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            New York becomes the first state in the US to put a cap on ride-hailing services *cough* Uber *cough* Lyft...
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                The Hustle
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               Sponsored by
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              New York votes to limit rideshares, a huge pre-IPO blow to Uber and Lyft
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The New York City Council
             <a style="color: #ed4d1f; text-decoration: none;">
              voted
             </a>
             to cap the number of ride-hailing cars, a controversial decision that makes NYC the first major city to limit them.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             For Uber and Lyft, this year-long freeze on new licenses in their largest market is the biggest setback yet in the war against NYC regulators -- and the timing is terrible.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              NYC has always protected yellow cabs with rideshare regulations
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In other cities, anyone who passes a background check can drive for Uber and Lyft, but NYC drivers must
             <a style="color: #ed4d1f; text-decoration: none;">
              register
             </a>
             as ‘for-hire vehicles’ with the Taxi and Limousine Commission.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, when NYC Mayor Bill de Blasio introduced a 2015 bill to cap the number of for-hire vehicles, an aggressive Uber TV ad campaign pressured the city council to vote against a cap.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After the 2015 vote, though, the number of registered ridesharing vehicles has
             <a style="color: #ed4d1f; text-decoration: none;">
              jumped
             </a>
             from 12.6k to 80k,
             <a style="color: #ed4d1f; text-decoration: none;">
              increasing
             </a>
             Manhattan driving by millions of miles.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              No one agrees how the cap will affect the city
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to NYC officials, the cap won’t take “away any service that is offered” but instead “uplift drivers.” Ridesharing companies, however, argue the cap will screw over riders.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             A public policy expert for Lyft
             <a style="color: #ed4d1f; text-decoration: none;">
              claims
             </a>
             the cap “will bring New Yorkers back to an era of struggling to get a ride, particularly for communities of color and in the outer boroughs” (the NAACP
             <a style="color: #ed4d1f; text-decoration: none;">
              agreed
             </a>
             with this assessment).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Regardless of who wins in the long run, New Yorkers will likely pay more and wait longer for Ubers and Lyfts in the immediate future (although cabbies will finally see their medallions regain value).
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              This loss looks really bad for Uber and Lyft as they plan IPOs
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The NYC cap calls into question how well Uber and Lyft will be able to grow if other cities follow up with similar restrictions.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             While Uber and Lyft will fight the council’s decision, the signature of Mayor De Blasio (a known Uber-hater) is all that’s left for the ruling to go into effect.
            </p>
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            Yellow cab, holla back
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              7 YEARS LATER: Magic Leap finally launches its first product
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After eons of beating around the augmented bush (and months of our barbed skepticism), Magic Leap finally
             <a style="color: #ed4d1f; text-decoration: none;">
              announced
             </a>
             the launch of its first commercial product yesterday.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Priced north of $2k, the Magic Leap One Creator Edition AR headset, according to the company’s press release, “brings digital content to life here in the real world.”
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              And it only took them 7 years to get it there...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Which is fair, because tech takes time, but also insane considering the amount of money Magic Leap has been able to squeeze out of investors ‘on spec’ --
             <a style="color: #ed4d1f; text-decoration: none;">
              more than $2B
             </a>
             since it was founded in 2011.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             They recently declared the product would be out “sometime this year” during the announcement of their exclusive mobile
             <a style="color: #ed4d1f; text-decoration: none;">
              partnership
             </a>
             with AT&amp;T last month, and looks like that “sometime” is now.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              So far, so good
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Back in October, Magic Leap’s technology was sharply
             <a style="color: #ed4d1f; text-decoration: none;">
              criticized
             </a>
             by several news sources, the consensus being that the so-called revolutionary AR device was more of a leap than a reality.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But,
             <em>
              CNBC
             </em>
             reporter Todd Haselton was invited to take the new headset for a spin yesterday, and, well, he spit some pretty
             <a style="color: #ed4d1f; text-decoration: none;">
              strong words
             </a>
             straight outta positive town:
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “The Magic Leap One is impressive… unlike any computer I’ve used before... The experience with the goggles was like a computer-generated 3-D world with real depth.”
