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<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
What if those green bubbles aren’t Android’s fault?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
“Riverdale” star Madelaine Petsch recently posted
<a style="color: #192733; text-decoration: underline !important;">
a tearful video
</a>
to Instagram, apologizing for blaming Android users for their subpar texts.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
“None of this was your fault,” she says. “It was Apple’s.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Turns out, Petsch’s video is part of Android’s
<a style="color: #192733; text-decoration: underline !important;">
#GetTheMessage
</a>
campaign to get Apple to make cross-platform texting more equitable.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What’s the deal?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Though people often joke about iPhone blue vs. Android green bubbles, it goes deeper.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Short Message Service
</strong>
(SMS) and
<strong>
Multimedia Messaging Service
</strong>
(MMS) are two types of texting tech, dating back to 1992 and 2002, respectively.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The former allows for short text messages; the latter incorporates media like pics and emoji.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
In 2007,
<a style="color: #192733; text-decoration: underline !important;">
<strong>
Rich Communication Services
</strong>
</a>
<strong>
</strong>
(RCS) came along, adding read receipts, support for video calls and sending documents, and more.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Android considers RCS the modern standard.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But Apple…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… built iMessage instead, which has a lot of the same bells and whistles.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Users can send large files, share location info, and it offers end-to-end encryption. It works over the internet and syncs to all your devices — if they’re Apple products.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But iMessage
<em>
doesn’t
</em>
work on anything that isn’t Apple. When Android users text iOS users, Apple
<a style="color: #192733; text-decoration: underline !important;">
converts
</a>
their message to SMS/MMS.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
This leads to:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Unsent texts, as SMS and MMS don’t always support texting over WiFi
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Pixelated photos and video
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
No end-to-end encryption
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
No read receipts or typing indicators
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
If Apple switched to RCS, Android would consider the problem solved. Until it does, the campaign marches on.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
And now,
</strong>
here’s Android
<a style="color: #192733; text-decoration: underline !important;">
using a Drake song
</a>
to be passive-aggressive.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="22"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Hike:
</strong>
Disney
<a style="color: #192733; text-decoration: underline !important;">
announced
</a>
it will raise the price of Disney+ to $10.99/mo. without ads, and will introduce a new ad-supported tier for $7.99/mo. Its bundle price will jump $1 to $14.99.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Selena Gomez’s Wondermind,
</strong>
a startup that promotes mental health via routines, scored $5m in funding, reaching a
<a style="color: #192733; text-decoration: underline !important;">
$100m
</a>
valuation.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
High-five:
</strong>
Amazon is
<a style="color: #192733; text-decoration: underline !important;">
rolling out
</a>
tech to 65+ California Whole Foods stores that will allow shoppers to pay by scanning their palm.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Spooky cereal:
</strong>
General Mills
<a style="color: #192733; text-decoration: underline !important;">
partnered
</a>
with pop artist KAWS on new designs for its Halloween cereal mascots, including Count Chocula and Frute Brute, a werewolf unseen since 2013.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
😭
<strong>
:
</strong>
After a round of layoffs, a marketing agency CEO posted a crying selfie to LinkedIn. Some praised his vulnerability; others thought it was
<a style="color: #192733; text-decoration: underline !important;">
mega-cringe
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Bah humbug:
</strong>
Pending approval, the US Postal Service will temporarily
<a style="color: #192733; text-decoration: underline !important;">
raise prices
</a>
this holiday season to cover extra handling costs.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The FCC
</strong>
rejected
<a style="color: #192733; text-decoration: underline !important;">
$886m
</a>
in subsidies for Starlink’s rural expansion, citing uncertainty around publicly subsidizing developing tech that requires users to buy a $600 dish.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
No “I” in startup:
</strong>
The search for the right co-founder can be daunting.
<em>
The Hustle
</em>
compiled expert
<a style="color: #192733; text-decoration: underline !important;">
tips and tricks
</a>
to help you make the right choice when picking a partner.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="tenure of tech founders" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHopping_off_the_unicorn.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Selina Lee
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Why are so many tech founders leaving?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Some of Silicon Valley’s most high-profile founders have
<a style="color: #192733; text-decoration: underline !important;">
left
</a>
their companies in 2022, per
<em>
NYT
</em>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
While the reasons for each individual vary, a 2011
<a style="color: #192733; text-decoration: underline !important;">
blog post
</a>
on the difference between “peacetime CEOs” and “wartime CEOs” by Ben Horowitz may be instructive. Horowitz writes:
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<em>
“In wartime, a company is fending off an imminent existential threat… including competition, dramatic macro economic change, market change, supply chain change, and so forth.”
