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  <title>
   Bringing your Instagram followers to Substack
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    padding: 26px 24px;
  }
}


@media screen and (max-width: 630px) {
  .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .modal-content > .container {
    padding: 40px 0;
  }
}


@media screen and (max-width: 630px) {
  .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-row .modal-cell .modal-exit-btn {
    margin-right: -20px;
  }
}


@media (min-width: 631px) {
  .sm\:tw-relative {
    position: relative !important;
  }
  .sm\:tw-left-1 {
    left: 0.25rem !important;
  }
  .sm\:tw-my-8 {
    margin-top: 2rem !important;
    margin-bottom: 2rem !important;
  }
  .sm\:tw-mx-0 {
    margin-left: 0px !important;
    margin-right: 0px !important;
  }
  .sm\:tw-mt-0 {
    margin-top: 0px !important;
  }
  .sm\:tw-ml-3 {
    margin-left: 0.75rem !important;
  }
  .sm\:tw-mb-0 {
    margin-bottom: 0px !important;
  }
  .sm\:tw-mb-1 {
    margin-bottom: 0.25rem !important;
  }
  .sm\:tw-block {
    display: block !important;
  }
  .sm\:tw-inline-block {
    display: inline-block !important;
  }
  .sm\:tw-flex {
    display: flex !important;
  }
  .sm\:tw-hidden {
    display: none !important;
  }
  .sm\:tw-h-7 {
    height: 1.75rem !important;
  }
  .sm\:tw-h-screen {
    height: 100vh !important;
  }
  .sm\:tw-h-56 {
    height: 14rem !important;
  }
  .sm\:tw-max-h-\[60vh\] {
    max-height: 60vh !important;
  }
  .sm\:tw-w-auto {
    width: auto !important;
  }
  .sm\:tw-w-7 {
    width: 1.75rem !important;
  }
  .sm\:tw-w-full {
    width: 100% !important;
  }
  .sm\:tw-w-56 {
    width: 14rem !important;
  }
  .sm\:tw-w-\[500px\] {
    width: 500px !important;
  }
  .sm\:tw-max-w-lg {
    max-width: 32rem !important;
  }
  .sm\:tw-max-w-none {
    max-width: none !important;
  }
  .sm\:tw-translate-y-0 {
    transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
  }
  .sm\:tw-scale-95 {
    transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
  }
  .sm\:tw-scale-100 {
    transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
  }
  .sm\:tw-flex-row-reverse {
    flex-direction: row-reverse !important;
  }
  .sm\:tw-items-start {
    align-items: flex-start !important;
  }
  .sm\:tw-gap-4 {
    gap: 1rem !important;
  }
  .sm\:tw-gap-5 {
    gap: 1.25rem !important;
  }
  .sm\:tw-gap-1 {
    gap: 0.25rem !important;
  }
  .sm\:tw-gap-2 {
    gap: 0.5rem !important;
  }
  .sm\:tw-space-y-0 > :not([hidden]) ~ :not([hidden]) {
    margin-top: calc(0px * calc(1 - var(--tw-space-y-reverse))) !important;
    margin-bottom: calc(0px * var(--tw-space-y-reverse)) !important;
  }
  .sm\:tw-border {
    border-width: 1px !important;
  }
  .sm\:tw-p-0 {
    padding: 0px !important;
  }
  .sm\:tw-p-6 {
    padding: 1.5rem !important;
  }
  .sm\:tw-px-6 {
    padding-left: 1.5rem !important;
    padding-right: 1.5rem !important;
  }
  .sm\:tw-py-2 {
    padding-top: 0.5rem !important;
    padding-bottom: 0.5rem !important;
  }
  .sm\:tw-pb-4 {
    padding-bottom: 1rem !important;
  }
  .sm\:tw-pb-16 {
    padding-bottom: 4rem !important;
  }
  .sm\:tw-text-left {
    text-align: left !important;
  }
  .sm\:tw-align-middle {
    vertical-align: middle !important;
  }
  .sm\:tw-text-sm {
    font-size: 0.875rem !important;
    line-height: 1.25rem !important;
  }
  .sm\:tw-text-4xl {
    font-size: 2.25rem !important;
    line-height: 2.5rem !important;
  }
  .sm\:tw-font-medium {
    font-weight: 500 !important;
  }
  .sm\:tw-text-pub-secondary-text {
    color: #767676 !important;
  }
  .sm\:tw-opacity-70 {
    opacity: 0.7 !important;
  }
  .sm\:hover\:tw-opacity-100:hover {
    opacity: 1 !important;
  }
}


