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<div style="font-size: 11px; text-align: center; line-height: 130%">
<em>
<span style="font-weight: bold; color: #bf2434">
Share The Hustle:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="0" data-hs-link-id-v2="iqt7z0d0" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
here
</a>
</span>
</div>
</div>
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</div>
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<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
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<a data-hs-link-id="0" data-hs-link-id-v2="ALG9WahT" style="color:#192733; font-weight:normal; text-decoration:underline; font-style:normal" target="_blank">
View in browser
</a>
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<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
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<![endif]-->
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<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
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<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTIzODQ1fQ:1umqqu:kHOBJ16mePE0EBIxdesmQTXcLP1kP5A2jq7OnREONMI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17289494816641_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
👋
<span style="font-weight: normal;">
<strong>
Buongiorno,
</strong>
</span>
it’s a big day — hopefully for you, but definitely for perseverance. Italian officials greenlit the world’s longest suspension bridge, a ~2.2-mile-long, $15.5B colossus between Italy’s mainland and Sicily. It’s at least 7 years away.
<em>
At least.
</em>
The Strait of Messina Bridge, envisioned by Romans as far back as 23 AD, has been actively pursued since 1969 — and it’s been stuck in an on/off with reality ever since. Past reasons work has stopped: strong winds, strong currents, migratory bird impact, mafia interference, and some little wrinkle about it being built on an active fault line.
<br/>
<br/>
</p>
<p style="line-height:150%">
🎧
<a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733" target="_blank">
<strong>
On the pod
</strong>
</a>
:
<span style="font-style: italic;">
</span>
<em>
Breaking down OpenAI's messy GPT-5 rollout and its promise to "never do this again."
</em>
<span style="font-style: italic;">
<br/>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
</div>
<div class="hse-section" id="section-0" style="padding-left:10px; padding-right:10px">
<div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff; padding-bottom:10px; padding-top:10px">
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<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
<tr style="background-color:#ffffff;">
<![endif]-->
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<td valign="top" style="width:600px;padding-bottom:10px; padding-top:10px;">
<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
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<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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<td style="height:0;line-height:0"> </td>
</tr>
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</td>
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</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
<tr>
<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<img align="middle" alt="Sam Altman speaking in front of a screen that says OpenAI" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDaily%2520Newsletter%2520Images%252FDaily%2520Images%252FApril%25202%252C%25202025%252FOpenAI-Sam_Altman.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DOpenAI-Sam_Altman.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTI0ODk4fQ:1umqqu:Oc1SxtH7yjk-E3twDQeCoM_j1g9fcq8Gf2h4FF_Eblw" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17313702092961" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
🤖
<span style="font-weight: bold;">
When the beef is just the appetizer:
</span>
Sam Altman is
<a data-hs-link-id="0" data-hs-link-id-v2="je/yVXRf" style="color:#192733" target="_blank">
reportedly
</a>
backing brain implant company Merge Labs via OpenAI's ventures arm and if you’re thinking “hey, that sounds like a direct rival to Neuralink, run by Altman’s direct AI rival Elon Musk,” yes, yes it does. The expanding duel between two of the world’s most powerful men will get a lot of interest and understandably so, but the better question may be: What’s Merge Labs’ deal? This excerpt from a 2017 blog from Altman talks about “the merge” of man and machine and it invites more questions than it answers: “We could plug electrodes into our brains, or we could all just become really close friends with a chatbot. But I think a merge is probably our best-case scenario.”
<br/>
<br/>
</p>
<p style="line-height:150%">
☕
<span style="font-weight: bold;">
Extending the “coffee extender”:
</span>
Prefer, a beanless coffee startup out of Singapore, will
<a data-hs-link-id="0" data-hs-link-id-v2="1Kui3ipI" style="color:#192733" target="_blank">
increase
</a>
production of its alt-coffee, which blends into normal coffee (suggested at up to 40% Prefer, 60% coffee). Its founder says adding the bean-free product won’t impact flavor, but very much impacts coffee brands’ finances, helping them reduce costs and stretch out supply at a time when beans are pricey and hard to come by. The chocolate business is similarly fraught and Prefer’s at work there as well, producing an alt-cocoa, while also theorizing its tech could ease vanilla and hazelnut production.
