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Today, social-media
<strong style="color: #ff5a41;">
savvy fast-food brands
</strong>
duke it out on Twitter and
<strong style="color: #ff5a41;">
Fitbit partners with Singapore
</strong>
to make its citizens fitter, but first....
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<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
These common spelling mistakes cost investors millions each year
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Automotive behemoth Ford Motor will release it’s Q3 earnings on October 24th, and when it does, countless investors will scramble to purchase shares of stock ticker “
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
FORD
</a>
.”
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Only one problem…
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
“This is not the FORD
</strong>
<strong>
you’re looking for”
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
“FORD” is the ticker symbol for “
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Forward Industries
</a>
,” a manufacturer of “carrying cases for medical monitoring systems” worth $10m -- not the
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
$40B car company
</a>
listed under ticker symbol (F).
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
<em>
And we thought the newsletter industry was niche…
</em>
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
In fact,
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
experts estimate
</a>
that this mistake costs investors an average $1m in trading fees alone. Most investors don’t even catch the mistake until at least a week later, and some never correct it at all, “they just rationalized the purchase as still being a good investment,”
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
one researcher writes
</a>
.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Other notable ticker travesties:
</strong>
</h4>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
HP vs. HPE: “
</strong>
HP” stands for
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
Helmerich & Payne
</a>
, a drilling rig company, not Hewlett Packard (which trades under “HPQ”), or Hewlett Packard Enterprises, which trades under “HPE.”
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
ZOOM vs. ZM
</strong>
: “ZOOM” is an obscure Chinese wireless company.
<em>
“ZM”
</em>
is a $25B video conferencing platform.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
TWRTQ vs. TWTR
</strong>
: “TWTRQ” is a bankrupt home entertainment retailer whose stock
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
spiked
</a>
1000% in 2013 after Twitter IPO’d under ticker symbol “TWTR.”
</li>
</ul>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
This is just the short list -- Professors at Rutgers identified “250 company pairs where the possibility of confusion is particularly high.”
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Even “robo investors” make mistakes
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Big institutions that rely on algorithms to watch for big movements in stocks often get tripped up when a bunch of poor proofreaders dump money into the wrong companies.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Computers don’t ask
<em>
why
</em>
a bunch of investors are suddenly optimistic about a defunct stereo seller, they just execute. That means the responsibility falls on investors to “spellcheck” their holdings, whether they’re a basement daytrader, or a hedge fund hotshot.
</p>
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We’re bullish on GOGG…
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<!-- START SPUNKY BRIEF -->
<tr id="news1">
<td class="brief-style ignore-defaults" style="padding-right: 5px; padding-top: 30px; right: 5px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
</p>
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Fitbit outsteps Apple to outfit Singaporian health initiative
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Fitbit
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
announced
</a>
a first-of-its-kind public health partnership in which the pedometer pioneer provide “free” health trackers to citizens of Singapore.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
According to Fitbit CEO James Park, the deal could result in bands on more than
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
1m
</a>
Singaporean wrists.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Start steppin’, Singapore!
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Next month, Singaporeans can register to receive a Fitbit Inspire HR... if they commit to paying $10/month for a year of Fitbit’s coaching services (that’s more than the cost of the band, which retails for $99.95).
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Users will also be asked to consent to sharing their health data with Singapore’s Health Promotion Board.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Singapore boasts the world’s longest life expectancy --
<em>
84.8 years, baybee
</em>
-- and a
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
renowned
</a>
healthcare system. But with heart disease and diabetes on the rise, the city-state hopes to help people adopt healthier habits … and avoid higher healthcare costs.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
The deal is helping Fitbit get back in shape, too
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Fitbit was once the biggest name in wearables, but it’s been hurt by competition from the Apple Watch and other cheaper models.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But this Singaporean partnership signals a shift in direction for Big ’Bit: By focusing on services, Fitbit hopes to create some recurring revenue -- a crucial step towards realizing its 2019 revenue projection of $100m.
