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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: RIP Medical debt, bad visualizations, a traffic-cam surprise, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A $150m superyacht named
                   <em>
                    Much Wow
                   </em>
                   was abandoned at a dock in Italy. Its owners founded 3AC, a now-bankrupt crypto fund, and are reportedly on the lam. Much wow, indeed.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Apple:
                    </strong>
                    The newest ad behemoth?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     LeBron:
                    </strong>
                    The King rules Instagram.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Medical Debt:
                    </strong>
                    A nonprofit is erasing it.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    How to type faster, bad visualizations, solving an old mystery, and more interesting internet finds.
                   </li>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear us discuss Apple playing 3D chess with the ad industry, the second coming of Adam Neumann, Peloton’s mistake, and LeBron’s lucrative Instagram.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Apple logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fapple_2.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oNuo9:aA23sSRBlpquUtHIVQBWI8x9Jlq3qzNr4BpCSfVcp2U" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is Apple about to become an advertising giant?
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, Apple introduced App Tracking Transparency (ATT) — you know, that little pop-up asking if you’d like an app to track you.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That rhetorical question was a win for privacy, but it’s been a migraine-and-a-half for the mobile advertising industry.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Now, somewhat ironically, Apple is actually moving deeper into ads.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 For context…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Along with the privacy triumph, ATT was a kick in the competition’s balls. Mostly Mark Zuckerberg’s, who’s said it could lose him
                <a style="color: #192733; text-decoration: underline !important;">
                 $10B
                </a>
                this year — money he needs to escape Apple’s grasp and build the metaverse.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Currently, Apple’s ad unit generates ~1% of the company’s revenue (~$4B annually). Compare that with Meta, where ads make up ~98% of revenue, or Google’s ~90%.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Reporting from
                <em>
                 Bloomberg
                </em>
                found Apple
                <a style="color: #192733; text-decoration: underline !important;">
                 plans
                </a>
                to crank that income up to double digits.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why move into ads?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Consider Apple’s capabilities as an ad platform.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You’ve got the iPhone’s sensors and Apple’s own apps (Maps, Music, News, Stocks, Weather that’s frequently incorrect… etc.), along with Apple TV, AirPods, AirTags, the Apple Watch, Apple Pay, and more.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Apple doesn’t just have a walled garden — it has advertising’s Garden of Eden.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The company already displays ads in the App Store, Stocks, and News apps. Soon, expect to see more in Maps, as well as the Podcasts and Books apps.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Apple actually tried launching an in-app ads business in 2010 called iAd. Here’s
                <a style="color: #192733; text-decoration: underline !important;">
                 Steve Jobs’ keynote
                </a>
                introducing it.
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
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              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 TV news:
                </strong>
                Nexstar Media Group will acquire a
                <a style="color: #192733; text-decoration: underline !important;">
                 75%
                </a>
                stake in the CW Network. Co-owners Paramount and Warner Bros. Discovery will each retain a 12.5% stake and continue to produce CW content.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Deja vu:
                </strong>
                Andreessen Horowitz invested
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$350m
                </a>
                in WeWork co-founder Adam Neumann’s Flow, a forthcoming rental real estate startup.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Snap
                </strong>
                ’s $3.99 subscription service, Snapchat Plus, racked up
                <a style="color: #192733; text-decoration: underline !important;">
                 1m+
                </a>
                users in six weeks. Users can see who rewatched their stories, among other perks.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 IKEA mode:
                </strong>
                Peloton plans to
                <a style="color: #192733; text-decoration: underline !important;">
                 revamp
                </a>
                its exercise bike to allow for self-assembly to trim costs. The company also aims to release a rower in time for the holidays.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Uber Eats
                </strong>
                partnered with Office Depot to
                <a style="color: #192733; text-decoration: underline !important;">
                 provide
                </a>
                on-demand school supply deliveries, the latest in a series of moves to expand beyond meals and groceries.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The UK
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 became
                </a>
                the first country to approve a covid booster from Moderna that protects against both the original virus and omicron variant.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Decision:
                </strong>
                After discussions with multiple streamers, Walmart has decided to add
                <a style="color: #192733; text-decoration: underline !important;">
                 Paramount+
                </a>
                to its Walmart+ subscription service.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Stress relief:
                </strong>
                The ups and downs of entrepreneurship can be draining. As a founder, it’s essential to maintain a healthy mindset and
                <a style="color: #192733; text-decoration: underline !important;">
                 learn to deal
                </a>
                with the stresses of work.
               </p>
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               Chart
              </td>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="LeBron's pay per post versus per game" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fnew-lebron.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oNuo9:aA23sSRBlpquUtHIVQBWI8x9Jlq3qzNr4BpCSfVcp2U" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Selina Lee
               </p>
              </td>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                LeBron James, the influencer?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The minimum salary for an NBA player is $1.8m per season, so it’s no surprise LeBron James makes
                <em>
                 a lot
                </em>
                more than that.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                What might be surprising is how much he
                <em>
                 could
                </em>
                earn if he took his talents strictly to the ’gram.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 As of last week…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … James had 129m Instagram followers, allowing him to earn up to ~$428k per sponsored post, per estimates from betting website
                <a style="color: #192733; text-decoration: underline !important;">
                 JeffBet
                </a>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 He’s since gained 2m+ followers, meaning that number is likely even bigger.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 When it comes to Instagram…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … @kingjames lives up to his handle. His closest NBA peer is Stephen Curry, with ~45m followers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                However, even James can’t compete with Cristiano Ronaldo. With 476m followers and counting, he’s the most-followed account on Instagram, and can make up to $2m per sponsored post.
