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  <title>
   Grow: How Anne Byrn collaborated with other writers and unlocked new audiences
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  .sm\:tw-py-2 {
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}


@media (min-width: 768px) {
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}


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    gap: 32px;
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    flex-direction: column;
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    gap: 80px;
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    max-width: 320px;
    min-width: 200px;
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    font-family: Cahuenga, serif;
    font-weight: 500;
    font-size: 32px;
    line-height: 33.79px;
    margin: 0;
    color: var(--color-primary);
  }
  .frontend-substack-home_page-module__readingExperiences--1gQwI {
    padding: 0 24px 80px 24px;
  }
  .frontend-substack-home_page-module__readingExperiences--1gQwI > div {
    gap: 80px;
    align-items: center;
    flex-direction: column-reverse;
  }
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    font-family: Cahuenga, serif;
    font-weight: 500;
    font-size: 32px;
    line-height: 33.79px;
    margin: 0;
    color: var(--color-primary);
    margin-bottom: 10px;
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  .frontend-substack-home_page-module__expandCollapseButton--3UjfI {
    top: 34px;
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    font-size: 28px;
    line-height: 35px;
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    gap: 12px;
    justify-content: flex-start;
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    font-weight: 500;
    font-size: 28px;
    line-height: 35px;
  }
}


@media screen and (max-width: 540px) {
  .frontend-substack-PublicationThreadAppLinkPage-module__threadsLinkContainer--3JR5W {
    width: calc(100vw - 80px);
  }
}


@media screen and (max-width: 540px) {
  .frontend-account-groups-GroupManagement-module__groupSubWrapper--OIOo2 {
    width: 100%;
  }
}


@media screen and (max-width: 500px) {
  .frontend-reader2-ManageSubscriptionPage-module__highlightRow--1lIkl.frontend-reader2-ManageSubscriptionPage-module__withPlans--3KhSk {
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    flex-direction: column;
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  .frontend-reader2-ManageSubscriptionPage-module__highlightButtons--1lIV5 {
    flex-direction: column;
    width: 100%;
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}


@media screen and (max-width: 631px) {
  .frontend-editor-post-AudioEducationModal-module__modalContainer--3-T0R {
    height: 524px;
  }
}


@media (max-width: 540px) {
  .frontend-publish-stats-pages-reader_referrals_stats-reader_referrals_stats-module__popoverWrapper--3Gh5i {
    display: none;
  }
}
  </style>
 </head>
 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwODE3MTUwMDI0LjMuOWQwMGJlN2Y1OTliZWUzM0BtZy1kMC5zdWJzdGFjay5jb20-IiwidSI6MTU2NTY1OTMsInIiOiJhM2VjOTJiZUB1aWZlZWQuY29tIiwiZCI6Im1nLWQwLnN1YnN0YWNrLmNvbSIsInAiOjY4Nzc2Mjk4LCJ0IjoibmV3c2xldHRlciIsImEiOiJldmVyeW9uZSIsInMiOjEsImMiOiJwb3N0IiwiZiI6dHJ1ZSwicG9zaXRpb24iOiJ0b3AiLCJpYXQiOjE2NjA3NDg0ODgsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.jrJRjkPIrk_KgbonkoXyOWKEf-YFLwuclMDHkcAAPU4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1oOKY7:P1FkHy8yD3ldg_jAQ44BUXX7e6Pnn_vZEV87acNq820" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   We invited Anne Byrn, author, cook, and baker—who writes Between the Layers—to share how she grew on Substack, from collaborating with other writers to celebrating her publication milestones. Read on for her unique insights.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
   <tr>
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    <td class="content" width="550">
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            <a class="tw-font-body tw-text-ssm tw-text-substack-secondary" style="color: rgb(128,128,128) !important; font-family: SF Pro Text, -apple-system, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol !important; font-size: 13px !important;">
             Open in browser
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      </table>
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title long published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          Grow: How Anne Byrn collaborated with other writers and unlocked new audiences
         </a>
        </h1>
        <table cellpadding="0" cellspacing="0" class="post-meta custom" style="align-items: center; height: 20px; margin: 1em 0;">
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          <td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; white-space: nowrap;" title="2022-08-17T15:00:33.560Z">
           <time datetime="2022-08-17T15:00:33.560Z">
            Aug 17
           </time>
          </td>
          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
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           <a class="" style="color: #767676; display: block; text-decoration: none;">
            <img alt="Comment" class="comment-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideComments%253Fv%253D4%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
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          <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; white-space: nowrap;">
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             <img alt="Share" class="recommend-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideShare%253Fv%253D4%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
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      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 16px 0 0 0;">
       <div class="body markup" dir="auto" style="font-family: Lora,sans-serif; font-size: 16px; font-weight: 400; line-height: 26px; margin-bottom: 12px; text-align: initial; width: 100%; word-break: break-word;">
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-top: 0;">
         <em>
          <span>
           This is the continuation of our
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Grow
          </a>
          <span>
           interview series, designed to share the nuts and bolts of how writers have gone independent and grown their audiences on Substack.
