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            <p>
             Today,
             <strong style="color: #ff5a41;">
              Big Tech’s jumping into diabetes-tech
             </strong>
             and making some sweet bets and
             <strong style="color: #ff5a41;">
              a plant-based burger shortage
             </strong>
             is giving Impossible Foods the meat sweats, but first...
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Inside the secret world of price tag codes
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             What if we told you that the reason Office Depot prices its staplers at $10.03 -- instead of an even $10 -- is NOT just to mess with your head?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In fact, that seemingly random extra 3¢ secretly tells you that the stapler has been marked down 3 times AND that it will likely be marked down once more before disappearing from the shelves...
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It’s true. But that 3¢ is just the tip of the iceberg.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             You don’t have to be a member of the retail-luminati to benefit from this secret info -- you just need to know the codes.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Retailers use codes to communicate extra product info
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Most large department retailers -- Home Depot, Target, Old Navy -- build secret, unpublicized codes into the prices of the products to reveal information about how they’ve been discounted.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             A blog called “Rather Be Shopping” maintains
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              a running list
             </a>
             of these open secrets. At Best Buy, for example, a price ending in:
            </p>
            <ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
             <li style="line-height: 120%; padding: 4px 0;">
              <strong>
               $X.92
              </strong>
              = 1-time price drop; often below wholesale; Great deal.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              <strong>
               $X.96
              </strong>
              = Adjusted price to beat competitor; Good deal.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              <strong>
               $X.99
              </strong>
              = Full price or marginal markdown; Bad deal.
             </li>
            </ul>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Other retailers have similar codes: At Home Depot, prices ending in $X.06 are on sale but will drop further in 6 weeks, while prices ending in $X.03 are marked down fully and will disappear forever in 3 weeks.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             There are some more general takeaways for shoppers, too: Prices that end in 9 are generally bad deals (full price), while prices that end in 7 are generally good deals (marked down price).
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              But what do the retailers get out of these mind games?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The code’s meant to be cracked -- and once it is, it creates loyal, engaged customers.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to the
             <em>
              Harvard Business Review,
             </em>
             the secret menu at In-N-Out is one of the main drivers of the famous burger chain’s long-term financial success.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             These “
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              price vocabularies
             </a>
             ” are the secret menus of big retailers -- they engage shoppers by letting them in on a “secret” and create loyalty among the frequent shoppers (who matter most to large retailers) by making them feel like they’re in the club.
            </p>
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            The price is nice
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Tech giants are racing to build businesses that help manage diabetes
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             For most of the more than 30m people in the US living with diabetes, managing blood sugar is a process of guesswork that involves regular finger pricks and insulin adjustments.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, according to a recent
             <em>
              CNBC
             </em>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              report
             </a>
             , big tech companies -- namely Apple, Amazon, and Alphabet -- are investing heavily to make those quality continuous treatments more accessible (and capture a big chunk of diabetic business in the process).
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Right now, the bar is pretty low
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Businesses catering to diabetics have provided an, um,
             <em>
              less-than-satisfactory customer experience
             </em>
             in recent years: Sellers increased insulin prices as much
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              353%
             </a>
             , and continuous monitoring devices have remained prohibitively expensive.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Things have gotten bad: Diabetics are
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              stockpiling medicine
             </a>
             ,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              crossing borders
             </a>
             to find cheaper insulin, and switching to cheaper generic alternatives (sometimes with
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              tragic results
             </a>
             ).
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Several different approaches to ‘diabetes tech’ want to fix things
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Apple is focused on building tools in its Watch and iPhone to integrate with diabetic devices and provide more seamless monitoring.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Amazon is programming Alexa-enabled devices to help diabetics verbally check their blood sugar levels.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Alphabet, through its life science subsidiary Verily, is actually developing new hardware to continuously monitor blood sugar levels.
            </p>
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                 »
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                 Big Tech vs. ’Betes
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                 Hustle Con Archives
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             <strong>
              Q: What do you do when your $70m-in-revenue company
              <em>
               implodes
              </em>
              ?
