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   Email from Litmus
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  <div aria-label="Email from Litmus" aria-roledescription="email" lang="en" role="article" xml:lang="en">
   <div class="litmus-builder-preview-text" style="display:none;">
    Plus picture-perfect web fonts, our latest product updates, and more. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌
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              <!--[if !mso]><! -->
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           <img alt="Litmus News" class="fadeimg light-img" height="114" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252Fteam-sandbox%252FHannah%252FLitmus_News_test_compress.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="300"/>
           <!--[if !mso]><! -->
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           Your monthly roundup of the latest email marketing, design, and development strategies from Litmus
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     <td align="center" class="hero-grad" style="background: linear-gradient(108.29deg, #F2A738 0%, #ED8249 60%, #EA6953 101.75%); padding: 30px 0 50px; background-color: #ed8249;" valign="top">
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            <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt">&nbsp;</i><![endif]-->
            <span style="mso-text-raise:3pt;">
             <strong>
              August 2023
             </strong>
            </span>
            <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%">&nbsp;</i><![endif]-->
           </span>
          </p>
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              <img alt="Mobile devices with different emails on them." class="fadeimg" height="300" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_hero.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
             </a>
            </td>
           </tr>
           <tr>
            <td align="center" style="padding: 20px 0 0;" valign="top">
             <h1>
              <a>
               Black Friday strategies to make your own
              </a>
             </h1>
            </td>
           </tr>
           <tr>
            <td align="left" style="padding: 20px 0 0;" valign="top">
             <p style="text-align: left;">
              The busiest and most lucrative time of year for brands is just around the corner. Make Black Friday a success this year with tried-and-tested strategies to inspire your own campaigns.
             </p>
            </td>
           </tr>
           <tr>
            <td align="center" style="padding: 20px 0 0;" valign="top">
             <a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
              <span style="mso-text-raise:15pt;">
               <span class="gmail-screen">
                <span class="gmail-difference">
                 You’ve got this
                </span>
               </span>
              </span>
              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
             </a>
            </td>
           </tr>
           <tr>
            <td align="center" style="padding: 20px 0 0;" valign="top">
             <img alt="Join the email geeks learning about Black Friday strategies." height="52" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16381.Tn7eDl8sKX1U7gbiFjjz%2526a%253D1/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qb23E:_7hKS0FTE5sMc-tm6_Nfw_APGUxxjeK7OzM5hgN3fQw" style="width: 100%; max-width: 335px; height: auto;" width="335"/>
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     </td>
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      <div class="mktoText" id="letter" mktoname="letter">
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          <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
           <tr>
            <td align="left" style="padding-right: 20px;" valign="top" width="75">
             <img alt="Kimberly Huang smiling sweetly" border="0" height="75" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fheadshots%252Fkim_huang.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="display: block; padding:0; margin:0 auto;" width="75"/>
            </td>
            <td align="left" valign="middle">
             <p>
              <strong>
               Kimberly Huang
              </strong>
              <br/>
              Content Marketing Manager, Litmus
             </p>
            </td>
           </tr>
          </table>
         </td>
        </tr>
        <tr>
         <td align="left" style="padding: 20px 0 30px;" valign="top">
          <p style="text-align: left;">
           Ever feel that decision fatigue creep in on Black Friday/Cyber Monday?
           <img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Fperson-raising-hand.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
           I certainly do. How can brands make it easier for potential buyers to make a decision?
           <br/>
           <br/>
           For my nosy self, a sure-fire way to get me to click is seeing “120 people liked this item” because… FOMO is real.
           <br/>
           <br/>
           <a style="color: #10618B;">
            Check out our favorite examples
           </a>
           —featuring things like personalized images, live polls, countdown timers, and more!
