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           Plus: Montana’s car monopoly, productivity hacks, a baby skunk, and more.
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                   The UK has a new crime-fighting duo. After a drunk driver fled the scene of his crash, a local chef chased him into a nearby animal sanctuary, where an emu pecked him repeatedly, allowing police to catch up to him.
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                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Metamusic:
                    </strong>
                    Virtual concerts are in.
                   </li>
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                    <strong>
                     Chart:
                    </strong>
                    The rise and fall of Juul.
                   </li>
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                    <strong>
                     Digits:
                    </strong>
                    A big lawsuit, Montana supercars, and more.
                   </li>
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                    <strong>
                     Around the web:
                    </strong>
                    Productivity hacks, geography games, a viral oyster, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Jacob and Rob discuss Netflix suing a musical, whether Marvel’s movie business is seeing cracks, and Juul’s valuation getting vaporized.
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               The big idea
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                <img alt="VR dancer" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fxxxx.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Are virtual concerts here to stay?
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, MTV announced a new category for this year’s Video Music Awards:
                <a style="color: #192733; text-decoration: underline !important;">
                 best metaverse performance
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If that doesn’t say mainstream, then consider the six nominees: superstars Ariana Grande, Blackpink, BTS, Charli XCX, Twenty One Pilots, and Justin Bieber.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What are these concerts like?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Whether they take place in VR worlds or on gaming platforms, they all involve digital musicians performing for a digital audience. But each one is unique:
               </p>
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                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 In Grande’s
                 <a style="color: #192733; text-decoration: underline !important;">
                  The Rift Tour
                 </a>
                 in “Fortnite,” players surf on cotton candy-colored waves and fight a giant monster.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Twenty One Pilots and Charli XCX recorded their “Roblox” sets in motion-capture suits. Here’s Twenty One Pilots
                 <a style="color: #192733; text-decoration: underline !important;">
                  in the suits
                 </a>
                 ; here’s the
                 <a style="color: #192733; text-decoration: underline !important;">
                  end result
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #192733; text-decoration: underline !important;">
                  Bieber
                 </a>
                 , who partnered with concert platform Wave, performed live in a motion-capture suit and responded to fans’ real-time messages.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 There’s reason to believe the trend won’t slow down.
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For fans, it offers access from anywhere in the world. It’s cheaper than an IRL concert, strangers won’t slosh beer on them, and there isn’t a bad seat in the house.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For musicians, it can be especially lucrative.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 “Fortnite” held its first concert in 2019 with EDM musician Marshmello. It netted him 147k new Twitter followers, and grew his daily YouTube views by
                 <a style="color: #192733; text-decoration: underline !important;">
                  500%
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In 2020,
                 <a style="color: #192733; text-decoration: underline !important;">
                  12.3m+ people
                 </a>
                 attended Travis Scott’s nine-minute “Fortnite” concert. It grossed ~$20m in merch, compared to $53.5m for his
                 <em>
                  entire
                 </em>
                 IRL Astroworld tour,
                 <a style="color: #192733; text-decoration: underline !important;">
                  per
                 </a>
                 <em>
                  Forbes
                 </em>
                 .
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 For platforms,
                </strong>
                music’s biggest stars draw people who might otherwise never make an account.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Perhaps you’d like to enter Megan Thee Stallion’s “
                <a style="color: #192733; text-decoration: underline !important;">
                 Hottieverse
                </a>
                ”?
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Keep it simple:
                </strong>
                Google CEO Sundar Pichai
                <a style="color: #192733; text-decoration: underline !important;">
                 launched
                </a>
                a new project, “Simplicity Sprint,” to help improve the company’s focus and productivity amid challenging market conditions. It’s requesting idea submissions on boosting efficiency from its 174k+ employees.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Going my way?
                </strong>
                Uber’s new
                <a style="color: #192733; text-decoration: underline !important;">
                 feature
                </a>
                shows drivers what they’ll earn and a rider’s destination in advance, hopefully meaning fewer canceled trips for riders.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Lost logos:
                </strong>
                Web3 company Helium is in hot water for
                <a style="color: #192733; text-decoration: underline !important;">
                 wrongful promotion
                </a>
                . Salesforce and Lime, whose logos were featured on Helium’s homepage, said they do not use the product. Helium has since removed both logos from its website.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Apology donut:
                </strong>
                Canadian chain Tim Hortons is apparently
                <a style="color: #192733; text-decoration: underline !important;">
                 very sorry
                </a>
                its app tracked users’ location data. To make up for it, affected users will get a free hot drink and a baked good, worth ~$6.71.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Celeb jet update:
                </strong>
                Taylor Swift’s team wants you to know that her private jet is often loaned out, meaning she’s not responsible for the
                <a style="color: #192733; text-decoration: underline !important;">
                 8.2k+ metric tons
                </a>
                of carbon it’s emitted in the last seven months.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 We have a winner:
                </strong>
                An Illinois resident has won the
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$1.3B Mega Millions jackpot
                </a>
                . They can choose to receive an annual payout for the next 29 years, or a one-time payment of ~$780.5m, excluding taxes.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Mistakes were made:
                </strong>
                We
                <a style="color: #192733; text-decoration: underline !important;">
                 interviewed
                </a>
                the founder of a failed fintech startup to find out where it all went wrong. Have a failed startup story of your own? Tell us about it
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                and you could be featured in
                <em>
                 The Hustle
                </em>
                .
