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   🕊  Peace is not quiet
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   Plus: ASMR’s weird new turn, the luxury resort that hates relaxation, and more.
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                  👋
                  <strong>
                   Good morning,
                  </strong>
                  and please check the area around your seat before departing any buses today. Coach operator Megabus shared the strangest items that have come through the lost and found of their Glasgow office and wow, their travelers are kind of a mess. It’s vexing enough how many lone shoes and socks they found — you’d think one would notice one foot being a bit draftier? — but then you get to the larger items: a frozen turkey, a cooking wok, and our favorite, three bales of hay. In a happy ending, Megabus says 95% of the items lost in May made their way back to their owners and/or their owners’ horses.
                  <br/>
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                  🎧
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                   On the pod
                  </a>
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                   :
                  </span>
                  <span style="font-style: italic;">
                   Saunas are the new social clubs. How can you capitalize on the boom?
                   <br/>
                   <br/>
                  </span>
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                   NEWS FLASH
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                  <strong>
                   🍸  “The name's Kleindienst, Josef Kleindienst.”
                  </strong>
                  Back in February, the Austrian businessman, who is apparently not busy enough with his under-construction $5B luxury destination spread across six artificial islands off Dubai,
                  <a data-hs-link-id="0" data-hs-link-id-v2="leK6nocM" style="color:#192733" target="_blank">
                   made a play
                  </a>
                  in European courts to claim nine of James Bond’s trademarks, including "James Bond," "007," and "Bond, James Bond." Kleindienst claims the currently inert film franchise, with no new films since 2021 and none actively in production, should lose its marks through “use it or lose it” laws, which release trademarks after five years of inaction. This week, Bond's owners clapped back, calling it an “unprecedented assault,” while also
                  <a data-hs-link-id="0" data-hs-link-id-v2="EFG2GYZ+" rel="noopener" style="color:#192733" target="_blank">
                   announcing
                  </a>
                  a new project: the first Bond video game since 2010. But don't rule out Kleindienst — his Dubai project includes an underwater resort and a shark-breeding program, so he’s clearly the right villain for the job.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   💀  What’s next? The demise of Pets.com?
                  </strong>
                  Two job-searching brands that soared in the 1990s internet, CareerBuilder and Monster (united by a 2024 merger into creatively-named parent company CareerBuilder + Monster),
                  <a data-hs-link-id="0" data-hs-link-id-v2="9SICQ01f" style="color:#192733" target="_blank">
                   filed
                  </a>
                  for bankruptcy yesterday. Revenue fell 40% year over year in 2024 and the once-proud trailblazers are now expected to sell their assets off in three chunks through the Chapter 11 process. The business of online job hunting has been slipping overall — another leader in the space, Indeed, has laid off 3.2k employees since 2023 — but that doesn’t mean there’s no winner here: LinkedIn has grown its annual revenue from $7B to $17B over the last five years.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 16px;">
                   <strong>
                    <span style="color: #000000;">
                     🤤  Mmm, a cinnamon roll made of glass:
                    </span>
                   </strong>
                   <span style="color: #000000;">
                    TikTokers have taken to using Google’s Veo 3 photorealistic — and audiorealistic — AI video generation capabilities to pioneer a new genre of popular videos you’re bound to run into: AI-generated ASMR. We’re talking clips of people “eating” molten lava, “biting” through radioactive moonstone, or “cutting” through a glass coconut, and we’re talking tens of millions of views,
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="DU8PtUaD" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="color: #000000;">
                   </span>
                   <em>
                    <span style="color: #000000;">
                     Fast Company.
                    </span>
                   </em>
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                   <span style="font-size: 16px;">
                    The aforementioned coconut video has nearly 72m views to date, so it’s only a matter of time before every brand under the sun gets in on the game. One enterprising creator is already cashing in, selling AI ASMR tutorials for $15.
                   </span>
                   <br/>
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   <strong>
                    An increasingly popular after-work activity: going to your other job.
                   </strong>
                   More Americans are working multiple jobs now than at any time since 2008’s Great Recession,
                   <a data-hs-link-id="0" data-hs-link-id-v2="I1geaLeL" style="color:#192733" target="_blank">
                    per
                   </a>
                   <em>
                    WSJ
                   </em>
                   . So far in 2025, about one in 20 US workers overall (but four in 10 millennials and Gen Zers) have held more than one job.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    The AI revolution is dawning on small businesses — provided they don’t have to pay much for it.