          </span>
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          <span>
           We invited
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Anne Byrn
          </a>
          <span>
           , author, cook, and baker—who writes
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Between the Layers
          </a>
          <span>
           —to share how she grew on Substack, from collaborating with other writers to celebrating her publication milestones. Read on for her unique insights.
          </span>
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          This interview has been lightly edited for length and clarity.
         </em>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
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             <td align="left" class="content" style="text-align: center;" width="1401">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2aea0c0b-b7cf-4bc6-8f69-948823c938bd_1401x989.png","fullscreen":null,"imageSize":null,"height":989,"width":1401,"resizeWidth":null,"bytes":1112919,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false}' height="388.2583868665239" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2802%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F2aea0c0b-b7cf-4bc6-8f69-948823c938bd_1401x989.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Anne Byrn
          </figcaption>
         </figure>
        </div>
        <div class="embedded-publication-wrap" data-attrs='{"id":317789,"name":"Anne Byrn: Between the Layers","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/d8f6df6e-72d0-411e-911e-548866bed4eb_587x587.png","base_url":"https://annebyrn.substack.com","hero_text":"An honest conversation about life, through the lens of baking and cooking, from the award-winning, best-selling cookbook author. Twice weekly.\n","author_name":"Anne Byrn","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
         <table class="embedded-publication" style="align-items: flex-start; border: 1px solid rgba(204, 204, 204, 0.5); border-radius: 8px; box-sizing: content-box; color: #1a1a1a; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-weight: 400; line-height: 1.5; margin: 36px auto; max-width: 560px; padding: 24px; text-align: left; text-decoration: none; width: 100%;">
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             <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               Anne Byrn: Between the Layers
              </a>
             </h3>
             <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               An honest conversation about life, through the lens of baking and cooking, from the award-winning, best-selling cookbook author. Twice weekly.
              </a>
             </div>
            </td>
           </tr>
          </tbody>
         </table>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What’s your Substack about in one sentence?
         <div class="header-anchor-widget" id="§whats-your-substack-about-in-one-sentence" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
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            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         A conversation about life through the lens of cooking and baking.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Who reads your Substack?
         <div class="header-anchor-widget" id="§who-reads-your-substack" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         People who enjoy cooking and baking beyond just getting dinner on the table quickly. Their children might be grown and they’ve got more time to try a new recipe or read the backstory of a recipe than they used to.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Many of them have my book,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          American Cake
         </a>
         <span>
          , where I examined American history through cake recipes. I am known for my cakes, but my readers appreciate how I can break down seemingly complicated recipes and make them doable, like my post on
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Tarte Tatin
         </a>
         <span>
          , the classic French upside-down apple pie that can be intimidating.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Besides baking, they come to me for great dinner recipes that work or something new to bring to a party. They know I’ve spent time in the kitchen testing the recipes, and they, too, enjoy the process of baking and cooking so they want to tell me and other readers all about it.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What do you uniquely offer readers?
         <div class="header-anchor-widget" id="§what-do-you-uniquely-offer-readers" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         My voice. I am at a stage in life where I’ve been there and done that and now can talk about it. I don’t mean just about cooking and baking, I mean about life and people not getting along and being so isolated.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          My cobbler post
         </a>
         <span>
          is as much about building community as it is about piecing together a fruit cobbler. I don’t care if someone disagrees, and in fact, I welcome disagreement!
