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<div class="preheader" style="font-size: 1px; display: none !important;">
From GANNI, Samsøe Samsøe, By Malene Birger and more
</div>
<div style="font-size:0; line-height:0;">
<img alt="" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fclick.mail.selfridges.com%252Fopen.aspx%253Fffcb10-fe9815737760057571-fe6116757366067a7512-fe341570756404747d1c71-ff67137074-fe581077776c0d7f7513-ff311770776d%2526d%253D100173%2526bmt%253D0/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmNsaWNrLm1haWwucyJ9:1oIXsd:fs3f30ZzfVVTIFXSxW9W1MViHWttUI8tQXDA5NmkBuM" width="1"/>
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<a>
View email online
</a>
</span>
</td>
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<!--/preview -->
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Women
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<span class="text_h2" style="font-size:15px; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal;">
<a style="color:#212121; text-decoration:none;" target="_blank" title="Bags">
Bags
</a>
</span>
<span class="text_h2" style="font-size:15px; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal;">
<a style="color:#212121; text-decoration:none;" target="_blank" title="Shoes">
Beauty
</a>
</span>
<span class="text_h2" style="font-size:15px; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal;">
<a data-linkto="https://" style="color:#212121;text-decoration:none;" target="_blank" title="Gifts">
Gifts
</a>
</span>
<span class="text_h2" style="font-size:15px; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal;">
<a data-linkto="https://" style="color:#D0021B;text-decoration:none;" target="_blank" title="Sale">
Sale
</a>
</span>
</td>
</tr>
<!--/nav - female -->
<tr>
<td class="modspacer" height="5">
</td>
</tr>
</table>
</td>
</tr>
</table>
</th>
<td class="gutter" width="12">
</td>
</tr>
<!--/col1 -->
</table>
<!--/mod -->
<!--/HEADER -->
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</table>
</td>
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</a>
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SCANDI CRUSH
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Nobody does effortless cool quite like the Scandis. So, ahead of Copenhagen Fashion Week, we asked our buyers to reveal five of their favourite local brands.
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1. GANNI
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Founded in 1999, cult label GANNI has come to embody Copenhagen cool. It’s gained a reputation for forward-thinking practices and distinctive pieces. Plus, their fun, lightweight dresses are a must for any summer wardrobe.
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2. SAMSØE SAMSØE
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Oozing Nordic cool, Samsøe Samsøe design pieces in true Scandi style: by combining quintessential cool with effortless practicality. Their summer collection is perfect for weekends away and relaxed city breaks.
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3. SAKS POTTS
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Known for their (now iconic) statement leather and shearling coats and jackets, Saks Potts has become a modern classic. Each one is a true forever piece that you’ll treasure for years to come.
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4. BY MALENE BIRGER
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Synonymous with Scandi cool, By Malene Birger also comes from Denmark, which is obvious in their luxury fabrics and clearly considered details. The label is a go-to for relaxed-yet-tailored silhouettes.
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5. BRØGGER
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Eponymous label Brøgger was founded by Danish designer Julie Brøgger but is based in London. Rooted in quality Scandi craftsmanship, their colourful collections blend traditionally feminine blousy shapes with sharp tailoring.
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AT HOME WITH HAY
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Scandis know how to dress – and that includes their home. Choose sleek, statement pieces from Hay Design to elevate yours.
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Open for the ultimate Scandi wardrobe
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