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            Coca-Cola partners with Kobe Bryant’s new sports drink as it continues its efforts to remove Gatorade from its electrolit throne.
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                The Hustle
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               Sponsored by
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Coca-Cola bets on Kobe’s sports drink to win where Powerade has lost
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Coca-Cola just
             <a style="color: #ed4d1f; text-decoration: none;">
              bought
             </a>
             the 2nd-largest stake in beverage maker BodyArmor to rehydrate its sports-drinks where Powerade failed to quench consumers’ thirst.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As part of the deal, Coca-Cola will distribute BodyArmor (whose 3rd-largest investor is Kobe Bryant) and eventually have an option to buy the whole company outright.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Coca-Cola’s liquid kryptonite
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the clash for Big Cola’s crown, Coca-Cola still reigns supreme. Coke’s market share
             <a style="color: #ed4d1f; text-decoration: none;">
              rose
             </a>
             from 17.3% to 17.8% in the last decade, while Pepsi’s has fallen from 10.3% to 8.4%.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But rival PepsiCo has one star player: Gatorade. Gatorade
             <em>
              dominates
             </em>
             the sports drink industry with a roughly
             <a style="color: #ed4d1f; text-decoration: none;">
              74.7%
             </a>
             share of the $8B dollar market.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Powerade, Coca-Cola’s sorry attempt to replicate the real ’Rade, has just
             <a style="color: #ed4d1f; text-decoration: none;">
              17.5%
             </a>
             market share. Now, Coca-Cola is finally admitting that if Powerade hasn’t posed a threat to Gatorade since its 1988 launch, it never will.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              After losing for 30 straight years, Coke is benching Powerade
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             None of Coca-Cola’s attempts to make Powerade cool worked (remember Powerade Option? Powerade Zero? Neither do we).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, Coca-Cola scored in 2007 with the $4.1B acquisition of Glaceau (the maker of Vitaminwater and Smartwater).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, it hopes that a fast-growing brand like BodyArmor (which nearly
             <a style="color: #ed4d1f; text-decoration: none;">
              doubled
             </a>
             its sales last year) will give the company momentum to challenge G-rade and appeal to consumers’ new preference for natural ingredients like coconut water.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The electrolyte whisperer thinks he’s got what it takes
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             BodyArmor’s co-founder, Mike Repole, happens to be the same mineral mastermind behind Glaceau. Now, Repole is confident he can create another sports-drink sensation.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “Gatorade is Blockbuster Video, and BodyArmor is Netflix,” Repole
             <a style="color: #ed4d1f; text-decoration: none;">
              boasted
             </a>
             . “If you don’t evolve, you’re not going to be around much longer.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Bold words coming from a company that has less than
             <a style="color: #ed4d1f; text-decoration: none;">
              6%
             </a>
             market share compared to Gatorade’s 74.7% -- but hey, anything tastes better than Powerade, right?
            </p>
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            The electrolyte at the end of the tunnel
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          <!-- START BRIEF -->
          <tr id="news1">
           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Carbyne, a ‘next-gen’ 9-1-1 startup, raised $15m
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With over
             <a style="color: #ed4d1f; text-decoration: none;">
              240m
             </a>
             emergency service calls in the US alone each year, 9-1-1 has long been the hotline for those in danger. Problem is, the system program is outdated and slow -- and more and more people are opting for Ubers in times of emergencies than dialing 9-1-1.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now,
             <em>
              Techcrunch
             </em>
             reports that Israeli startup Carbyne has developed a system to improve emergency response time, and raised $15m to help them do it.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Legacy schmegacy
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Most emergency calling services in place around the world were built using legacy, wired phone networks. Problem is, people aren’t making calls from their rotary phones anymore.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Up to 80% of all emergency calls now come from mobile devices, and some answering centers are flat out unable to receive the location details they need because of their outdated systems.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The new emergency callout platform will pinpoint exact locations (both indoor and outdoor), enable instant video communication, and a plethora of other cloud-based services to shorten response time by up to 65%.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              And they’ve got some pretty interesting backers
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Led by Elsted Capital Partners, the round also included
             <a style="color: #ed4d1f; text-decoration: none;">
              Founders Fund
             </a>
             , the VC that backs the shadowy data-based surveillance startup, Palantir, as well as other government security and AI startups like
             <a style="color: #ed4d1f; text-decoration: none;">
              Anduril
             </a>
             and Deepmind (now a part of Google).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company has now raised about $24m, and is rumored to be worth somewhere in the ballpark of
             <a style="color: #ed4d1f; text-decoration: none;">
              $100m
             </a>
             .
