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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: Elon’s tiny house costs $50k.
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August 11, 2021
</td>
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<strong>
Be safe out there, Gen Z
</strong>
: According to the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<u style="color: #d62829; underline: none; text-decoration: none;">
FBI
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</a>
, reported cyberfraud cases among those under 20 shot up
<strong>
156%
</strong>
between 2017 and 2020 -- the largest increase of any demographic. The 60+ crowd is still the most vulnerable, though, with
<strong>
$966m
</strong>
in losses last year alone.
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Privacy pickle:
</strong>
Why folks are upset that Apple is protecting children.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Slumlords beware:
</strong>
RentCheck is helping tenants recover their security deposits.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
One odd dude:
</strong>
Elon Musk’s 375-square-foot house.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
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</td>
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The big idea
</td>
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<td style="padding: 0 0 6px;">
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<img alt="Apple logo with eyeballs" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FApple_eyes.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Apple’s conundrum: Protect children and maintain privacy
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are
<strong>
1B+
</strong>
iPhone users in the world.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Unfortunately, a percentage of those users traffic in child pornography (AKA CSAM, or child sexual abuse material).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Last week, Apple made a big
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
move
</a>
to stop the spread of CSAM.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Apple will scan user iPhones…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… for illicit photos, as reported by
<em>
Daring Fireball
</em>
’s
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
John Gruber
</a>
. Here is a simplified breakdown of the steps:
</p>
<ol style="font-size: 16px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Apple has a database of CSAM from the National Center for Missing and Exploited Children (NCMEC)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Apple compares this database to encrypted photos uploaded to iCloud
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
If the minimum threshold of potential CSAM photos is
<strong>
not
</strong>
matched, Apple won’t decrypt the photos and there is no further action
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
If a minimum threshold of potential CSAM photos
<strong>
are
</strong>
matched, the account is flagged
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
At this point, a human will inspect the decrypted photos (e.g., it could be parents uploading lots of photos of their newborn)
</li>
</ol>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Here is the conundrum
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While combating CSAM is the noblest of goals, not everyone agrees with Apple’s unilateral approach.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Will Cathcart -- the head of Facebook’s WhatsApp, which reported 400k+ CSAM cases last year -- says Apple
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
built
</a>
a “surveillance system that could very easily be used to scan private content for anything they or a government decides it wants to control.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For example: China could ask Apple to flag all users that have photos of Tiananmen Square.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Apple holds itself as the paragon of privacy
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tim Cook has even
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
said
</a>
privacy is a “human right.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Can it maintain this promise with the new CSAM initiative? To further clarify its position, Apple put out a 6-page
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
FAQ
</a>
on Monday (in it, Apple says it will “refuse government demands” to track non-CSAM images).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
With the seriousness of this matter -- from all angles -- expect many more updates.
</p>
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SNIPPETS
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<strong>
The US Senate passed a $1T infrastructure bill
</strong>
on
<a style="color: #d62829; text-decoration: none;">
Tuesday
</a>
, with money allocated to broadband, EVs, and cybersecurity. The House still has to pass the bill and there are questions around new tax reporting requirements for crypto that may hold it up.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Coinbase making coin:
</strong>
For Q2 2021, the crypto exchange reported revenue of
<strong>
$2.2B
</strong>
. More impressively, it notched a profit of
<a style="color: #d62829; text-decoration: none;">
$1.6B
</a>
, up
<strong>
49x
</strong>
vs. last year.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Mint condition:
</strong>
An unopened “Super Mario Bros.” game made for the original 1985 console
<a style="color: #d62829; text-decoration: none;">
sold
</a>
for
<strong>
$2m
</strong>
, a new record for gaming collectibles.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Maxing out the streams:
</strong>
Despite only pulling in
<strong>
$26.5m
</strong>
at the box office its opening weekend, HBO Max
<a style="color: #d62829; text-decoration: none;">
says
</a>
“The Suicide Squad” was its 2nd biggest release on the streaming platform.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Twitter’s biased AI:
</strong>
A researcher
<a style="color: #d62829; text-decoration: none;">
won
</a>
<strong>
$3.5k
</strong>
for finding that Twitter’s algorithm for cropping photos favors people with slim, youthful faces and lighter skin.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Prime prizes:
</strong>
Amazon
<a style="color: #d62829; text-decoration: none;">
announced
</a>
prizes for its vaccine lottery, giving frontline employees the chance to win cars, vacations, and up to
<strong>
$500k
</strong>
cash.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
DJ Khaled voice *Another one*:
</strong>
Salesforce will
<a style="color: #d62829; text-decoration: none;">
launch
</a>
a video streaming product, with a slight catch: business-focussed content. It’s called...Salesforce+.