</p>
</td>
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<tr>
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<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
Let’s get physical
</a>
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<tr id="web player">
<td>
<table bgcolor="#000000" border="0" style="background: #000000; border: 1px none #000000; border-radius: 4px;">
<tr bgcolor="#000000" class="web-player-title" style="background: #000000; width: 300px;">
<td class="title-logo" style="font-weight: 600; padding: 10px 10px 5px;">
<img alt="The Hustle logo" id="title-logo-img" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fwhite_thehustle_smaller_20190205214608.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="position: relative; top: 5px; width: 130px;"/>
<span class="title-text" style="color: #ffffff; font-family: courier; font-size: 14px; position: relative;">
Weekend binge
</span>
</td>
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<tr class="web-player-description">
<td bgcolor="#ececec" class="description" style="background: #ececec; border: 0px solid #000000; color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; max-width: 600px; min-width: 300px; padding: 10px;">
If you're looking for TV so good you'll postpone plans for it, look no further:
</td>
</tr>
<tr>
<td align="center" bgcolor="#ececec" style="background: #ececec; padding-bottom: 20px; padding-top: 20px; text-align: center;">
<center>
<span style="display: block; float: none; text-align: center;">
<a style="color: #3f3f3f; font-family: Helvetica, sans-serif; text-decoration: none;">
<img alt="Succession on HBO" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweekend_20190823012727.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="height: 177px; width: 314px;" width="100"/>
</a>
</span>
</center>
</td>
</tr>
<tr class="web-player-song">
<td bgcolor="#ececec" class="song-container" style="background: #ececec; border: 0px solid #000000; color: #000000; font-family: Helvetica; font-size: 20px; max-width: 600px; min-width: 300px; padding: 8px;">
<a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
<div class="song-text" style="font-family: Helvetica, sans-serif; left: 10px; position: relative; word-wrap: break-word;">
<div class="song-subtitle" style="font-family: sans-serif; font-weight: 600; padding-bottom: 4px; padding-right: 3px;">
Succession (HBO)
</div>
<div class="song-description" style="color: #cecece; font-family: Helvetica, sans-serif; font-size: 15px; padding-right: 5px;">
Authentic drama, raucous hilarity, and the simultaneous joy and emptiness that one father can bestow upon his children are all superbly executed in this dark lampoon of corporate media conglomerates and the a-holes who pull the strings.
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The Macro:
</strong>
The musical score in this series is magnifique and the performances are all great, but Sarah Snook steals the show.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The Meecro:
</strong>
2 episodes into the 2nd season and it’s already better than the 1st.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
The Micro:
</strong>
Jesse Armstrong is one of the best writers in TV today. Check out his shows Fresh Meat and Peep Show. Also his movies In The Loop, and Four Lions.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
-- W. Schlag
</a>
</p>
</div>
</div>
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
<tr>
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</td>
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<!-- START SPUNKY BRIEF -->
<tr id="news1">
<td class="brief-style ignore-defaults" style="padding-right: 5px; padding-top: 30px; right: 5px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
</p>
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Is “Cheap Flight Day” real… or just another brand-made holiday?
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Today -- August 23rd -- is known as “Cheap Flight Day” in the air travel biz because it’s the day when high summer prices drop and airlines offer high-flyin’ deals.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But, unlike other branded holidays such as Amazon’s Prime Day or National Rotisserie Chicken Day (invented by Boston Market), Cheap Flight Day wasn’t randomly dreamt up by someone in a corporate marketing department…
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Cheap Flight Day was created by the market, not a marketer
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
August 23rd consistently kicks off the cheapest flight deals of the year.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
So why is today the best day to start booking? The summer vacation booking season has just ended, and holiday travel-booking has not yet started.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Many airlines will offer discounted tickets for the next few weeks: Aggregators like CheapOair and Matt’s Flights are promoting the “holiday,” and many airlines will likely offer incentives and giveaways to boost sales.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Matt’s Flights emailed The Hustle a few examples of Cheap Flight Day discounts:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Boston to Madrid:
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
$230
</a>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
New York to Paris:
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
$374
</a>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Los Angeles to Copenhagen:
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
$371
</a>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
San Francisco to Hong Kong:
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
$359
</a>
</li>
</ul>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
It’s not just the month that’s predictable...
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Certain days and times offer considerably better deals
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
According to
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
data
</a>
from British travel company Skyscanner, booking domestic flights in August is 4% cheaper than average, while booking in June is 4% more expensive.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
For international flights, the differences are even more dramatic: Booking in September is 6% cheaper than average, while booking in June is 10% more expensive.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Saturday is the cheapest day to book domestic flights while Sunday is the cheapest day to book international flights.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The best time of day to book? 6 am.