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Growth by numbers:
         <div class="header-anchor-widget" id="§growth-by-numbers" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1074">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0552542e-581c-4178-960f-2b619f688300_1074x786.png","fullscreen":null,"imageSize":null,"height":786,"width":1074,"resizeWidth":null,"bytes":630050,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true}' height="402.5139664804469" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2148%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F0552542e-581c-4178-960f-2b619f688300_1074x786.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Paid subscription growth as of August 16, 2022
          </figcaption>
         </figure>
        </div>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Started Substack and paid subscriptions:
           </strong>
           <span>
            April 27, 2021
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Free subscribers:
           </strong>
           <span>
            21,900
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Paid subscribers:
           </strong>
           <span>
            352
           </span>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Why did you decide to go paid?
         <div class="header-anchor-widget" id="§why-did-you-decide-to-go-paid" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Honestly, I didn’t know what I was getting myself into. For several months, I’d toyed with the idea of moving my Mailchimp list to Substack and committing to writing weekly.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I stayed up late one night, asked my daughter to design a quick graphic of two lines for “between the layers,’’ and found a photo of myself that I didn’t hate.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          I
         </span>
         <em>
          did
         </em>
         <span>
          know that I’d spent 40 years writing about food and knew I could make deadlines because I come from a newspaper background and also have written 15 cookbooks. From the get-go I wanted to monetize. People can just Google me or look in my cookbooks to know they are receiving something of value, right?
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Did I have fears? I didn’t know I needed to be scared. I was clueless. But I was definitely excited to launch on Substack and was so busy doing the business side of it that I forgot to tell my friends and family about it! That came later.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What’s your content strategy?
         <div class="header-anchor-widget" id="§whats-your-content-strategy" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Free posts:
           </strong>
           <span>
            A
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            free recipe
           </a>
           <span>
            and story on Tuesdays. Usually, this takes the same format with three blocks of copy, the intro, the backstory, and the how-to, plus a recipe.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Paid posts:
           </strong>
           <span>
            A paid post on Thursdays. I change things up, offering an
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            open thread
           </a>
           <span>
            once a month, extra bonus recipes that go with the Tuesday post, my insider shopping lists to
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Costco
           </a>
           <span>
            and
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Trader Joe’s
           </a>
           <span>
            , heirloom
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            family recipes
           </a>
           <span>
            , audio of something poignant, like that time I cooked lunch with
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Julia Child
           </a>
           <span>
            . And I’m trying some
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            video
           </a>
           <span>
            , although I’d rather post a reel on Instagram and drive traffic to my posts.
           </span>
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1272">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a068c2be-b103-4f16-b86d-432c10de0088_1272x1272.png","fullscreen":null,"imageSize":null,"height":1272,"width":1272,"resizeWidth":null,"bytes":null,"alt":"","title":null,"type":null,"href":null,"belowTheFold":true}' height="550" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2544%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa068c2be-b103-4f16-b86d-432c10de0088_1272x1272.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           <a rel="">
            Photo via Between the Layers.
           </a>
           <span>
            Lunch with Paul and Julia Child at Rich’s Cooking School in 1980.
           </span>
          </figcaption>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What’s the sharpest insight you can offer other writers about growing on Substack?
         <div class="header-anchor-widget" id="§whats-the-sharpest-insight-you-can-offer-other-writers-about-growing-on-substack" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <strong>
          Write content that people want to share with others.
         </strong>
         <span>
          It should be content you want to write and read as well, of course. Think about the subject matter—is it trending, is it relevant to our lives today, and is it unique, as in no one else is writing about this.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Everyone in the summertime is writing about peaches, but what makes your peach cobbler different and why should I bake it? Shared posts result in free signups. That is growth, and hopefully you can convert some of those folks to paid.
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What advice have you received about growing your publication that didn’t prove to be helpful?
         <div class="header-anchor-widget" id="§what-advice-have-you-received-about-growing-your-publication-that-didnt-prove-to-be-helpful" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          That Twitter was going to help me grow and that social media is the way to market yourself. I do tweet and I do post on Instagram stories, but I get more signups right from Substack, writing for
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Bon Appétit
         </a>
         <span>
          or being interviewed on
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Splendid Table
         </a>
         <span>
          , and from collaborating with other Substack writers.
         </span>
        </p>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         How did you come to collaborate with other Substack writers and what was the result?