                   </strong>
                   Only 36% of small business owners use AI today, with another 21% contemplating their first move,
                   <a data-hs-link-id="0" data-hs-link-id-v2="6tMr1/ZR" style="color:#192733" target="_blank">
                    per
                   </a>
                   a US Bank survey. Interestingly, of those using AI tools, only 32% are spending more than $50 per month on them.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-size: 16px;">
                    <strong>
                     <span style="color: #000000;">
                      Punchup Live
                     </span>
                    </strong>
                    <a data-hs-link-id="0" data-hs-link-id-v2="LpW+9fdG" style="color:#192733" target="_blank">
                     raised
                    </a>
                    <span style="color: #000000;">
                     a $2.3m seed round to expand its standup comedy-focused ticketing and community platform, which connects comics and fans, and mercifully offers all parties a way to bypass Ticketmaster. It’ll now also target music, magic, and live podcasts.
                     <br/>
                    </span>
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
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           </table>
          </div>
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    <![endif]-->
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                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   CLASS IS IN SESSION
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="x/Ws93Ld" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="72-Founder-Confessions" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F72-Founder-Confessions.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D72-Founder-Confessions.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA4NDQyMjEuMTk4ODJ9:1uUMYv:Qcyf6LQChEmYPeuQVc1xxwx5kxm3UhY_ohM2dwvvV4I" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:133%; font-size:20px">
                  <strong>
                   Startup-ing lessons you won’t find in textbooks
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:20px; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Like, what to do when selling your company. Why you should always hire slow. The “25 bad ideas” method. And start today, because you’ll never know everything.
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:20px; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Explore
                  <a data-hs-link-id="1" data-hs-link-id-v2="fXQRZqHA" rel="noopener" style="color:#192733" target="_blank">
                   72 lessons on scaling
                  </a>
                  shared by founders, CEOs, VPs, and legends in the trenches.
                 </p>
                 <p style="mso-line-height-rule:exactly; font-size:20px; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   How we grilled 24 big shots:
                  </strong>
                 </p>
                 <ol style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   What do you wish you knew earlier as an entrepreneur?
                  </li>
                  <li aria-level="1">
                   What are some trends or ideas you’re obsessed with lately?
                  </li>
                  <li aria-level="1">
                   Unconventional tips that make you a better operator?
                  </li>
                 </ol>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Sneak peek from our fave: “Mid is everywhere (especially with all the new and emerging AI tools). What stands out now is care — in writing, in design, in detail.”
                 </p>
                </div>
               </div>
              </td>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="FXL/RMOg" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Startup scaling secrets
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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         </div>
        </div>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="EfkckbSy" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A robot arm releases a dove carrying an olive branch." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fpeace%2520tech.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dpeace%2520tech.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA4NDQyMjEuMTk5NDI3OH0:1uUMYv:metmme7f64YRoVd_8GZNTAxgr0inXwyNlqVpyotz0ks" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:22px; line-height:115%">
                  <strong>
                   <span style="color: #000000;">
                    The 'peace tech' company making bets on war
                   </span>
                  </strong>
                 </h2>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Sorry, fortune tellers, the work of predicting the future is now being
                  <a data-hs-link-id="0" data-hs-link-id-v2="eUNEsy+H" style="color:#192733" target="_blank">
                   automated
                  </a>
                  — but thanks to one startup, it could be for the greater good.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Anadyr Horizon, a “peace tech” company, is using predictive AI to mitigate the risk of war,
                  <a data-hs-link-id="0" data-hs-link-id-v2="hB4lVRNh" style="color:#192733" target="_blank">
                   per
                  </a>
                  <em>
                   Business Insider
                  </em>
                  .