               </p>
              </td>
             </tr>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Debt Be Gone
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="medical debt" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmedical_debt.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oNuo9:aA23sSRBlpquUtHIVQBWI8x9Jlq3qzNr4BpCSfVcp2U" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The nonprofit that buries medical debt
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #192733; text-decoration: underline !important;">
                 Forty-one
                </a>
                percent of Americans carry medical debt they cannot pay. But some may receive a letter announcing their debt is gone.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Nonprofit
                <a style="color: #192733; text-decoration: underline !important;">
                 RIP Medical Debt
                </a>
                buys bundles of debt owed by patients making 4x the poverty level or less, then erases it,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 NPR
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Co-founders Craig Antico and Jerry Ashton are ex-debt collectors who  were inspired after talking with Occupy Wall Street activists in 2011.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Since launching RIP in 2014, they have:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Bought
                 <strong>
                  $6.7B
                 </strong>
                 in debt
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Unburdened
                 <strong>
                  3.6m
                 </strong>
                 people
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How it works
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Hospitals sell patients’ debt to debt buyers for a fraction of the amount owed. Buyers profit by collecting on the original amount.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                RIP raises money to buy debt — either directly from hospitals or on the secondary market — and forgives it.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Donors include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 MacKenzie Scott, who gave $50m in 2020.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 “Last Week Tonight,” which
                 <a style="color: #192733; text-decoration: underline !important;">
                  partnered
                 </a>
                 with RIP in this
                 <a style="color: #192733; text-decoration: underline !important;">
                  episode
                 </a>
                 to buy ~$15m, freeing ~9k people
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Hospitals themselves. Heywood Healthcare in Massachusetts donated
                 <a style="color: #192733; text-decoration: underline !important;">
                  $800k
                 </a>
                 of debt in January
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The bummer? Americans owed ~$195B in medical debt in 2019, and RIP estimates it could be up to
                <a style="color: #192733; text-decoration: underline !important;">
                 $1T
                </a>
                now.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The bright side? Some legislative progress is being made, including a
                <a style="color: #192733; text-decoration: underline !important;">
                 recent change
                </a>
                that eliminates some medical debt from credit scores.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 More:
                </strong>
                Check out nonprofit
                <a style="color: #192733; text-decoration: underline !important;">
                 Rolling Jubilee
                </a>
                , which absolves all kinds of debt.
               </p>
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               TRENDS
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Where founders and builders brainstorm
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                It’s 15k innovators talkin’ profitable side projects. It’s weekly reports highlighting dozens of opportunities and the community’s deepest chats.
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                 Popular threads inside Trends:
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                 Six takeaways from 200 podcast episodes
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                 How members are planning for the probable recession
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                 An app for good user-generated content?
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                 Notes for digital nomads
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                 Tips from HubSpot CTO Dharmesh Shah’s AMA
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                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Throwback: Sam Parr and Zack Crockett’s
                 <em>
                  How We Built The Hustle
                 </em>
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               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
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                to try Trends.
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               AROUND THE WEB
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ⚾
                <strong>
                 On this day:
                </strong>
                In 1954,
                <em>
                 Sports Illustrated
                </em>
                magazine’s
                <a style="color: #192733; text-decoration: underline !important;">
                 debut issue
                </a>
                featured Milwaukee Braves third baseman Eddie Mathews on the cover.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🕵️‍♂️
                <strong>
                 That’s interesting:
                </strong>
                Researchers think they’ve solved the mystery of the “
                <a style="color: #192733; text-decoration: underline !important;">
                 Somerton Man
                </a>
                ,” whose body was found on an Australian beach in 1948.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ⌨️
                <strong>
                 Useful:
                </strong>
                Are you a slow typist? This
                <a style="color: #192733; text-decoration: underline !important;">
                 website
                </a>
                teaches you touch typing (as opposed to hunt-and-peck).
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                📊
                <strong>
                 Haha:
                </strong>
                Some visualizations help us better understand data. And some are just
                <a style="color: #192733; text-decoration: underline !important;">
                 bad
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐦
                <strong>
                 Aww:
                </strong>
                And now, a traffic-cam
                <a style="color: #192733; text-decoration: underline !important;">
                 surprise
                </a>
                .
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
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               <img alt="Apple and Meta meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmeta-meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oNuo9:aA23sSRBlpquUtHIVQBWI8x9Jlq3qzNr4BpCSfVcp2U" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
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                It’s coming. (Source:
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                 imgflip.com
                </a>
                )
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                    Refer just 3 people
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                   and we’ll start to send some goodies as a thank you.
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                  <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                   <img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referrals_giveaway_gif-0609.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oNuo9:aA23sSRBlpquUtHIVQBWI8x9Jlq3qzNr4BpCSfVcp2U" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
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                   Spread the news. Help us grow 🌱
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                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                    Share The Hustle 🤠 →
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                   Or copy this custom referral link:
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                   Your referral count: 0
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            , and
            <a style="color: #192733; text-decoration: underline !important;" target="_blank">
             Rob Litterst
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            .
            <br/>
            Editing by: Jennifer “Much Wow” Wang.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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