         <div class="header-anchor-widget" id="§how-did-you-come-to-collaborate-with-other-substack-writers-and-what-was-the-result" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          I did a
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          roundup last fall of food Substacks
         </a>
         <span>
          I like, and that got a great response from my readers. I could tell they were hungry to read beyond me, and I like to invite other people to the party.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          I took it one step further and called
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Kate McDermott
         </a>
         <span>
          and asked if she wanted to bake a Thanksgiving pie for my people and I’d share my favorite Thanksgiving cake with her—
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Italian Cream Cake with coconut and pecans
         </a>
         <span>
          . (It’s a yummy and substantial cake and can truly compete with pie!) She wrote
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          her post on apple pie
         </a>
         <span>
          and sent me photos, and I did the same for her. We both just laid them out like we normally do, and we coordinated the same time to publish and linked to each other’s publications.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Then I followed with
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Emily Nunn
         </a>
         <span>
          at New Year’s. I wrote about
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          ambrosia for her people
         </a>
         <span>
          , and she wrote about a black-eyed pea salad for mine. I really benefited from Emily’s big Twitter presence.
         </span>
        </p>
        <div class="tweet" style="background: #fff; border: 1px solid #e1e8ed; border-radius: 4px; direction: ltr; display: block; font: normal normal 16px/1.4 Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 26px; margin: 1em auto; max-width: 520px; padding: 20px 20px 11.6px 20px;">
         <a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
          <div class="tweet-header" style="display: block; font-size: 16px; line-height: 1.2; margin-bottom: 14px; text-decoration: none;">
           <img alt="Twitter avatar for @EmilyRNunn" class="tweet-user-avatar" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ftwitter_name%252Fw_36%252FEmilyRNunn.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 50%; display: block; float: left; height: 36px; margin: 0 8px 0 0; max-width: 100%; vertical-align: middle; width: 36px;"/>
           <span class="tweet-author-name" style="color: #1c2022; display: block; font-weight: 700;">
            emily nunn
           </span>
           <span class="tweet-author" style="color: #697882; display: block; font-size: 14px;">
            @EmilyRNunn
           </span>
          </div>
          <span>
           The great cookbook author ⁦
          </span>
          <span class="tweet-fake-link" style="color: #1ca1f2; text-decoration: none;">
           @annebyrn
          </span>
          <span>
           ⁩ (the Cake Mix Doctor) visited the salad lab and brought a perfect ambrosia with her. I gave her a black-eyed pea salad with prosciutto and mint and a lemon garlic dressing HNY!  🍊 🥥 🎉
          </span>
         </a>
         <a class="tweet-url" rel="" style="color: #1ca1f2; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
          eatsomesalad.substack.com/p/anne-byrns-m…
         </a>
         <a class="expanded-link" rel="" style="border: 1px solid #e1e8ed; border-radius: 8px; color: black; display: block; font-size: 14px; margin: 10px 0 20px 0; text-decoration: none; white-space: pre-wrap;" target="_blank">
          <img class="expanded-link-img" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_600%252Ch_314%252Cc_fill%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F6c95dcf2-a3d9-4774-a5ae-723fa70c3916_895x613.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 10px 10px 0px 0px; cursor: pointer; display: block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle; width: auto;"/>
          <span class="expanded-link-title" style="display: block; font-weight: bold; margin-top: 10px; padding: 2px 10px;">
           Anne Byrn’s Mother’s Ambrosia, The DOS’s Black-Eyed Pea Salad—Trading Places!
          </span>
          <span class="expanded-link-description" style="display: block; line-height: 18px; padding: 2px 10px;">
           Changing things up! Between the Layers shares a traditional holiday recipe with us.
