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   While SWOT has a bland reputation, there's a reason businesses have used it for nearly 60 years. It's time to reclaim the strategy as something less snooze-worthy.
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                      Business tips
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                     SWOT analysis: How-to guide and template (that won't bore you to tears)
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                    <span style="box-sizing: border-box; font-size: 16px;">
                     I can't remember the last time I heard the words SWOT analysis without them being accompanied by a massive eye roll. But when you take the business school shenanigans out of the picture, it turns out a SWOT (strengths, weaknesses, opportunities, and threats) can actually be useful.
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                    <span style="box-sizing: border-box; font-size: 16px;">
                     Here's how to know if you
                     <em style="box-sizing: border-box;">
                      should
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