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Today,
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synthetic leather booms
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Amazon’s publishing industry croons
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, but first...
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
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Saudi Arabia turns to tech to make the hajj -- a $12B pilgrimage -- even bigger
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The hajj -- an annual religious pilgrimage to Mecca undertaken by all Muslims with healthy bodies and healthy wallets -- is underway right now in Saudi Arabia.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In the past, the volume of pilgrims has strained local infrastructure and even led to death (2.2k people died in a 2015 crowd stampede).
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So, with more than
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
2m people expected
</a>
this year, Saudi Arabia has invested in high tech solutions to facilitate the trek -- and, in the process, built a $12B industry.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
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For Muslims, the hajj can be a huge expense…
</strong>
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Since traveling to Islam’s holiest city at least once in a lifetime is a religious obligation, Hajj-ers shell out big bucks to make the trip.
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According to
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, Muslims in India routinely pay ⅓ of their annual salary to make the trip, and Muslims in America often end up paying at least $10k.
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But the number of current pilgrims to the hajj is capped by geography: Not all Muslims who want to participate in hajj can safely journey together...
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
So the Kingdom has a financial interest in expanding the hajj
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In some countries, Muslims enter lotteries for a chance to take their holy pilgrimage. But at the current rate, it would take 580 years for every Muslim to take their hajj.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The Saudi Arabian government, however, plans to expand the hajj from its current attendance of 2m to 30m by 2030.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Which will require increasing the current volume of of hajj-ers by 15x, by making the whole process more convenient for the trekkers.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
The Kingdom’s getting smart to handle more hajj-ers
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In order to handle the growing volume of people, the Kingdom plans to build new infrastructure and systems to help manage the crowds.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Already, the Saudi government has built a high-speed rail link between Mecca and Medina, launched a pilot program that equips pilgrims with wearable tech to help service providers manage transportation, and set up 350 sensors across 6 stations to monitor crowd movements.
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The hajj is hugggge
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<tr id="news1">
<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
The smuggling of US turtles to China has become a shell of a problem
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Last week, California authorities arrested Nai Chun Vincent Cheung -- an alleged international reptile smuggler who orchestrated shipments of hundreds of protected freshwater turtles from Florida to Hong Kong over the course of at least 18 months.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to official
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
court documents
</a>
obtained by
<em>
Quartz,
</em>
the case is primarily centered around 3 vulnerable American turtle species, and the lucrative industry of Asian turtle trafficking that has helped make freshwater turtles among the world’s most endangered species.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
American turtles are big biz in China
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
For centuries the turtle has been a
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
symbol
</a>
of universal order in Chinese culture, and owning one as a pet today is considered great luck. But there are darker forces behind the illegal Chinese turtle trade.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Some vulnerable US species are sold as collector’s items and culinary delicacies in the Asian black markets. They often sell for
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
$1k apiece
</a>
or even more.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The Cheung case further illustrates that illegal turtle tucking is often tied to US poachers willing to swap American wildlife to China in exchange for a little chedd.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
A logistical nightmare
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In the last few years, the feds have tracked
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
multiple
</a>
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
turtle smuggling operations
</a>
in the US back to Hong Kong. According to experts, the problem lies with the logistics.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Millions of freshwater turtles are also
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
exported
</a>
from the US
<em>
legally
</em>
each year, making it extremely difficult for customs officials to tell which is which. As always, the topsy-turvy turtle trade is no exception to having a negative impact on animal ecosystems.
</p>
</td>
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
What’s the opposite of cowabunga?
</a>
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the hustle says...
</td>
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<td>
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<strong>
If you’re looking to get extremely outdoorsy,
</strong>
pick up the
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
On Cloudrock Waterproof hiking boots
</a>
. They can tackle any terrain, and look damn good doing it.
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px;">
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<strong>
It’s triathlon season,
</strong>
so get a hat that can handle those long and winding runs. This
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Ciele GOCap
</a>
is our pick.
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px;">
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<strong>
We firmly believe back to school isn’t just for the kids,
</strong>
which means it’s okay to treat yourself to a new bag. We like the
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Aer X-Pac
</a>
collection: durable, sleek, and dare we say,
<em>
sexy?
</em>
</p>
</div>
</td>
</tr>
<tr>
<td id="break1" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
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<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Amazon wants to become a book publishing powerhouse to hook more Prime members
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Yes, Amazon
<em>
sells
</em>
a lot of books. But, increasingly, the e-commerce giant also
<em>
publishes
</em>
many of the books that it sells.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In fact, Amazon Publishing puts out 1,100 titles a year, and then uses its massive Prime membership base to sell those books,
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
reports
</a>
<em>
The Atlantic.