          </span>
          <span class="expanded-link-domain" style="color: #8899a6; display: block; margin-bottom: 6px; padding: 2px 10px; text-transform: lowercase;">
           eatsomesalad.substack.com
          </span>
         </a>
         <a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
          <div class="tweet-footer" style="color: #697882; display: block; font-size: 14px; line-height: 26px; margin-top: 10px; text-decoration: none;">
           <p class="tweet-date" style="border-bottom: 1px solid #e1e8ed; color: #697882; display: block; font-size: 14px; line-height: 1.4; margin: 0; margin-bottom: 10px; padding-bottom: 10px;">
            December 28th 2021
           </p>
           <span class="retweets" style="display: inline-block; margin-right: 8px;">
            <span class="rt-count" style="color: #1c2022; font-weight: bold;">
             4
            </span>
            <span>
             Retweets
            </span>
           </span>
           <span class="likes" style="display: inline-block; margin-right: 8px;">
            <span class="like-count" style="color: #1c2022; font-weight: bold;">
             26
            </span>
            <span>
             Likes
            </span>
           </span>
          </div>
         </a>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          I did another collaboration with
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Leah Koenig
         </a>
         <span>
          —it was favorite chicken recipes from our moms in advance of Mother’s Day. Two different audiences—my people were accustomed to my cake recipes, and Leah’s were accustomed to kosher Jewish recipes. It was successful, and I got a few paid subscribers. What I learned is that if the swap opens the door to content the reader didn’t know was out there, it’s a win! It does help if you have about the same number of subscribers so it feels mutual.
         </span>
        </p>
        <div class="embedded-post-wrap" style="direction: ltr; font-size: 16px; line-height: 26px; text-align: center;">
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          <div class="embedded-post-header" style="align-items: center; border-bottom: 1px solid rgba(204, 204, 204, 0.5); display: flex; font-size: 16px; height: 28px; justify-content: flex-start; line-height: 26px; margin-bottom: 20px; padding-bottom: 20px;">
           <img class="embedded-post-publication-logo" height="28" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_56%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fe7d8a20d-ec09-497e-ae0f-2fd48a7a7706_407x407.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 4px; display: block; height: 28px; margin: 0 12px 0 0; max-width: 100%; vertical-align: middle; width: 28px;" width="28"/>
           <span class="embedded-post-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 500; line-height: 28px;">
            The Jewish Table
           </span>
          </div>
          <a class="embedded-post-title" rel="" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: 700; margin-bottom: 6px; text-decoration: none;">
           Trading Places: Her Mom's Fried Chicken &amp; My Mom's Chicken and Dumplings
          </a>
          <div class="embedded-post-body" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; line-height: 1.6; margin-bottom: 16px; margin-top: 4px;">
           In honor of Mother’s Day, best-selling cookbook author and fellow newsletter writer Anne Byrn and I are trading places! Anne and I met through Substack’s Food Intensive Fellowship, and it has been a pleasure getting to know her and her work better. (Her cookbook…
          </div>
          <a class="embedded-post-read-more" rel="" style="border: 1px solid rgba(204, 204, 204, 0.5); border-radius: 4px; box-sizing: border-box; color: #1a1a1a; display: inline-block; font-size: 15px; font-weight: 500; line-height: 16px; margin-bottom: 16px; padding: 10px 16px; text-decoration: none;">
           Read more
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          <div class="embedded-post-meta" style="color: #767676; font-size: 14px; line-height: 26px;">
           3 months ago · 12 likes · 10 comments · Leah Koenig
          </div>
         </div>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What advice do you have for getting started with writer collaborations?
         <div class="header-anchor-widget" id="§what-advice-do-you-have-for-getting-started-with-writer-collaborations" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <ol style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            For a successful collaboration, it takes two.
           </strong>
           <span>
            Not one—two. Two people who are genuinely excited about and respect one another’s work.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Know who you are pitching
           </strong>
           <span>
            . It’s completely fine for you to pitch another Substack writer you don’t know well about the possibility of collaborating but get to know their publication first. Understand if they are photo-driven, what kind of vibe and voice they have, and get familiar with their archive so you know what they have already covered.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Another writer’s weaknesses might benefit from your strengths.
           </strong>
           <span>
            Your strength is your beat, your angle, and your voice. What is the skillset or knowledge that you uniquely offer that a fellow writer might not have access to?
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Category leaders don’t need to collaborate with anyone.
           </strong>
           <span>
            They have teams of people who help them write and other perspectives from which to glean. Start by building your collaborations slowly and work with people who have similar numbers to yours. Like guests at the dinner party, you all bring something to the table.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Start with Substack writers.
           </strong>
           <span>
            There is a good chance collaboration will happen if you just get to know other Substack writers in a meaningful way. Get involved with
           </span>
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Substack events and threads.
