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           Plus: Weekend reads, wartime CEOs, panda dung tea, and more.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A semitruck full of Bud Light overturned on a highway outside Louisville. With several colleges in the area, we’re sure the cleanup went just fine.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Apple vs. Android:
                    </strong>
                    Texting drama.
                   </li>
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                    <strong>
                     Chart:
                    </strong>
                    Founders are leaving unicorns.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Weekend reads
                    </strong>
                    for your
                    <strong>
                    </strong>
                    dung tea.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Coaching vs. fixing, creative prompts, a squeaky cub, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Zack and Juliet discuss Apple’s cool kids club, layoff broetry, Disney price hikes, and more.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="text messages" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fphonegif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What if those green bubbles aren’t Android’s fault?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “Riverdale” star Madelaine Petsch recently posted
                <a style="color: #192733; text-decoration: underline !important;">
                 a tearful video
                </a>
                to Instagram, apologizing for blaming Android users for their subpar texts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “None of this was your fault,” she says. “It was Apple’s.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Turns out, Petsch’s video is part of Android’s
                <a style="color: #192733; text-decoration: underline !important;">
                 #GetTheMessage
                </a>
                campaign to get Apple to make cross-platform texting more equitable.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s the deal?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Though people often joke about iPhone blue vs. Android green bubbles, it goes deeper.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Short Message Service
                </strong>
                (SMS) and
                <strong>
                 Multimedia Messaging Service
                </strong>
                (MMS) are two types of texting tech, dating back to 1992 and 2002, respectively.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The former allows for short text messages; the latter incorporates media like pics and emoji.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 2007,
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  Rich Communication Services
                 </strong>
                </a>
                <strong>
                </strong>
                (RCS) came along, adding read receipts, support for video calls and sending documents, and more.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Android considers RCS the modern standard.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But Apple…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … built iMessage instead, which has a lot of the same bells and whistles.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Users can send large files, share location info, and it offers end-to-end encryption. It works over the internet and syncs to all your devices — if they’re Apple products.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But iMessage
                <em>
                 doesn’t
                </em>
                work on anything that isn’t Apple. When Android users text iOS users, Apple
                <a style="color: #192733; text-decoration: underline !important;">
                 converts
                </a>
                their message to SMS/MMS.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                This leads to:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Unsent texts, as SMS and MMS don’t always support texting over WiFi
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Pixelated photos and video
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No end-to-end encryption
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No read receipts or typing indicators
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If Apple switched to RCS, Android would consider the problem solved. Until it does, the campaign marches on.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 And now,
                </strong>
                here’s Android
                <a style="color: #192733; text-decoration: underline !important;">
                 using a Drake song
                </a>
                to be passive-aggressive.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Hike:
                </strong>
                Disney
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                it will raise the price of Disney+ to $10.99/mo. without ads, and will introduce a new ad-supported tier for $7.99/mo. Its bundle price will jump $1 to $14.99.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Selena Gomez’s Wondermind,
                </strong>
                a startup that promotes mental health via routines, scored $5m in funding, reaching a
                <a style="color: #192733; text-decoration: underline !important;">
                 $100m
                </a>
                valuation.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 High-five:
                </strong>
                Amazon is
                <a style="color: #192733; text-decoration: underline !important;">
                 rolling out
                </a>
                tech to 65+ California Whole Foods stores that will allow shoppers to pay by scanning their palm.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Spooky cereal:
                </strong>
                General Mills
                <a style="color: #192733; text-decoration: underline !important;">
                 partnered
                </a>
                with pop artist KAWS on new designs for its Halloween cereal mascots, including Count Chocula and Frute Brute, a werewolf unseen since 2013.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                😭
                <strong>
                 :
                </strong>
                After a round of layoffs, a marketing agency CEO posted a crying selfie to LinkedIn. Some praised his vulnerability; others thought it was
                <a style="color: #192733; text-decoration: underline !important;">
                 mega-cringe
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Bah humbug:
                </strong>
                Pending approval, the US Postal Service will temporarily
                <a style="color: #192733; text-decoration: underline !important;">
                 raise prices
                </a>
                this holiday season to cover extra handling costs.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The FCC
                </strong>
                rejected
                <a style="color: #192733; text-decoration: underline !important;">
                 $886m
                </a>
                in subsidies for Starlink’s rural expansion, citing uncertainty around publicly subsidizing developing tech that requires users to buy a $600 dish.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 No “I” in startup:
                </strong>
                The search for the right co-founder can be daunting.