</p>
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Rent Tech
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="graffiti" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgraffiti.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The company that wants to make sure you get your security deposit back
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s an estimated
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$45B
</a>
sitting around in security deposits, but getting them back can be complicated.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Enter RentCheck, the New Orleans-based startup that streamlines property inspections and just scored
<strong>
$2.6m
</strong>
in seed money, per
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
TechCrunch
</em>
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
RentCheck facilitates remote move-out inspections in-app…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… a feature that led to
<strong>
1000%
</strong>
growth in RentCheck’s property stock over the course of the pandemic.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Here’s how it works:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Property management companies pay a subscription fee,
<a style="color: #d62829; text-decoration: none;">
starting
</a>
at $5/mo. for 1-20 units
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Tenants or employees use the app to complete guided inspections
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Photos are time-stamped and stored in-app
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
When finished, both parties sign off
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Why it’s useful
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A survey from rental app Roost
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
found
</a>
that over half of renters didn’t take move-in pics and weren’t sure about refund terms.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One property manager told Roost that
<strong>
~40%
</strong>
of renters end up challenging their refunds.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
An app like RentCheck creates transparency on both ends in a quick, automated way.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
See also:
</strong>
Other companies, like startup Rhino, are offering
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
security deposit “insurance”
</a>
where renters pay a small monthly fee instead of a big deposit.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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<tr>
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<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" width="30"/>
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Well that’s interesting
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Boxabl home" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBoxabl.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Elon Musk’s $50k, 375-square-foot home
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are probably very few people on Earth who would willingly live in a 375-square-foot prefab home if they had a net worth of
<strong>
~$185B
</strong>
(and only paid a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
3.27%
</a>
true tax rate).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Elon Musk is one of them.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The tech titan has
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
reportedly
</a>
been residing in a cozy foldable home on the SpaceX premises in Boca Chica, Texas.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The home is built by Boxabl and goes for $49.5k
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Though the home’s resident was not officially confirmed as Musk, Las Vegas-based Boxabl said it installed one of its Casita homes for a “top secret customer” last November.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Then, in June, Musk
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
tweeted
</a>
that his primary home is a “kinda awesome” ~$50k house that he rents from SpaceX in Boca Chica.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The company is gaining steam
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Boxabl has a 47k-person waitlist for its tiny home that takes just hours to set up and is light enough to be
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
towed
</a>
by a Tesla.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In June, Boxabl moved into a new 170k-square-foot
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
factory
</a>
that’ll eventually have the production capacity to output
<strong>
3.6k
</strong>
Casitas a year (it’s only built 3 so far).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Aside from consumer housing, Boxabl
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
envisions
</a>
its Casitas being used as
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
mobile hospitals
</a>
, shelters, and schools.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Watch Now
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMFM_8-11_data.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0px;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
How much do you value your data?
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sam and Shaan imagine life with no private information…
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and discuss
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
the artist
</a>
who got his house flipped by the Secret Service to make his point.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Pod #201 hot topics:
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Ikea hacking
</a>
, an influencer’s
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$400m fitness app
</a>
, and an overlooked open-source
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
WordPress-meets-Substack competitor
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At the end, Sam also shares why he went 5x over budget for his spouse’s wedding ring -- and why you should, too.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
Watch on YouTube →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 10px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 15px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
😮
<strong>
Wild story:
</strong>
It’s rare, but Waipuhia Falls in Oahu, Hawaii,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
becomes
</a>
an upside-down waterfall when the winds are right. Here’s a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
video
</a>
of this trippy phenomenon.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎶
<strong>
Haha:
</strong>
Rick Astley’s “Never Gonna Give You Up” has hit
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
1B+ views
</a>
on YouTube thanks to the incredible staying power of ”Rickrolling.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎹
<strong>
Cool site:
</strong>
This
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
website
</a>
matches music to whatever you type. Write a message, replay it, and share it with others.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
📷
<strong>
Wow
</strong>
: In “Faces of Century,” photographer Jan Langer
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
captures
</a>
portraits of 100-year-olds in the same style as photos from their youth.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎤
<strong>
How to:
</strong>
You’ve heard of SEO, but how do you optimize your website for those who use voice search?
