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A big lawsuit, Montana supercars, and more.
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<img alt="VR dancer" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fxxxx.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Are virtual concerts here to stay?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Last week, MTV announced a new category for this year’s Video Music Awards:
<a style="color: #192733; text-decoration: underline !important;">
best metaverse performance
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
If that doesn’t say mainstream, then consider the six nominees: superstars Ariana Grande, Blackpink, BTS, Charli XCX, Twenty One Pilots, and Justin Bieber.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What are these concerts like?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Whether they take place in VR worlds or on gaming platforms, they all involve digital musicians performing for a digital audience. But each one is unique:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
In Grande’s
<a style="color: #192733; text-decoration: underline !important;">
The Rift Tour
</a>
in “Fortnite,” players surf on cotton candy-colored waves and fight a giant monster.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Twenty One Pilots and Charli XCX recorded their “Roblox” sets in motion-capture suits. Here’s Twenty One Pilots
<a style="color: #192733; text-decoration: underline !important;">
in the suits
</a>
; here’s the
<a style="color: #192733; text-decoration: underline !important;">
end result
</a>
.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
Bieber
</a>
, who partnered with concert platform Wave, performed live in a motion-capture suit and responded to fans’ real-time messages.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
There’s reason to believe the trend won’t slow down.
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
For fans, it offers access from anywhere in the world. It’s cheaper than an IRL concert, strangers won’t slosh beer on them, and there isn’t a bad seat in the house.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
For musicians, it can be especially lucrative.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
“Fortnite” held its first concert in 2019 with EDM musician Marshmello. It netted him 147k new Twitter followers, and grew his daily YouTube views by
<a style="color: #192733; text-decoration: underline !important;">
500%
</a>
.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In 2020,
<a style="color: #192733; text-decoration: underline !important;">
12.3m+ people
</a>
attended Travis Scott’s nine-minute “Fortnite” concert. It grossed ~$20m in merch, compared to $53.5m for his
<em>
entire
</em>
IRL Astroworld tour,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
Forbes
</em>
.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
For platforms,
</strong>
music’s biggest stars draw people who might otherwise never make an account.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
BTW:
</strong>
Perhaps you’d like to enter Megan Thee Stallion’s “
<a style="color: #192733; text-decoration: underline !important;">
Hottieverse
</a>
”?
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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</a>
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</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Keep it simple:
</strong>
Google CEO Sundar Pichai
<a style="color: #192733; text-decoration: underline !important;">
launched
</a>
a new project, “Simplicity Sprint,” to help improve the company’s focus and productivity amid challenging market conditions. It’s requesting idea submissions on boosting efficiency from its 174k+ employees.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Going my way?
</strong>
Uber’s new
<a style="color: #192733; text-decoration: underline !important;">
feature
</a>
shows drivers what they’ll earn and a rider’s destination in advance, hopefully meaning fewer canceled trips for riders.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Lost logos:
</strong>
Web3 company Helium is in hot water for
<a style="color: #192733; text-decoration: underline !important;">
wrongful promotion
</a>
. Salesforce and Lime, whose logos were featured on Helium’s homepage, said they do not use the product. Helium has since removed both logos from its website.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Apology donut:
</strong>
Canadian chain Tim Hortons is apparently
<a style="color: #192733; text-decoration: underline !important;">
very sorry
</a>
its app tracked users’ location data. To make up for it, affected users will get a free hot drink and a baked good, worth ~$6.71.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Celeb jet update:
</strong>
Taylor Swift’s team wants you to know that her private jet is often loaned out, meaning she’s not responsible for the
<a style="color: #192733; text-decoration: underline !important;">
8.2k+ metric tons
</a>
of carbon it’s emitted in the last seven months.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
We have a winner:
</strong>
An Illinois resident has won the
<a style="color: #192733; text-decoration: underline !important;">
~$1.3B Mega Millions jackpot
</a>
. They can choose to receive an annual payout for the next 29 years, or a one-time payment of ~$780.5m, excluding taxes.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Mistakes were made:
</strong>
We
<a style="color: #192733; text-decoration: underline !important;">
interviewed
</a>
the founder of a failed fintech startup to find out where it all went wrong. Have a failed startup story of your own? Tell us about it
<a style="color: #192733; text-decoration: underline !important;">
here
</a>
and you could be featured in
<em>
The Hustle
</em>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="Juul's valuation over time" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FJuul_Valuation.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Selina Lee
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The rise and fall of Juul
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
In 2018, Juul was everywhere from college campuses to middle school bathrooms.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
So, unsurprisingly, Marlboro parent company Altria ponied up $12.8B that year for 35% of the e-cig pioneer and Silicon Valley
<em>
jewel
</em>
, notching it a $38B valuation.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But something else happened
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Multiple outlets reported a Juul epidemic taking place in American schools, leading the FDA to
<a style="color: #192733; text-decoration: underline !important;">
take action
</a>
, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Coordinating a massive effort prohibiting retailers from selling Juuls to minors.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Investigating Juul’s marketing to minors (e.g., its sweet-tooth flavors like mango and crème brûlée).