            </p>
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                 »
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                 There you have it, folks
                </a>
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              As Mattress Firm considers bankruptcy, Casper will build 200 physical stores
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Casper, the startup that pioneered online mattress delivery, announced plans to open 200 retail stores over the next 3 years,
             <a style="color: #ed4d1f; text-decoration: none;">
              according
             </a>
             to the
             <em>
              Wall Street Journal
             </em>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Casper’s announcement comes just days after reports that the country’s largest mattress-maker, Mattress Firm, hired bankruptcy consultants to explore taking a looong nap.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And, as
             <em>
              WSJ
             </em>
             points out, Casper joins successful direct-to-consumer e-tailers like Warby Parker that have crossed the digital divide to build their brand with physical stores.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              As Mattress Firm fades to memory foam, Casper gets real
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Mattress Firm built a sleep empire of
             <a style="color: #ed4d1f; text-decoration: none;">
              3.6k
             </a>
             stores, but volatile consumer demand made it hard for the ’Firm to pay its 3k+ expensive store leases.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Meanwhile, on the cool side of the mattress, Casper (founded in 2014) established a successful online business selling consumers the dream of
             <em>
              not
             </em>
             wasting time in a mattress store.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              From ‘click-and-order’ to brick-and-mortar
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After early e-commerce success, Casper started investing its
             <a style="color: #ed4d1f; text-decoration: none;">
              $239.7m
             </a>
             of funding on building its brand, through partnerships with physical retailers Target and Nordstrom.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Then, last February, Casper
             <a style="color: #ed4d1f; text-decoration: none;">
              opened
             </a>
             a ‘Sleep Shop’ in Manhattan’s trendy SoHo shopping district. The shop was so successful that the NYC location -- and Casper’s 17 other ‘pop-up’
             <a style="color: #ed4d1f; text-decoration: none;">
              shops
             </a>
             -- will now graduate to full-time stores, primarily to advertise its brand, not sell its actual products.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Casper has increased revenue
             <a style="color: #ed4d1f; text-decoration: none;">
              50%
             </a>
             so far this year from 2017 -- now, it hopes that physical locations will give it an edge over the ever-increasing number of online competitors.
            </p>
           </td>
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          <!-- START LINK -->
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Don’t sleep on the mattress biz
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
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          <!-- END LINK -->
          <!-- END BRIEF -->
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Zume in talks to receive $750m from Softbank to perfect their pizza robot
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Robots may take our
             <em>
              jerbs
             </em>
             , but they’ll make us some delicious margherita pizza while they’re at it.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               Bloomberg
              </em>
             </a>
             reports that Softbank is in talks to invest $500m to $750m in Zume, the startup that makes and delivers pizza with robots.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              ‘Excuse me, there’s a bolt in my pizza.’ -- future people
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Founded in 2015 to push the boundaries of pizza making, Zume uses robotics and AI to press dough, spread sauce, and scoop pizza in and out of ovens at warp speed compared to us mere mortals.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             This new round is a ton of cheddar compared to the cheesy
             <a style="color: #ed4d1f; text-decoration: none;">
              $48m
             </a>
             the pizza tech startup has raised thus far.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, Zume also owns a patent for delivery trucks loaded with robots that are capable of preparing grub while en route to customers -- and we’re guessing that piqued Softbank’s interest.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Control the food delivery, control the pizza pipeline
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             This investment marks yet another move from Softbank’s Vision Fund to insert itself into the food-delivery biz.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Back in 2016, Softbank Robotics signed on with Pizza Hut Asia to distribute their humanoid robots into stores, and more recently they led a $535m funding round into meal-delivery app DoorDash.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Zume currently operates
             <a style="color: #ed4d1f; text-decoration: none;">
              3 trucks
             </a>
             from their Mountain View, CA, HQ, but plans to partner with companies like UberEats in the future -- which Softbank also has a stake in.
            </p>
           </td>
          </tr>
          <!-- START LINK -->
          <tr>
           <td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 40px;">
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Spinnin' dough on the go
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          <!-- END LINK -->
          <!-- END BRIEF -->
          <!-- START BRIEF -->
          <tr id="news1">
           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Tinder’s set to double business earnings to over $800m this year
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Tinder is set to bring in more than $800m in revenue this year, a feat that
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               Recode
              </em>
             </a>
             reports will make the dating app responsible for almost half of Match Group’s projected $1.75B annual revenue.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to CFO Gary Swidler, Tinder generates almost
             <em>
              all
             </em>
             of its revenue from its premium subscription service, Tinder Gold. Gold gives users more features for $14.99, which, according to Swidler, is a “big reason that sales are up.”
