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            The beefs are a’braisin’ after Missouri becomes the first state in the US to regulate the use of the word “meat.”
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                The Hustle
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               Sponsored by
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              A new Missouri law has got beef with lab-grown ‘meat’
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Under Missouri law, food producers are now
             <a style="color: #ed4d1f; text-decoration: none;">
              prohibited
             </a>
             from marketing anything that doesn’t come from animal flesh as “meat.” This Great Missouri Meat Mandate is the first law to regulate use of the m-word.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The rise of lab-grown meat alternatives has sparked a war between old-school food producers and non-traditional food engineers — and in this battle, the Missouri Cattlemen’s Association has tallied a victory.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Big meat is feeling the heat
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to representatives of the Missouri Cattlemen’s Association, the new legislation is
             <a style="color: #ed4d1f; text-decoration: none;">
              necessary
             </a>
             to educate shoppers about “what they’re getting.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             To protect consumers from “misrepresentation,” the law
             <a style="color: #ed4d1f; text-decoration: none;">
              bans
             </a>
             any food product not derived from an animal with 2 or 4 feet from using “meat nomenclature” (i.e., words like “sausage” or “hot dog”). Failure to comply results in a $1K fine and up to a year in prison.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But there’s another storyline here:
             <a style="color: #ed4d1f; text-decoration: none;">
              70%
             </a>
             of the world’s population has cut back on meat consumption (the number of vegans in the US increased 600% in the last 3 years) — and ranchers are feeling heat from imitation meat brands like
             <a style="color: #ed4d1f; text-decoration: none;">
              Beyond Meat
             </a>
             and
             <a style="color: #ed4d1f; text-decoration: none;">
              Impossible Foods
             </a>
             .
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Think twice before you tangle with Tofurky
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Critics have condemned the law for stifling competition and violating First Amendment rights. But the meat-replacement industry, which made
             <a style="color: #ed4d1f; text-decoration: none;">
              $4.2B
             </a>
             last year, has decided to meet the challenge head on.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Tofurky, a producer of plant-based turkey,
             <a style="color: #ed4d1f; text-decoration: none;">
              filed a lawsuit
             </a>
             to prevent the impending veggie-burger crackdown, reminding officials that no consumer has ever expressed confusion about the meaning of clearly labeled “plant-based meats.”
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              It’s not just the meat industry that’s spoiled...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As scientists develop new ways to produce food, legacy industries will continue protecting their imperiled products any way they can.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Take milk: Conventional milk sales have fallen
             <a style="color: #ed4d1f; text-decoration: none;">
              17%
             </a>
             while plant-based milk sales have increased 100%, and the relationship between old-school dairy farmers and plant-based milk producers has soured.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             By milking the
             <a style="color: #ed4d1f; text-decoration: none;">
              argument
             </a>
             that “an almond doesn’t lactate,” Big Cowjuice has passed something called the
             <a style="color: #ed4d1f; text-decoration: none;">
              Dairy Pride Act
             </a>
             that could impose the same beefy limits on the language non-dairy milk-makers could use.
            </p>
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            Missouri, prepare to Meat your maker
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Carpool buddies: Toyota to invest $500m in Uber
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the form of a $500m investment, Toyota has agreed to
             <a style="color: #ed4d1f; text-decoration: none;">
              work with Uber
             </a>
             on improving safety and cutting transportation costs in the autonomous vehicle market.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The announcement tightens an existing partnership: Toyota had previously made a “small investment” in Uber with plans to help create a car-leasing program for potential Uber drivers.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A whole lotta back scratchin’ going on
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Toyota, a traditional car company, had a “late” start in the autonomous game and has been looking to put the pedal to the metal to catch up with competitors. Uber, the world’s rideshare leader, seems to be what the doc ordered.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             On the flip, Toyota’s recent cash infusion provides a much-needed endorsement for the hobbled Uber self-driving division.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After
             <a style="color: #ed4d1f; text-decoration: none;">
              sinking $750m into R&amp;D
             </a>
             , one of the company’s vehicles was involved in a
             <a style="color: #ed4d1f; text-decoration: none;">
              fatal crash
             </a>
             in Arizona this year — an incident that led to the firing of 400 employees, a self-driving test hiatus, and a shuttered
             <a style="color: #ed4d1f; text-decoration: none;">
              testing facility
             </a>
             .
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Now they’re getting Siennas...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              The Wall Street Journal
             </em>
             reports the companies said Uber will integrate Autonomous Toyota Sienna minivans into its ride-hailing network, adding that the vehicles could be owned and operated by third-party fleet managers in the future.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The investment values Uber at around $72B, up slightly from where SoftBank valued the rideshare titan earlier this year with its funding.
