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  <title>
   Going paid on Substack: A checklist
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          Going paid on Substack: A checklist
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         Feeling ready to turn on paid subscriptions? Or perhaps you are curious about what’s involved.
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         This checklist documents the essential knowledge writers need to turn on and grow their paid subscriptions on Substack.
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             The Substack Going Paid Checklist
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          Step 1: Update your marketing
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          <div id="§step-1-update-your-marketing" style="font-size: 16px; line-height: 26px;">
          </div>
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Revisit and update the following elements of your publication via the Settings page in your writer dashboard.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            One-line description
           </strong>
           <br/>
           <span>
            The one-line description appears on your welcome page (yourpublication.substack.com/welcome). For readers visiting your publication for the first time, this is the first thing they will most often see. Your description should convey the unique value of subscribing to your newsletter.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             About page
            </span>
            <br/>
           </strong>
           <span>
            The About page’s goal is to establish credibility with your readers while showing off your writing voice and style. Of all the key Substack surfaces (posts, welcome emails, and About pages), our data shows that About pages convert viewers to free subscribers at the highest rate, so it’s worth revisiting from time to time to update.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Welcome emails
            </span>
            <br/>
           </strong>
           <span>
            In the welcome note to free readers, tell them why they should consider paying. In the paid note, communicate their new benefits, and ask them to help spread the news (don’t forget to include the appropriate “share” buttons).
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Email banner, header, and footer sections
            </span>
            <br/>
           </strong>
           <span>
            Edit the email header and footer from your Settings page to encourage your current free readers to subscribe.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Design and branding
            </span>
            <br/>
           </strong>
           <span>
            Effective, evocative design elements can level up how you visually communicate your publication’s value.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
        </ul>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Design advice
         <div class="header-anchor-widget" id="§design-advice" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h4>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “Find an aesthetic. I collaborate with an artist who creates a unique illustration for each post. This creates an aesthetic for the entire newsletter, which in turn makes everything look more professional, which in turn builds the reader’s faith that you’re going to lead them somewhere interesting.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          —
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Erik Hoel
         </a>
        </p>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Step 2: Prepare for payments
         <div class="header-anchor-widget" id="§step-prepare-for-payments" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div id="§step-2-prepare-for-payments" style="font-size: 16px; line-height: 26px;">
          </div>
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         How much you charge for your newsletter depends on what you write about and who your readers are.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Connect a Stripe account
            </span>
            <br/>
           </strong>
           <span>
            Stripe is Substack’s payments processor, and it’s how the money from subscriptions will go directly to your bank account. Once it’s set up, you’ll see new options on your Settings page for setting the price, customizing language about your subscription, and more.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Draft a free/paid post strategy
            </span>
            <br/>
           </strong>
           <span>
            We recommend that Substack writers make their best work free, since making your most thoughtful work accessible to everyone gives your writing a chance of being shared and read widely. Take a first stab at mapping out your paid benefits, then iterate as you go.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Customize pricing for monthly, yearly, and founding members
            </span>
            <br/>
           </strong>
           <span>
            This can be done on your Settings page. A standard offering is $5/month, $50/year, and $250 for founding members, but you should make this decision based on your field, your offering, and your goals. Note: You’re likely to convert between 3% and 10% of your total free list to paying subscribers.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
        </ul>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Pricing advice
         <div class="header-anchor-widget" id="§pricing-advice" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h4>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <span>
           “My philosophy has been to price the publication at the median price of similar Substacks on the
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           finance leaderboard.
          </a>
          <span>
           ”
          </span>
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          —
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Michael Fritzell
         </a>
        </p>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Step 3: Announce paid subscriptions
         <div class="header-anchor-widget" id="§step-announce-paid-subscriptions" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div id="§step-3-announce-paid-subscriptions" style="font-size: 16px; line-height: 26px;">
          </div>
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         The best launches are not just one moment or one day, but a series of efforts that drive a wave of excitement, attention, and subscriptions to your work.
        </p>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Prepare a series of 3-7 launch posts
            </span>
            <br/>
           </strong>
           <span>
            Post and promote daily for the week after launch. Use this as a chance to preview the kind of content that you’ll be putting behind the paywall.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn about post types on Substack
           </a>
           <span>
            and
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            free previews
           </a>
           <span>
            .
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Publish an announcement post
            </span>
            <br/>
           </strong>
           <span>
            The post you publish on launch day should read as a manifesto on what you’re going to write about, why this matters to you, and how frequently readers should expect to receive your newsletter. Add multiple
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            “Subscribe” buttons
           </a>
           <span>
            to make it easy for readers to sign up and subscribe.
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Learn more.
           </a>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
           <strong>
            Promote your publication everywhere.
           </strong>
           <em>
            <a rel="" style="color: #1a1a1a; text-decoration: underline;">
             Learn more.
            </a>
           </em>
          </p>
          <ul style="margin-top: 0;">
           <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
            <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
             <span>
              Connect your Twitter account to Substack so your Twitter followers can find your new publication.
             </span>
             <a rel="" style="color: #1a1a1a; text-decoration: underline;">
              Learn more.
             </a>
            </p>
           </li>
           <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
            <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
             Add your Substack link prominently to your website, social media bios, and email signatures.
            </p>
           </li>
           <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
            <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
             Link to your announcement post (and all future posts!) on your social media.
            </p>
           </li>
           <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
            <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
             Ask friends and professional contacts to support you by recommending your new publication.
            </p>
           </li>
          </ul>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            <span>
             Ask free subscribers to switch to paid
            </span>
            <br/>
           </strong>
           <span>
            In your subscriber dashboard, you have the tools to
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            send targeted emails to engaged readers
           </a>
           <span>
            on your free list pitching them to subscribe—with
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            teasers
           </a>
           <span>
            ,
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            unlocked posts
           </a>
           <span>
            , or
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            limited-time discounts
           </a>
           <span>
            .
