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            <p>
             Today,
             <strong style="color: #ff5a41;">
              synthetic leather booms
             </strong>
             and
             <strong style="color: #ff5a41;">
              Amazon’s publishing industry croons
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             , but first...
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Saudi Arabia turns to tech to make the hajj -- a $12B pilgrimage -- even bigger
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The hajj -- an annual religious pilgrimage to Mecca undertaken by all Muslims with healthy bodies and healthy wallets -- is underway right now in Saudi Arabia.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the past, the volume of pilgrims has strained local infrastructure and even led to death (2.2k people died in a 2015 crowd stampede).
            </p>
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             So, with more than
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              2m people expected
             </a>
             this year, Saudi Arabia has invested in high tech solutions to facilitate the trek -- and, in the process, built a $12B industry.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              For Muslims, the hajj can be a huge expense…
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since traveling to Islam’s holiest city at least once in a lifetime is a religious obligation, Hajj-ers shell out big bucks to make the trip.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to
             <em>
              Quartz
             </em>
             , Muslims in India routinely pay ⅓ of their annual salary to make the trip, and Muslims in America often end up paying at least $10k.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But the number of current pilgrims to the hajj is capped by geography: Not all Muslims who want to participate in hajj can safely journey together...
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              So the Kingdom has a financial interest in expanding the hajj
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In some countries, Muslims enter lotteries for a chance to take their holy pilgrimage. But at the current rate, it would take 580 years for every Muslim to take their hajj.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The Saudi Arabian government, however, plans to expand the hajj from its current attendance of 2m to 30m by 2030.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Which will require increasing the current volume of of hajj-ers by 15x, by making the whole process more convenient for the trekkers.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The Kingdom’s getting smart to handle more hajj-ers
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In order to handle the growing volume of people, the Kingdom plans to build new infrastructure and systems to help manage the crowds.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Already, the Saudi government has built a high-speed rail link between Mecca and Medina, launched a pilot program that equips pilgrims with wearable tech to help service providers manage transportation, and set up 350 sensors across 6 stations to monitor crowd movements.
            </p>
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            The hajj is hugggge
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The smuggling of US turtles to China has become a shell of a problem
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Last week, California authorities arrested Nai Chun Vincent Cheung -- an alleged international reptile smuggler who orchestrated shipments of hundreds of protected freshwater turtles from Florida to Hong Kong over the course of at least 18 months.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to official
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              court documents
             </a>
             obtained by
             <em>
              Quartz,
             </em>
             the case is primarily centered around 3 vulnerable American turtle species, and the lucrative industry of Asian turtle trafficking that has helped make freshwater turtles among the world’s most endangered species.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              American turtles are big biz in China
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             For centuries the turtle has been a
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              symbol
             </a>
             of universal order in Chinese culture, and owning one as a pet today is considered great luck. But there are darker forces behind the illegal Chinese turtle trade.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Some vulnerable US species are sold as collector’s items and culinary delicacies in the Asian black markets. They often sell for
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $1k apiece
             </a>
             or even more.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The Cheung case further illustrates that illegal turtle tucking is often tied to US poachers willing to swap American wildlife to China in exchange for a little chedd.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A logistical nightmare
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the last few years, the feds have tracked
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              multiple
             </a>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              turtle smuggling operations
             </a>
             in the US back to Hong Kong. According to experts, the problem lies with the logistics.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Millions of freshwater turtles are also
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              exported
             </a>
             from the US
             <em>
              legally
             </em>
             each year, making it extremely difficult for customs officials to tell which is which. As always, the topsy-turvy turtle trade is no exception to having a negative impact on animal ecosystems.
            </p>
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                 »
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                 What’s the opposite of cowabunga?
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            the hustle says...
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              <strong>
               If you’re looking to get extremely outdoorsy,
              </strong>
              pick up the
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               On Cloudrock Waterproof hiking boots
              </a>
              . They can tackle any terrain, and look damn good doing it.
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              <strong>
               It’s triathlon season,
              </strong>
              so get a hat that can handle those long and winding runs. This
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               Ciele GOCap
              </a>
              is our pick.
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             </p>
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              <strong>
               We firmly believe back to school isn’t just for the kids,
              </strong>
              which means it’s okay to treat yourself to a new bag. We like the
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               Aer X-Pac
              </a>
              collection: durable, sleek, and dare we say,
              <em>
               sexy?