</em>
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
This isn’t a new strategy for Amazon…
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In fact, the “why-can’t-we-be-wholesaler-and-retailer?” formula is the exact strategy that Amazon used for videos.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
When Amazon began developing video content, it used original TV shows like
<em>
The Marvelous Mrs. Maisel
</em>
and original movies like
<em>
Beautiful Boy
</em>
to attract new members to its lucrative Prime program.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The popular TV show
<em>
The Man in the High Castle
</em>
attracted 8m viewers and, more importantly, hooked 1.15m new Prime users.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Now, Amazon wants to do the same thing for book publishing
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Amazon uses its dominant position as a bookseller -- it sold 25% of the 25.5m books bought by Americans last month -- to push its own titles, which often come from lesser-known authors but still appear near the top of Amazon’s charts.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Lesser-known authors were a proof of concept for Amazon. But now the company is hiring well-known authors like Dean Koontz and Mindy Kaling to win over even more readers -- and, of course, more Prime members.
</p>
</td>
</tr>
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Hooked on books
</a>
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<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
The vegan-leather industry is growing, but is it actually better for the environment?
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As a growing number of consumers ditch traditional leather in favor of buying synthetic leather alternatives, a number of faux leather producers have emerged to satisfy demand.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
<em>
Bloomberg
</em>
</a>
, these alt-options to leather are often cheaper. But, when it comes to the environment, it’s worth it to do your research.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
*Googles ‘how to make pleather’?*
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Vegan products, which are expected to be a $45B by 2025, are everywhere: Tesla describes its new Model 3 and Model Y as “
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
fully vegan
</a>
,” and vegan leather is popular in the US footwear industry.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The majority of imitation leather is made from plastic-based polyurethane. But, as the market grows, a variety of companies have developed nature-based products derived from cork, bark, apple peel, and pineapple leaves.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The online availability of vegan leather products has more than
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
doubled
</a>
in the UK and rose 54% in America between the first half of 2018 and the same period this year.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
But is it actually better for the environment?
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
It depends on the type of synthetic: Plastic-based synthetics aren’t exactly being endorsed by Captain Planet, but plant-based leathers -- like those from pineapple leaves and apple peels -- can be converted into fertilizer or bio-gas.
</p>
</td>
</tr>
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The future is plant-based
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
The Black Tux has more options than The Bachelorette
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
(And based on that finale, better taste, too.)
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
If you had to guess what
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
The Black Tux
</a>
sells, you’d probably say “black tuxes.” Good try, but not
<em>
entirely
</em>
accurate
<em>
.
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Sure, they got their start making high-quality (we’re talkin’ 100% genuine Italian merino wool) suits and tuxes more convenient and affordable, but the people wanted more -- so The Black Tux gave it to them.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
They’ve recently expanded their offerings to include
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
more styles
</a>
than Paris Fashion Week. We’re talking suits, shirts, and shoes for every conceivable occasion.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
That Hampton’s Summer soiree? Go Gingham suit.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Your one weird friend’s safari-themed wedding?
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Leopard Print dinner coat
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The annual winter Tinder Gala? Two words:
<em>
Velvet jacket.
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
With colors and patterns ranging from Plum and Emerald to checkered Tartan, they’ve got your back (and front) for whatever your social life chucks at you.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<strong>
The Skinny (Tie): Don’t judge a look by its cover. The Black Tux now offers
</strong>
<em>
<strong>
everything
</strong>
</em>
<strong>
and delivers it to your doorstep -- perfect fit guaranteed
</strong>
<em>
<strong>
.
</strong>
</em>
Oh, and Hustle readers get
<strong>
$20 off
</strong>
with code
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
<strong>
HUSTLE20
</strong>
</a>
.
</p>
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Suit up →
</a>
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share the hustle
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Refer coworkers, get free stuff
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Step 1: Peek our sweet, sweet rewards
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Step 2: Click “Share The Hustle” below
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Step 3: Share The Hustle.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Step 4: Collect rewards, rinse & repeat.
</p>
</td>
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<tr>
<td>
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5 years, 11 months ago - news@thehustle.co
Today, synthetic leather booms and Amazon’s publishing industry croons, but first... Saudi Arabia...