          </p>
         </td>
        </tr>
       </table>
      </div>
     </td>
    </tr>
    <tr>
     <td align="center" valign="top">
      <div class="mktoText" id="tldr" mktoname="tldr">
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         <td align="center" style="padding: 30px 0;" valign="top">
          <h2>
           Inside this issue
          </h2>
         </td>
        </tr>
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            <ul align="left" class="glist" style="margin:0; margin-left: 25px; padding:0;" type="disc">
             <li style="color: #0E1112; text-align: left;">
              <a style="text-decoration: none;color: #262524;">
               <span style="text-decoration: none;color: #262524;">
                New in Litmus: AI-powered Personalization and BIMI Validation →
               </span>
              </a>
             </li>
             <li style="color: #0E1112; text-align: left; margin-top: 20px;">
              <a style="text-decoration: none;color: #262524;">
               <span style="text-decoration: none;color: #262524;">
                How the Pros Streamline their Email Workflows (with Zapier) →
               </span>
              </a>
             </li>
             <li style="color: #0E1112; text-align: left; margin-top: 20px;">
              <a style="color: #262524;">
               <span style="text-decoration: none;color: #262524;">
                Web Fonts: How to Make Them Work Perfectly in Email →
               </span>
              </a>
             </li>
            </ul>
           </div>
          </div>
         </td>
        </tr>
       </table>
      </div>
     </td>
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    <tr>
     <td align="center" valign="top">
      <div class="mktoText" id="trending" mktoname="trending">
       <a id="trends" name="trends">
       </a>
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           <img alt="" aria-hidden="true" border="0" height="46" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Ftrends_arrow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="display: inline; margin: 0; padding: 0; vertical-align: middle;" width="46"/>
           Trending in email
          </h2>
         </td>
        </tr>
        <tr>
         <td align="left" class="darkmode" style="background-color: #F8E3D3; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border1" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
             <tr>
              <td align="center" valign="top">
               <img alt="An icon showing an email in an inbox." class="light-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend1_light.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="70"/>
               <!--[if !mso]><! -->
               <img alt="An icon showing an email in an inbox." border="0" class="dark-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend1_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="text-decoration: none; padding: 0; display: none;" width="70"/>
               <!--<![endif]-->
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
             <tr>
              <td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
               <p style="line-height: 24px; text-align: left;">
                <strong>
                 The preview text hack—updated.
                </strong>
                Get up to speed on how to
                <a style="color: #10618B;">
                 put this hack to work
                </a>
                for your emails.
               </p>
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
</td>
</tr>
</table>
<![endif]-->
          </div>
         </td>
        </tr>
        <tr>
         <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
         </td>
        </tr>
        <tr>
         <td align="left" class="darkmode" style="background-color: #FDEED9; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border2" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
             <tr>
              <td align="center" valign="top">
               <img alt="An icon of an image with a pen on top of it." class="light-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend2_light.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="70"/>
               <!--[if !mso]><! -->
               <img alt="An icon of an image with a pen on top of it." border="0" class="dark-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend2_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="text-decoration: none; padding: 0; display: none;" width="70"/>
               <!--<![endif]-->
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
             <tr>
              <td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
               <p style="line-height: 24px; text-align: left;">
                <strong>
                 Discover email marketers' go-to graphic design program
                </strong>
                and more in our
                <a style="color: #10618B;">
                 State of Email Design Report
                </a>
                .
               </p>
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
</td>
</tr>
</table>
<![endif]-->
          </div>
         </td>
        </tr>
        <tr>
         <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
         </td>
        </tr>
        <tr>
         <td align="left" class="darkmode" style="background-color: #FDF5DD; border-radius: 10px; font-size: 0;" valign="top">
          <div class="border3" style="padding: 30px;">
           <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
             <tr>
              <td align="center" valign="top">
               <img alt="An icon of a browser window." class="light-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend3_light.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="70"/>
               <!--[if !mso]><! -->
               <img alt="An icon of a browser window." border="0" class="dark-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_trend3_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="text-decoration: none; padding: 0; display: none;" width="70"/>
               <!--<![endif]-->
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
           <div class="wFull" style="display:inline-block;vertical-align:middle;">
            <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
             <tr>
              <td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
               <p style="line-height: 24px; text-align: left;">
                <strong>
                 Keep up with demand.
                </strong>
                Save time and resources by using
                <a style="color: #10618B;">
                 these 7 email workflows.
                </a>
               </p>
              </td>
             </tr>
            </table>
           </div>
           <!--[if (gte mso 9)|(IE)]>
</td>
</tr>
</table>
<![endif]-->
          </div>
         </td>
        </tr>
       </table>
      </div>
     </td>
    </tr>
    <tr>
     <td align="center" valign="top">
      <div class="mktoText" id="articles" mktoname="articles">
       <table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
        <tr>
         <td align="center" style="padding: 50px 0 30px;" valign="top">
          <div class="faux-absolute">
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                                             <v:textbox inset="0,0,0,0">
                                             <![endif]-->
           <div class="faux-position">
            <img alt="" aria-hidden="true" class="circle" height="56" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Fcloser_mag.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="56"/>
           </div>
           <!--[if mso]>
                                             </v:textbox>
                                             </v:rect>
                                             <![endif]-->
          </div>
          <h2 class="articles_title">
           A closer look...
