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PLUS: The fabric fighting climate change.
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August 26, 2021
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One of our Trends analysts, Ethan, noticed this year’s Inc. 5000 is actually the Inc. 5001 because there are 2 winners listed for 4,807th place. Now
<em>
this
</em>
is the kind of hard-hitting journalism we need more of.
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Ramp ramps up:
</strong>
Meet the $3.9B corporate card disrupter.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Ugly chart:
</strong>
The wild numbers behind Kmart’s collapse.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Metafabric:
</strong>
The fabric fighting climate change -- and sweat.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
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The big idea
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<img alt="corporate credit card" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcorporate_card.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mJDae:Ys5-uSKp5Pyig4pMRpimmAdnvGC9KbhpXK6KyN7YsEQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Ramp is using a freemium strategy to disrupt the corporate card game
</h2>
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When you think about using your corporate card, the first words that come to mind probably aren’t “spend less.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Ramp, a startup that offers corporate cards paired with spend management software, has used this positioning to more than double its valuation in less than 5 months.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The company
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
raised
</a>
$300m in a new round that values the firm at
<strong>
$3.9B
</strong>
, per
<em>
TechCrunch
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Ramp launched its 1st corporate card in 2019...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and gave it away for free. The company only makes money on interchange fees, which differs from the OG of the corporate card world, AMEX.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This freemium strategy has helped drive rocketship growth over the past 2 years, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
5x
</strong>
increase in customers since
<strong>
</strong>
the beginning of 2021
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
10x
</strong>
increase in transaction volume and revenue YoY
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Come for the free cards, stay for the software
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Ramp pairs its free corporate cards with free software that helps businesses automate expense management, and increase savings with built-in spend limits.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The startup took a step towards offering a holistic spend management platform with its 1st acquisition: Buyer, a negotiation-as-a-service platform that helps businesses save money on software purchases.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The spend management space is getting crowded fast
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Since the beginning of 2021:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Bill.com
<a style="color: #d62829; text-decoration: none;">
acquired
</a>
Divvy for
<strong>
$2.5B
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Brex
<a style="color: #d62829; text-decoration: none;">
raised
</a>
$425m at a
<strong>
$7.4B
</strong>
valuation
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Vendr, a SaaS-buying platform,
<a style="color: #d62829; text-decoration: none;">
raised
</a>
a $60m round
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Ramp
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
plans
</a>
to use its new funding for hiring, marketing, partnerships, and product -- all of which should help the startup continue
<em>
Ramp
</em>
-ing up its growth.
</p>
</td>
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SNIPPETS
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<strong>
Clean shipping:
</strong>
Maersk, the biggest shipping company in the world,
<a style="color: #d62829; text-decoration: none;">
invested
</a>
$1.4B in ships that run on clean energy.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
5G underdog:
</strong>
In the 12th annual Fastest Mobile Networks Test, T-Mobile’s 5G network
<a style="color: #d62829; text-decoration: none;">
won
</a>
24 out of 30 cities, and is the only carrier whose 5G network is notably faster than 4G.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
No dessert for you:
</strong>
All
<strong>
1,250
</strong>
McDonald’s locations in the UK
<a style="color: #d62829; text-decoration: none;">
were
</a>
forced to pull milkshakes off the menu due to supply issues.
</p>
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<strong>
And, we’re back
</strong>
: Creator platform OnlyFans is backtracking on earlier plans to ban sex content. The startup says it has received “
<a style="color: #d62829; text-decoration: none;">
assurances
</a>
” from bank partners to keep processing payments.
</p>
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<strong>
Big Tech met with President Biden
</strong>
on
<a style="color: #d62829; text-decoration: none;">
cybersecurity
</a>
. Amazon, Apple, Microsoft, IBM, and Microsoft all made new financial and resource commitments to combat cyber threats.
</p>
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Chart
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<a style="color: #d62829; text-decoration: none;">
<img alt="Kmart infographic" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FKmart.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mJDae:Ys5-uSKp5Pyig4pMRpimmAdnvGC9KbhpXK6KyN7YsEQ" style="height: auto; width: 100%; max-width: 450px;" width="450"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Kmart closed 2k+ stores since 2005. What’s happened with its retail space?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2005,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Kmart
</a>
had
<strong>
2,085
</strong>
locations. Today, it’s got 17. In all,
<strong>
~230m
</strong>
square feet worth of Kmarts have shut.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What’s happened with all that space?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A lot. Former Kmarts now house flea markets, labs, dealerships, driving schools, and funeral homes. One site houses a large Baptist church, a bowling alley, and soon, a call center. Another in California will house a weed farm.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
On another note, remember Kmart’s “
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
ship my pants
</a>
” commercial?