<br/>
<br/>
✈️
<span style="font-weight: bold;">
Air Canada flies ~130k people every day and they may all be SOL:
</span>
The airline plans to
<a data-hs-link-id="0" data-hs-link-id-v2="boyTw/cz" style="color:#192733" target="_blank">
suspend service
</a>
on Saturday due to an impending flight attendant strike. Almost 100% of members voted to strike after their union and the airline failed to reach a deal after eight months of negotiations. Attendants are seeking cost of living enhancements and full pay for all work. Often, attendants are paid at a reduced rate during boarding procedures before a flight begins.
<br/>
<br/>
<span style="font-size: 11px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
MORE NEWS TO KNOW
</span>
<span style="font-size: 12px; color: #000000;">
</span>
</h2>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
Weird, an idea from a streamer that doesn’t involve upping monthly rates:
</span>
Sling TV, with an eye toward football season, is
<a data-hs-link-id="0" data-hs-link-id-v2="FnF1e6M0" style="color:#192733" target="_blank">
offering
</a>
a $4.99 Day Pass, allowing people to see their team without shelling out for a full month with a live streamer like YouTube TV ($83 per month).
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Gamechanger at the Target clearance rack:
</span>
<span style="font-weight: normal;">
Gildan Activewear will buy HanesBrands for
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="aNaLwuE5" style="color:#192733; font-weight:normal" target="_blank">
$2.2B
</a>
, assuming there are no antitrust concerns. The move would nearly double revenue for Gildan, which also owns American Apparel, Peds, Comfort Colors, and Goldtoe.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Some US Apple Watches
</span>
got
<a data-hs-link-id="0" data-hs-link-id-v2="fz4+FzCq" style="color:#192733" target="_blank">
blood oxygen monitoring
</a>
back, a feature Apple disabled after a patent infringement spat with medtech company Masimo. Now, any blood oxygen data Apple Watches collect will be measured and calculated on their associated iPhones, but unavailable on the watches.
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</li>
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
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</div>
</div>
<div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
<div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
<tr style="background-color:#ffeeeb;">
<![endif]-->
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<td valign="top" style="width:600px;">
<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
<div class="hse-column hse-size-12" id="column-1746570854524-0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
CONTENT WITH CONTEXT
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
<tr>
<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="sacYiBQ0" style="color:#00a4bd" target="_blank">
<img align="middle" alt="How-to-create-authentic-AI-content" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHow-to-create-authentic-AI-content.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHow-to-create-authentic-AI-content.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTI1MTQzMX0:1umqqu:D1xCqTcHgdZDwMG6Y8qcDkb9aeOQp55sNRUrZbKKVMs" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%; font-weight:bold; font-size:20px">
Make AI-powered content that doesn’t sound robotic
<br/>
<br/>
</p>
<p style="line-height:150%">
Anyone can ask a chatbot to forge some soulless content (and a ton of folks do).
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
But those who train it up on personalized context, with highly pointed prompts? They’re already at the next level, posting hit after hit. Save this authentic AI content playbook for:
</p>
<ul style="line-height:150%">
<li aria-level="1">
<strong>
How Charlie Hill
</strong>
gained 97k followers (and 30m impressions)
</li>
<li aria-level="1">
<strong>
The RIF prompt
</strong>
for high-conversion viral content
</li>
<li aria-level="1">
5 classic
<strong>
copywriting frameworks
</strong>
</li>
<li aria-level="1">
Tips for
<strong>
custom GPTs and projects
</strong>
</li>
</ul>
<p style="line-height:150%">
Make less blah content, and more branded bangers.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<a data-hs-link-id="1" data-hs-link-id-v2="Gukt/v2O" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Proven content prompts
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="lVr3mwnD" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Three glasses bottles, each with a cannabis leaf on it." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fcannabis-drinks.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dcannabis-drinks.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTI1Mzg2Nn0:1umqqu:logu9fqGrX1hxRGf1BR7-2qWiw-AUTln16hp9P8dFs0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 22px;">
Are cannabis drinks losing their buzz?
</span>
<br/>
<br/>
</h2>
<p style="line-height:150%">
You’d think that between America’s love of weed and functional beverages, cannabis-infused drinks would be riding high right now.
<br/>
<br/>
</p>
<p style="line-height:150%">
So far, that hasn’t proven to be the case.
