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We wanna hear your thoughts on something extremely controversial: the best and worst…
<em>
Chex Mix pieces
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. Rank them in
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this 11-second survey
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, and we’ll report back later this week.
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<strong>
In today’s email:
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MoviePass:
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The sequel.
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TikTok’s plan
</strong>
to not screw up elections.
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BLTs…
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as an economic indicator?
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Around the web:
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🎧 On the go?
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Listen to today’s quick podcast
</a>
to hear about TikTok’s plan to not screw up US elections, as the average user spends 11+ hours in the app per week.
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The big idea
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</a>
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</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Will MoviePass’ return help struggling theaters?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
MoviePass is back with original founder Stacy Spikes at the helm.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
A waitlist opens Thursday for a beta launch on Labor Day, and it’s already partnered with a quarter of US theaters,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
Business Insider
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Spikes founded MoviePass in 2011…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… but was ousted in 2018 by Helios and Matheson Analytics, which bought, then annihilated the business via bad (and occasionally
<a style="color: #192733; text-decoration: underline !important;">
unethical
</a>
) moves, like the highly unsustainable decision to offer a movie a day for a mere ~$10/mo.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
However, MoviePass
<em>
was
</em>
credited with a bump in theater attendance in 2017; one analytics firm found it
<a style="color: #192733; text-decoration: underline !important;">
increased
</a>
concession sales by 81% YoY at AMC and 101% YoY at Cinemark.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
And theaters need help
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Cineworld is
<a style="color: #192733; text-decoration: underline !important;">
considering
</a>
bankruptcy to reduce its debt burden, blaming a lack of films despite blockbuster draws like
<em>
Top Gun: Maverick
</em>
.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Compared to 2019, new releases are down
<a style="color: #192733; text-decoration: underline !important;">
38%
</a>
while Hollywood recovers from the pandemic.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Some films — like Hulu’s hit
<em>
Prey
</em>
— are going straight to streaming.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So, what’s different now?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Instead of unlimited viewings, MoviePass’ tiered subscription offers credits for $10-$30/mo.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Spikes previously
<a style="color: #192733; text-decoration: underline !important;">
said
</a>
it’d cost fewer credits if users saw a matinee or older film, and that users could watch ads to earn credits.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
It’s a strategy that just might get butts in seats during off hours, or for movies people might otherwise wait to stream.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The next anticipated blockbuster —
<em>
Black Panther: Wakanda Forever
</em>
— doesn’t open until November.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But smaller releases in between —
<em>
Don’t Worry Darling
</em>
,
<em>
The Woman King
</em>
,
<em>
Triangle of Sadness
</em>
— may appeal to cinephiles willing to give MoviePass a second chance.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQS7d:DRRAYz6E1ekQxxE4oTkfJJ9S28_l-iQy1bDtAIzRafk" width="26"/>
</a>
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</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Downer:
</strong>
The Dow Jones Industrial Average
<a style="color: #192733; text-decoration: underline !important;">
fell
</a>
600+ points Monday, marking its worst day since June amid speculation of new remarks from Fed Chairman Jerome Powell.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Signify Health
</strong>
stock jumped
<a style="color: #192733; text-decoration: underline !important;">
32%
</a>
following reports that Amazon wants to buy it. Yesterday, we
<a style="color: #192733; text-decoration: underline !important;">
discussed
</a>
why America may need a Dr. Bezos.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Game of Woes:
</strong>
So many people — 9.9m+ — watched HBO’s “House of the Dragon” Sunday that thousands of devices
<a style="color: #192733; text-decoration: underline !important;">
crashed
</a>
. Here’s a
<a style="color: #192733; text-decoration: underline !important;">
neat TikTok
</a>
of multiple apartments watching together, unknowingly.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
A small New Jersey deli
</strong>
, once the sole asset of a public company valued at $100m, has reportedly
<a style="color: #192733; text-decoration: underline !important;">
closed
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Elon Musk
</strong>
<a style="color: #192733; text-decoration: underline !important;">
subpoenaed
</a>
former Twitter CEO Jack Dorsey in an effort to collect evidence in preparation for his Oct. 17 court date with Twitter.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
420k apartments
</strong>
are
<a style="color: #192733; text-decoration: underline !important;">
expected
</a>
to be built in the US this year. Besides 2021, it’s the first 400k+ year since 1972.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Ford
</strong>
is cutting ~3k white-collar jobs in the US, Canada, and India as it
<a style="color: #192733; text-decoration: underline !important;">
restructures
</a>
around an electric future.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Meme culture:
</strong>
Here’s how a 2018 photo of Denise Sanchez and her ex at a music festival became this week’s
<a style="color: #192733; text-decoration: underline !important;">
ultimate meme
</a>
, used even by
<a style="color: #192733; text-decoration: underline !important;">
politicians
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
ICYMI:
</strong>
<em>
The Hustle
</em>
blog studied 12 companies using Web3 to innovate, grow, and profit, and broke down their strategies for success
<a style="color: #192733; text-decoration: underline !important;">
in a deck
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="social screen time" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fscreen_time_graphic.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQS7d:DRRAYz6E1ekQxxE4oTkfJJ9S28_l-iQy1bDtAIzRafk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Singdhi Sokpo
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
TikTok’s plan to not screw up midterms
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
TikTok is great in that a hilariously remixed video of a
<a style="color: #192733; text-decoration: underline !important;">
kid eating corn
</a>
can pop off overnight.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
It’s less great in that it’s also relatively easy for misinformation to do the same.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
TikTok has
<a style="color: #192733; text-decoration: underline !important;">
struggled
</a>