</p>
</td>
</tr>
<!-- START LINK -->
<tr>
<td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 40px;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif; margin: auto;">
<tbody>
<tr>
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<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
Early bird catches the flight
</a>
</td>
</tr>
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</table>
</td>
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<!-- START SPUNKY BRIEF -->
<tr id="news1">
<td class="brief-style ignore-defaults" style="padding-right: 5px; padding-top: 30px; right: 5px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
</p>
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Popeye’s serves up a new chicken sandwich... with a spicy side of social media
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Fast-food chicken chain Popeye’s recently
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
released
</a>
a fried chicken sandwich (you’ve probably heard about it).
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The sandwich is, well... a chicken sandwich.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But the seemingly straightforward announcement started an all-out fast-food feud across social media -- and managed to garner coverage from
<em>
The New York Times
</em>
to the
<em>
Washington Post
</em>
to
<em>
The New Yorker
</em>
.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Popeye’s didn’t start this fast-food fire…
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
This time, it was competitor Chik-fil-A, which responded to the release of Popeye’s new sandwich with an ad for its own “original” chicken sandwich -- a move perceived as a jab at Popeye’s.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But even though Popeye’s didn’t light it, it chose to fight it, responding to Chik-fil-A with a
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Tweet
</a>
that asked simply, “... y’all good?”
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Then, social media
<em>
really
</em>
started sizzling as other chicken chains jumped into the fast-food fray with their own emoji-fueled roasts:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Wendy’s
</strong>
: “Y’all out here fighting about which of these fools has the second best chicken sandwich.”
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Shake Shack
</strong>
: “If you're lookin' for a chicken sandwich (without the beef 😉), you know where to find us.”
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<strong>
Zaxby’s
</strong>
: “Did🥪 someone🥪 say🥪 sandwiches? 🥪”
</li>
</ul>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Fast food brands can’t just have flavor, they need flair
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Wendy’s was famously the first major fast-food chain to develop a larger-than-life “personality” on Twitter, using its social media accounts to crack jokes and roast critics and competitors.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The strategy was so successful that other brands soon followed suit, and now sizzling social banter between fast-food chains on social media is standard fare.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
This Popeye’s spectacle was a perfect example: Thanks to the extra attention, Popeye’s sold out of its sandwiches at many locations -- and it also added more than 25k followers.
</p>
</td>
</tr>
<!-- START LINK -->
<tr>
<td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 40px;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif; margin: auto;">
<tbody>
<tr>
<td bgcolor="#ff5a41" style="background: #ff5a41; border: 3px none; border-radius: 40px; font-size: 14px; padding: 10px 20px; vertical-align: top;" valign="top">
<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
Brands behaving badly
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END LINK -->
<!-- END SPUNKY BRIEF -->
<!-- START NATIVE -->
<tr>
<td>
<table style="border-spacing: 0px;">
<tr>
<td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Helvetica',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
SPONSORED
</td>
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</table>
</td>
</tr>
<tr id="sponsored">
<td class="ignore-defaults brief-style" style="padding-right: 5px; padding-top: 10px;">
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Want a CRM “get out of jail free” card?
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Then you’re in luck, because Spiro just upped the ante on their mission to make CRM a thing of the past.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
How? With their
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<strong>
CRM Buyout Program
</strong>
</a>
<strong>
.
</strong>
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
If you’re feeling handcuffed to a tool that just ain’t getting the job done, Spiro will cover the cost when you switch to their platform.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Like trading in your Mediterranean Avenue property for Boardwalk, going from a plain ol’ CRM to
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Spiro
</a>
is a
<em>
game-changing upgrade.
</em>
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
It’s all in the magic of Proactive Relationship Management
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Spiro automatically collects and enters data for your team, optimizes leads, and helps smash quotas like your younger sibling smashes the Monopoly board when you win.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
And because
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Spiro
</a>
collects
<strong>
8x more data
</strong>
than a traditional CRM, you’ll be swimming in data-driven insights that will help your team
<strong>
close 20% more business
</strong>
.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
If you’re a sales leader, what do you have to lose?