                <em>
                 The Hustle
                </em>
                compiled expert
                <a style="color: #192733; text-decoration: underline !important;">
                 tips and tricks
                </a>
                to help you make the right choice when picking a partner.
               </p>
              </td>
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             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="tenure of tech founders" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHopping_off_the_unicorn.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Selina Lee
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why are so many tech founders leaving?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Some of Silicon Valley’s most high-profile founders have
                <a style="color: #192733; text-decoration: underline !important;">
                 left
                </a>
                their companies in 2022, per
                <em>
                 NYT
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While the reasons for each individual vary, a 2011
                <a style="color: #192733; text-decoration: underline !important;">
                 blog post
                </a>
                on the difference between “peacetime CEOs” and “wartime CEOs” by Ben Horowitz may be instructive. Horowitz writes:
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 “In wartime, a company is fending off an imminent existential threat… including competition, dramatic macro economic change, market change, supply chain change, and so forth.”
                </em>
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Sound familiar?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It should — because this is wartime. Case in point, the stock performance of some companies whose leaders have left:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Twitter, down 32% YoY
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Airbnb, down 25% YoY
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Peloton, down 89% YoY
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Pinterest, down 60%+ YoY
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Instacart, valuation down 40% in 2022
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Other companies experiencing executive exits include Medium, Kickstarter, and DocuSign.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But don’t sleep on peacetime CEOs
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Horowitz says, “In times of peace, the company can focus on expanding the market and reinforcing the company’s strengths.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Many of these founders did just that.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
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                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
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           </td>
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          </tr>
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            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Recs
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <img alt="Weekend Reads" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweekendreading.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Welcome to Weekend Reads…
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … Recs to pair with your Friday lemonade, Saturday daiquiri, or Sunday
                <a style="color: #192733; text-decoration: underline !important;">
                 panda dung tea
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 ICYMI
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding: 10px 0px 10px 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Zack surveyed
                 <a style="color: #192733; text-decoration: underline !important;">
                  3k+ renters and landlords
                 </a>
                 to find out how much rent has gone up in 2022, and what’s driving the surge.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Juliet looked into the
                 <a style="color: #192733; text-decoration: underline !important;">
                  economics of scary movies
                 </a>
                 , and why they’re perfect for streaming.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The blog squad posted about the
                 <a style="color: #192733; text-decoration: underline !important;">
                  future of sex toys
                 </a>
                 , as the industry goes through a female revolution.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Spot the fake
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding: 10px 0px 10px 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Meta’s new public-facing AI chatbot is… a
                 <a style="color: #192733; text-decoration: underline !important;">
                  conspiracy theorist
                 </a>
                 with googly eyes?
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ikea
                 <a style="color: #192733; text-decoration: underline !important;">
                  filed a patent
                 </a>
                 for randomly turning on lights to prevent burglars from telling if someone’s home.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Petco named a dog to its
                 <a style="color: #192733; text-decoration: underline !important;">
                  leadership team
                 </a>
                 , ‘cause, heck — it’s Petco.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 TikTokers are concerned that people making water-fueled car engines
                 <a style="color: #192733; text-decoration: underline !important;">
                  will get assasinated
                 </a>
                 .