with election misinformation in the US and other countries, but it hopes to
<a style="color: #192733; text-decoration: underline !important;">
better
</a>
protect users during the upcoming midterms through:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Improved labeling on political videos that people can use to access an “Elections Center” with authoritative sources in 45+ languages.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Strong enforcement of its paid political ad ban, even for videos influencers make on behalf of others.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
During the 2020 election, TikTok wasn’t nearly as popular as it is today. Now, with the average user spending
<a style="color: #192733; text-decoration: underline !important;">
11+ hours
</a>
a week in the app, the spotlight is on TikTok to prove itself.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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<tr>
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<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQS7d:DRRAYz6E1ekQxxE4oTkfJJ9S28_l-iQy1bDtAIzRafk" width="22"/>
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<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQS7d:DRRAYz6E1ekQxxE4oTkfJJ9S28_l-iQy1bDtAIzRafk" width="26"/>
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</tbody>
</table>
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</table>
</td>
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<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Macroeconomics and Cheese
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="Pret A Manger restaurant" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpret.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQS7d:DRRAYz6E1ekQxxE4oTkfJJ9S28_l-iQy1bDtAIzRafk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
SOPA Images / Getty
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The economic indicator that uses egg-and-cheese sandwiches
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
By most counts, Pret A Manger is a mediocre sandwich chain.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But more than that,
<em>
Bloomberg
</em>
uses it to track economic activity.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
How can a BLT be an economic indicator?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Prets are generally located around cities’ financial districts and airports.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<em>
Bloomberg
</em>
’s
<a style="color: #192733; text-decoration: underline !important;">
“Pret Index”
</a>
looks at transaction volume from January 2020 as a baseline to follow changes in:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Work habits:
</strong>
In March 2021, volume in downtown London dropped to a third of pre-pandemic levels, signaling a shift to remote work.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Travel demand:
</strong>
Volume at London’s airports has risen consistently since early 2021, signaling a return to pre-pandemic flying habits.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The index can also show how cities compare to each other. For example, downtown NYC’s Prets have been slower to recover than London’s.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
So, while Pret’s chicken salad wrap may be nothing to write home about, it comes with a nifty side of macroeconomic insights.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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</a>
</td>
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TRENDS
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<center>
<a style="color: #192733; text-decoration: underline !important;">
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Three ways to aid the slumping trucking industry
</h2>
</td>
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<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The end of summer is already slow season for truckers.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
And to steamroll our heroes when they’re down, macroeconomic trends are driving a “Great Purge” upon small truckload fleets.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
FreightWaves founder Craig Fuller explains why it’s lookin’ a lot deeper than 2019’s downturn in the Trends
<a style="color: #192733; text-decoration: underline !important;">
trucking report
</a>
. In short, there’s a record-setting surplus of drivers, a post-covid lull, and that unkind inflation.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Covered in the deep dive:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How supply chain data signals the bumpy road ahead
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Key price metrics to watch, like used big rigs
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Three ways you can help industry players adjust
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Peruse this report and thousands of vetted ideas with a
<a style="color: #192733; text-decoration: underline !important;">
$1 Trends trial
</a>
. Join the 15k professionals expounding on opportunities.
</p>
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See you inside →
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<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
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<tr>
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🖥️
<strong>
On this day:
</strong>
In 1991, the first
<a style="color: #192733; text-decoration: underline !important;">
website
</a>
launched to the public. Developed by Swiss professor Tim Berners-Lee,
<a style="color: #192733; text-decoration: underline !important;">
//info.cern.ch
</a>
is still online today.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🎧
<strong>
That’s interesting:
</strong>
How
<a style="color: #192733; text-decoration: underline !important;">
brown noise
</a>
helps you focus.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🙅♀️
<strong>
How to:
</strong>
Instead of ghosting, learn to
<a style="color: #192733; text-decoration: underline !important;">
say no
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
👀
<strong>
That’s cool:
</strong>
A
<a style="color: #192733; text-decoration: underline !important;">
gallery
</a>
of 360-degree photos and videos.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🦒
<strong>
And now:
</strong>
<a style="color: #192733; text-decoration: underline !important;">
Snacks
</a>
for giraffes.
</p>
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<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
Meme
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Follow Sara on
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SHARE THE HUSTLE
</td>
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<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Hey. Stop keeping us a secret.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<strong>
Refer just 3 people
</strong>
and we’ll start to send some goodies as a thank you.
</p>
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Spread the news. Help us grow 🌱
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Share The Hustle 🤠 →
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Or copy this custom referral link:
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Today's email was brought to you by
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Jacob Cohen
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,
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Juliet Bennett Rylah
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, and
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Rob Litterst
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.
<br/>
Editing by: Jennifer “Square pretzel for life” Wang.
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2 years, 11 months ago - news@thehustle.co
🍿 Can MoviePass save theaters (again)?
Plus: The Pret Index, brown noise, giraffe snacks, and more. View Online We wanna hear your thoug...