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           Plus: WiFi on Mt. Kilimanjaro, a database for wood, a cool chart, koala snuggles, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A visitor at the Los Angeles County Museum of Art set Twitter aflame when he noted the resemblance between a sculpture of baby Jesus and Mark Zuckerberg.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Amazon:
                    </strong>
                    Bringing Prime to health care.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Is streaming becoming cable?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Digits:
                    </strong>
                    Crypto ads, Kilimanjaro, and more.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Finnish resilience, koala cuddles, a bot for Excel, and more cool internet finds.
                   </li>
                  </ul>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s podcast
                   </a>
                   to hear about why Amazon’s move into health care is potentially both logical and necessary, for the company… and America.
                  </p>
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               The big idea
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The good and bad of Amazon’s health care efforts
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Between expensive prescriptions, phone tag with providers, and long waits at doctors’ offices, the health care industry isn’t exactly known for convenience.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Enter Amazon — which views these inconveniences as a massive opportunity. But can the tech giant actually conquer health care?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The bull case
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Amazon acquired One Medical, a membership-based primary care service, for
                <strong>
                 $3.9B
                </strong>
                in July. But its foray into health care dates further back:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  In 2018,
                 </strong>
                 Amazon acquired prescription delivery service PillPack.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  In 2019,
                 </strong>
                 it launched employee telehealth service Amazon Care. It boasts
                 <a style="color: #192733; text-decoration: underline !important;">
                  ~40k members
                 </a>
                 across several customers, including TrueBlue and Hilton.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With One Medical, Amazon will reach
                <strong>
                 736k
                </strong>
                new health care members and lend One Medical the infrastructure it needs to scale — something Amazon does
                <em>
                 pretty
                </em>
                well.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The bear case
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Several nurses who worked for Amazon Care have
                <a style="color: #192733; text-decoration: underline !important;">
                 complained
                </a>
                about the company’s “fast and frugal” approach to health care, which resulted in faulty equipment, buggy software, and questionable care, per
                <em>
                 The Washington Post
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Some former Amazon Care nurses reported feeling like cogs in the company’s wheel, and one mobile nurse even likened her role to a package being delivered.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But customers…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … generally approve, giving the service an average satisfaction rating of 4.7 out of 5.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Even if Amazon doesn’t become a big winner, business writer and professor Scott Galloway
                <a style="color: #192733; text-decoration: underline !important;">
                 says
                </a>
                there’s a greater benefit to Amazon’s health care ambitions: increased competition.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                By setting new expectations for speed and convenience, Amazon can bring the
                <a style="color: #192733; text-decoration: underline !important;">
                 “Prime effect”
                </a>
                to health care, forcing other providers to catch up.
               </p>
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               SNIPPETS
              </td>
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              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 More Zuck:
                </strong>
                After getting roasted for the Wii-like visuals of Meta’s Horizon Worlds, Zuck
                <a style="color: #192733; text-decoration: underline !important;">
                 promised
                </a>
                better graphics in a Facebook post.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Good news, bad news:
                </strong>
                Leaked financials show crypto exchange FTX
                <a style="color: #192733; text-decoration: underline !important;">
                 increased
                </a>
                revenue by 1k% in 2021, though the company was just
                <a style="color: #192733; text-decoration: underline !important;">
                 accused
                </a>
                of making misleading claims about its products being FDIC-insured.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 YouTube
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 removed
                </a>
                a video of a Tesla investor testing the car’s Full Self-Driving technology using his own children instead of mannequins.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Plantings:
                </strong>
                Rio de Janeiro is
                <a style="color: #192733; text-decoration: underline !important;">
                 working
                </a>
                with five local favelas on building the world’s largest urban garden by 2024. The finished product will be the size of 15 soccer fields.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Cineworld,
                </strong>
                Regal Cinemas’ parent company, is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                nearing bankruptcy due to declining theater attendance. The company is the world’s second-biggest theater chain behind AMC.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Listed:
                </strong>
                Steve Jobs’ Apple-1 prototype from the 1970s was auctioned for
                <a style="color: #192733; text-decoration: underline !important;">
                 $677k+
                </a>
                . Jobs used it to demo the Apple-1 to Paul Terrell, owner of one of the world’s first computer stores.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Breakup:
                </strong>
                DoorDash is
                <a style="color: #192733; text-decoration: underline !important;">
                 nixing
                </a>
                its four-year partnership with Walmart to focus on “its long-term customer relationships.” Meanwhile, Walmart is still working on that drone delivery thing.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Ban:
                </strong>
                Facebook, Instagram, and TikTok
                <a style="color: #192733; text-decoration: underline !important;">
                 booted
                </a>
                ex-kickboxer and self-described misogynist Andrew Tate. Critics have worried that his views could negatively influence younger viewers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Managing up:
                </strong>
                Having younger employees mentor senior leaders can help keep executives up to date on social and technological changes. Find out how
                <a style="color: #192733; text-decoration: underline !important;">
                 reverse mentoring
                </a>
                benefits businesses on
                <em>
                 The Hustle
                </em>
                blog.