          </h2>
         </td>
        </tr>
        <tr>
         <td align="center" valign="top">
          <p style="font-size: 24px; line-height: 34px;">
           Litmus updates, efficiency tips, and email
           <br class="desktop"/>
           design best practices
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         </td>
        </tr>
        <tr>
         <td align="center" style="padding: 30px 0 0;" valign="top">
          <div class="card darkmode2">
           <a id="card1" name="card1">
           </a>
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
            <tr>
             <td align="left" valign="top">
              <p>
               <span class="blog_tag" style="background-color: #DBE8F0; font-size: 16px; line-height: 24px; padding: 8px 10px; border-radius: 5px; color: #0C4B6A;">
                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt">&nbsp;</i><![endif]-->
                <span style="mso-text-raise:3pt;">
                 <strong>
                  Blog
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                </span>
                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%">&nbsp;</i><![endif]-->
               </span>
              </p>
             </td>
            </tr>
            <tr>
             <td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0;" valign="top">
              <a style="text-decoration: none;">
               <img alt="Images showing the new features in Litmus." class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_mod1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
              </a>
             </td>
            </tr>
            <tr>
             <td align="center" class="lPad-0 rPad-0" style="padding: 20px;" valign="top">
              <h3 style="font-size: 24px; line-height: 34px;">
               <a style="color: #262524;">
                New in Litmus: AI‑powered personalization, BIMI validation, and more
               </a>
              </h3>
             </td>
            </tr>
            <tr>
             <td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
              <p style="text-align: left; margin-bottom: 10px;">
               We’re
               <a style="color: #10618B;">
                embracing a new era of email marketing
               </a>
               to help you build and test emails, better. Discover our latest updates including BIMI validation, new accessibility checks, and smarter, faster AI recommendations.
              </p>
             </td>
            </tr>
            <!--[if (gte mso 9)|(IE)]><!-->
            <tr>
             <td align="right" class="interactive" valign="top">
              <label>
               <input class="more" name="expand" style="display: none;" type="checkbox"/>
               <div class="label expand" style="display: block;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_down.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="label collapse" style="display: none;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="tab_cont" style="display: none;">
                <p style="text-align: left; margin-top: 10px;">
                 <em>
                  “With more people able to now create email, the risk and reality of the emails being broken and resulting in poor subscriber experiences (e.g., rendering and accessibility issues, broken links, spam filters, and off brand content) is extremely high.”
                 </em>
                </p>
               </div>
              </label>
             </td>
            </tr>
            <!--<![endif]-->
            <tr>
             <td align="center" style="padding-top: 10px;" valign="top">
              <a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
               <span style="mso-text-raise:15pt;">
                <span class="gmail-screen">
                 <span class="gmail-difference">
                  See what’s new
                 </span>
                </span>
               </span>
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
              </a>
             </td>
            </tr>
           </table>
          </div>
         </td>
        </tr>
        <tr>
         <td align="center" style="padding: 30px 0 0;" valign="top">
          <div class="card darkmode2">
           <a id="card2" name="card2">
           </a>
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
            <tr>
             <td align="left" valign="top">
              <p>
               <span class="ebook_tag" style="background-color: #FADFDB; font-size: 16px; line-height: 24px; padding: 8px 10px; border-radius: 5px; color: #842A1A;">
                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt">&nbsp;</i><![endif]-->
                <span style="mso-text-raise:3pt;">
                 <strong>
                  Ebook
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                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%">&nbsp;</i><![endif]-->
               </span>
              </p>
             </td>
            </tr>
            <tr>
             <td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0;" valign="top">
              <a style="text-decoration: none;">
               <img alt="A flow chart of an email workflow." class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_mod2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
              </a>
             </td>
            </tr>
            <tr>
             <td align="center" class="lPad-10 rPad-10" style="padding: 20px;" valign="top">
              <h3 style="font-size: 24px; line-height: 34px;">
               <a style="color: #262524;">
                The Expert’s Guide to Better Email Workflows with Litmus + Zapier
               </a>
              </h3>
             </td>
            </tr>
            <tr>
             <td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
              <p style="text-align: left; margin-bottom: 10px;">
               There are a lot of moving parts to email. You’ve got approvals, creative needs, distribution lists, production snafus—and that’s just the tip of the iceberg. Streamline your workflow with tool optimization, post-send communication tips, and time-saving shortcuts—from Litmus and Zapier.