           </a>
          </p>
         </li>
        </ol>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         What has been a meaningful moment for the growth of your publication?
         <div class="header-anchor-widget" id="§what-has-been-a-meaningful-moment-for-the-growth-of-your-publication" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <strong>
          Absolutely milestones.
         </strong>
         <span>
          At
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          six months
         </a>
         <span>
          I made a big deal about that and linked to favorite posts of readers—the most opened and the most shared. Then I added my favorite posts to write and included a comment button encouraging people to talk about their favorites.
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          It was gratifying to hear what posts people liked. I made a big deal when I hit
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          the one year anniversary
         </a>
         <span>
          too. I think you need to do this because if you’ve been paid for nearly a year, those yearly subscriptions will be coming up for renewal, and it’s an important time to sell yourself so they renew!
         </span>
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <strong>
           Read more:
          </strong>
          <span>
          </span>
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Happy Birthday, Between the Layers! No. 109
          </a>
         </p>
        </blockquote>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Who’s another Substack writer you turn to for guidance and inspiration?
         <div class="header-anchor-widget" id="§whos-another-substack-writer-you-turn-to-for-guidance-and-inspiration" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <span>
          Definitely
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Emily Nunn
         </a>
         <span>
          and
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Caroline Chambers
         </a>
         <span>
          . Both are fully committed to converting free subscribers to paid. They have tricks up their sleeves. They are bolder and braver than I. Both promote their publications like crazy. I stand in awe.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9cbfafcf-1010-4ad5-90dd-a3337576aff4_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1oOKY7:6dF9nKhvtYNejHsiIZFH1KiFLAPQtgoy4QB1qWxcNKo" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 class="header-with-anchor-widget" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; position: relative;">
         Takeaways
         <div class="header-anchor-widget" id="§takeaways" style="font-size: 16px; height: 100%; left: -56px; line-height: 26px; position: absolute; top: -72px; width: 56px;">
          <div class="header-anchor-widget-button-container" style="align-items: center; display: flex; font-size: 16px; height: 1.2em; left: 0; line-height: 26px; position: absolute; top: 72px; width: 40px;">
           <a class="header-anchor-widget-button" style="align-items: center; border-radius: 50%; color: #1a1a1a; display: none; height: 40px; justify-content: center; text-decoration: underline; width: 40px;">
            <svg class="header-anchor-widget-icon" fill="none" height="20" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" style="height: 20px; stroke: #9a9a9a; width: 20px;" viewbox="0 0 24 24" width="20" xmlns="//www.w3.org/2000/svg">
             <path d="M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71">
             </path>
             <path d="M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71">
             </path>
            </svg>
           </a>
          </div>
         </div>
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Collaborate with other Substack writers.
           </strong>
           <span>
            Collaboration with other food writers has had an outsize impact on growing Between the Layers, greater than efforts on social media.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Celebrate milestones.
           </strong>
           <span>
            Punctuate key moments in the life of your publication with a roundup of your posts, reflections, and a call to action for your readers. It’s a great way to celebrate with your most dedicated readers and bring casual readers into the fold.
           </span>
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Free content is the main stage, paid content is the backstage pass.
           </strong>
           <span>
            Paid posts provide insider knowledge, like shopping lists, personal stories, and family recipes, and allow the format to be fluid.
           </span>
          </p>
         </li>
        </ul>
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               Anne Byrn: Between the Layers
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              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               An honest conversation about life, through the lens of baking and cooking, from the award-winning, best-selling cookbook author. Twice weekly.
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         <em>
          What questions do you have for Anne that we didn’t ask? Leave them in the comments!
         </em>
        </p>
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        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
         <span>
          To read more from this series on growing your publication, see our interviews with
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Nishant Jain
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Michael Fritzell
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Glenn Loury
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Erik Hoel
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Jessica DeFino
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Mike Sowden
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Elizabeth Held
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Jonathan Nunn
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Polina Pompliano
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Michael Williams
         </a>
         <span>
          ,
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Judd Legum
         </a>
         <span>
          , and
         </span>
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Caroline Chambers
         </a>
         <span>
          .
         </span>
        </p>
       </div>
      </div>
      <table cellpadding="0" cellspacing="0" class="post-meta custom big alternative-meta centered" style="margin: 0 auto;">
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