapier.com/u/click?_t=e2cfe0ff47af4b66b47d47e6db9ec57a&_m=edad92c228414007912f5a18853f94f6&_e=C2uWv-wHgc8S6OMd-8H3V9DW1ifUdPN34EZGY_tS5FiC6Sxk3dK_Pb4QY0xQing8ln0ryimlImfNpWizRJ4IwBIrlTkqoMUccYmSug04HvQWPh7JH874micAXf41S20gq4qW65S7nZWvtHCkal73lR1_p_64ePCyCw3moi0aytKd6tmnojIcHyXGl0yjKIZn7Qrh89MRYXr65Yf4wKdpruL-GpHxSHw-h1caY8SoBP6jWBeQAQ_XTcgXuEeiDNgjlex9Ac4_CJ83cI_EOyOCA0iggoR4YBUOV4hbgn7cyNiPSP-CDcSkiqYFdcIfkVt-OJA5VkIeAotAHnM00WbvwtVisz5SGJx5hSH2MQR2AjvK0rSLo2s4AWett01_2lmj" target="_blank" style="color: #3D4592; text-decoration: underline; font-weight: 400;"><img height="30" src="https://cdn.zapier.com/storage/photos/08672c4dae2b7ce319fc8436bfb497b1.png" style="border-radius:3px;display:block;" width="30"></a></td></tr></tbody></table></td></tr></tbody></table></td><td><![endif]-->
                                 <!--[if !mso]-->
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                                      </tbody>
                                     </table>
                                    </td>
                                   </tr>
                                  </tbody>
                                 </table>
                                 <!--[endif]-->
                                 <!--[if mso]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;"><tbody><tr><td style="padding:0px 7px 20px 0px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:3px;width:30px;"><tbody><tr><td style="font-size:0;height:30px;vertical-align:middle;width:30px;"><a href="https://links.zapier.com/u/click?_t=e2cfe0ff47af4b66b47d47e6db9ec57a&_m=edad92c228414007912f5a18853f94f6&_e=C2uWv-wHgc8S6OMd-8H3V8Z1rs1GaZama88N8JvF08FMDoLyTdO34l_1XdJ1fbSDLuKpsHlnOJJBXURkE4srdqZfmvyAnG-V__2rG6AXXDkXfGowE-ccyZMzGrG1Wm2Hs-H9KCU-c7VOIeyFYPcGzzKdQ0zK6FJqROM5sPOd9qMqbDFGEz79MbmQz-_BeC33FBPXMNS5LvfON98yN_zoxFMHD4u9vb5HXG3cHaCK9YCszxG4LthlkFlI1J7-trZED1RqGKVFja4W6T-tmtKzAq_vevZXtNPGjJz3CRQiHeMZchGjTMUiGFRfFvJT_e1m-V9fLw--5a3SdNHnbXwmx-ejbKN9TtUU4e5aHY3vgTtTm7Zjred8_SctOau6ChTx" target="_blank" style="color: #3D4592; text-decoration: underline; font-weight: 400;"><img height="30" src="https://cdn.zapier.com/storage/photos/d5f91b4350efcf41aa9758b947674b03.png" style="border-radius:3px;display:block;" width="30"></a></td></tr></tbody></table></td></tr></tbody></table></td><td><![endif]-->
                                 <!--[if !mso]-->
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                                      </tbody>
                                     </table>
                                    </td>
                                   </tr>
                                  </tbody>
                                 </table>
                                 <!--[endif]-->
                                 <!--[if mso]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;"><tbody><tr><td style="padding:0px 7px 20px 0px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:3px;width:30px;"><tbody><tr><td style="font-size:0;height:30px;vertical-align:middle;width:30px;"><a href="https://links.zapier.com/u/click?_t=e2cfe0ff47af4b66b47d47e6db9ec57a&_m=edad92c228414007912f5a18853f94f6&_e=C2uWv-wHgc8S6OMd-8H3V1L9lXhehYlo1cfE20hVsSyEgvSSo4G2womnatz0by_pk4j3tYXL0xjzTNUTfGCzLNe3kzCsJBtejwYWvGfLrmZvclhcKlxvYJrinFElgiV8pc-xUS_6rZshq_qZvVTjjH-f9IdOY8E5fNVi6-RO3rbeLe6_IG7DoAIXU8AZoq4OxPC7K53trOMfyrQJ4kCOXX3cQ5XVV_wQ_orVGhZjsGZMVgK8RXDql19BNsaaLEJmHcgja6m8xFRpGpUDwnTAnXz1zDXEv6y-HdQqiSSPKALUfvoWf_1ODZHiPcpgg6XgfvufcxVdl8i9n49ZK0nJSVu_YTCM_ho8wBTct9xGeNU%3D" target="_blank" style="color: #3D4592; text-decoration: underline; font-weight: 400;"><img height="30" src="https://cdn.zapier.com/storage/photos/040672d2992aa6449fe4bb5e0653166c.png" style="border-radius:3px;display:block;" width="30"></a></td></tr></tbody></table></td></tr></tbody></table></td><td><![endif]-->
