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                The Hustle
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               Sponsored by
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             <img alt="The Hustle Daily Email" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsoybeans_20180810063944.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXPEY:47Xa75GWJIs2Es8SOVRPWQidairz8E3gA70r3SvylZA" style="height: auto; width: 100%;"/>
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Trade wars keep soybean ship adrift in the Pacific for more than a month
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In other maritime-bean news, a shipment of American soybeans worth more than
             <a style="color: #ed4d1f; text-decoration: none;">
              $20m
             </a>
             has been drifting aimlessly in the Pacific Ocean for an entire month without docking.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The reason: They’re caught in the ol’ trade-war Bermuda Triangle as US and China duke it out in the ultimate tariff showdown.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Soya think you can sail?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Owned by JP Morgan Asset Management, the Peak Pegasus is a 750-ft bulk carrier weighing 86m lbs that was scheduled to unload 70k tons of American soybeans in China on July 6, shortly after Donald Trump implemented a first round of tariffs on
             <a style="color: #ed4d1f; text-decoration: none;">
              $34B
             </a>
             worth of Chinese goods.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The PP rushed to the docks in hopes of passing customs before Beijing fired back, but the ship missed the deadline by 30 minutes... and has been sailing around in soybean purgatory ever since.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Its circular voyage is now costing the Amsterdam-based company that owns the cargo almost $13k a day.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Full speed ahead
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As of Wednesday, Trump had unsheathed a second round of tariffs on
             <a style="color: #ed4d1f; text-decoration: none;">
              $16B
             </a>
             worth of Chinese goods -- and you better believe Beijing responded.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In other words, as things continue to escalate, ol’ Peg may be treading water for a while.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              The Guardian
             </em>
             reports that the extra costs of staying at sea so far will result in a loss of more than $400k.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Why don’t they just starbird the jib and turn around or whatever?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             That question made zero sense, but commodities experts believe their ‘just keep swimming’ philosophy still makes financial sense for at least a few months compared to biting the bullet and offloading the beans in China.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With the 25% tariff, dropping anchor in China would add an estimated $6m to the cost of importation.
            </p>
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            Trade sick
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Tribune wants $1B from Sinclair for gambling away their FCC-favored $3.9B merger
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Last year, broadcaster Sinclair won conditional approval from the FCC to acquire Tribune Media Co. and create a 233-station broadcast behemoth.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But then, Sinclair refused to sell off its stations to facilitate the deal, prompting Tribune to
             <a style="color: #ed4d1f; text-decoration: none;">
              cancel
             </a>
             the merger and demand $1B in damages and shareholder premiums for tanking the deal.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              After making friends with the FCC, Sinclair got greedy
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Back in 2017, Tribune was a media darling courted by Sinclair, Nexstar, and other big bad broadcasters. In the end, Sinclair (the largest company in the broadcasting industry) won Tribune over with $3.9B offer.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Then, despite antitrust criticism, the FCC gave them conditions to approve the deal, positioning Sinclair to broadcast to
             <a style="color: #ed4d1f; text-decoration: none;">
              72%
             </a>
             of homes as long as it sold off a few channels.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, after the FCC’s conditional approval (which required the FCC to change broadcast ownership law to allow the deal), Sinclair pushed its luck by refusing to divest the stations as recommended by regulators.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The FCC threw Sinclair a bone, not a whole steak
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             When Sinclair refused to play by the FCC’s rules, Chairman Ajit Pai sent the deal to a administrative law judge, essentially closing the door on their hopes of approval.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Furious that Sinclair gambled away an almost-done deal, Tribune chose to call the deal off rather than appeal -- and
             <a style="color: #ed4d1f; text-decoration: none;">
              sue
             </a>
             its former merge-mate for $1B in damages and lost premiums.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now that the deal is dead, Sinclair will likely pursue other local broadcasters -- although it will be more difficult to do so while it combats Tribune’s lawsuit. Meanwhile, Tribune’s back on the market.
            </p>
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                 Any takers?
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Neuromarketing startup Spark Neuro raised $13.5m to help advertisers read minds
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Spark Neuro, a startup that uses an electroencephalogram (EEG) headset to monitor consumers’ emotional responses to ads and movies, raised a $13.5m Series A to build out its neuroanalytics platform for advertisers.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Spark knows what you
             </strong>
             <em>
              <strong>
               really
              </strong>
             </em>
             <strong>
              think about that ad
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Spark (an acronym for ‘Scientific Persuasive Artistic Research-Driven Knowledge’) monitors brain waves, eye movements, facial expressions, and skin reactions of viewers as they watch ads, trailers, or movies.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Using the 6k data points gathered per second, the system measures attention and emotion levels on a 1-10 scale. Then, advertisers/producers can use that data to understand how successful their content was.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              For advertisers, mind reading is big business
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             By 2021, brands are expected to shell out
             <a style="color: #ed4d1f; text-decoration: none;">
              $757B
             </a>
             on advertising. And, if brands are spending that much on ads, they damn well better know if they’re working.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Spark offers a more accurate analysis of an ad’s performance than surveys or focus groups, and big brands are lining up to to know how their audiences perceives their ads.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Investors Peter Thiel, Will Smith, and ex-Disney CEO Michael Eisner are eager to see how the tech works for the
             <a style="color: #ed4d1f; text-decoration: none;">
              2-year-old
             </a>
             company’s clients --  which already include Anheuser-Busch, GM, Walmart, Fedex, Clorox, P&amp;G, and other Fortune 100 giants.
