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            Last week, NBA champion Andre Iguodala co-hosted a tech investment event called the ‘Players Technology Summit,’ as sports stars slide more and more into backing tech companies.
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                The Hustle
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               Sponsored by
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              As NBA players take a shot on tech, VCs are lining up to coach all-star investors
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Last week, Golden State Warriors guard and NBA champion Andre Iguodala co-hosted a tech investment
             <a style="color: #ed4d1f; text-decoration: none;">
              event
             </a>
             called the ‘Players Technology Summit’ with Bloomberg.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Described as a “forum for some of America’s most celebrated athletes and business leaders,” the event
             <a style="color: #ed4d1f; text-decoration: none;">
              coached
             </a>
             athletes on how to invest like Kobe.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The rise of the pro-athlete-preneur
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             From 2009 until he retired in 2016, Kobe Bryant was the highest paid player in the NBA, racking up $183m. But Kobe’s wins on the court were just the tip of the iceberg compared to his wins
             <em>
              off
             </em>
             the court.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Bryant netted $194m profit on last week’s BodyArmor-Coca-Cola
             <a style="color: #ed4d1f; text-decoration: none;">
              deal
             </a>
             -- more money than his 7 highest-paying NBA seasons
             <em>
              combined
             </em>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Kobe’s investment was a clear 3-pointer for the ex-Laker -- but it was also a big win for BodyArmor.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              For unknown startups, celebrity investments are slam dunks
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Fundraising helps startups raise money
             <em>
              and
             </em>
             brand awareness. So, when an NBA champion
             <a style="color: #ed4d1f; text-decoration: none;">
              invests
             </a>
             in a growing startup like mattress-maker Casper, they’re killing two birds with one basketball.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             NBA legends Magic Johnson, Kevin Durant, and Kobe Bryant have all formed their own venture firms to help organize their investments. But other athletes -- like Steph Curry, who
             <a style="color: #ed4d1f; text-decoration: none;">
              invested
             </a>
             big in e-sports -- have opted for one-time investments.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             To help guide Steph and his fellow athlete-investors, VCs are making special programs to help athletes sink their not-so-free throws.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Even an All-Star needs a good coach
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Iguodala often credits Andreessen Horowitz partner Jeff Jordan as a mentor, and now he wants to use Bloomberg’s ‘Player Technology Summit’ to create investment
             <a style="color: #ed4d1f; text-decoration: none;">
              syndicates
             </a>
             with other players.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Other entrepreneurs are also eager to help pros invest -- offering services ranging from the more traditional hands-off wealth management approach to Kobe’s increasingly popular style of name-brand investing.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The ‘MVP All-Star Fund’ recently
             <a style="color: #ed4d1f; text-decoration: none;">
              launched
             </a>
             with $100m to match celebrity athlete investors with high-growth startups, investing sums ranging from $100k to $1m for stars like Dwight Howard.
            </p>
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            Ballin’ and stock callin’
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              As tuition rises, college kids are buying insurance in case they have to drop out
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              The
             </em>
             <em>
              Wall Street Journal
             </em>
             <a style="color: #ed4d1f; text-decoration: none;">
              reports
             </a>
             that the number of tuition insurance policies is increasing rapidly -- tripling from 20k to 70k plans in the past 5 years.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As the cost of college increases, so does the cost of dropping out -- and a lot of families are hedging their bets.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Tuition insurance has existed since the 1930s
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Believe it or not, once upon a time, students could fund college without getting run over by a financial freight train. But until recently, college tuition wasn’t as big of an investment as a car or house.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But the times they are a-changin'. College tuition has risen almost
             <a style="color: #ed4d1f; text-decoration: none;">
              $20k
             </a>
             since 1988, pushing the average cost of private tuition to nearly $35k -- making school a massive investment.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Plus, while past pupils could reasonably expect to finish school, today’s students are dropping out of school more regularly -- making tuition even riskier business.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Protecting an (uncertain) investment
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Expensive college has taken more than just a financial toll: At many elite colleges, as many as
             <a style="color: #ed4d1f; text-decoration: none;">
              1 in 4
             </a>
             students are now classified as disabled due to mental health problems. As a result, the number of mental-health-related dropouts is increasing steadily.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Unfortunately for students who run into mental (or physical) health problems midway through the semester, most schools will only reimburse tuition for withdrawals at the beginning of a semester.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since many tuition insurance policies only cost about
             <a style="color: #ed4d1f; text-decoration: none;">
              1%
             </a>
             of tuition and entitle students to recoup 80%, an insurance policy costing $530 could reimburse $47.2k at a school that costs $59k.
