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Anthropomorphism is not always our friend in support.
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Anthropomorphism is not always our friend in support.
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">
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It's like talking to a brick wall
</h2>
<blockquote style="mso-line-height-rule:exactly; line-height:175%">
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
“It has well been said that if triangles made a god, they would give him three sides” —
<span style="font-weight: bold;">
Charles de Montesquieu
</span>
</p>
</blockquote>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
We love to imbue non-human things with human characteristics. Sometimes all it takes is
<a data-hs-link-id="0" data-hs-link-id-v2="DgeZ1yxj" style="color:#304ddb; text-decoration:none !important" target="_blank">
a couple of googly eyes
</a>
for an inanimate object to acquire a personality. Faces on toast, faces on Mars. Still, when you playfully shape up to
<a data-hs-link-id="0" data-hs-link-id-v2="uZdf4zwP" style="color:#304ddb; text-decoration:none !important" target="_blank">
the drunk octopus in the bathroom
</a>
, no harm is done (unless you swing the first punch).
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Where we run into real trouble is perceiving other
<span style="font-style: italic;">
minds
</span>
. Eliza, the first chatbot,
<a data-hs-link-id="0" data-hs-link-id-v2="CM/TOlsF" style="color:#304ddb; text-decoration:none !important" target="_blank">
convinced an unnamed secretary to treat it like a real person
</a>
and they've only become more realistic since.
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Machines that can convincingly talk back to us can answer questions and stimulate ideas, and also
<a data-hs-link-id="0" data-hs-link-id-v2="x/uCGySd" style="color:#304ddb; text-decoration:none !important" target="_blank">
destroy relationships and disconnect people from reality
</a>
.
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Is your support chatbot going to accidentally create a new cult? Probably not…but it’s not impossible.
<a data-hs-link-id="0" data-hs-link-id-v2="gSg0HGRs" style="color:#304ddb; text-decoration:none !important" target="_blank">
The non-deterministic nature of generative AI
</a>
means it can't be guaranteed. More likely is your
<a data-hs-link-id="0" data-hs-link-id-v2="E1FbgdCl" style="color:#304ddb; text-decoration:none !important" target="_blank">
AI making promises that your company never intended to keep
</a>
.
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
We do not want our customers to expect human connection, responsibility, or empathy from software that fundamentally cannot provide them. We want customers to see our AI systems as useful, powerful, but limited tools that can help them solve their own issues with human-provided backup and oversight.
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Setting that accurate perception of a talking machine requires fighting against millennia of human nature, so we should not expect it to be easy. But we can help our customers by clearly labelling AI systems, by applying technical constraints where possible, and by maintaining access to human support where it is needed.
</p>
<p dir="ltr" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
More on all of that in the next Supportive Shorts episode of
<a data-hs-link-id="0" data-hs-link-id-v2="r7qli6P2" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
the podcast
</a>
, which I will record once the endless rain allows. Subscribe now on
<a data-hs-link-id="0" data-hs-link-id-v2="wYJJ42/D" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
Apple
</a>
or
<a data-hs-link-id="0" data-hs-link-id-v2="Y/KQVNiA" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
Spotify
</a>
, or search for The Supportive in your player of choice.
</p>
<ol style="padding-left: 18px;">
</ol>
<ol style="padding-left: 18px;">
</ol>
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Mat Patterson
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Help Scout
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Send them a link using the button below, or
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3 days, 18 hours ago - yourfriends@helpscout.com
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