               </p>
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           </td>
          </tr>
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           <td style="width: 100%;">
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             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="monthly cost of streaming vs cable" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FIs_cable_a_good_deal.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Are we going back to the cable days?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Streaming was supposed to free consumers from cable’s woes — high monthly prices, tons of ads, and unnecessary programming.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But recent developments at the biggest streaming services are starting to
                <a style="color: #192733; text-decoration: underline !important;">
                 reveal
                </a>
                a different reality, per
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Streaming services…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … are making price increases a regular occurrence:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Netflix
                 </strong>
                 raised the monthly price on its standard plan to $15.49/mo. in January, its third increase since 2019.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Disney
                 </strong>
                 recently announced upcoming increases for Disney+, ESPN+, Hulu, and its bundle after already raising prices multiple times since launching in 2019
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Both platforms also announced ad-supported plans at a lower cost.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 But not so fast
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In July, streaming
                <a style="color: #192733; text-decoration: underline !important;">
                 surpassed
                </a>
                cable consumption for the first time. Even so, the median price American consumers pay for streaming is $20-$30 per month, a far cry from the $79/mo. the average cable plan costs.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                So, while costs are adding up, you’d have to subscribe to pretty much every platform to pay more than you would for cable.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F8-22.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The five steps to a hardy marketing plan
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The blueprint can’t be busted. That would be unwise.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Make your marketing plan an asset worth revisiting — something that sets the tone and aligns your team for success. It should be a pretty complete rundown of strategy and logistic essentials...
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … which we’ve compiled for your convenience. Watch the
                <a style="color: #192733; text-decoration: underline !important;">
                 5-minute video
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The five-step method:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 State the mission
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Outline buyer personas
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Define the content strategy
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Break down the budget
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Identify team responsibilities
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                See how Rimi from HubSpot ideates for an imaginary travel agency.
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Make your roadmap →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               numbers
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdigits_8_22.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Digits: Crypto ads, Kilimanjaro, and more
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1)
                </strong>
                With Bitcoin down ~50% since February, the same group of crypto companies that spent $84.5m on TV ads that month — like
                <a style="color: #192733; text-decoration: underline !important;">
                 this one
                </a>
                from FTX with Larry David —
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  spent just $36k
                 </strong>
                </a>
                on TV ads in July.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2)
                </strong>
                Tap-to-pay now accounts for
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  45% of in-person transactions
                 </strong>
                </a>
                <strong>
                </strong>
                in NYC, with some 90% of US retailers now accepting Apple Pay, up from 3% when the service was introduced in 2014.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3)
                </strong>
                Good news for anyone in need of internet at the top of Mt. Kilimanjaro,
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  at 19,341 feet
                 </strong>
                </a>
                . The Tanzania Telecommunications Corporation says the summit will have a speedy smartphone broadband network installed by year’s end.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4)
                </strong>
                A new Brookings study found the average cost for raising a US child born in 2015 through age 17
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  to be $310.6k
                 </strong>
                </a>
                . Taking inflation into account, that’s up 9%, or $26k, from estimates made in 2020.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 5)
                </strong>
                Are we less stressed? User sessions across the top 10 meditation apps are down
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  48% from their 2020 high
                 </strong>
                </a>
                . Calm and Headspace saw sessions drop 26.4% and 60.3% YoY, respectively, this past July.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ⛵
                <strong>
                 On this day:
                </strong>
                In 1851, the US schooner America
                <a style="color: #192733; text-decoration: underline !important;">
                 won
                </a>
                the first America’s Cup in a race around the Isle of Wight.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                💪
                <strong>
                 How to:
                </strong>
                Sisu is the Finnish concept of resilience. Here’s how to
                <a style="color: #192733; text-decoration: underline !important;">
                 embrace it
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                📊
                <strong>
                 Useful:
                </strong>
                An
                <a style="color: #192733; text-decoration: underline !important;">
                 AI bot
                </a>
                that helps you write Excel formulas.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🪵
                <strong>
                 That’s interesting:
                </strong>
                An online
                <a style="color: #192733; text-decoration: underline !important;">
                 wood identification database
                </a>
                , just in case you’re very curious about what your floors are made of.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐨
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 koala snuggles
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Disney+ meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdisney_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oQ4ho:I9FmEfjFVXB3DpnlbAiOuPUnh-5AhZtUEq0SOPCz4jg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; text-align: center; line-height: 20px; margin: 0px;">
                *Watches Ratatouille for the 95th time* (Source:
                <a style="color: #192733; text-decoration: underline !important;" target="_blank">
                 imgflip.com
                </a>
                )
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
           <td style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
             <tr class="zephyr-syntax">
              <td style="padding: 0px;">
               <table style="width: 100%; border-spacing: 0px;">
                <tr class="zephyr-syntax">
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                   <strong>
                    Refer just 3 people
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                   and we’ll start to send some goodies as a thank you.
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                   Spread the news. Help us grow 🌱
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                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                    Share The Hustle 🤠 →
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                   Or copy this custom referral link:
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                   Your referral count: 0
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            , and
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             Rob Litterst
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            .
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            Editing by: Jennifer “Cable is back” Wang.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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