</p>
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<strong>
How to win on every first impression
</strong>
</h2>
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Is your brand recognizable?
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Great brands stay above the noise. Nailing down stellar evergreen content is tough, but cross-channel consistency is the money move.
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4 out of 5 people
</strong>
buy based on
<em>
trust
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. And a strong, steady presence is step number one.
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You could hire a copywriter. Or just
<em>
be
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the copywriter.
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Branding that pulls
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<strong>
: by HubSpot and Brandfolder
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</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Here’s 29 pages covering brand strategy, content creation, models, metrics, and actionable steps to success.
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We feel obligated to inform you that these things are usually not free in the real world. So apparently we’re a metaverse company now.
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Branding blueprint →
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Practical Fashion
</td>
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<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="metafabric image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmetafabric.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mJDae:Ys5-uSKp5Pyig4pMRpimmAdnvGC9KbhpXK6KyN7YsEQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
How ‘metafabric’ could combat climate change and help you shvitz less
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For years, some celebrities have
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
used
</a>
retro-reflective “anti-paparazzi” clothing to ruin unwanted photos.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But now, another reflective textile known as metafabric could regulate our temperatures and fight climate change.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Metafabric is made from synthetic fiber coated in Teflon with nanoparticles of titanium dioxide, the metal used in sunscreen,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
per
</a>
<em>
Wired
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
It works like a mirror:
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Titanium dioxide reflects most light but absorbs UV. That would make you hot, except...teflon reflects UV.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Researchers at Zhejiang University found that after 1 hour in the sun, metafabric kept its wearer ~5 degrees Celsius cooler.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Plus, it’s stretchy, durable, and possible benefits include:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Reduced injury and death from heat
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Reduced need for AC
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Use in tents, buildings, and the transportation of cold goods (e.g., foods, vaccines, etc.)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are some issues, though, including that the textile might be heavier than other fabrics. It might also be limiting fashionwise, as a material that reflects almost all sunlight would probably have to be white.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Bad news for goths. Great news for vampires, though.
</p>
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<td>
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<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
⚾
<strong>
On this day:
</strong>
In 1939, the 1st televised Major League Baseball game
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
aired
</a>
on W2XBS. The game featured the Cincinnati Reds and the Brooklyn Dodgers and was called by announcer Red Barber. Wonder who he was rooting for?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🤸
<strong>
Wow:
</strong>
This
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
video
</a>
uses an AI video composition program to seamlessly blend multiple parkour performers into a continuous run across rooftops and mountains.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
💰
<strong>
Haha:
</strong>
“Burn the Runway” is an
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
online game
</a>
that lets you waste all of a startup’s money on important stuff like hot tubs, company jets, LaCroix, and trips to space.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
☕
<strong>
How to:
</strong>
Breathe, drink water, get moving.
<em>
CNN
</em>
has some
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
key steps
</a>
to a healthy morning routine -- and tips for sticking with it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🚸
<strong>
That’s cool:
</strong>
In Germany, the Ampelmännchen is a “little traffic light man” who signals to pedestrians. He’s so popular, other traffic lights have their own
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
characters
</a>
, including Elvis Presley and Karl Marx.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
🦅
<strong>
Wild story:
</strong>
For a bird’s-eye view, check out the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
footage
</a>
from this camera attached to an eagle.
</p>
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TRENDS
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
How to get in on the “insurtech” boom...
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Over 1 in 3 freelancers worked full-time in 2020...
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As the gig economy is hitting new highs, VC funding for the insurtech (insurance tech) scene is skyrocketing.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
So, our Trends analysts compiled
<strong>
a huge list of opportunities
</strong>
within the space for you to
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explore.
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You’ll learn:
</p>
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
What caused VC funding for insurtech projects to recently jump to
<strong>
$12.6B
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The major players within the new wave of startups
</li>
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Which existing niches could be set to explode…
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
And much more.
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If you’re not already a member of Trends, get full access to this and hundreds of other Trends reports when you
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
The most classic phone exchange ever (Source: SayingImages)
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SHARE THE HUSTLE
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Over the years, we’ve learned…
<em>
secrets.
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
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Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
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Here’s a message you can use to share with your friends:
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