              </em>
             </p>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Amazon wants to become a book publishing powerhouse to hook more Prime members
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Yes, Amazon
             <em>
              sells
             </em>
             a lot of books. But, increasingly, the e-commerce giant also
             <em>
              publishes
             </em>
             many of the books that it sells.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In fact, Amazon Publishing puts out 1,100 titles a year, and then uses its massive Prime membership base to sell those books,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              reports
             </a>
             <em>
              The Atlantic.
             </em>
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              This isn’t a new strategy for Amazon…
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In fact, the “why-can’t-we-be-wholesaler-and-retailer?” formula is the exact strategy that Amazon used for videos.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             When Amazon began developing video content, it used original TV shows like
             <em>
              The Marvelous Mrs. Maisel
             </em>
             and original movies like
             <em>
              Beautiful Boy
             </em>
             to attract new members to its lucrative Prime program.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The popular TV show
             <em>
              The Man in the High Castle
             </em>
             attracted 8m viewers and, more importantly, hooked 1.15m new Prime users.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Now, Amazon wants to do the same thing for book publishing
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Amazon uses its dominant position as a bookseller -- it sold 25% of the 25.5m books bought by Americans last month -- to push its own titles, which often come from lesser-known authors but still appear near the top of Amazon’s charts.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Lesser-known authors were a proof of concept for Amazon. But now the company is hiring well-known authors like Dean Koontz and Mindy Kaling to win over even more readers -- and, of course, more Prime members.
            </p>
           </td>
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          <!-- START LINK -->
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                 Hooked on books
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The vegan-leather industry is growing, but is it actually better for the environment?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As a growing number of consumers ditch traditional leather in favor of buying synthetic leather alternatives, a number of faux leather producers have emerged to satisfy demand.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               Bloomberg
              </em>
             </a>
             , these alt-options to leather are often cheaper. But, when it comes to the environment, it’s worth it to do your research.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              *Googles ‘how to make pleather’?*
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Vegan products, which are expected to be a $45B by 2025, are everywhere: Tesla describes its new Model 3 and Model Y as “
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              fully vegan
             </a>
             ,” and vegan leather is popular in the US footwear industry.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The majority of imitation leather is made from plastic-based polyurethane. But, as the market grows, a variety of companies have developed nature-based products derived from cork, bark, apple peel, and pineapple leaves.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The online availability of vegan leather products has more than
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              doubled
             </a>
             in the UK and rose 54% in America between the first half of 2018 and the same period this year.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              But is it actually better for the environment?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It depends on the type of synthetic: Plastic-based synthetics aren’t exactly being endorsed by Captain Planet, but plant-based leathers -- like those from pineapple leaves and apple peels -- can be converted into fertilizer or bio-gas.
            </p>
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                 The future is plant-based
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          <!-- START NATIVE -->
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The Black Tux has more options than The Bachelorette
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             (And based on that finale, better taste, too.)
            </p>
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             If you had to guess what
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              The Black Tux
             </a>
             sells, you’d probably say “black tuxes.” Good try, but not
             <em>
              entirely
             </em>
             accurate
             <em>
              .
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Sure, they got their start making high-quality (we’re talkin’ 100% genuine Italian merino wool) suits and tuxes more convenient and affordable, but the people wanted more -- so The Black Tux gave it to them.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             They’ve recently expanded their offerings to include
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              more styles
             </a>
             than Paris Fashion Week. We’re talking suits, shirts, and shoes for every conceivable occasion.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             That Hampton’s Summer soiree? Go Gingham suit.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Your one weird friend’s safari-themed wedding?
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Leopard Print dinner coat
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The annual winter Tinder Gala? Two words:
             <em>
              Velvet jacket.
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With colors and patterns ranging from Plum and Emerald to checkered Tartan, they’ve got your back (and front) for whatever your social life chucks at you.
            </p>
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             <strong>
              The Skinny (Tie): Don’t judge a look by its cover. The Black Tux now offers
             </strong>
             <em>
              <strong>
               everything
              </strong>
             </em>
             <strong>
              and delivers it to your doorstep -- perfect fit guaranteed
             </strong>
             <em>
              <strong>
               .
              </strong>
             </em>
             Oh, and Hustle readers get
             <strong>
              $20 off
             </strong>
             with code
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <strong>
               HUSTLE20
              </strong>
             </a>
             .
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             Suit up →
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            share the hustle
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              Refer coworkers, get free stuff
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             Step 2: Click “Share The Hustle” below
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             Step 3: Share The Hustle.
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             Step 4: Collect rewards, rinse &amp; repeat.
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                 Brad "Keep your turtles close tonight" Wolverton
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