              </p>
             </td>
            </tr>
            <!--[if (gte mso 9)|(IE)]><!-->
            <tr>
             <td align="right" class="interactive" valign="top">
              <label>
               <input class="more" name="expand" style="display: none;" type="checkbox"/>
               <div class="label expand" style="display: block;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_down.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="label collapse" style="display: none;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="tab_cont" style="display: none;">
                <p style="text-align: left; margin-top: 10px;">
                 <em>
                  “In fact, it’s so many [moving parts] that when we polled folks, 63% of respondents said they used 3-5 different tools in their email workflows. That’s a few too many tools to keep track of easily.
                  <img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Fexploding-head.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
                  ”
                 </em>
                </p>
               </div>
              </label>
             </td>
            </tr>
            <!--<![endif]-->
            <tr>
             <td align="center" style="padding-top: 10px;" valign="top">
              <a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
               <span style="mso-text-raise:15pt;">
                <span class="gmail-screen">
                 <span class="gmail-difference">
                  Discover how
                 </span>
                </span>
               </span>
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
              </a>
             </td>
            </tr>
           </table>
          </div>
         </td>
        </tr>
        <tr>
         <td align="center" style="padding: 30px 0 0;" valign="top">
          <div class="card darkmode2">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
            <tr>
             <td align="left" valign="top">
              <p>
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                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt">&nbsp;</i><![endif]-->
                <span style="mso-text-raise:3pt;">
                 <strong>
                  Blog
                 </strong>
                </span>
                <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%">&nbsp;</i><![endif]-->
               </span>
              </p>
             </td>
            </tr>
            <tr>
             <td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0;" valign="top">
              <a style="text-decoration: none;">
               <img alt="An email in a design platform." class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_mod3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
              </a>
             </td>
            </tr>
            <tr>
             <td align="center" class="lPad-10 rPad-10" style="padding: 20px;" valign="top">
              <h3 style="font-size: 24px; line-height: 34px;">
               <a style="color: #262524;">
                Email Design Best Practices: 16 Key Things to Know
               </a>
              </h3>
             </td>
            </tr>
            <tr>
             <td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
              <p style="text-align: left; margin-bottom: 10px;">
               Designing beautiful emails is just the beginning. To plan for long-term success, consider implementing strategies such as a modular design system, a flexible framework, and designing with constraints in mind.
              </p>
             </td>
            </tr>
            <!--[if (gte mso 9)|(IE)]><!-->
            <tr>
             <td align="right" class="interactive" valign="top">
              <label>
               <input class="more" name="expand" style="display: none;" type="checkbox"/>
               <div class="label expand" style="display: block;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_down.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="label collapse" style="display: none;">
                <img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="20"/>
               </div>
               <div class="tab_cont" style="display: none;">
                <p style="text-align: left; margin-top: 10px;">
                 <em>
                  “Email design is the process of strategizing, creating, and testing your email campaigns’ visual look and layout. It’s not enough for your emails to be pretty, though—great email design is accessible, resonates with your target audiences, and inspires engagement.”
                 </em>
                </p>
               </div>
              </label>
             </td>
            </tr>
            <!--<![endif]-->
            <tr>
             <td align="center" style="padding-top: 10px;" valign="top">
              <a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
               <span style="mso-text-raise:15pt;">
                <span class="gmail-screen">
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                  Get up to speed
                 </span>
                </span>
               </span>
               <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
              </a>
             </td>
            </tr>
           </table>
          </div>
         </td>
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       </table>
      </div>
     </td>
    </tr>
    <tr>
     <td align="left" aria-hidden="true" style="font-size:50px;line-height:50px;mso-line-height-rule: exactly;" valign="top">
     </td>
    </tr>
    <tr>
     <td align="center" style="background: linear-gradient(108.29deg, #6EAFA7 0%, #427CA9 101.75%); padding: 20px 0 50px; background-color: #6EAFA7;" valign="top">
      <div class="mktoText" id="litmusLab" mktoname="litmusLab">
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            <td align="left" class="mAlign" valign="bottom">
             <img alt="" aria-hidden="true" border="0" class="flask" height="71" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Flab_beaker.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="45"/>
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           <tr>
            <td align=" center" valign="top">
             <div class="fallback">
              <!--[if (gte mso 9)|(IE)]><!-->
              <a>
               <img alt="Two screenshots comparing emails - one with web fonts and one without. The email without web fonts uses a very similar fallback so it still looks good." height="543" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_lab_both.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
              </a>
              <!--<![endif]-->
              <!--[if (gte mso 9)|(IE)]>
                          <a href=