                </li>
               </ul>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Agency%2520100k_20220811205329.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1oMRyT:VmAaGeTLDv1DOBtJcQc37zOsBd7sgQNeLXaUp8DR4JA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How to build a $100k/mo. agency
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                How do you go from $10k to $100k a month while maintaining good cash flow?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That's what Bô-Soleil asked agency owners in
                <a style="color: #192733; text-decoration: underline !important;">
                 the Trends community
                </a>
                , and hundreds of our members responded:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Rachel said to go upmarket with higher paying clients ($15k/mo. minimum retainer for six months)
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Mike solved his own cash flow problem by increasing fees by 20%, then offering a 20% discount if clients prepaid (they all do)
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Max niched his clients and offerings to a single service. They doubled their revenue in 60 days and have seen 50% top- and bottom-line growth YoY
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Can you talk with your network about stuff like this?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That's the magic of our community.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #192733; text-decoration: underline !important;">
                 Level up your network and try one week of Trends for just $1
                </a>
                .
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 See you on the inside →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🪡
                <strong>
                 On this day:
                </strong>
                In 1851, Isaac Singer
                <a style="color: #192733; text-decoration: underline !important;">
                 received
                </a>
                a patent for a commercial sewing machine. Singer apparently enjoyed showing off his invention at parties.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 How to:
                </strong>
                Managers often move to fix issues, leading to burnout. But what if they coached instead? Here are
                <a style="color: #192733; text-decoration: underline !important;">
                 four coaching tools
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ✏️
                <strong>
                 Useful:
                </strong>
                A
                <a style="color: #192733; text-decoration: underline !important;">
                 plot generator
                </a>
                for kick-starting your next story.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🚴‍♀️
                <strong>
                 That’s interesting:
                </strong>
                Thousands of bikes wind up in bodies of water every year.
                <a style="color: #192733; text-decoration: underline !important;">
                 Why?
                </a>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                😍
                <strong>
                 Aww:
                </strong>
                And now, the Potter Park Zoo welcomes a squeaky
                <a style="color: #192733; text-decoration: underline !important;">
                 red panda cub
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 16px; line-height: 160%; margin: 0; padding: 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “Underwear and socks come in resealable bags, but cereal and potato chips don’t.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “Often, the thought of getting fast food is far superior to actually getting it.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “The edgy, popular music of your teens inevitably becomes benign background tracks in commercials and stores when you grow up.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “All tall buildings were built by taller cranes.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
                 <span style="font-weight: normal;">
                  “The last pickle in the jar is the most pickle.”
                 </span>
                 <a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
                  <span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                   SOURCE
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                  </span>
                  <!--[if !mso]><! -->
                  <div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
                   <span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
                    SOURCE
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
                   </span>
                  </div>
                  <!--<![endif]-->
                 </a>
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               <div style="display: none; font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
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              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a rel="noopener" style="color: #bF2434 !important; text-decoration: none !important;" target="_blank">
                via Reddit
               </a>
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           <td style="padding-bottom: 15px;">
           </td>
          </tr>
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           </td>
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           <td style="padding-bottom: 5px;">
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           <td style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
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               <table style="width: 100%; border-spacing: 0px;">
                <tr class="zephyr-syntax">
                 <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  SHARE THE HUSTLE
                 </td>
                </tr>
                <tr class="zephyr-syntax" id="Bottom copy">
                 <td style="padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Hey. Stop keeping us a secret.
                  </p>
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   <strong>
                    Refer just 3 people
                   </strong>
                   and we’ll start to send some goodies as a thank you.
                  </p>
                 </td>
                </tr>
                <tr class="zephyr-syntax">
                 <td align="center" style="text-align: center;">
                  <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                   <img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referrals_giveaway_gif-0609.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
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                <tr class="zephyr-syntax" id="Bottom copy">
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                   Spread the news. Help us grow 🌱
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                  <a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                   <span style="mso-text-raise: 15pt;">
                    Share The Hustle 🤠 →
                   </span>
                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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                <tr class="zephyr-syntax" id="Bottom copy">
                 <td style="padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Or copy this custom referral link:
                   <a style="color: #121212; text-decoration: underline !important;">
                    https://thehustle.co/join/?ref=950fce10a7
                   </a>
                  </p>
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Your referral count: 0
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               <a data-tags="feedback smiley" style="text-decoration: underline !important; color: #ff5a41;">
                <img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flove%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="width: auto; height: 80px; padding: 0px 50px 10px 0px;"/>
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            Today's email was brought to you by
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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