@media (min-width: 768px) {
  .md\:tw-left-auto {
    left: auto !important;
  }
  .md\:tw-bottom-4 {
    bottom: 1rem !important;
  }
  .md\:tw-right-4 {
    right: 1rem !important;
  }
  .md\:tw-w-3\/4 {
    width: 75% !important;
  }
  .md\:tw-pl-4 {
    padding-left: 1rem !important;
  }
}


@media (max-width: var(--nav-bp-2)) {
  .frontend-reader2-Page-module__linkRow--1QoCL.frontend-reader2-Page-module__isPadded--Gbh4N {
    padding: var(--size-12) 0;
  }
}


@media screen and (max-width: 540px) {
  .frontend-components-prompts-WriterShareModal-module__toast--wc1bo {
    margin-bottom: 20px;
  }
}


@media (max-width: 540px) {
  .frontend-lib-ProfileSetupToast-module__headerRow--17w27 {
    flex-wrap: wrap;
  }
}


@media screen and (max-width: 630px) {
  .frontend-substack-home_page-module__hero--24Zq7 {
    padding-top: 164px;
    padding-bottom: 80px;
    height: auto;
    flex-direction: column;
    align-items: flex-start;
    justify-content: flex-start;
  }
  .frontend-substack-home_page-module__heroInnerRow--2ULAC {
    height: auto;
    flex-direction: column;
    justify-content: flex-start;
    gap: 32px;
  }
  .frontend-substack-home_page-module__heroButtonWrap--3V7jR {
    flex-direction: column;
  }
  .frontend-substack-home_page-module__heroImg--1E7-g {
    max-width: 342px;
  }
  .frontend-substack-home_page-module__hero--24Zq7 h1 {
    font-size: 44px;
    line-height: 54.56px;
    margin: 0;
  }
  .frontend-substack-home_page-module__home--28JuV section h2 {
    margin-top: 80px;
    font-size: 44px;
    line-height: 54.56px;
  }
  .frontend-substack-home_page-module__writerList--1rikY {
    padding: 0 24px 80px 24px;
    gap: 80px;
  }
  .frontend-substack-home_page-module__writerList--1rikY h3 {
    font-size: 28px;
    line-height: 34.72px;
  }
  .frontend-substack-home_page-module__writerList--1rikY > div {
    flex-direction: column;
    margin-top: 0px;
    gap: 80px;
    justify-content: flex-start;
    align-items: center;
  }
  .frontend-substack-home_page-module__benefits--VLGOQ {
    gap: 80px;
    padding: 0 24px 80px 24px;
  }
  .frontend-substack-home_page-module__benefit--PpUoA {
    flex-direction: column;
    justify-content: flex-start;
    align-items: center;
    width: 100%;
    gap: 24px;
  }
  .frontend-substack-home_page-module__benefitItems--emU-2 {
    gap: 80px;
  }
  .frontend-substack-home_page-module__benefit--PpUoA img {
    max-width: 320px;
    min-width: 200px;
  }
  .frontend-substack-home_page-module__benefit--PpUoA h3 {
    font-family: Cahuenga, serif;
    font-weight: 500;
    font-size: 32px;
    line-height: 33.79px;
    margin: 0;
    color: var(--color-primary);
  }
  .frontend-substack-home_page-module__readingExperiences--1gQwI {
    padding: 0 24px 80px 24px;
  }
  .frontend-substack-home_page-module__readingExperiences--1gQwI > div {
    gap: 80px;
    align-items: center;
    flex-direction: column-reverse;
  }
  .frontend-substack-home_page-module__readingExperience--3sCWK h3 {
    font-family: Cahuenga, serif;
    font-weight: 500;
    font-size: 32px;
    line-height: 33.79px;
    margin: 0;
    color: var(--color-primary);
    margin-bottom: 10px;
  }
  .frontend-substack-home_page-module__expandCollapseButton--3UjfI {
    top: 34px;
  }
  .frontend-substack-home_page-module__centerAlignedSection--z-lIj h4 {
    font-size: 28px;
    line-height: 35px;
  }
  .frontend-substack-home_page-module__faqs--2JSzX {
    justify-content: flex-start;
    gap: 80px;
    padding: 0 24px 80px 24px;
  }
  .frontend-substack-home_page-module__faq--2A0bm {
    gap: 12px;
    justify-content: flex-start;
    flex-direction: column;
  }
  .frontend-substack-home_page-module__faq--2A0bm h3 {
    font-weight: 500;
    font-size: 28px;
    line-height: 35px;
  }
}