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Now, their business is almost as big as Snap’s
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In Q2, Tinder added almost
             <a style="color: #ed4d1f; text-decoration: none;">
              300k
             </a>
             new subscribers, totaling almost 3.8m. According to
             <em>
              Recode
             </em>
             , the dating app is growing almost as fast as Snap’s business was last year.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The only difference is Tinder is projected to bring in at least $320m in profit this year, compared to the $353m Snap lost in Q2 alone.
            </p>
           </td>
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Facebook is licking their chops
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             <strong>
              Accounting platform FreshBooks plans to be an “any-office” bookkeeper
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Cloud accountant and all-around small-business BFF, FreshBooks, is no stranger to playing favorites.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             This time around, with new updates to
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              FreshBooks
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             ’ features and accounts, their new favorite is
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             They specialize in solving the accounting and financial management woes of companies of all sizes, shapes, growth stages, and office plans -- if you’ve dreamed it, they’re ready to support it.
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            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Empowering the
             </strong>
             <em>
              <strong>
               you
              </strong>
             </em>
             <strong>
              in your accounting
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            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              FreshBooks
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             is built from the ground up to make accounting, invoicing, and expensing effortless for entrepreneurs at every level. It’s the simplicity you crave with the raw accounting power your business needs.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Plus, Freshbooks is committed to helping you find success today, and in the future. From employee #1 to #158, Freshbooks’ tools and resources help keep your dollars and cents straight.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It’s why
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              97%
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             of the folks that switch to it recommend it. Translation: FreshBooks just works.
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             Get 30-days free →
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          <!-- START THINGS HEADER -->
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            things you should...
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           </td>
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            <h4 dir="ltr" style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
             ATTEND:
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              The next 2X event in Austin, $30
             </span>
            </h4>
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             2X is a storytelling event where 8 remarkable women share their stories and the lessons learned along the way. The catch: They only have 10 minutes to do it. These stories are powerful, real, emotional, funny, and about every other adjective you can imagine.
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              SO, YOU IN? →
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             TRIP:
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              Out your taste buds with this magic berry pill, $16.99
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             Let one pill dissolve on your mouth muscle and Wham! Pickles taste sweet, limes can be eaten whole, and soy sauce becomes a delicious chaser. We’re not sure exactly how these Mberry pills work, but the effects are a great way to pass the time.
             <br/>
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              TOTALLY NOT A DRUG →
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             RELAX:
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              With videos of random things getting shredded, Free
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             Ever wonder what happens when you drop a bowling ball into an industrial shredder. No? Neither did we, but now we know. YouTube channel Gojzer is your #1 destination for all things passing through a shredder. Pro tip: Listen with sound.
             <br/>
             <a style="color: #ed4d1f; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
              IF YOU CAN THINK IT, THEY CAN SHRED IT  →
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             PROTECT:
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              That LinkedIn smile with quip, $25+
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            </h4>
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             They say first impressions are everything in business, and that means taking care of that grill. Put some confidence in your smile with pristine dental hygiene. Two-minute timed vibrations, brushed aluminum handle, and free travel cover -- it’s an electric toothbrush fit for 9-to-5.
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              THE BOARDROOM’S BRUSH →
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             WORK:
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              In an office designed by premier interior decorators, 15% off
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             We’ve joined forces with WeWork to give Hustle readers 15% off a workspace at one of WeWork’s tricked out locations around the world. WeWork offers more than just good vibes -- it also gets you access to lectures, networking events, and services to help you grow.
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              DESKS AND DEALS →
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                <strong>
                 Reality, Black Merda!
                </strong>
               </a>
               . Never mess with a band that has an exclamation in their name. Think Hendrix if he was high on funk, not acid.
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                SHARE THE HUSTLE
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               REFERRALS
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                   </a>
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                   Zack Crockett
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                    NEWS WRITER
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                   </a>
                   <br/>
                   Wes Schlagenhauf
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                    NEWS WRITER
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                   <br/>
                   Conor Grant
                   <br/>
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                    NEWS WRITER
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                   </a>
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                   Kolby Hatch
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                    AD WRITER
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                <a style="color: #000000; text-decoration: none;">
                 Lindsey “Lemme ask uncle Softbank” Quinn
                </a>
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                 MANAGING EDITOR
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                Mel Pugh
                <br/>
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                 Customer Greeter
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