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   Bynder brandbeat: How DAM accelerates UGC programs
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                              This week we’re focusing on: user-generated content
                             </td>
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                               Brand
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                              beat
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              Hi Sarah,
              <br/>
              <br/>
              As marketers, we’re always told to be as “
              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               customer-centric
              </a>
              ” as possible. You may be thinking: “Focusing on the customer? Well, duh!”, but we’re not talking first-names-in-emails here. We mean literally letting your customers market your brand themselves. How? User-generated content (UGC), and it’s powerful stuff:
              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               93%
              </a>
              of consumers find UGC helpful when making purchasing decisions, but as few as
              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               16%
              </a>
              of brands actually have a strategy regarding UGC.
              <br/>
              <br/>
              That’s why in this week’s brandbeat, we’re exploring this increasingly popular strategy to help you better connect with your audience and boost brand authenticity.
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                          3 reasons your brand needs to leverage user-generated content
                         </td>
                        </tr>
                        <tr>
                         <td class="noleft" style="font-size: 14px; line-height: 24px; font-family: 'light FF DIN', Roboto, Helvetica, Arial, sans-serif; color:#334E5C; text-align: left; padding:0 0 30px 20px;">
                          It’s been proven that authenticity delights and converts customers, and there’s nothing more authentic than your users showcasing first hand their experience with the product or service.
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          <img alt="" border="0" class="mobside" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fpardot.bynder.com%252Fl%252F577581%252F2019-11-08%252Fjhvvml%252F577581%252F263295%252Fsp.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYXJkb3QuYnluZCJ9:1kXMbR:wDUtdhxKYQoKwwxfuZF4KHkUjexr3Yh9mBYAPlVIqgs" style="display:block; width: 100px;" width="100"/>
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              It also scales well: by incorporating more UGC, your overhead on photoshoots very well may go down! Those and
              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               3 more reasons your brand needs UGC
              </a>
              in our recent blog - check it out below.
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                          Infographic: 7 deadly sins of social media marketing
                         </td>
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                          Social media is inevitably one of the most impactful channels in reaping the benefits of UGC. Social posts including UGC see a
                          <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
                           28%
                          </a>
                          higher engagement rate on average compared to standard branded posts. Conversely,
                          <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto,
Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
                           45%
                          </a>
                          of social media users will unfollow a brand if they go too heavy on self-promotion.
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          <img alt="" border="0" class="mobside" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fpardot.bynder.com%252Fl%252F577581%252F2019-11-08%252Fjhvvml%252F577581%252F263295%252Fsp.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYXJkb3QuYnluZCJ9:1kXMbR:wDUtdhxKYQoKwwxfuZF4KHkUjexr3Yh9mBYAPlVIqgs" style="display:block; width: 100px;" width="100"/>
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         <td align="center" style="padding-top: 0px; padding-bottom: 35px;">
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              But we know social media marketing is a delicate balancing act for brands; one tone-deaf tweet can spell disaster for a brand’s reputation. With that in mind, we’ve formulated 7 deadly sins of social media marketing that are committed by brands all too often. Make sure your brand avoids these blunders by checking out the infographic below.
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