@media screen and (max-width: 540px) {
  .frontend-substack-PublicationThreadAppLinkPage-module__threadsLinkContainer--3JR5W {
    width: calc(100vw - 80px);
  }
}


@media screen and (max-width: 540px) {
  .frontend-account-groups-GroupManagement-module__groupSubWrapper--OIOo2 {
    width: 100%;
  }
}


@media screen and (max-width: 500px) {
  .frontend-reader2-ManageSubscriptionPage-module__highlightRow--1lIkl.frontend-reader2-ManageSubscriptionPage-module__withPlans--3KhSk {
    align-items: start;
    flex-direction: column;
  }
  .frontend-reader2-ManageSubscriptionPage-module__highlightButtons--1lIV5 {
    flex-direction: column;
    width: 100%;
  }
}


@media screen and (max-width: 631px) {
  .frontend-editor-post-AudioEducationModal-module__modalContainer--3-T0R {
    height: 524px;
  }
}


@media (max-width: 540px) {
  .frontend-publish-stats-pages-reader_referrals_stats-reader_referrals_stats-module__popoverWrapper--3Gh5i {
    display: none;
  }
}
  </style>
 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwODIyMTQzOTEzLjMuODQ1ZWEzMjc4ZmU2NTlmOUBtZy1kMS5zdWJzdGFjay5jb20-IiwidSI6MTU2NTY1OTMsInIiOiJhM2VjOTJiZUB1aWZlZWQuY29tIiwiZCI6Im1nLWQxLnN1YnN0YWNrLmNvbSIsInAiOjY5NDUzOTM3LCJ0IjoibmV3c2xldHRlciIsImEiOiJldmVyeW9uZSIsInMiOjEsImMiOiJwb3N0IiwiZiI6dHJ1ZSwicG9zaXRpb24iOiJ0b3AiLCJpYXQiOjE2NjExNzkyODAsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.ERtgDrpYH2APWlb0PpJNHV6HYfxE2vgKBm58cdHZVkY/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1oQ8da:-4QxSkjG0KUUedfuusbiue-I-xYUhpwcwWiVjZ2YVoo" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   Tips from writers who are turning Instagram followers into Substack subscribers, and taking back control of their audience  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
   <tr>
    <td>
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    <td class="content" width="550">
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    <td align="left" class="content" width="550">
     <div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
      <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
       <tr>
        <td align="right" style="height: 40px;">
         <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
          <tr>
           <td>
            <a class="tw-font-body tw-text-ssm tw-text-substack-secondary" style="color: rgb(128,128,128) !important; font-family: SF Pro Text, -apple-system, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol !important; font-size: 13px !important;">
             Open in browser
            </a>
           </td>
          </tr>
         </table>
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      </table>
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title short published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 40px; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          Bringing your Instagram followers to Substack
         </a>
        </h1>
        <h3 class="subtitle" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #767676; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; font-weight: normal; line-height: 1.16em; margin: 4px 0 8px; margin-top: 8px;">
         Tips from writers who are turning Instagram followers into Substack subscribers, and taking back control of their audience
        </h3>
        <table cellpadding="0" cellspacing="0" class="post-meta custom" style="align-items: center; height: 20px; margin: 1em 0;">
         <tr>
          <td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; white-space: nowrap;" title="2022-08-22T14:40:32.448Z">
           <time datetime="2022-08-22T14:40:32.448Z">
            Aug 22
           </time>
          </td>
          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
           <span class="post-meta-icon like-reaction-button">
            <a class="like-button" style="color: #767676; display: block; text-decoration: none;">
             <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
            </a>
           </span>
          </td>
          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
           <a class="" style="color: #767676; display: block; text-decoration: none;">
            <img alt="Comment" class="comment-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideComments%253Fv%253D4%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
           </a>
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          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
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        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; margin-top: 0; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; margin-bottom: 0; margin-top: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8590b746-b952-4d71-ab2e-6e4b0fb43f5e_16384x9216.png","fullscreen":null,"imageSize":null,"height":819,"width":1456,"resizeWidth":null,"bytes":2215781,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false}' height="309.375" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F8590b746-b952-4d71-ab2e-6e4b0fb43f5e_16384x9216.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          “A decade of chasing success on social media left me exhausted by the endless battle for eyeballs,” writes
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Marko Ayling
         </a>
         <span>