<em>
Forbes
</em>
has
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
11 expert tips
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
⚾
<strong>
On this day:
</strong>
In 1929, Babe Ruth hit his
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
500th
</a>
home run against the Cleveland Indians, who still won 6-5 against the Yankees that day.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 3px 0px;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSEO_strategy.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
SEO strategies billion-dollar brands use
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Want to add
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
3m website
</strong>
</a>
visitors a month?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Nat Eliason is the founder of Growth Machine, an SEO agency that sets the strategy for billion-dollar brands like Adobe, Brex, and Intuit.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In a 60-minute Trends lecture, Nat broke down exactly what you need to know about SEO to start ranking 1st on Google. You can access this 60-minute lecture for free.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
Click here
</strong>
</a>
and enter your email to get access.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you like it, Trends has 40+ more lectures, 2k+ business ideas, and a community of 15k+ entrepreneurs and investors you can network with.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
See you on the inside.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
Get Access →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr style="display: block; padding: 15px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Meme of the day
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="Hard Mtn Dew cans" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHrd_Mountain_Dew.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mDmSH:eztr8SMd-bbQ3POew5WG3tNs5dyPkhNrd-FTPKhD9WU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 5px;">
Source: Boston Beer Company
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
OK, this actually isn’t a meme.
</strong>
But it might as well be.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
Yesterday, PepsiCo and Boston Beer Company announced the release of
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Hard Mtn Dew
</a>
, an alcoholic version of… Mountain Dew. Just wow.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
<td style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
SHARE THE HUSTLE
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<a style="color: #d62829; text-decoration: none;" target="_blank">
<img alt="Hustle Cons Greatest Hits ebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgreatest%2520hits.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" style="width: 60%; height: auto; padding: 10px 0 6px;" width="325"/>
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Over the years, we’ve learned…
<em>
secrets.
</em>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
</em>
-- of dollars.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Here’s a message you can use to share with your friends:
</p>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 13px 0px;">
Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
<a style="color: #d62829; text-decoration: none;">
https://thehustle.co/?ref=950fce10a7
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 15px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<em>
P.S. You can always check your referral count
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</em>
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center; padding: 8px 0px 15px;">
<a style="-webkit-text-fill-color: #ffffff; background-color: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; padding: 6px 20px;" target="_blank">
Share The Hustle →
</a>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax">
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td style="padding-bottom: 15px;">
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding-bottom: 20px; font-weight: 600; letter-spacing: .5px; font-size: 16px;">
How did you like today’s email?
</td>
</tr>
<tr style="display: block; padding: 0px 0px 10px;">
<td style="display: block; width: 100%; min-width: 330px; padding: 0px;">
<table style="width: 100%; text-align: center; font-weight: 600; padding: 0px 20px;">
<tr style="letter-spacing: .2px; color: #D62829;">
<td style="display: inline-block;">
<a data-tags="feedback frowny" style="text-decoration: none; color: #ff5a41;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhate_w_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" style="width: auto; height: 66px; padding: 0px 15px 10px 0px;"/>
</a>
</td>
<td style="display: inline-block;">
<a data-tags="feedback meh" style="text-decoration: none; color: #ff5a41;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_meh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" style="width: auto; height: 52px; padding: 0px 15px 10px;"/>
</a>
</td>
<td style="display: inline-block;">
<a data-tags="feedback smiley" style="text-decoration: none; color: #ff5a41;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_love.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mDmSH:VKQdkAYGa2HaPXt0knCiaE0CfEA6uMxuJSsd-aEVAdU" style="width: auto; height: 52px; padding: 0px 0px 10px 15px;"/>
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="border-top-color: #dddddd; border-top-style: solid; border-top-width: 1px; text-align: center; margin: 0; padding: 15px 0;">
Today's email was brought to you by
<a style="color: #d62829; text-decoration: none;" target="_blank">
Trung Phan
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Juliet Bennett Rylah
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Rob Litterst
</a>
.
<br/>
Editing by: Zachary “Tiny House” Crockett.
<table style="width: 100%;">
<tbody>
<tr class="zephyr-syntax">
<td align="center" style="display: inline-block; text-align: center; padding: 20px 0;">
<a style="color: #000000; font-size: 15px; font-weight: bold; text-decoration: none; white-space: nowrap; padding: 0 8px;" target="_blank">
PODCAST
</a>
</td>
<td align="center" style="display: inline-block; text-align: center; padding: 5px 0;">
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JOBS
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