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
In June, the FDA banned Juul from selling its products in the US, and ordered the company to remove its existing lineup from the market.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Altria’s stake in Juul…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… has since
<a style="color: #192733; text-decoration: underline !important;">
plummeted
</a>
97% in value to $450m, per
<em>
WSJ
</em>
.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
One silver lining: Altria can now likely scrap its noncompete agreement with Juul and bring its own e-cigs to market.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
However that effort goes, it’s unlikely consumers will feel as strongly about its flavors as the
<a style="color: #192733; text-decoration: underline !important;">
Juul faithful
</a>
.
</p>
</td>
</tr>
<tr>
<td>
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<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
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<center>
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</center>
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Join thousands of innovators at INBOUND
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
It’s back. And brimming with distinguished speakers.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
This September, an electric lineup of leaders including Viola Davis, Dr. Jane Goodall, and Glennon Doyle take the INBOUND stage in Boston.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Tune in live or online for the annual HubSpot banger and four-day function featuring change-makers in business, tech, and beyond.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The online
<a style="color: #192733; text-decoration: underline !important;">
Starter Pass is free
</a>
. Share it abundantly.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Experience INBOUND on Sept. 6-9
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That free ticket lets you into Spotlight Speaker and meetup sessions…
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But INBOUND is best enjoyed in full. If you’re reading this, you can cop 20% off a General Admission or Powerhouse Digital Pass with code
<a style="color: #192733; text-decoration: underline !important;">
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Featured musical guest Trombone Shorty & Orleans Avenue will reunite for
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By the numbers
</td>
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Digits: A big lawsuit, Montana supercars, and more
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
A Texas jury ordered telecommunications giant Charter Spectrum to pay
<a style="color: #192733; text-decoration: underline !important;">
<strong>
$7B in punitive damages
</strong>
</a>
to the relatives of an 83-year-old woman murdered by one of their technicians. It’s likely the judge will significantly reduce the penalty based on precedent.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Big $ky country? Apparently, Montana license plates adorn a disproportionate number of ultra-luxury cars in America, including
<a style="color: #192733; text-decoration: underline !important;">
<strong>
10% of all McLaren P1s
</strong>
</a>
and four of the 100 Pagani Huayras ever made — the result of lax state residency laws and no sales tax.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
Netflix has a lot of franchise-building to do. In May, ~40% of Netflix TV demand was for franchise shows, with exclusive series like “Stranger Things” making up
<a style="color: #192733; text-decoration: underline !important;">
<strong>
11.6% of that
</strong>
</a>
. On Disney+, for comparison, 28% of demand is for original franchises.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
Speaking of… Netflix just sued the creators of an unofficial “Bridgerton” musical aptly named “The Unofficial Bridgerton Musical.” Understandably, Netflix wasn’t happy musicians used the show’s intellectual property to write a Grammy-winning theater album and sell out a corresponding show
<a style="color: #192733; text-decoration: underline !important;">
<strong>
with $149 tickets
</strong>
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
The Port of LA gets hit with something like
<a style="color: #192733; text-decoration: underline !important;">
<strong>
40m cyberattacks every month
</strong>
</a>
, mostly from Russia and Europe. It’s the West’s busiest port and moves $250B+ in goods every year. Literally doesn’t sound stressful at all.
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AROUND THE WEB
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🎢
<strong>
On this day:
</strong>
In 1961, the first Six Flags
<a style="color: #192733; text-decoration: underline !important;">
opened
</a>
in Arlington, Texas. Today, the company owns 26 parks across North America.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
⌛
<strong>
Useful:
</strong>
The 50 best
<a style="color: #192733; text-decoration: underline !important;">
productivity hacks
</a>
, as voted on by the internet.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🦪
<strong>
That’s interesting:
</strong>
An
<a style="color: #192733; text-decoration: underline !important;">
interview
</a>
with the mildly terrifying viral sensation that is the Halifax Oyster Festival mascot.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🔍
<strong>
Cure boredom:
</strong>
<a style="color: #192733; text-decoration: underline !important;">
This game
</a>
shows you a short video clip, then asks you to guess where in the world it’s from. Play the daily challenge or check out random clips.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🦨
<strong>
Aww:
</strong>
And now, the cutest
<a style="color: #192733; text-decoration: underline !important;">
baby skunk
</a>
.
</p>
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<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
Meme
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<img alt="VR concert meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FVR_concert_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oITdY:pm5_n9l8haXLRS42-fphY06EZn6SejhdoRawbLDQ2TM" style="height: auto; width: 100%; max-width: 550px;" width="550"/>
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Maybe one day it’ll be cool. (Source:
<a style="color: #192733; text-decoration: underline !important;">
imgflip.com
</a>
)
</p>
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SHARE THE HUSTLE
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Hey. Stop keeping us a secret.
</p>
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<strong>
Refer just 3 people
</strong>
and we’ll start to send some goodies as a thank you.
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Today's email was brought to you by
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Jacob Cohen
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,
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Juliet Bennett Rylah
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, and
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Rob Litterst
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Editing by: Jennifer “Are there mosh pits in the metaverse?” Wang.
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3 years ago - news@thehustle.co
🚭 Juul’s valuation = vaporized
Plus: Montana’s car monopoly, productivity hacks, a baby skunk, and more. View Online The UK has ...