          on his Substack,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          The Missive
         </a>
         <span>
          . Marko boasts tens of thousands of
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Instagram followers
         </a>
         <span>
          . He is part of a wave of Instagrammers increasingly “frustrated by living at the whims of fickle algorithms that prevent creators from connecting directly with the audience they’ve spent years building online.”
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          As social media platforms like Instagram
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          opt for hyperconsumption
         </a>
         <span>
          , writers are taking back control of how they reach their audience under the subscription model which favors a private-feeling community. For many, this means turning to Substack.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         “That’s why I started The Missive,” Marko writes. “To get back to my roots as a writer. To build a sustainable home for our community of global souls. And to invite you to be part of it.”
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <strong>
           Read on for more on how to bring your followers with you and build a community where you stay in charge.
          </strong>
         </em>
         <span>
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <span>
           For those just getting started, visit our guide for Instagrammers, which includes
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           how to set up your account and craft your first post
          </a>
          <span>
           . If you’ve developed creative tactics that bring followers to Substack from other social media platforms, share them with fellow writers in the comments of this post.
          </span>
         </em>
        </p>
        <p class="button-wrapper" data-attrs='{"url":"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9vbi5zdWJzdGFjay5jb20vcC9icmluZ2luZy1mb2xsb3dlcnMtZnJvbS1pbnN0YWdyYW0vY29tbWVudHM_dG9rZW49ZXlKMWMyVnlYMmxrSWpveE5UWTFOalU1TXl3aWNHOXpkRjlwWkNJNk5qazBOVE01TXpjc0ltbGhkQ0k2TVRZMk1URTNPVEk0TUN3aWFYTnpJam9pY0hWaUxURWlMQ0p6ZFdJaU9pSndiM04wTFhKbFlXTjBhVzl1SW4wLnhiamZYSVFYUW1rTHJwZ0k2cE93RFFXNjZjMW1HZVJURUh6UWVJdWFCb3ciLCJwIjo2OTQ1MzkzNywicyI6MSwiZiI6dHJ1ZSwidSI6MTU2NTY1OTMsImlhdCI6MTY2MTE3OTI4MCwiaXNzIjoicHViLTAiLCJzdWIiOiJsaW5rLXJlZGlyZWN0In0.SayUWLMqtNDCwRU0Ol3dziUvcy6WFAZjJyM5n-6HXW0?","text":"Leave a comment","action":null,"class":null}' style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; text-align: center;">
         <a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
          <span style="color: #ffffff; text-decoration: none;">
           Leave a comment
          </span>
         </a>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8711ef39-a7d6-4b54-b7f9-37faecc9208a_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":9400,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F8711ef39-a7d6-4b54-b7f9-37faecc9208a_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h2 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Bring your followers with you
         </strong>
         <div class="header-anchor-widget" id="§bring-your-followers-with-you" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h2>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Here are some ideas on how to make it easy for Instagram followers to join you in the space you are creating on Substack.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Update the link in your bio.
           </strong>
           <span>
            Stating you have a newsletter and adding an emoji in your bio makes it extra clear for your followers.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Adam Ming links to his Substack from his Instagram bio.
           </a>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png","fullscreen":null,"imageSize":null,"height":459,"width":1456,"resizeWidth":null,"bytes":270526,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true}' height="173.38598901098902" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F718204ef-9ce6-41e7-9695-e98adf2c388e_2044x644.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Adam Ming calls out his Substack in his bio
          </figcaption>
         </figure>
        </div>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Link to your Substack in your Instagram Stories.
           </strong>
           <span>
            Record a short view promoting your most recent post or simply take a screenshot to share it to your story using the Link tool so followers can quickly jump into Substack and subscribe, while staying within Instagram.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Here illustrator Liana Finck shares an Instagram story for her Substack.
           </a>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="339">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png","fullscreen":null,"imageSize":null,"height":1264,"width":714,"resizeWidth":339,"bytes":null,"alt":"","title":null,"type":null,"href":null,"belowTheFold":true}' height="600.1344537815127" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_339%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F2fa2e3ed-399f-43be-b0df-a4c054a91330_714x1264.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="339"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Liana Finck’s Instagram Story.
