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   Bynder brandbeat: The shortcuts to scaling your brand hidden in plain view 👀
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   When looking to scale our business, we’re often missing the obvious.
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                              This week we’re focusing on—scaling with automation
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              Hi Sarah,
              <br/>
              <br/>
              When brands are looking to scale up, they often think big. Hefty outside investments; flashy ad campaigns; new marketing technologies that promise to be “the next big thing”. But a lot of the time, we’re ignoring the less “sexy” approaches to scaling that are equally effective.
              <br/>
              <br/>
              That’s why in this week’s brandbeat, we’re exploring the powers of automation in helping brands create shortcuts in their everyday work which, in the long-run, have huge potential for scaling.
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                          “The future is self-service and automation”
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                          We know “automation” is a broad term, so we’re talking more specifically about creative automation: technology that simplifies and automates day-to-day operations, ultimately reducing manual workloads for marketing and branding departments.
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              One of our customers,
              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               Siemens Healthineers
              </a>
              , is a global powerhouse in healthcare and medical technology. By leveraging creative automation, the time it takes to find files has less than halved; sharing content is
              <span style="font-weight: 600;">
               70%
              </span>
              faster, and most significantly, they’ve estimated that more than
              <span style="font-weight: 600;">
               4 million
              </span>
              in brand management costs have been saved since implementing
Bynder. Read more about their digital transformation below.
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                      <!--<![endif]-->
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                  <img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fpardot.bynder.com%252Fl%252F577581%252F2019-11-08%252Fjhvvml%252F577581%252F263295%252Fsp.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYXJkb3QuYnluZCJ9:1kXMeQ:hnSKCfmk79-Am3E3ZPaofe-6vuQ2yry9EXxN802TEoE" style="display:block;" width="20"/>
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                          <br/>
                          DAM lays the foundations of creative automation
                         </td>
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                          Creative automation is all about building a “digital one-stop-shop” for marketing and branding efforts. By centralizing brand operations in one place, all stages of the content lifecycle can be more efficiently managed, with the added benefit of encouraging more self-sufficiency and transparency between marketers and brand managers alike.
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                  <a>
                   <img alt="DAM prep for the enterprise" border="0" class="w100pcmax" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252F0feee8ef-60ff-4f1c-a40e-0ce4e78771bb%252FDAMforenterprise.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1kXMeQ:0_VeNnzj5rC67PBZXC7MVW4c8PCceSVBAaoHRVgaMCs" style="display:block; height:auto;" width="250"/>
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              So how do you go about setting up a centralized digital asset library to scale your branding in the digital age? We’ve created a guide to help you as you prepare to take your first steps. Check it out below.
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5 years, 1 month ago - hello@bynder.com
Bynder brandbeat: The shortcuts to scaling your brand hidden in plain view 👀
When looking to scale our business, we’re often missing the obvious. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...
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