             </strong>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px; padding-left: 2px;">
             A: You create a new company focused on de-stressing a stressed out
             <strike>
              individual
             </strike>
             society. Read the founder of Calm Michael Acton Smith's story below -- FYI he's speaking at this year's Hustle Con.
            </p>
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             <strong>
              <a style="color: #ed4d1f; text-decoration: none;">
               Read the full story →
              </a>
             </strong>
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           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Chick-fil-A flaps high above its competitors, and it has other fast food giants worried sick
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In 2019,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              milk is out
             </a>
             , plant-based meat options have taken restaurants by storm, and a drive-thru chicken sando chain -- Chick-fil-A -- is moving toward the head of the fast-food flock.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             See, the ol’ witch hippy was right: The end times are upon us. And cows are loving it, that’s for sure.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, as Chick-fil-A continues to fly high above the industry, with plans of going international, other beef-led chains are
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              feeling the pinch
             </a>
             .
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              2019: The year of the chicken
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Chick-fil-A’s food is phenomenal. That’s not an opinion, that’s a poultry-sized fact.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Because of its fine feastings, the fast-fried franchise absolutely rakes in the dough. According to
             <em>
              CNBC
             </em>
             , one of CF’s locations
             <em>
              Chick-fil-A’d
             </em>
             $5.7m in 2018 -- and the dang rooster robbers don’t even crow on Sundays.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             While cows sipped dairy-free coladas on sabbatical, Chick-fil-A grew to become the
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              3rd-largest restaurant
             </a>
             in the US by sales.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And competitors are bracing for some even rougher winds ahead.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Like a bunch of chickens with their heads cut off
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Per
             <em>
              Business Insider
             </em>
             , in the first 6 months after a Chick flies into town, customer traffic falls an average of 5.4% at Wendy’s and 4.4% at Burger King locations within 1.5 miles.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, chains like BK and Carl’s Jr. have doubled down on the
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              growing plant-based meat crowd
             </a>
             to compete with the church of chicken.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Another clucker-chucker,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Popeyes
             </a>
             , is heading beak-first into the chickity-challenge by putting its own top-notch breaded bird on the menu.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             McDonald’s franchisees are also
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              pleading
             </a>
             for a better chicken sandwich option as well. McChicken? More like McChopped Liver (
             <em>
              nailed it
             </em>
             ).
            </p>
           </td>
          </tr>
          <!-- START LINK -->
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                <span style="color: #ffffff; display: block; float: none; font-weight: bold; text-align: center;">
                 »
                </span>
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 A chickin-fried stake in fast-food
                </a>
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           <td>
            <h1>
             <strong>
              BK unveils the Impossible Whopper, putting Impossible Foods in a pickle
             </strong>
            </h1>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             This week, Burger King rolled out its “
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Impossible Whopper
             </a>
             ” -- a meatless Whopper-alternative via startup Impossible Foods -- in 7k locations nationwide.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So far, the plant-based patty has been a huge hit for BK,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              boosting traffic by 18%
             </a>
             when it debuted regionally back in April.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, in the race to keep up with heavily funded competitor Beyond Meat, Impossible may have bitten off more than they can chew: Almost immediately, customers
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              reported shortages
             </a>
             in around 300 locations.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              It’s a tale of two Browns
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Launched by biochemist Pat Brown in 2011, Impossible has
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              raised nearly $700m
             </a>
             to bring its trademark “bleeding” veggie burgers to the mainstream.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Beyond Meat has beaten Impossible to market in more ways than one: Founded in 2009 by
             <em>
              Ethan
             </em>
             Brown (no relation to
             <em>
              Pat
             </em>
             Brown), Beyond went public in May at a $1.5B valuation -- despite raising just a sixth of the venture money.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Beyond’s products are also already in grocery stores around the country, while Impossible only just
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              received FDA approval
             </a>
             and won’t hit aisles until September.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Now, it’s a race to dominate the restaurant biz
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Impossible has inked
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              partnerships
             </a>
             with White Castle, Red Robin, Qdoba, and Burger King, while Beyond meat has
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              contracts
             </a>
             with Dunkin’, TGI Friday’s, Carl’s Jr. -- and now Subway (via a meat(less)ball sub, the Beyond Meatball Marinara).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And if Impossible can’t deliver on its plant-based promise -- it opens the door for Beyond to swoop its customers.