</p>
</td>
</tr>
<!-- END NATIVE -->
<tr align="center" id="trends_button" style="text-align: center;">
<td style="padding-bottom: 40px; padding-top: 40px;">
<a style="background: #ff5a41; border-radius: 30px; color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 13px; font-weight: bold; letter-spacing: .5px; padding: 15px 20px; text-decoration: none;">
Build your monopoly →
</a>
</td>
</tr>
<!-- START PADDING -->
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<td style="padding-bottom: 20px;">
</td>
</tr>
<!-- END PADDING -->
<tr>
<td id="break1" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<!--Start of feedback -->
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
<tr>
<td align="center" style="padding-bottom: 10px; text-align: center;">
<span style="font-family: 'Helvetica', sans-serif; font-size: 16px; font-weight: bold; letter-spacing: .5px;">
How did you like today’s email?
</span>
</td>
</tr>
<tr>
<td>
<div align="center" class="images" style="font-family: Helvetica, sans-serif; text-align: center;">
<div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhappy-face_20190529205303.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
</div>
<div class="meh" style="color: #ff5a41; display: inline; font-family: Helvetica, sans-serif;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmehv2_20190312203950.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
</div>
<div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsad_face_20190312203719.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
</div>
</div>
<div align="center" style="font-family: Helvetica, sans-serif; text-align: center;">
<div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
love it
</span>
</div>
<div class="meh" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
meh
</span>
</div>
<div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
hate it
</span>
</div>
</div>
</td>
</tr>
<tr>
<td style="padding-bottom: 50px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<!--end feedback -->
<!-- START PADDING -->
<tr>
<td style="padding-bottom: 10px;">
</td>
</tr>
<!-- END PADDING -->
<!-- START NOTE -->
<tr>
<td id="spacer" style="padding-top: 20px;">
</td>
</tr>
<tr>
<td bgcolor="#ececec" style="background: #ececec; border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; color: #000; font-family: Helvetica, sans-serif; padding: 15px 15px 5px 19px;">
<table>
<tbody>
<tr>
<td>
<h4 align="center" style="color: #ed4d1f; font-family: Helvetica, sans-serif; font-size: 35px; font-weight: 800; letter-spacing: 0px; line-height: 22px; margin: 6px auto 8px; padding: 8px 15px; text-align: center;">
Last call...
</h4>
</td>
</tr>
<tr>
<td align="center" style="padding-left: 10px; text-align: center;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 22px; margin: 0; padding: 10px 0px 12px 2px;">
Hustle Con ticket prices increase
<strong>
tonight
</strong>
at midnight (PST). This is you last chance to save
<strong>
$125 off
</strong>
a 2-day ticket (regularly $600). Don't miss out on learning
<strong>
lean startup tactics
</strong>
from our stacked lineup of founders.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center;">
<p style="font-family: Helvetica, sans-serif; font-size: 20px; line-height: 20px; margin: 0px; padding-bottom: 0px;">
Sale ends in:
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center;">
<img href="https://hustlecon.com/?utm_source=hustledaily&utm_medium=email&utm_campaign=HC19-presale-48&utm_term=82319&utm_content=subscriber" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcountdowntimer_24_transparent_20190822213433.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="max-height: 60px; text-align: center;"/>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px; text-align: center;">
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px; padding-left: 2px;">
<strong>
<a style="border-radius: 30px; color: #ed4d1f; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; padding: 10px 15px; text-decoration: none;">
BUY TICKETS HERE →
</a>
</strong>
</p>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END NOTE -->
<!-- START PADDING -->
<tr>
<td style="padding-bottom: 55px;">
</td>
</tr>
<!-- END PADDING -->
<!-- START SHOWER THOUGHTS -->
<tr>
<td align="left" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 16px; font-weight: bold; letter-spacing: 1px; padding: 8px 25px; text-align: left; width: 100%;">
Shower Thoughts
</td>
</tr>
<tr id="shower">
<td bgcolor="#ffffff" style="padding-bottom: 30px; padding-top: 10px;" valign="top">
<ol style="font-size: 16px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
If a dog could use a computer, he'd likely have his owner as his desktop background.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
For the first 18 years of your life, your body is under warranty. If you get broken, the people who made you have to pay for repairs.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
We as a population somehow universally decided on mint as being the taste of fresh breath.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
It didn't matter what abandoned house they were in, Scooby and Shaggy always managed to find fresh produce in the fridge for sandwiches.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Saying “Everyone on Earth” excludes about 6 people.
