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                        <!--HIDDEN PREVIEW TEXT-->
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                         When we started Linjer, we set out to do something different. We were frustrated by how hard it was to find well-made products that weren't horribly overpriced. And we weren't happy with the alternative, which was to buy cheap, disposable fast-fashion products.
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                        <p style="margin:0;padding-bottom:1em">
                         <strong style="font-family: tahoma, geneva, sans-serif;">
                          When we started Linjer, we set out to do something different.
                         </strong>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          <strong>
                          </strong>
                          We were frustrated by how hard it was to find well-made products that weren't horribly overpriced. And we weren't happy with the alternative, which was to buy cheap, disposable fast-fashion products.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          Through Linjer, we wanted to make products of exceedingly high quality and sell them at accessible prices online.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          Since 2014, our business model has worked well. We've found tens of thousands of people who share our belief that things should made to last, and who identify with our desire to be more thoughtful in how we buy.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          However, we are not spared of the realities of retail.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          We had an "Oops" moment last month when we realized that after several collection launches, the number of SKUs (which stands for stock keeping units, or "distinct items" in lay terms) in our shop had ballooned to above 200! We had been growing our watch assortment without scaling down, and ended up with unmanageable number of strap and size choices.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          For a brand that harps on about minimalism, we were not being very minimalist at all.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          We have decided to pare down. Call it our 'midsummer cleaning'. Our goal is to slim down our assortment to the core products that are most beloved, and retire everything else.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          We want to make room for new ideas and reduce the clutter in our warehouse, on our website, and in our minds. No longer will there be 14 colour variants of
                          <a style="word-wrap:break-word;color:#29799E;font-weight:normal;text-decoration:underline">
                           The Classic Watch for Men
                          </a>
                          ; there will be more like 6. (We're horrified that we let it get this far. Sorry, everyone, for the decision paralysis.)
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          <strong>
                           So, we are going to run a clearance sale.
                          </strong>
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          We will reduce prices for about 50 "retirement styles" by 30-50% until we sell out. After we sell through these items, we won't bring them back.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          We invite you to go crazy! Buy extra straps and mix and match. Stock up on gifts for the next 10 years. (Or 20.) Or get that watch you've had your eye on for the last year.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          This is an "Oops" moment for us, but we're excited to invite you to help us clear our inventory and go back to our minimalist roots. Win-win. ;)
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:1em">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          <strong>
                           We're going to start our clearance sale in the next days.
                          </strong>
                          We'll email you again to let you know when it's live.
                         </span>
                        </p>
                        <p style="margin:0;padding-bottom:0">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          Cheers!
                         </span>
                        </p>
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                        <p style="margin:0;padding-bottom:0">
                         <span style="font-family:tahoma,geneva,sans-serif;">
                          Jennifer Chong &amp; Roman Khan
                         </span>
                         <br/>
                         <em>
                         </em>
                        </p>
                       </td>
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                           <!--LOGO-->
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                            <a style="word-wrap:break-word;color:#29799E;font-weight:normal;text-decoration:underline;color:#ee6a56;text-decoration:underline;" target="_blank">
                             <img alt="Linjer" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252Fqdt3gw%252Fimages%252F84501708-731e-45b1-96de-3b7288093b94.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSJ9:1kXPF4:yxVCAMfhStPwEV78VGpVFnNzuvQ-xmydOxSnkyzjqLc" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;display:block;font-family:Helvetica, Arial, sans-serif;color:#ffffff;font-size:16px;border-width:0;" width="65"/>
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                        <p style="margin:0;padding-bottom:0;line-height:100%; text-align:center;">
                         <span style="color:#808080; font-size:6px;">
                          <span style="color: rgb(128, 128, 128); font-size: 8px;">
                           Via de' Serragli 13, Firenze 50124 (FI) Italia
                          </span>
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