           </span>
          </p>
         </li>
        </ul>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <h4 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Conversion advice
         <div class="header-anchor-widget" id="§conversion-advice" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h4>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          “I know this sounds like a cheesy marketing line, but Substack’s interface truly did make it really easy to lead my pre-existing readership into a paid experience (so much more natural than soliciting donations with a PayPal link). A solid percentage of people from my previous mailing list and my Instagram audience became paying subscribers, which gave me the freedom I needed to focus on my book, keep my name out there, and generate some income.”
         </p>
        </blockquote>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          —
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Jessica DeFino
         </a>
        </p>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="504">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/73aa9b74-b378-4377-b124-13c81f776f7c_728x524.webp","fullscreen":null,"imageSize":null,"height":524,"width":728,"resizeWidth":504,"bytes":38284,"alt":null,"title":null,"type":"image/webp","href":null,"belowTheFold":true}' height="362.7692307692308" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_504%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F73aa9b74-b378-4377-b124-13c81f776f7c_728x524.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="504"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           <span>
            Illustration by
           </span>
           <a rel="">
            Jo Petroni
           </a>
          </figcaption>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Need more guidance? Join our Going Paid Workshop for writers
         </a>
         <div class="header-anchor-widget" id="§need-more-guidance-join-our-going-paid-workshop-for-writers" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          August 10, 11 a.m.-12 p.m. PT / 2p.m.-3 p.m. ET
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Join us for a free Zoom workshop designed to help writers quickly gather the most important information and data on how to run a successful paid subscription launch on Substack.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          The Substack team will review strategies for pricing and promoting your Substack. Plus, you’ll hear from writers directly, including
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Stuart Winchester
         </a>
         <span>
          of
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Storm Skiing
         </a>
         <span>
          who launched paid subscriptions in March of 2022
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          after writing for two and a half years
         </a>
         <span>
          .
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Writers will walk away with the tools to launch paid subscriptions that drive a wave of excitement, attention, and—most importantly—paid subscriptions to support your work.
        </p>
        <p class="button-wrapper" data-attrs='{"url":"https://lu.ma/download-going-paid","text":"RSVP","action":null,"class":null}' style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; text-align: center;">
         <a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
          <span style="color: #ffffff; text-decoration: none;">
           RSVP
          </span>
         </a>
        </p>
        <div style="font-size: 16px; line-height: 26px;">
         <hr style="background: #ebebeb; border: none; height: 1px; margin: 48px 0; padding: 0;"/>
        </div>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Download a PDF copy of the Going Paid Checklist here:
         </em>
        </p>
        <table cellspacing="16" class="static-file-embed-table" style="background-color: #ffffff; border: 1px solid #d8d8d8; border-radius: 4px; margin-bottom: 1rem; width: 100%; z-index: 5;">
         <tbody>
          <tr>
           <td class="static-file-embed-thumbnail-container" style="height: 150px; max-width: 100px; min-width: 100px; position: relative; width: 100px;">
            <img class="static-file-embed-thumbnail" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_100%252Ch_150%252Cc_fill%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Cg_auto%252Car_1.5%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ffbe679d5-495a-4a36-8967-352d03dee01e_520x520.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oL4Gz:7VCCEQgVMN-C9BB0_n8Js-8cxW9B7TQDiDklSvwPOn4" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; max-height: 150px; max-width: 100%; vertical-align: middle; width: 100px !important;"/>
           </td>
           <td class="static-file-embed-details" style="height: 91px; min-height: 91px; position: relative; vertical-align: center; width: 100%;">
            <div class="static-file-embed-details-h1" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1c110b; font-family: 'SF Pro Display', -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-style: normal; font-weight: 600; letter-spacing: -0.012em; line-height: 26px;">
             The Substack Going Paid Checklist
            </div>
            <div class="static-file-embed-details-h2" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #666; font-family: 'SF Pro Display', -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: -0.012em; line-height: 26px;">
             97.3KB ∙ PDF File
            </div>
           </td>
          </tr>
          <tr>
           <td class="static-file-embed-button-container" colspan="2" style="text-decoration: none; width: 100%;">
            <a class="static-file-embed-anchor" rel="" style="text-decoration: none !important;">
            </a>
            <table cellspacing="16" class="static-file-embed-button" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; background: #f8f8f8; border: 1px solid #d8d8d8; border-radius: 4px; color: #666; font-family: 'SF Pro Display', -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-style: normal; font-weight: 600; letter-spacing: -0.012em; line-height: 150%; text-align: center; text-decoration: none !important; vertical-align: center; width: 100%;">
             <tbody>
              <tr>
               <td align="center">
                Read now
               </td>
              </tr>
             </tbody>
            </table>
           </td>
          </tr>
         </tbody>
        </table>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <span>
           To read more writer advice on growing a paid publication, see our other Grow  interviews with
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Glenn Loury
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Mike Sowden
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Elizabeth Held
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Jonathan Nunn
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Polina Pompliano
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Michael Williams
          </a>
          <span>
           ,
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Judd Legum
          </a>
          <span>
           , and
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Caroline Chambers
          </a>
          <span>
           .
          </span>
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
         <em>
          Have suggestions for items missing from our checklist?
         </em>
         <span>
         </span>
         <em>
          Tell us and your fellow writers in the comments.
         </em>
        </p>
       </div>
      </div>
      <table cellpadding="0" cellspacing="0" class="post-meta custom big alternative-meta centered" style="margin: 0 auto;">
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Going paid on Substack: A checklist
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