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Founded in 2024, its clients already include government agencies as well as corporate risk managers with investments in other countries.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; font-size:18px; line-height:115%">
                  <strong>
                   Why it matters
                  </strong>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Co-founder Arvid Bell, a former Harvard lecturer who taught classes on conflict de-escalation, says that, unlike defense tech, Anadyr’s tech is intended to prevent wars, not fight them.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  It comes at a time of increasing global conflict and as a growing number of AI companies, like
                  <a data-hs-link-id="0" data-hs-link-id-v2="HY1rvI5O" style="color:#192733" target="_blank">
                   OpenAI
                  </a>
                  and Meta,
                  <a data-hs-link-id="0" data-hs-link-id-v2="gKjvwfAu" style="color:#192733" target="_blank">
                   compete
                  </a>
                  for high-profile defense contracts.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Plus, violent conflict was estimated to cost the global economy
                  <a data-hs-link-id="0" data-hs-link-id-v2="VAhGMuDe" style="color:#192733" target="_blank">
                   $19T
                  </a>
                  in 2023, and the company’s VC backers think “peace tech” could make billions.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; font-size:18px; line-height:115%">
                  <strong>
                   How it works
                  </strong>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The software, dubbed North Star, uses AI to simulate how global leaders might react in real-world scenarios (e.g., in the event of economic sanctions or a military blockade) by observing their digital twins, which can even account for factors like sleep deprivation.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  It runs thousands of simulations, each with slight variations, to determine the likelihood of a given outcome. And while Anadyr acknowledges it can’t exactly predict the future, it
                  <em>
                   can
                  </em>
                  produce probabilities.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The hope, Bell told
                  <em>
                   BI
                  </em>
                  , is that diplomats and politicians will use those results to make better strategic decisions that promote conflict resolution.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  But not everyone is as optimistic of the tech’s potential.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; font-size:18px; line-height:115%">
                  <strong>
                   What could go wrong?
                  </strong>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; line-height:115%; font-size:18px">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Experts fear the tech doesn’t have the aptitude for such high-stakes applications.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   While the company has shared little about what its AI is trained on, AI researcher Timnit Gebru
                   <a data-hs-link-id="1" data-hs-link-id-v2="driNTGZs" style="color:#192733" target="_blank">
                    warns
                   </a>
                   that an AI trained on open-source information will represent the biases of the loudest voices online, which tend to be Western or European.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   A 2024
                   <a data-hs-link-id="0" data-hs-link-id-v2="bHNlILPM" style="color:#192733" target="_blank">
                    study
                   </a>
                   on the diplomatic decision-making uses of LLMs found that AI models tend to favor warmongering.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Beyond military uses: A corporation pulling its investments out of a country that Anadyr's AI incorrectly predicts will face unfavorable conditions could lead to consequences like mass unemployment and currency depreciation.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Bell recognizes these challenges, but says the company is moving deliberately in developing its model and selecting who it works with.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  For his part, he told
                  <em>
                   BI
                  </em>
                  : “I want to simulate what breaks the world. I don't want to break the world.”
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Here’s to hoping all those decision-makers feel the same.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Qrl1OKht" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   RECOMMENDED READING
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   <p style="mso-line-height-rule:exactly; line-height:150%">
                    <strong>
                     The global matcha rush
                    </strong>
                    has led to shortages, bullying, and long lines at coffee shops — and demand shows no signs of slowing down. Will its popularity be
                    <a data-hs-link-id="0" data-hs-link-id-v2="RcgNNYr0" style="color:#192733" target="_blank">
                     its downfall
                    </a>
                    ?
                   </p>
                   <p style="mso-line-height-rule:exactly; line-height:150%; font-size:16px">
                    <span style="color: #000000;">
                    </span>
                   </p>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$400m" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F400%2520m.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D400%2520m.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA4NDQyMjEuMTk5NjYyNH0:1uUMYv:cCidkJHLa8QwZDf_F8j_yPUJocOmgrfw7Ml52LkV0yY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="eSoPIg0m" style="color:#192733" target="_blank">
                   What it took
                  </a>
                  to build Siyam World, a luxury resort in the Maldives that prioritizes action-packed fun over relaxation.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Ahmed Siyam Mohamed initially invested $350m to build his namesake resort, but dropped another $50m, at least, on upgrades and additions, per
                  <em>
                   Forbes
                  </em>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Guests can cruise around in $25k electric mini Mokes, ride rare horses, visit a cat cafe, dive in a one-man submarine or wear an underwater jetpack, and train with soccer stars. There are ~500 rooms, which start at $700/night. But no matter which room you’re in, you will have a private water slide.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619799772" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619799772_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871723863" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871723863_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <em>
                   Every week, we like to check in on what you’re building. Here’s our spotlight on a
                  </em>
                  Hustle
                  <em>
                   reader working on something big.