            </p>
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                 Dropout Defense 101
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Pepsi buys SodaStream for $3.2B as big bev continues to expand beyond sugary sodas
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             PepsiCo is set to buy carbonated drink-machine maker SodaStream for
             <a style="color: #ed4d1f; text-decoration: none;">
              $3.2B
             </a>
             as it battles to one-up Coca-Cola (who bought carbonated cult classic Topo Chico last year) in the healthy beverage market.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              You can carbonate anything these days
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Seriously…
             <a style="color: #ed4d1f; text-decoration: none;">
              orange juice, coffee, whiskey
             </a>
             (no word on milk yet, but probably)...  and it’s all thanks to SodaStream.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Founded in Britain in 1903, the now-Israel-based SodaStream makes machines that allow consumers to carbonate tap water and other beverages at home by filling a reusable bottle and flavoring it with syrups.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Fun fact: According to
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               Reuters
              </em>
             </a>
             , SodaStream was a popular device in British kitchens in the ’70s and ’80s before bottles came around and made the process of getting your carb’ on much cheaper.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, as soft drink sales have gone flat, SodaStream’s share prices have bubbled 85% so far this year, after a 78% increase in 2017.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Things may be a little awkward around the carbonated water cooler
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             SodaStream has criticized PepsiCo in public statements and advertising campaigns in the past, calling out bottled water makers for polluting the environment (Pepsi owns Aquafina and a few smaller brands).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “Shame on PepsiCo,” SodaStream Chief Executive Daniel Birnbaum said last year when the soda giant presented its newest bottled-water brand LIFEWTR. “The bottled-water industry is the biggest marketing scam of all time.”
            </p>
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                 Tell us how you really fizz
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Spoiler alert: ‘Stories’ has been a grand slam for the gram
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             2 years ago, Facebook’s Instagram had a problem: The glamorous shots of misty mountain sunsets and black sand beaches had set the bar too high.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Dare we say, the glamour shots had become
             <em>
              too
             </em>
             glamorous?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As CEO Kevin Systrom told
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               Recode
              </em>
             </a>
             , the ‘Bora Bora or bust’ mentality intimidated people from posting anything less than highly curated life highlights, which ultimately discouraged people from posting every day.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             That’s when IG decided to steal one of the best products ever to grace the screens of social media from their direct competitor -- Snapchat.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              And just like that, Instagram Stories was born
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, 2 years later, stealing Snapchat’s idea (literally down to the face swap) is arguably the most glamorous picture Instagram has ever posted.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              Recode
             </em>
             notes that while Instagram never
             <em>
              actually
             </em>
             needed saving (they still had over
             <a style="color: #ed4d1f; text-decoration: none;">
              300m
             </a>
             DAU’s before the heist), Stories definitely turbo-boosted the platform.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             To date, Insta Stories has brought in more than 400m daily users alone -- more than twice the number of users Snapchat has in its entirety -- making it one of the fastest-growing media formats ever.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Snap’s growth has been, well, snapped
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Soon after Instagram Stories launched, Spiegel-chat almost immediately saw its user growth rate flatline, and yesterday, Snap announced it lost 3m users last quarter -- its
             <a style="color: #ed4d1f; text-decoration: none;">
              first ever decline
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Meanwhile, some 31% of Instagram users reportedly post a Story every month, up from 21% a year prior, and 47% of users watch Stories
             <em>
              at least
             </em>
             weekly, up from 32% last year.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             You know what they say: You don’t become an estimated
             <a style="color: #ed4d1f; text-decoration: none;">
              $100B company
             </a>
             without copying a few enemies.
            </p>
           </td>
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                 »
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                 They say that, right?
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             <strong>
              Meet the bed you can't wait to come home to
             </strong>
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             There’s nothing like coming home from vacation and falling into YOUR OWN BED. But, when the hostel bed you slept on feels better than yours at home, you’ve got a serious problem.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Meet
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              Leesa
             </a>
             , a premium bed-in-a-box that will change the way you sleep.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Whether you're returning from a month trekking through Southeast Asia or two weeks glamping in the Grand Canyon, a mattress from Leesa will help you get the sleep you need to rest and recharge.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Even better? Leesa offers a
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              100-night sleep trial
             </a>
             , so you can try the Leesa mattress in-home. If you don't love it, send it back for a full refund. Not to mention, Leesa was
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              Wirecutter’s pick
             </a>
             as the best foam mattress, so you can rest easy (literally) knowing you made the right decision.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             During the Leesa August Mattress Event, readers get
             <a style="color: #ed4d1f; text-decoration: none;">
              $160 off
             </a>
             the Leesa mattress.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Travel. Sleep. Recover. Repeat.
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             Your ticket to zzz land →
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               The Hustle presents...
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               AD
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              Pack your bags, St. Pete calls
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             This month, we're loading up a moving van, filling our Big Gulps, and cruising south to the golden streets of
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               St. Pete
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             . Click the GIF below to learn why.
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               Now Playing:
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                <strong>
                 Shepherd, Woods
                </strong>
               </a>
               . If we were little lambs lost in the woods, this slide guitar would shepherd us home.
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                SHARE THE HUSTLE
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               REFERRALS
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                    <img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPDK:WMEmtAS0K3kU5yLO2B5MqvtW7MSZWLMP68O_MB66UAQ" style="padding-bottom: 10px; width: 60px;"/>
                   </a>
                   <br/>
                   Zack Crockett
                   <br/>
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                    NEWS WRITER
                   </span>
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                    <img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPDK:WMEmtAS0K3kU5yLO2B5MqvtW7MSZWLMP68O_MB66UAQ" style="padding-bottom: 10px; width: 60px;"/>
                   </a>
                   <br/>
                   Wes Schlagenhauf
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                    NEWS WRITER
                   </span>
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                   <br/>
                   Conor Grant
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                    NEWS WRITER
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                   </a>
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                   Kolby Hatch
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                    AD WRITER
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                 Lindsey “We get it big bev, you’re healthy now” Quinn
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                Yvonne Apeesamee
                <br/>
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                 Conflict Resolution Specialist
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