            </p>
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 I have ESPark
                </a>
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Razor sales have fallen 5.1% this past year as beards become cool again
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               CNN Money
              </em>
             </a>
             reports that, apparently, the beard era isn’t as ‘2015’ as we all thought -- and it could mean some itchy times ahead for the razor industry.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to Gillette, studies show that the average number of times men shave per week has fallen from 3.7 to 3.2 over the last decade, resulting in a 5.1% year-over-year sales drop by June 2018.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The days of razor burn are over
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Consumer research shows that the once professionally taboo look is now  more accepted around the office, unleashing a pandora’s box of bushy-bearded businessmen across boardrooms everywhere.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Most popular in men under 45, beards are no longer “considered lazy or disrespectful,” the vice president of Gillette North America told
             <em>
              CNN
             </em>
             .
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Now, razor makers are scrambling to adjust
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Gillette reportedly staged an “intervention” last year, shaving prices by an average
             <a style="color: #ed4d1f; text-decoration: none;">
              12%
             </a>
             and pushing facial-hair-maintenance tools like a beard trimmer (not shaver, they’re
             <em>
              different
             </em>
             )
             <em>
              .
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             This has helped Gillette trim their sales declines as they fight off more affordable disruptors like Dollar Shave Club and Harry’s, who in February raised
             <a style="color: #ed4d1f; text-decoration: none;">
              $112m
             </a>
             to grow beyond the shaving industry.
            </p>
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Feelin’ the razor burn
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
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          <!-- END LINK -->
          <!-- END BRIEF -->
          <!-- START NATIVE -->
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           <td>
            <table style="border-spacing: 0px;">
             <tr>
              <td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Arial',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
               SPONSORED
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          <tr id="sponsored">
           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Former Puma designer perfected children’s shoes, now he’s coming after adults
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After spending years designing iconic shoes for Puma, Ryan Ringholz set his sights on much smaller feet.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As a father of two, Ryan was disappointed in lack of new, fashionable children's shoes. So, he founded
             <a style="color: #ed4d1f; text-decoration: none;">
              PLAE
             </a>
             (pronounced ‘play’) to cater to the unique needs of youngsters’ growing feet. Almost overnight, a cult classic was born.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, PLAE is setting its sight on the big kids.
            </p>
            <center>
             <a style="color: #ed4d1f; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fimage_20180809142840.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXPEY:47Xa75GWJIs2Es8SOVRPWQidairz8E3gA70r3SvylZA" style="height: auto; width: 100%;"/>
             </a>
            </center>
            <br/>
            <br/>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Style and performance for the kids at heart
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, Ryan’s going back to his roots and making shoes for
             <del>
              adults
             </del>
             big kids. PLAE’s new line of shoes are designed to meet the professional rigors of the office, but can handle a parkour session between your 2 and 3 o’clock meetings.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              PLAE
             </a>
             shoes pack good looks with thoughtful tech, including a proprietary STAELACE lacing system, custom footbeds, and sleek geometric designs fit for dressing up or down.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             They’re shoes for people who make the world their playground -- you know, the ones who work hard and PLAE hard. See what we did there?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Check out
             <a style="color: #ed4d1f; text-decoration: none;">
              PLAE
             </a>
             ’s new fall line and get 10% off + free shipping when you click below.
            </p>
           </td>
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           <td align="center" style="padding: 20px 0 40px; text-align: center; width: 100%;">
            <a style="background: #ffffff; border: 2px solid #000000; border-radius: 3px; color: #000000; font-family: 'Courier New',courier,monospace; font-weight: bold; letter-spacing: -0.5px; padding: 10px 15px; text-decoration: none;">
             PLAE is in the sole →  →
            </a>
           </td>
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           <td style="padding-bottom: 60px;">
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          <!-- START SHOWER THOUGHTS -->
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            shower thoughts
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            <ol style="font-size: 16px;">
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              There two things that everybody hates: Change and the way things are.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              The pizza-wheel is actually an infinity knife.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Snails always get a bad rap for being slow but think about it, if you carried your house on your back you'd be slow too.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Glass buildings are just elaborate sand castles.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              A paper clip is just a stapler for somebody with commitment issues.
             </li>
             <li style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
              via
              <a style="color: #ed4d1f; text-decoration: none;">
               Reddit
              </a>
             </li>
            </ol>
           </td>
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          <!-- END SHOWER THOUGHTS -->
          <!-- START SONG -->
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               Now Playing:
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                <strong>
                 Queen B*tch, David Bowie
                </strong>
               </a>
               . Listen to this song while walking and try not to strut. We dare you.
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               REFERRALS
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                    <img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPEY:t9xWeOs2j9beWll5T037khshtmTkTDHiHa8jMQW2xdQ" style="padding-bottom: 10px; width: 60px;"/>
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                    NEWS WRITER
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                   <br/>
                   Wes Schlagenhauf
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                    NEWS WRITER
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                   <br/>
                   Conor Grant
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                    NEWS WRITER
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                   </a>
                   <br/>
                   Kolby Hatch
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                    AD WRITER
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                <a style="color: #000000; text-decoration: none;">
                 Lindsey “The beards are back in town” Quinn
                </a>
                <br/>
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                 MANAGING EDITOR
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                Lester Carey
                <br/>
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                 Lost Luggage Tracker
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