<br/>
<br/>
</p>
<p style="line-height:150%">
The budding category has been
<a data-hs-link-id="0" data-hs-link-id-v2="khc5Wcy9" style="color:#192733" target="_blank">
hyped
</a>
up for years, predicted to give alcohol companies a run for their money. But while the market is certainly growing — sales are estimated to hit $571m this year and $756m by 2029 at a 33% growth rate — it has yet to take off,
<a data-hs-link-id="0" data-hs-link-id-v2="Of6JBLRD" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
Business Insider
</span>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
Why it’s fizzling
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
Largely, regulations. Cannabis-infused drinks started hitting shelves following the 2018 Farm Bill, which legalized hemp (cannabis with 0.3% THC or less) on a federal level — but the legislation is subject to renewal every several years, which leaves the future of the cannabis industry uncertain.
<br/>
<br/>
</p>
<p style="line-height:150%">
Another issue is how widely state laws vary, regarding if and where the beverages can be sold, and how much THC it can contain.
</p>
<ul style="line-height:150%">
<li aria-level="1">
Beverage company AMASS Brands Group launched Afterdream, a THC-infused drink, in 2021 but pulled it after nine months given regulatory hurdles.
<br/>
<br/>
</li>
<li aria-level="1">
In some weed-happy states like California and Colorado, their sales have been limited or banned, usually to protect the states’ licensed marijuana industries from competition, a Brightfield Group research analyst told
<em>
BI
</em>
.
</li>
</ul>
<p style="line-height:150%">
<span style="font-size: 18px; font-weight: bold;">
There are also cultural barriers
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
A social stigma still exists, and one cannabis drink founder told
<em>
BI
</em>
that consumer awareness of the product is low.
<br/>
<br/>
</p>
<p style="line-height:150%">
People who’ve had bad experiences with edibles or those with little cannabis experience might be hesitant to try them, and marijuana enthusiasts might want something stronger.
<br/>
<br/>
</p>
<p style="line-height:150%">
Plus, they aren’t always the
<a data-hs-link-id="0" data-hs-link-id-v2="6ybvEybi" style="color:#192733" target="_blank">
tastiest
</a>
refreshments.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
Why it could still make a splash
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
It’s still early days for the industry, and while widespread adoption still presents a challenge, the regulatory landscape has improved in recent years. Plus:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Functional beverages are trending, and low-dose THC drinks offer a hangover-free alternative to alcohol, which is falling out of favor.
<br/>
<br/>
</li>
<li aria-level="1">
Bigger retailers like
<a data-hs-link-id="0" data-hs-link-id-v2="qAvzqZGU" style="color:#192733" target="_blank">
DoorDash
</a>
and Total Wine have started carrying them.
<br/>
</li>
<li aria-level="1">
In Minnesota, THC sales have
<a data-hs-link-id="0" data-hs-link-id-v2="IjLymXzz" style="color:#192733" target="_blank">
boosted
</a>
liquor store profits.
<br/>
<br/>
</li>
<li aria-level="1">
Possibly the greatest indicator: alcohol companies are nervous. Some, in anticipation of the competition, are even
<a data-hs-link-id="0" data-hs-link-id-v2="0axgaqtA" style="color:#192733" target="_blank">
pushing
</a>
their own THC-infused offerings.
</li>
</ul>
<p style="line-height:150%">
Drinkmakers like AMASS, which relaunched Afterdream in May, are hopeful the grass will be greener on the other side. But whether they should be might become clearer next month, when that darn Farm Bill is set to
<a data-hs-link-id="0" data-hs-link-id-v2="bs7nvWZ7" style="color:#192733" target="_blank">
expire
</a>
.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="rWyCd4LC" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<tbody>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:115%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Talk about a comeback story:
</span>
Hayes Barnard is a billionaire, he’s been on the cover of
<span style="font-style: italic;">
Forbes
</span>
, and… he flunked out of first grade?
<a data-hs-link-id="0" data-hs-link-id-v2="DZki26KX" style="color:#192733" target="_blank">
Make it make sense
</a>
.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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<tbody>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
<img align="middle" alt="$20,000 to $30,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F20to30k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D20to30k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTI1NjMwMn0:1umqqu:1nDLJ8YL7DFTAhLlI_eRqN1ipFegwqKFyTxbyatuVRM" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Monthly income earned by 24-year-old Kanoah Cunningham, a “clipper” whose work entails editing long videos into short clips for social media platforms.