</em>
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Sound familiar?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
It should — because this is wartime. Case in point, the stock performance of some companies whose leaders have left:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Twitter, down 32% YoY
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Airbnb, down 25% YoY
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Peloton, down 89% YoY
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Pinterest, down 60%+ YoY
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Instacart, valuation down 40% in 2022
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Other companies experiencing executive exits include Medium, Kickstarter, and DocuSign.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But don’t sleep on peacetime CEOs
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Horowitz says, “In times of peace, the company can focus on expanding the market and reinforcing the company’s strengths.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Many of these founders did just that.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="22"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Recs
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<img alt="Weekend Reads" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweekendreading.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Welcome to Weekend Reads…
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… Recs to pair with your Friday lemonade, Saturday daiquiri, or Sunday
<a style="color: #192733; text-decoration: underline !important;">
panda dung tea
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
ICYMI
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding: 10px 0px 10px 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Zack surveyed
<a style="color: #192733; text-decoration: underline !important;">
3k+ renters and landlords
</a>
to find out how much rent has gone up in 2022, and what’s driving the surge.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Juliet looked into the
<a style="color: #192733; text-decoration: underline !important;">
economics of scary movies
</a>
, and why they’re perfect for streaming.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The blog squad posted about the
<a style="color: #192733; text-decoration: underline !important;">
future of sex toys
</a>
, as the industry goes through a female revolution.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Spot the fake
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding: 10px 0px 10px 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Meta’s new public-facing AI chatbot is… a
<a style="color: #192733; text-decoration: underline !important;">
conspiracy theorist
</a>
with googly eyes?
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Ikea
<a style="color: #192733; text-decoration: underline !important;">
filed a patent
</a>
for randomly turning on lights to prevent burglars from telling if someone’s home.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Petco named a dog to its
<a style="color: #192733; text-decoration: underline !important;">
leadership team
</a>
, ‘cause, heck — it’s Petco.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
TikTokers are concerned that people making water-fueled car engines
<a style="color: #192733; text-decoration: underline !important;">
will get assasinated
</a>
.
</li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #192733; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Agency%2520100k_20220811205329.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1oMRyT:VmAaGeTLDv1DOBtJcQc37zOsBd7sgQNeLXaUp8DR4JA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
How to build a $100k/mo. agency
</h2>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
How do you go from $10k to $100k a month while maintaining good cash flow?
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That's what Bô-Soleil asked agency owners in
<a style="color: #192733; text-decoration: underline !important;">
the Trends community
</a>
, and hundreds of our members responded:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Rachel said to go upmarket with higher paying clients ($15k/mo. minimum retainer for six months)
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Mike solved his own cash flow problem by increasing fees by 20%, then offering a 20% discount if clients prepaid (they all do)
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Max niched his clients and offerings to a single service. They doubled their revenue in 60 days and have seen 50% top- and bottom-line growth YoY
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Can you talk with your network about stuff like this?
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That's the magic of our community.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #192733; text-decoration: underline !important;">
Level up your network and try one week of Trends for just $1
</a>
.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
See you on the inside →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🪡
<strong>
On this day:
</strong>
In 1851, Isaac Singer
<a style="color: #192733; text-decoration: underline !important;">
received
</a>
a patent for a commercial sewing machine. Singer apparently enjoyed showing off his invention at parties.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🧠
<strong>
How to:
</strong>
Managers often move to fix issues, leading to burnout. But what if they coached instead? Here are
<a style="color: #192733; text-decoration: underline !important;">
four coaching tools
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
✏️
<strong>
Useful:
</strong>
A
<a style="color: #192733; text-decoration: underline !important;">
plot generator
</a>
for kick-starting your next story.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🚴♀️
<strong>
That’s interesting:
</strong>
Thousands of bikes wind up in bodies of water every year.
<a style="color: #192733; text-decoration: underline !important;">
Why?
</a>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
😍
<strong>
Aww:
</strong>
And now, the Potter Park Zoo welcomes a squeaky
<a style="color: #192733; text-decoration: underline !important;">
red panda cub
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Shower Thoughts
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 16px; line-height: 160%; margin: 0; padding: 0px;">
<ol style="font-size: 16px;">
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Underwear and socks come in resealable bags, but cereal and potato chips don’t.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Often, the thought of getting fast food is far superior to actually getting it.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“The edgy, popular music of your teens inevitably becomes benign background tracks in commercials and stores when you grow up.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“All tall buildings were built by taller cranes.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“The last pickle in the jar is the most pickle.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
</ol>
<div style="display: none; font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
</div>
</td>
</tr>
<tr>
<td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
<a rel="noopener" style="color: #bF2434 !important; text-decoration: none !important;" target="_blank">
via Reddit
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding-bottom: 15px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
<td style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
SHARE THE HUSTLE
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Hey. Stop keeping us a secret.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<strong>
Refer just 3 people
</strong>
and we’ll start to send some goodies as a thank you.
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
<img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referrals_giveaway_gif-0609.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Spread the news. Help us grow 🌱
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Share The Hustle 🤠 →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Or copy this custom referral link:
<a style="color: #121212; text-decoration: underline !important;">
https://thehustle.co/join/?ref=950fce10a7
</a>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Your referral count: 0
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax">
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td style="padding-bottom: 15px;">
</td>
</tr>
<tr>
<td align="center" style="text-align: center; font-weight: bold; letter-spacing: .5px; font-size: 18px; padding: 10px 2px 20px;">
How did you like today’s email?
</td>
</tr>
<tr style="display: block; padding: 0px 0px 10px;">
<td style="display: block; width: 100%; min-width: 330px; padding: 0px;">
<table style="width: 100%; text-align: center; font-weight: 600; padding: 0px 20px;">
<tr style="letter-spacing: .2px;">
<td style="display: inline-block;">
<a data-tags="feedback smiley" style="text-decoration: underline !important; color: #ff5a41;">
<img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flove%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oMRyT:VjjeGPF1Bn4a3WUlRPoSF5ZTBrEqPYlCFMHYGrH54EE" style="width: auto; height: 80px; padding: 0px 50px 10px 0px;"/>
</a>
</td>
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