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PLUS: Sweetgreen goes robotic.
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August 30, 2021
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Kanye West had a busy past few days. His new album “Donda” came out on Sunday and -- oh yeah -- he lit himself on fire during a listening party at Chicago’s Soldier Field Thursday night.
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Today’s rundown:
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<strong>
Apple’s lawsuit:
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The iPhone maker will pay $100m to developers who paid “excessive commissions” in the App Store.
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Sweetgreen:
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The ~$1.8B salad-making giant acquired Spyce, a startup known for its salad-making machines.
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<strong>
Digits:
</strong>
Interesting stats on dating nomads, pumpkin spice, robocalls, and more.
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
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THE BIG IDEA
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Apple settles an App Store lawsuit. What’s next?
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It’s a full-time job keeping up with Apple’s corporate beefs.
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The iPhone maker is facing legal heat from Epic Games (“Fortnite” maker), Match Group (Tinder owner), Facebook, and others for how it runs the App Store.
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<strong>
At least one battle is almost over
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Last week, Apple settled a federal case -- launched in 2019 -- that charged the tech giant with monopoly power over its App Store.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The company agreed to pay $100m to US developers who paid “excessive commissions” on their apps between June 2015 and April 2021, per
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
The Wall Street Journal
</em>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The settlement is only for developers making less than $1m per year, and the headline number is sad when you break it down: Some may receive up to $30k, but
<strong>
74%
</strong>
will get
<strong>
$500
</strong>
or less.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Apple will also have to loosen restrictions…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… on “anti-steering rules,” which dictate what developers can do with user data. One big change: Developers can email users about alternative and (typically) cheaper payment methods outside of the walled iOS garden.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Apple still won't let developers post those cheaper options inside the app, though.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Also unchanged: the App Store’s take rate on subscriptions (Year 1 = 30%, Year 2 = 15%) and in-app purchases (15% for <$1m and 30% for >$1m).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The App Store has 30m registered developers
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And 1B+ customers spent
<strong>
$72B+
</strong>
on apps in 2020, per
<em>
WSJ
</em>
. (Translation: $100m is a drop in the bucket.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The settlement awaits court approval and developers can opt out. Many might, as accepting the terms means waiving any future legal action for similar App Store complaints.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Next up: Epic Games -- which sued Apple over its in-app purchase system -- is awaiting judgment. They’re probably hoping for a slightly better outcome.
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With Hurricane Ida
</strong>
headed to the Gulf of Mexico, oil companies have shut down
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91%
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of production ahead of the storm hitting the region.
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Buy and hold:
</strong>
Twilio and Asana
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will
</a>
be the first 2 companies to dual list on the Long-Term Stock Exchange.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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Chips going up:
</strong>
TSMC
<a style="color: #d62829; text-decoration: none;">
announced
</a>
plans to increase prices (advanced chips by ~10%; less advanced chips by ~20%).
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Amazon partnered with Affirm
</strong>
, the “buy now, pay later” company that lets customers buy products on installment. Affirm’s shares jumped
<a style="color: #d62829; text-decoration: none;">
48%
</a>
on the news.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Electric truck maker Rivian filed for an IPO
</strong>
. The Jeff Bezos-backed startup is eyeing a wild
<a style="color: #d62829; text-decoration: none;">
$80B
</a>
valuation (it says it will deliver its 1st vehicles in September).
</p>
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Food Tech
</td>
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<img alt="robot salad bar" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSweetgreen.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mKeZS:H4l5ADzw38gypqs663WNsfFdXBjVnHCIo0_21AQOX00" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
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<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Sweetgreen bought another salad eatery known for its robot cooks
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Lunchtime favorite Sweetgreen might be getting a robot or 2. The salad chain just purchased Spyce -- a restaurant startup known for its automated kitchen -- for an unknown sum,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
per
</a>
<em>
CNBC
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
A tale of 2 salad spinners
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Both fast-casual eateries specialize in salads and bowls, but Sweetgreen is a salad behemoth.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Sweetgreen
</strong>
has grown to 130+ US locations since
<a style="color: #d62829; text-decoration: none;">
launching
</a>
in DC in 2007. It’s currently valued at ~$1.8B and
<a style="color: #d62829; text-decoration: none;">
filed
</a>
for its IPO in June.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Spyce
</strong>
has 2 locations in Boston and has raised $24.9m.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But Spyce also has robots
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Spyce was founded by a group of MIT students in 2015. It uses
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
recipes
</a>
from acclaimed chef Daniel Boulud, though the cooking process has always been automated.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
An
<a style="color: #d62829; text-decoration: none;">
earlier iteration
</a>
used rotating woks that tumbled and cooked ingredients. Human employees then added toppings and garnishes.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Now, Spyce uses an “
<a style="color: #d62829; text-decoration: none;">
Infinite Kitchen
</a>
” that sears, steams, and assembles meals by itself in
<a style="color: #d62829; text-decoration: none;">
~2-3 minutes
</a>
-- a plus as customers seek contact-free options amid the pandemic.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Allie Weinstock, Sweetgreen’s PR and communications manager, called the acquisition an “investment in our future.” For now, Sweetgreen is focusing on updating Spyce’s tech and developing a new product and concept that will work with Sweetgreen as it scales.