</li>
<li style="font-size: 16px; font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
via
<a style="color: #d62828; font-family: Helvetica, sans-serif; text-decoration: none;">
Reddit
</a>
</li>
</ol>
</td>
</tr>
<!-- END SHOWER THOUGHTS -->
<tr>
<td id="break1" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<!-- START SONG -->
<tr>
<td style="padding-bottom: 20px;">
<table>
<tr>
<td rowspan="3" style="vertical-align: middle;" valign="middle">
<img alt="Now Playing" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fmusic_bars.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO6a:ws5g2MMM3MtUiOb3NFCWO77BptFjz8zGk5uBJ_x2O-c" style="height: auto; width: 20px;" width="20"/>
</td>
<td rowspan="3" style="font-family: 'Helvetica',sans-serif; font-size: 14px; font-weight: bold; line-height: 120%; padding-left: 10px; padding-right: 10px; padding-top: 3px; vertical-align: middle; width: 64px;" valign="middle">
Now Playing:
</td>
</tr>
<tr>
<td style="font-size: 14px;">
<a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Walcott, Vampire Weekend
</strong>
</a>
.
</td>
</tr>
</table>
</td>
</tr>
<!-- END SONG -->
<tr class="hidethis">
<td>
<table style="border-spacing: 0;">
<tr>
<td align="center" bgcolor="#000000" style="background: #000000; color: #ffffff; font-size: 32px; font-weight: bold; line-height: 100%; max-width: 100px; padding: 10px 10px 0px; text-align: center;">
0
</td>
<td align="right" bgcolor="#000000" rowspan="2" style="background: #000000; font-family: 'Helvetica',sans-serif; font-size: 14px; font-weight: bold; padding: 5px 10px; text-align: right; width: 100%;">
<a style="background: #ff5a41; border-radius: 30px; color: #ffffff; font-family: Helvetica, sans-serif; font-size: 12px; padding: 12px 10px; text-decoration: none;">
Share the Hustle
</a>
</td>
</tr>
<tr>
<td align="center " bgcolor="#000000 " style="background: #000000; color: #ffffff; font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%; padding: 4px 20px 10px; text-align: center;">
REFERRALS
</td>
</tr>
<tr>
<td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; color: #000000; padding-bottom: 5px; padding-top: 10px; text-align: center; width: 100%;">
<a style="color: #000000; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-decoration: none;">
//ambassadors.thehustle.co/?ref=950fce10a7
</a>
</td>
</tr>
<tr>
<td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px; color: #000000; padding-bottom: 10px; text-align: center; width: 100%;">
<span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
YOUR UNIQUE URL
</span>
</td>
</tr>
</table>
</td>
</tr>
<tr id="credits">
<td class="credits">
<table style="width: 100%;">
<tbody>
<tr>
<td colspan="2" style="padding-top: 20px;">
<table style="text-align: center; width: 100%;">
<tr>
<td align="center" style="display: inline-block; font-family: 'Helvetica', sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
<img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO6a:ws5g2MMM3MtUiOb3NFCWO77BptFjz8zGk5uBJ_x2O-c" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Wes Schlagenhauf
<br/>
<span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
STAFF WRITER
</span>
</td>
<td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<img alt="Conor Grant" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fconor_grant.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO6a:ws5g2MMM3MtUiOb3NFCWO77BptFjz8zGk5uBJ_x2O-c" style="padding-bottom: 10px; width: 60px;"/>
<br/>
Conor Grant
<br/>
<span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
MANAGING EDITOR
</span>
</td>
<td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
<img alt="Bobby Durben" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbobby_footer_v4_20190208000513.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO6a:iZlJZTiQub7xVftj91eZlOUlyf5-rYWUhCMjA56WaG0" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Bobby Durben
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Meg Furey-Marquess
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Brad "Y’all good?" Wolverton
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Natalie Attired
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5 years, 11 months ago - news@thehustle.co
Today, social-media savvy fast-food brands duke it out on Twitter and Fitbit partners with Singap...