          </figcaption>
         </figure>
        </div>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Create an Instagram Story Highlight for your Substack.
           </strong>
           <span>
            Whenever you share a new post, thread, podcast or anything else on Substack, share it to your Instagram Stories. Keeping an archive via Story Highlights allows your recent Substack posts to have a prime place on your profile.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Here’s Sarah Blondin’s newsletter highlight.
           </a>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="979">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png","fullscreen":null,"imageSize":null,"height":467,"width":979,"resizeWidth":null,"bytes":117648,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="262.35955056179773" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1958%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F6b46aaf3-b0b9-45f7-bb18-00b8166da79f_979x467.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Sarah Blondin Instagram highlight.
          </figcaption>
         </figure>
        </div>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Screenshot an excerpt of your Substack post and share on your feed.
           </strong>
           <span>
            Highlighting quotes or excerpts of your writing that you are proud of to share on your feed can be an effective way to draw followers in. Remember to point followers to your bio for the full story. Here’s
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Suleika Jaouad
           </a>
           <span>
            and
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Lisa Olivera
           </a>
           <span>
            ’s posts.
           </span>
          </p>
         </li>
        </ul>
        <div class="instagram" data-attrs='{"instagram_id":"CdWN1jeOWr0","title":"A post shared by Suleika Jaouad - سليكة جواد (@suleikajaouad)","author_name":"suleikajaouad","thumbnail_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/__ss-rehost__IG-CdWN1jeOWr0.jpg","timestamp":null,"belowTheFold":true}' style="background-color: #fff; border: 1px solid #dbdbdb; border-radius: 4px; direction: ltr; font-family: -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 26px; margin: 2em auto; max-width: 342px; position: relative;">
         <div class="instagram-top-bar" style="font-size: 16px; height: 30px; line-height: 30px; padding: 7px 10px;">
          <a class="instagram-author-name" rel="" style="color: #1a1a1a; font-weight: 600; text-decoration: none; vertical-align: top;" target="_blank">
           suleikajaouad
          </a>
         </div>
         <a class="instagram-image" rel="" target="_blank">
          <img loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_640%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F__ss-rehost__IG-CdWN1jeOWr0.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 100%;"/>
         </a>
         <div class="instagram-bottom-bar" style="font-size: 16px; line-height: 26px; padding: 10px;">
          <div class="instagram-title" style="color: #1a1a1a; font-size: 16px; line-height: 18px;">
           <span>
            A post shared by Suleika Jaouad - سليكة جواد (
           </span>
           <a rel="" style="color: #003569; text-decoration: none;" target="_blank">
            @suleikajaouad
           </a>
           <span>
            )
           </span>
          </div>
         </div>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png","fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="20.166666666666668" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9ed78d65-2d21-4bd9-9d11-b4238c017933_1200x44.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Why Substack
         </strong>
         <div class="header-anchor-widget" id="§why-substack" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h4>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “When it comes to food (especially on Instagram!), you usually only get to see a perfect final product and none of the glorious trial and error that comes before it. Kitchen Projects is all about giving you a look behind the scenes. Part toolkit, part love letter to food, I want to take you on a deep dive on how to achieve your perfect pastry.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          —
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Nicola Lamb
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Kitchen Projects
         </a>
         <span>
          (
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Instagram
         </a>
         <span>
          , 27K)
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <span>
           Source:
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           About page
          </a>
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png","fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="20.166666666666668" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F326d56f6-7946-4c79-a945-a2b5323b08c7_1200x44.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h2 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Keep growing your community
         </strong>
