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   4 expert tips on boosting brand awareness 🗣️
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  <div class="preheader" style="font-size: 1px; display: none !important;">
   and why disrupting traditional marketing methods is vital
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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        <span style="font-weight: 600;">
         Talking Tech: Navigating the world of content experiences
         <br/>
        </span>
        Experts uncover how to improve brand awareness in 2023
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        [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          Read the highlights here
         </span>
        </a>
        <span style="font-weight: 600;">
        </span>
        ]
        <br/>
        <br/>
        We sat down with four industry thought leaders: data-enthusiast Randy Frisch, differentiator-at-heart Trinity Nguyen, value-driven Alex Antolino, and customer-attuned Danielle Giroux to discuss how, in a rapidly shifting online space, they are redefining what content experiences mean to them and their customers in 2023.
        <br/>
        <br/>
        <span style="font-weight: 600;">
         The content experience, according to Uberflip’s Randy Frisch
         <br/>
         <br/>
        </span>
        “
        <em style="">
         When I co-founded Uberflip, we tried to attach ourselves to ‘content marketing’”
        </em>
        Randy says,
        <em style="">
         “but we found there was a lot of confusion.
        </em>
        ” Randy could see that the increasing focus and investment in platforms, content creators, and so forth required strategic methods of using the content rather than simply creating it. As Randy tells it, it’s about “
        <em style="">
         getting the right content in front of the right buyer, at the right time.
        </em>
        ” [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Watch the talk
        </a>
        ]
        <br/>
        <br/>
        <span style="font-weight: 600;">
         UserGems’s Trinity Nguyen on: Solving content chaos that is all-too-common in marketing teams
         <br/>
         <br/>
        </span>
        When the right tech and workflows are in place it frees up the marketer’s time to focus on delivering the right content at the right time. We have the space to explore the full potential of our content and promote our brand’s personality. We can make real, meaningful connections. As Trinity puts it, “
        <em style="">
         It’s human to human these days
        </em>
        ”. [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Watch the talk
        </a>
        ]
        <br/>
        <br/>
        <span style="font-weight: 600;">
         Alex Antolino of VideoAsk and Hotjar answers: What is a brand and who owns it?
         <br/>
         <br/>
        </span>
        Alex argues that today’s brand managers don’t own the brand. “
        <em style="">
         We own the interactions we can provide to customers, partners, and prospects. The brand itself is the construct that other people control. The way they see, feel, and experience the company and its offering.
        </em>
        ” [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Watch the talk
        </a>
        ]
        <br/>
        <br/>
        <span style="font-weight: 600;">
         Clio’s Danielle Giroux on how to manage a brand as it scales
         <br/>
         <br/>
        </span>
        Standing out from the crowd takes a lot of hard work, especially when the size of that crowd is increasing. But, as Danielle knows well, it is far from impossible. She tells us,
        <em style="">
         “it’s about having those guidelines in place, so people in the business know how to use the brand as a launchpad, but it is also the ability to be flexible.
        </em>
        ” [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Watch the talk
        </a>
        ]
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        We’ve helped countless brands just like yours to conquer content chaos and thrive in today’s digital world.
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        All the best,
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              Victoria
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              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
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                Victoria Morgan
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              <br/>
              Field Marketing Specialist, UK
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              27/31 Clerkenwell Close, 5th Floor, Unit 512, London EC1R 0AT
              <br/>
              +44 (0) 207 0432 555
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2 years ago - victoria.morgan@marketing.bynder.com
4 expert tips on boosting brand awareness 🗣️
and why disrupting traditional marketing methods is vital ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...
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