               </p>
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               Chart
              </td>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Juul's valuation over time" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FJuul_Valuation.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Selina Lee
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The rise and fall of Juul
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 2018, Juul was everywhere from college campuses to middle school bathrooms.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                So, unsurprisingly, Marlboro parent company Altria ponied up $12.8B that year for 35% of the e-cig pioneer and Silicon Valley
                <em>
                 jewel
                </em>
                , notching it a $38B valuation.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But something else happened
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Multiple outlets reported a Juul epidemic taking place in American schools, leading the FDA to
                <a style="color: #192733; text-decoration: underline !important;">
                 take action
                </a>
                , including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Coordinating a massive effort prohibiting retailers from selling Juuls to minors.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Investigating Juul’s marketing to minors (e.g., its sweet-tooth flavors like mango and crème brûlée).
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In June, the FDA banned Juul from selling its products in the US, and ordered the company to remove its existing lineup from the market.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Altria’s stake in Juul…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … has since
                <a style="color: #192733; text-decoration: underline !important;">
                 plummeted
                </a>
                97% in value to $450m, per
                <em>
                 WSJ
                </em>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 One silver lining: Altria can now likely scrap its noncompete agreement with Juul and bring its own e-cigs to market.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                However that effort goes, it’s unlikely consumers will feel as strongly about its flavors as the
                <a style="color: #192733; text-decoration: underline !important;">
                 Juul faithful
                </a>
                .
               </p>
              </td>
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               Free Resource
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Join thousands of innovators at INBOUND
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It’s back. And brimming with distinguished speakers.
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                This September, an electric lineup of leaders including Viola Davis, Dr. Jane Goodall, and Glennon Doyle take the INBOUND stage in Boston.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Tune in live or online for the annual HubSpot banger and four-day function featuring change-makers in business, tech, and beyond.
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The online
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                 Starter Pass is free
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                . Share it abundantly.
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                <strong>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That free ticket lets you into Spotlight Speaker and meetup sessions…
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                But INBOUND is best enjoyed in full. If you’re reading this, you can cop 20% off a General Admission or Powerhouse Digital Pass with code
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                Featured musical guest Trombone Shorty &amp; Orleans Avenue will reunite for
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                 the jams
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                .
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               By the numbers
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdigits_8_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Digits: A big lawsuit, Montana supercars, and more
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1)
                </strong>
                A Texas jury ordered telecommunications giant Charter Spectrum to pay
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  $7B in punitive damages
                 </strong>
                </a>
                to the relatives of an 83-year-old woman murdered by one of their technicians. It’s likely the judge will significantly reduce the penalty based on precedent.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2)
                </strong>
                Big $ky country? Apparently, Montana license plates adorn a disproportionate number of ultra-luxury cars in America, including
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  10% of all McLaren P1s
                 </strong>
                </a>
                and four of the 100 Pagani Huayras ever made — the result of lax state residency laws and no sales tax.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3)
                </strong>
                Netflix has a lot of franchise-building to do. In May, ~40% of Netflix TV demand was for franchise shows, with exclusive series like “Stranger Things” making up
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  11.6% of that
                 </strong>
                </a>
                . On Disney+, for comparison, 28% of demand is for original franchises.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4)
                </strong>
                Speaking of… Netflix just sued the creators of an unofficial “Bridgerton” musical aptly named “The Unofficial Bridgerton Musical.” Understandably, Netflix wasn’t happy musicians used the show’s intellectual property to write a Grammy-winning theater album and sell out a corresponding show
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  with $149 tickets
                 </strong>
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 5)
                </strong>
                The Port of LA gets hit with something like
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  40m cyberattacks every month
                 </strong>
                </a>
                , mostly from Russia and Europe. It’s the West’s busiest port and moves $250B+ in goods every year. Literally doesn’t sound stressful at all.
               </p>
              </td>
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             <tr>
              <td>
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                <tbody style="text-align: right;">
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" width="22"/>
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                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" width="26"/>
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                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" width="26"/>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎢
                <strong>
                 On this day:
                </strong>
                In 1961, the first Six Flags
                <a style="color: #192733; text-decoration: underline !important;">
                 opened
                </a>
                in Arlington, Texas. Today, the company owns 26 parks across North America.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ⌛
                <strong>
                 Useful:
                </strong>
                The 50 best
                <a style="color: #192733; text-decoration: underline !important;">
                 productivity hacks
                </a>
                , as voted on by the internet.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🦪
                <strong>
                 That’s interesting:
                </strong>
                An
                <a style="color: #192733; text-decoration: underline !important;">
                 interview
                </a>
                with the mildly terrifying viral sensation that is the Halifax Oyster Festival mascot.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🔍
                <strong>
                 Cure boredom:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 This game
                </a>
                shows you a short video clip, then asks you to guess where in the world it’s from. Play the daily challenge or check out random clips.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🦨
                <strong>
                 Aww:
                </strong>
                And now, the cutest
                <a style="color: #192733; text-decoration: underline !important;">
                 baby skunk
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
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              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
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           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="VR concert meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FVR_concert_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 550px;" width="550"/>
              </td>
             </tr>
             <tr>
              <td>
               <p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; text-align: center; line-height: 20px; margin: 0px;">
                Maybe one day it’ll be cool. (Source:
                <a style="color: #192733; text-decoration: underline !important;">
                 imgflip.com
                </a>
                )
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
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