</p>
<p style="line-height:150%">
Creators and companies hire clippers to post such videos everywhere they can, then pay them between 50 cents and $2 per 1k views,
<a data-hs-link-id="0" data-hs-link-id-v2="vkjNVLvs" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Wall Street Journal
</span>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
Content may include brief clips of podcasts, movies, product demos, and more, and the hope is that the bite-sized videos will go viral. And because viewers receive recommendations based on how often people interact with content, clips can rack up engagement even if posted by an account with little to no followers.
<br/>
<br/>
</p>
<p style="line-height:150%">
Cunningham says the real key is “building a narrative.”
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1947, India and Pakistan won their
<a data-hs-link-id="0" data-hs-link-id-v2="bFJoqJy0" style="color:#192733" target="_blank">
independence
</a>
after two centuries of British rule.
<br/>
<br/>
⚒️
<span style="font-weight: bold;">
Useful:
</span>
A
<a data-hs-link-id="0" data-hs-link-id-v2="IDFIyarQ" style="color:#192733" target="_blank">
suite
</a>
of online tools (timers, world clocks, converters, etc.).
<br/>
<br/>
🏃
<span style="font-weight: bold;">
Join us:
</span>
<span style="font-style: italic;">
The Hustle
</span>
will be at INBOUND in San Francisco Sept. 3-5. We’re doing a
<a data-hs-link-id="0" data-hs-link-id-v2="+BmVJr9D" style="color:#192733" target="_blank">
run club
</a>
, a
<a data-hs-link-id="0" data-hs-link-id-v2="z8HHsWCN" style="color:#192733" target="_blank">
meetup
</a>
, and apparently, never sleeping. We’d love to see you there; today’s the last day to get
<a data-hs-link-id="0" data-hs-link-id-v2="B029LtrW" rel="noopener" style="color:#192733" target="_blank">
our discounted tickets
</a>
(promo code: HUSTLE10).
<span style="font-size: 11px; color: #000000;">
</span>
<br/>
<br/>
🍳
<span style="font-weight: bold;">
Yum:
</span>
A good scrambled eggs
<a data-hs-link-id="0" data-hs-link-id-v2="BemkVhzD" style="color:#192733" target="_blank">
recipe
</a>
.
<br/>
<br/>
🐦
<span style="font-weight: bold;">
Aww:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="iUDlznM1" style="color:#192733" target="_blank">
Kiss!
</a>
<br/>
<br/>
</p>
</div>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
QUOTE OF NOTE
</span>
</h2>
</div>
</div>
</td>
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</tbody>
</table>
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<img align="middle" alt="I hate even the thought of it. It would be a hell of a shame after 30-plus years. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust152025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteAugust152025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTUyNTA1NjAuNTI1ODY1M30:1umqqu:TjdhjpK8ATkp8Avo_LLc3Z-10L2QxGKiUAYLEyMzEA0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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<p style="line-height:150%">
<span style="font-weight: bold;">
Steep prices ahead:
</span>
Since 1997, and despite inflationary changes, a can of AriZona Iced Tea has always cost 99 cents — something that’s been foundational to the company’s identity and which founder and chairman Don Vultaggio has always insisted on maintaining.
<br/>
<br/>
</p>
<p style="line-height:150%">
But now faced with a 50% tariff on imported aluminum, AriZona might finally be forced to do the thing that Vultaggio
<a data-hs-link-id="0" data-hs-link-id-v2="Grs2N3HB" style="color:#192733" target="_blank">
told
</a>
<span style="font-style: italic;">
The New York Times
</span>
pains him to even consider: raise its prices. The privately owned beverage company uses 100m+ pounds of the metal annually for its cans, 20% of which is imported from Canada.
<br/>
<br/>
</p>
</div>
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</p>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
<br/>
</span>
<span style="font-style: italic;">
Everything man-made began with one person daring to imagine something new.
</span>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="lXWXpEzx" rel="noopener" style="color:#192733" target="_blank">
SOURCE
<br/>
</a>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<span style="font-size: 14px; color: #192733;">
Today's email was brought to you
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Juliet Bennett Rylah,
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, and Singdhi Sokpo.
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Editing by: Ben "Left dry, not high
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<span style="font-size: 14px; color: #192733;">
"
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Berkley.
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1 week, 4 days ago - news@thehustle.co
Plus: How people are making money “clipping,” AriZona’s biggest worry, and more. You've got 0 ref...