         <div class="header-anchor-widget" id="§keep-growing-your-community" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h2>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          We are committed to building a community experience that puts you and your followers in charge. The last era of the internet has been dominated by platforms owning people, but
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          the next era
         </a>
         <span>
          will be about people owning platforms.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Writing naturally brings together people who share an interest in a topic or a perspective on the world. Engaging your followers on Substack begins in the comments and discussion threads.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Caroline Chambers
           </a>
           <span>
            uses discussion threads to crowdsource
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            restaurant recommendations
           </a>
           <span>
            and
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            recipes
           </a>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Sarah Bessey
           </a>
           <span>
            asks for help assembling a
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Christmas gift guide
           </a>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Jessica Reed Kraus
           </a>
           <span>
            digs into the details with readers in the
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            comments
           </a>
           <span>
            .
           </span>
          </p>
         </li>
        </ul>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Some writers take it a step further and do something with followers. Together, they are finding dynamic ways to connect.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Carissa Potter
           </a>
           <span>
            hosts live
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            drawing and writing sessions on Zoom
           </a>
           <span>
            with paid subscribers.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Emily Oster
           </a>
           <span>
            of
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            ParentData
           </a>
           <span>
            publishes responses to questions her paid subscribers submit, covering topics from
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            baby burping to the Doman Method
           </a>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Elizabeth Held
           </a>
           <span>
            host
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            summer reading bingo
           </a>
           <span>
            with all her book loving subscribers.
           </span>
          </p>
         </li>
        </ul>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <span>
           Keep reading:
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           How to find and engage your readers
          </a>
         </p>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png","fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="20.166666666666668" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F6cbb176e-9455-40bf-b54c-af0d29e150ed_1200x44.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <strong>
          Why Substack
         </strong>
         <div class="header-anchor-widget" id="§why-substack" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h4>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “One of the reasons I choose Substack is they vehemently support free speech. And respect their writers. They have actual conversations and communication about the content shared. And, there are real people behind their customer service. Unlike [on Instagram].”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          —
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Jessica Reed Kraus
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          House Inhabit
         </a>
         <span>
          (
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Instagram
         </a>
         <span>
          , 1M followers)
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Source: Instagram story
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png","fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":null,"bytes":21879,"alt":"","title":null,"type":"image/png","href":null,"belowTheFold":true}' height="20.166666666666668" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F8d82c72f-cf56-49b5-b821-7a391d8428cd_1200x44.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oQ8da:8yjg8WiX0T-62bCHmaWYl4GaKqFrPOXLE3k5wVQ9-fE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          To learn more, visit our
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Resource Center
         </a>
         <span>
          for strategic guidance and
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Support Center
         </a>
         <span>
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Got suggestions for items missing from our Instagram migration guide?
         </em>
         <span>
         </span>
         <em>
          Tell us and your fellow writers in the comments.
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