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                                    </td>
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                                  </tbody>
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                                 <!--[endif]-->
                                 <!--[if mso]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;"><tbody><tr><td style="padding:0px 7px 20px 0px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:3px;width:30px;"><tbody><tr><td style="font-size:0;height:30px;vertical-align:middle;width:30px;"><a href="https://links.zapier.com/u/click?_t=e2cfe0ff47af4b66b47d47e6db9ec57a&_m=edad92c228414007912f5a18853f94f6&_e=C2uWv-wHgc8S6OMd-8H3V7wP4DH7d3APfy2Qbrn2nkBTUun5meCn7l3MQSzbmpv8tSPWy-LIsLNG5YbjG5ty83NSXcDUj_4MfSIwWslG3EchEGA7_cqoDY6kxgEeCBPI3NcdYfNhFWeqZj0F7jUclaqNKpry_pItsIlOIGhl5TPpxWZZ99oCg7_iNEteOhZF65p7KRK3DHKUGFpnnDBQMslrZAEwoKMNX6d4Xc90XK373zEQ7WKFcxDQ9931zfk1UBVruoNAxU6P_TTL2idUfQP_3hIVnDee6gtqtSdy40vLwug9oj22bBj1jFE4L0xSmf-0N1LfPUGZjA-rXLLmR1cTRzy21mt6kSuUzld0GYc%3D" target="_blank" style="color: #3D4592; text-decoration: underline; font-weight: 400;"><img height="30" src="https://cdn.zapier.com/storage/photos/aecb9dc7237da3bfe05496372acfb4c9.png" style="border-radius:3px;display:block;" width="30"></a></td></tr></tbody></table></td></tr></tbody></table></td><td><![endif]-->
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                                      </tbody>
                                     </table>
                                    </td>
                                   </tr>
                                  </tbody>
                                 </table>
                                 <!--[endif]-->
                                 <!--[if mso]><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;"><tbody><tr><td style="padding:0px 7px 20px 0px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:3px;width:30px;"><tbody><tr><td style="font-size:0;height:30px;vertical-align:middle;width:30px;"><a href="https://links.zapier.com/u/click?_t=e2cfe0ff47af4b66b47d47e6db9ec57a&_m=edad92c228414007912f5a18853f94f6&_e=C2uWv-wHgc8S6OMd-8H3V_QhOUXRMMSl7tWv6BLRNW0BT3GYFBlNyzT8bk1MRPRAMmpIoe78wJEXlPWoY5GL0T8VwZCZ8nZPn8bD_5xXYPLcysW5CLqPx2sdefRUCKEqkGbh_JMlCWn-ajrYT5hYC6vLAmdMz3D3rycNeTJCLS647s0_J3AEPQeKUw4Is2KO63ne_bZUsOjzO1_cJQMUPOugTkedsKGvvjFU0KEpK96nMlT11suu0AQFBtaVVVeqxiTUHlJ1qmcgLS65vGucHoiZDR6Yvsj7kI5XxBlJlyl4y9FV1BAOMsL-PhS-0x6-nhOPLpWdbhVI7W7AwpvJumMxhc_RQRZBXJgcNOP6CVcV0TBze1JOvrLjbNqgkBhs" target="_blank" style="color: #3D4592; text-decoration: underline; font-weight: 400;"><img height="30" src="https://cdn.zapier.com/storage/photos/4d82270bbf311d0dcdd6f3e61c133df8.png" style="border-radius:3px;display:block;" width="30"></a></td></tr></tbody></table></td></tr></tbody></table></tr></table></td><![endif]-->
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                           <td style="direction:ltr;font-size:0px;padding:0px;text-align:left;">
                            <!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><tr><td class="column-outlook" style="vertical-align:top;width:520px;"><![endif]-->
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