"//go.litmus.com/ODY0LVZQWi0xMzEAAAGN4TRv6S5NZv6c8smnOGTQegnI3n9Shg_M0xNGVcWzxZlhq1QDjgO-F1bMt5zkV6-C7xcpBRE="
><img src="https://campaigns.litmus.com/_email/2023/August/2023-08-LItmus_News/202308_LN_lab_both.png" width="560" height="543" alt="Two screenshots comparing emails - one with web fonts and one without. The email without web fonts uses a very similar fallback so it still looks good." style="width: 100%; max-width: 560px; height: auto;" /></a>
                          <![endif]-->
             </div>
             <!--[if (!mso)&(gte IE 10)]>  <!-->
             <div class="interactive">
              <input id="toggle" name="toggle" type="checkbox"/>
              <div class="state1">
               <div class="img_block">
                <img alt="A screenshot of an email from Ace Hardware without webfonts, but with appropriat fallbacks so it's hard to tell." class="desktop" height="460" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_lab_fallback.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="560"/>
                <img alt="A screenshot of an email from Ace Hardware without webfonts, but with appropriat fallbacks so it's hard to tell." border="0" class="mobile" height="314" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_lab_fallback_mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="text-decoration: none; padding: 0; max-width: 315px; display: none; width: 100%; height: auto;" width="315"/>
               </div>
               <p aria-hidden="true" style="font-size: 22px; line-height: 26px; text-align: center;">
                <strong>
                 Without web fonts
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              <div class="state2">
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                <img alt="A screenshot of an email from Ace Hardware with web fonts." border="0" class="mobile" height="314" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_lab_webfont_mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" style="text-decoration: none; padding: 0; display: none; width: 100%; height: auto;" width="315"/>
               </div>
               <p aria-hidden="true" style="font-size: 22px; line-height: 26px; text-align: center;">
                <strong>
                 With web fonts
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           <tr>
            <td align="left" class="lPad-10 rPad-10" style="padding: 20px 0 0;" valign="top">
             <p style="text-align: left;">
              You can make your wildest font dreams come true—as long as you have a fallback in place. Learn how to set up web fonts so they’re accessible—even when images are off.
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              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
              <span style="mso-text-raise:15pt;">
               <span class="gmail-screen">
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                 Tell me more
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              <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
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          <!--[if (gte mso 9)|(IE)]>
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               that we can’t wait to share with you at Litmus Live this September.
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                Join us for a lifetime of email learnings in Boston!
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            Our favorite emails
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           Clever wordplay, creative bullet points, and more
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       </table>
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     <td align="center" valign="top">
      <img alt="" aria-hidden="true" height="27" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Fyellow_triangle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="51"/>
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          <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="top" style="width: 280px;">
<![endif]-->
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              </a>
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          </div>
          <!--[if (gte mso 9)|(IE)]>
</td>
<td valign="top" style="width:40px;">
</td>
<td valign="top" style="width:280px;">
<![endif]-->
          <div class="wFull lPad-0" style="display:inline-block;vertical-align:top; padding-left: 40px;">
           <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:280px;">
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               <img alt="An email from Really Good Emails" class="fadeimg fav_emails" height="280" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_fav2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="280"/>
              </a>
             </td>
            </tr>
           </table>
          </div>
          <!--[if (gte mso 9)|(IE)]>
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<![endif]-->
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         <td align="center" style="font-size:0;" valign="top">
          <!--[if (gte mso 9)|(IE)]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="top" style="width: 280px;">
<![endif]-->
          <div class="wFull" style="display:inline-block;vertical-align:top;">
           <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 280px;">
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               <img alt="An email from LottieFiles" class="fadeimg fav_emails" height="280" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FAugust%252F2023-08-LItmus_News%252F202308_LN_fav3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qb23E:_IC29R-7EmtfvdA1X1GIVTp20raj-nUPHiERrNb6M-M" width="280"/>
              </a>
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          <!--[if (gte mso 9)|(IE)]>
</td>
<td valign="top" style="width:40px;">
</td>
<td valign="top" style="width:280px;">
<![endif]-->
          <div class="wFull lPad-0" style="display:inline-block;vertical-align:top; padding-left: 40px;">
           <table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:280px;">
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          <a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
           <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
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            Did you know?
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           <br/>
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            36% of email marketers
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           use a library of standard components, snippets, or partials.
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          </a>
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