                   <br/>
                   <br/>
                  </em>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   Who:
                  </strong>
                  Rodrigo Ruiz
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   What:
                  </strong>
                  <a data-hs-link-id="0" data-hs-link-id-v2="zrWgRXoB" style="color:#192733" target="_blank">
                   Villa Vainilla
                  </a>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   The elevator pitch:
                  </strong>
                  “Being the first and leading farm-to-table Mexican vanilla company.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   The problem they’re solving:
                  </strong>
                  “Positioning Mexican-endemic products as world-class products.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   How it’s going:
                  </strong>
                  “The origin of the company was a lightbulb idea. It started in 2005, and we are now basically in all of the Mexican airports at Duty Free stores. We have been trying to enter the US for five years now, and we haven't been able to reach a great retailer to give us traction in the country.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   Big wins:
                  </strong>
                  “We develop innovative products and categories every year. We now sell Mexican vanilla, Mexican chocolate, and Mexican coffee, and we distribute great Mexican brands. We got listed at Costco in Spain.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   Advice to fellow entrepreneurs:
                  </strong>
                  “Be patient and do a lot of research before you start spending on fixed fees.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <em>
                   Want to be featured here?
                  </em>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733" target="_blank">
                   <em>
                    Tell us
                   </em>
                  </a>
                  <em>
                   how you’re hustling.
                   <br/>
                   <br/>
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:150%">
                  <span style="color: #000000;">
                   <span style="color: #000000;">
                    📅  On this day:
                    <span style="font-weight: normal;">
                     In 1947,
                     <em>
                      The Secret Annex
                     </em>
                     , compiled from Anne Frank’s diary, was
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="VATu1/pX" style="color:#192733; font-size:11px; font-weight:normal" target="_blank">
                     <span style="font-size: 16px;">
                      published
                     </span>
                    </a>
                    <span style="font-weight: normal;">
                     . Frank wrote predominantly in Dutch, and an English version was published in 1952.
                    </span>
                    <br/>
                    <br/>
                    💰  That’s cool:
                    <span style="font-weight: normal;">
                     Every
                    </span>
                    <span style="font-size: 16px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="7t7wBfPd" style="color:#192733; font-weight:normal" target="_blank">
                      letter
                     </a>
                    </span>
                    <span style="font-weight: normal;">
                     links to a different charity.
                    </span>
                    <br/>
                    <br/>
                    🍩 Newsletter:
                    <span style="font-weight: normal;">
                     <em>
                      Positive Donut
                     </em>
                     is a free community of optimists sharing good news and wellness tips.
                    </span>
                    <span style="font-size: 16px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="jZfQFNvN" style="color:#192733; font-weight:normal" target="_blank">
                      Join here
                     </a>
                    </span>
                    <span style="font-weight: normal;">
                     .
                    </span>
                    <br/>
                    <br/>
                    🎮  Game:
                    <span style="font-weight: normal;">
                    </span>
                    <span style="font-size: 16px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="iznGW47X" style="color:#192733; font-weight:normal" target="_blank">
                      Play
                     </a>
                    </span>
                    <span style="font-weight: normal;">
                     classic DOS games in your browser.
                    </span>
                    <br/>
                    <br/>
                    <span style="font-size: 11px; color: #000000;">
                     🦆
                     <span style="font-size: 16px;">
                      Aww:
                     </span>
                    </span>
                    <span style="font-size: 16px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="DiMFf9oZ" style="color:#192733" target="_blank">
                      Splashing around
                     </a>
                     <span style="color: #000000;">
                      .
                     </span>
                    </span>
                    <br/>
                   </span>
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                  <span style="color: #000000;">
                   <br/>
                  </span>
                 </h2>
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                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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                   QUOTE OF NOTE
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                <img align="middle" alt="“Everyone always says, ‘you want to be selling shovels during the gold rush.’ I actually think you should just be selling gold, but you are the only person with a shovel.”" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA4NDQyMjEuMTk5OTI2fQ:1uUMYv:XJV5v0sXjPgaMSFxIi4dInplkE9iWcpSLK7EbFqqEqg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The shovel in question? Poseidon, an AI-powered automation tech that slaughters and processes fish in a way that reduces animal suffering while producing a fresher, tastier product.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The company behind it, 4-year-old seafood robotics startup Shinkei Systems, recently raised $22m to expand the gamechanging harvesting tech — but instead of partnering with a larger company to scale its operations, as many aquatech companies do, CEO Saif Khawaja
                  <a data-hs-link-id="0" data-hs-link-id-v2="FbP5wLsC" style="color:#192733" target="_blank">
                   told
                  </a>
                  <em>
                   AgTechNavigator
                  </em>
                  that he’s betting on vertically integrating Shinkei to reach profitability and keep a greater share of that scaly, wet gold.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                  </strong>
                 </p>
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                   SHOWER THOUGHT
                   <br/>
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                      If you cut up a towel into little squares, it's suddenly for washing instead of drying yourself
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                     .
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