            </p>
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                 Mr. Steal Yo Grill
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             Want to take a bigger bite out of the alternative meat biz?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The previous story follows a Trends report by The Hustle. Check out the full story
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              here
             </a>
             .
            </p>
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               <span class="title-text" style="color: #ffffff; font-family: courier; font-size: 14px; position: relative;">
                weekend binge
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              <td bgcolor="#3f3f3f" class="description" style="background: #3f3f3f; border: 1px solid #777777; color: #cecece; font-family: arial, sans-serif; font-size: 15px; max-width: 600px; min-width: 300px; padding: 10px;">
               If you're looking for TV so good you'll postpone plans for it, look no further:
              </td>
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               <center>
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                 </a>
                </span>
               </center>
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              <td bgcolor="#3f3f3f" class="song-container" style="background: #3f3f3f; border: 1px solid #777777; color: white; font-family: courier; font-size: 20px; max-width: 600px; min-width: 300px; padding: 8px;">
               <a style="color: #ffffff; text-decoration: none;">
                <div class="song-text" style="font-family: arial, sans-serif; left: 10px; position: relative; word-wrap: break-word;">
                 <div class="song-subtitle" style="font-family: sans-serif; font-weight: 600; padding-bottom: 4px; padding-right: 3px;">
                  The Boys (Amazon Prime)
                 </div>
                 <div class="song-description" style="color: #cecece; font-family: arial, sans-serif; font-size: 15px; padding-right: 5px;">
                  At times, the Garth Ennis adaptation is down right upsetting. But don’t let that be an indictment, The Boys is an entertainingly poignant satire of corporate power, patriarchy, and the fetishisation of the American hero.
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                  </p>
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                   <strong>
                    The Macro:
                   </strong>
                   Laugh. Cringe. Repeat. Also -- Chase Crawford? Not terrible as the comedic relief.
                  </p>
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                   <strong>
                    The Meecro:
                   </strong>
                   The message and intensity of the source material is there. But, every once in a while it feels like you’re watching reruns of Smallville (where my CW-heads at??).
                  </p>
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                   <strong>
                    The Micro:
                   </strong>
                   No one in the show seems to be fazed by the fact that Karl Urban talks like a grown-up Oliver Twist in some shots, and leaves you feeling like he could break into a “croikey” at any moment in others.
                  </p>
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                  </p>
                  <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                   <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                    -- W. Schlag
                   </a>
                  </p>
                 </div>
                </div>
               </a>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Scrooge McDuck didn’t need a financial advisor
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             …but he also had a vault of gold coins he could swim in, which makes him a bit of an outlier.
            </p>
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             For the rest of us,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              retirement plans
             </a>
             won’t consist of hoarding gold doubloons. In fact,
             <strong>
              74% of Americans admit they’re behind on their retirement planning.
             </strong>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It’s time to do something about that. It’s time to get a financial advisor.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
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             It doesn’t matter if you have a bunch of money just sitting in your savings, or you’re a seasoned investor --
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             can help you find an advisor that gives you total peace of mind. Retirement, here we come.
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            shower thoughts
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            <ol style="font-size: 16px;">
             <li style="line-height: 120%; padding: 4px 0;">
              Airline passengers would probably pay more for priority deboarding than priority boarding.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              The guy who killed Batman's parents saved tons of lives.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              People are so amazed by the fact that every snowflake is different, but nobody cares that every potato is unique.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              In the future, old YouTubers might give their account to their children, and it might develop into some sort of family business that is passed on through generations until the original owner of the account becomes legend.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Throwing a dead fly in the garbage would probably be seen as respectful by the fly community.
             </li>
             <li style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
              via
              <a style="color: #d62828; text-decoration: none;">
               Reddit
              </a>
             </li>
            </ol>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <strong>
              BONUS INTERNATIONAL UNDERWEAR DAY SHOWER THOUGHT
             </strong>
             : A "buttload" of underwear would be exactly one pair.
            </p>
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                 Brad "What about thrift store prices?" Wolverton
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                April Lynn Parris
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