            </p>
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Look at Uber weaving thru traffic
                </a>
               </td>
              </tr>
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          <!-- END LINK -->
          <!-- END BRIEF -->
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Netflix hires PR genius Rachel Whetstone to handle scandals that haven’t happened yet
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Netflix
             <a style="color: #ed4d1f; text-decoration: none;">
              dismissed
             </a>
             communications chief Jonathan Friedland last month for an HR violation involving the N-word (trust us, it wasn’t “Netflix”). But Netflix has filled the vacant position with PR-legend Rachel Whetstone.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Whetstone, who has cleaned up messes for Facebook, Uber, and Google, is a perfect fit for the ’Flix is it grows large enough to make enemies outside of its native industry.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A disaster pedigree
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Whetstone started at Google as a senior vice president of comms and public policy, guiding the company through numerous antitrust and censorship scandals. Then she moved to Uber, where she captained PR at the ride-sharing giant during the Kalanick regime.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hoping for a reprieve from the madness, Whetstone moved to Facebook… right before the Cambridge Analytica bomb went off. Now Whetstone’s new job is to fix the ’Flix.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Hiring the cleaner before the mess is made
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Netflix may not seem as scandal-prone as her previous employers, but the company wouldn’t have hired Whetstone if it wasn’t expecting trouble.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Whetstone will step into a position vacated due to racial insensitivity just in time to ship the final season of House of Cards (whose star, Kevin Spacey, was
             <a style="color: #ed4d1f; text-decoration: none;">
              ousted
             </a>
             for serial sexual harassment). But Whetstone needs to sharpen her sword for even bigger challenges down the road.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             DVD-rental companies don’t make many enemies. But thanks to an ambitious
             <a style="color: #ed4d1f; text-decoration: none;">
              $13B
             </a>
             content budget, Netflix has rapidly evolved into an international media powerhouse -- and scandals gravitate to mega-media companies like millennials to brunch.
            </p>
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Ms. ’Flix-It
                </a>
               </td>
              </tr>
             </tbody>
            </table>
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          </tr>
          <!-- END LINK -->
          <!-- END BRIEF -->
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          <tr id="news1">
           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              ‘Self-flying’ startup, SkyRyse, raises $25m
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Yesterday, the San Francisco-based autonomous flight tech company SkyRyse
             <a style="color: #ed4d1f; text-decoration: none;">
              came out of stealth
             </a>
             and announced it raised $25m in funding, led by VC firm, Venrock.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Oh, and also, they’ve been running a
             <a style="color: #ed4d1f; text-decoration: none;">
              pilot program
             </a>
             since early August that will
             <em>
              one day
             </em>
             lead to equipping police stations and firehouses with autonomous helicopters.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The key-propeller here is, ‘one day…’
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The self-flying vehicle craze has been dive bombing (albeit, incredibly
             <em>
              slowwwwly
             </em>
             ) in and out of the ether for what feels like years.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             A handful of companies, including
             <a style="color: #ed4d1f; text-decoration: none;">
              Uber
             </a>
             and
             <a style="color: #ed4d1f; text-decoration: none;">
              Airbus
             </a>
             (ever heard of ’em?) are working to bring self-flying to the commuting mainstream. But the stakes for autonomous emergency response seems like a juice that is, as our editor Lindsey would say, “worth the squeeze.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              Data shows
             </a>
             the average medical air evacuation in the US costs $12k to $25k per flight (pilots are expensive). With its fancy-schmancy tech, SkyRyse hopes to trim down both expenditures and response times.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Slow and steady...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to a press release obtained by
             <a style="color: #ed4d1f; text-decoration: none;">
              <em>
               Wired
              </em>
             </a>
             <em>
              ,
             </em>
             SkyRyse is the “first technology-enabled air mobility company to operate in the US.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Though don’t expect them to launch out of pilot-phase anytime soon: The company’s copters don’t even have autonomous capabilities yet, and currently need refueling every 3 hours.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In other words, they’re just normal helicopters right now. But SkyRyse CEO Mark Groden believes the data he’s gathering will eventually enable the technology to get them to their ultimate autonomous destination pilot-free.
            </p>
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              Typeform’s new experiment wants you to ditch the “megaphone” for small talk
             </strong>
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             In 2012,
             <a style="color: #ed4d1f; text-decoration: none;">
              Typeform's
             </a>
             designer founders set out to
             <em>
              re-form
             </em>
             the way companies collect info from customers by focusing on sleek user experience, typography, and multi-media.
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             You know, so people actually
             <em>
              want
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             to tell companies about themselves, instead of feeling like they’re getting shaken down for their name and email.
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             5 years and $52m later, the Barcelona-based business is launching a new experiment,
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              Conversations
             </a>
             , to turn the ‘megaphone approach’ of web content into casual living-room dialogue.
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              What the heck does that mean?
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             Essentially, it’s dynamic, human-sounding chat functionality you can embed into any content -- be it a product landing page, FAQ, blog post, or, your “on-brand” 404 page.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
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              Conversations
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             lets users create custom avatars (say, the author of the article or customer success manager) then uses automated logic to respond to visitors’ questions, offering helpful services or additional content based on their answers.
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             AKA, like you would in a real-life conversation. Because, when it comes down to it,
             <em>
              people
             </em>
             don’t give you their information, a
             <em>
              person
             </em>
             does. So, it pays to talk to them like an individual.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Visit
             <a style="color: #ed4d1f; text-decoration: none;">
              Typeform’s
             </a>
             site below to get early access to
             <a style="color: #ed4d1f; text-decoration: none;">
              Conversations
             </a>
             -- and a chance to give them feedback on their new experiment á la chat.
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