</p>
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
What makes or breaks long business docs?
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The first 2 pages. AKA the executive summary.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
AKA the Cliffs Notes people will thank you for.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A crisp overview at the start of lengthy reports or plans gives people the context to see what you see. It also helps ease the room into all that chunky data.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Fill in these
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
executive summary template
</strong>
</a>
<strong>
blanks
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This is how you write a synopsis that people read all the way through. We have a feeling you’ll use it more than once.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One common sense deduction says this HubSpot template leads to nods across the room.
</p>
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<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
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Knock ‘em dead →
</span>
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<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
By The Numbers
</td>
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<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Pumpkin Spice" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpumpkin_spice.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mKeZS:H4l5ADzw38gypqs663WNsfFdXBjVnHCIo0_21AQOX00" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
Pumpkin spice really should be a year-round thing (Source: George Dolgikh / Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: Nomads are in love, and apparently it’s pumpkin spice season
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
Nomads are feeling the love. Between Feb. 1 and July 1,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
Tinder mentions of “nomad” increased by 23% in profiles
</strong>
</a>
, with “RV” and “van” seeing 8% upticks.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
PSL season already? Morning Consult found
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
25% of US adults think late August
</strong>
</a>
is the perfect time to sell pumpkin spice products, up from 19% in 2020.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
By law, the US government oversees the Federal Duck Stamp Art Contest to decide on the image for the stamp, which waterfowl hunters must purchase for hunting. Since 1934,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
the annual contest has generated $1.1B+
</strong>
</a>
for conservation efforts.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
The FCC
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
issued a $5.1m+ fine
</strong>
</a>
against John Burkman and Jacob Wohl for making 1.1k+ robocalls spreading misinformation during the 2020 election.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
Brace for impact (AKA upset children). Consumers should anticipate
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
price increases of 5%-10% for toys
</strong>
</a>
this holiday season, according to industry experts.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
6)
</strong>
Cazoo, Britain’s Carvana,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
raised $1B+ in a SPAC merger
</strong>
</a>
on a quest to grow throughout Europe. Serious question: Do they retrofit their car horns to sound like kazoos?
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🚀
<strong>
On this day:
</strong>
In 1983, US Air Force Lt. Col.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Guion S. Bluford
</a>
became the 1st Black person to travel to space as an astronaut aboard the 3rd Challenger
<em>
</em>
mission.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
⚰️
<strong>
Wow:
</strong>
Alicia Williams has amassed 2.4m TikTok followers by showing how she
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
cleans old graves
</a>
, revealing the unique histories hidden beneath years of grime.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🦅
<strong>
Wild story:
</strong>
Hey, who would win in a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
fight
</a>
between an eagle and a drone? (It’s the eagle.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
😴
<strong>
Chill out:
</strong>
Need a break? This
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
website
</a>
challenges you to sit still and do absolutely nothing for 2 minutes.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
💌
<strong>
Useful:
</strong>
Whether you’ve got a goal in mind, an idea you want to save for later, or just some random thoughts, you can use this
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
site
</a>
to send an email to future you.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
📱
<strong>
How to:
</strong>
Should you upgrade to the latest model of your phone or wait?
<em>
The New York Times
</em>
has some
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
tips
</a>
to decide.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr style="padding: 5px 2px 0px;">
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<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 2px 10px;">
Meme of the day
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="app store meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fapp_store_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mKeZS:H4l5ADzw38gypqs663WNsfFdXBjVnHCIo0_21AQOX00" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
Source:
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
MemeCenter
</a>
</p>
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SHARE THE HUSTLE
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Over the years, we’ve learned…
<em>
secrets.
</em>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
</em>
-- of dollars.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Here’s a message you can use to share with your friends:
</p>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 13px 0px;">
Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
<a style="color: #d62829; text-decoration: none;">
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<em>
P.S. You can always check your referral count
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</em>
</p>
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Today's email was brought to you by
<a style="color: #d62829; text-decoration: none;" target="_blank">
Trung Phan
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Juliet Bennett Rylah
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,
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Rob Litterst
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and
<a style="color: #d62829; text-decoration: none;" target="_blank">
Timmy Chong
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.
<br/>
Editing by: Brad “App Store” Wolverton.
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3 years, 11 months ago - news@thehustle.co
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