            </p>
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Can we all just call Liam Neeson?
                </a>
               </td>
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          <!-- END BRIEF -->
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Really gotta catch ’em all: Someone paid $56k for an unopened box of Pokemon cards
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As if the discovery of an unopened, limited edition box of Pok
             <em>
              é
             </em>
             mon cards from 1999 wasn’t newsworthy enough -- it just sold at auction last week for
             <a style="color: #ed4d1f; text-decoration: none;">
              $56k
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Let’s take some time to reflect back on how the Pok
             <em>
              é
             </em>
             mon franchise evolved to legendary greatness faster than a Magikarp to a Gyarados.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              From the forests of Saffron City…
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Created by Satoshi Tajiri in 1995 as a pair of video games for the original Game Boy, Pok
             <em>
              é
             </em>
             mon quickly became a staple for kids of the new millennium.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             From trading card mania (over
             <a style="color: #ed4d1f; text-decoration: none;">
              25.7B
             </a>
             cards sold), to a hit anime television show (that aired for 20 years), to Hollywood movies -- and of course, Pok
             <em>
              é
             </em>
             mon GO -- Pok
             <em>
              é
             </em>
             mon is currently the highest grossing media franchise of all time, bringing in more than
             <a style="color: #ed4d1f; text-decoration: none;">
              $59B
             </a>
             in total revenue.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              That’s a lot of Pokéballs.
             </em>
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              And now, here we are…
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Writing about a grown human paying 50 stacks for a box of cards with yellow animals printed on them. See, Pok
             <em>
              é
             </em>
             mon has the perfect mechanism to keep the people coming back.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The gag is, single cards can go for wayyyy more than the entire limited edition box set -- which is why people scramble to buy up limited edition box sets in the first place.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In this particular booster, there’s a possibility for the owner to find a Charizard Holo in the box — a card that went for
             <a style="color: #ed4d1f; text-decoration: none;">
              $55k
             </a>
             last year on eBay.
            </p>
           </td>
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                 »
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                 Raiders of the lost Magikarp
                </a>
               </td>
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Chinese electric carmaker filed for a $1.8B IPO in the US after selling just 481 cars
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Nio, a Chinese electric carmaker, just filed for a
             <a style="color: #ed4d1f; text-decoration: none;">
              $1.8B
             </a>
             IPO on the New York Stock Exchange. They have some major big backers as well, including Baidu, Tencent and more -- and yet, they’ve shipped fewer than 500 cars.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company faces many of the same challenges as American rival Tesla, but has chosen to solve them in a different way. Now it’s up to the market to decide whether investors -- and consumers -- buy what Nio is selling.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Shocker: Making electric cars is expensive
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Founded in 2016, Nio
             <a style="color: #ed4d1f; text-decoration: none;">
              lost
             </a>
             $374m that year and $759m in 2017. Now in its first year of actual sales, the company has already lost another $503m -- while bringing in just
             <a style="color: #ed4d1f; text-decoration: none;">
              $6.9m
             </a>
             in revenue.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, according to Nio executives,
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              17k
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             cars have already been reserved. Despite having shipped few cars in its home market, Nio
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              plans
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             to expand quickly to the US and other global markets.
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             Much like Tesla, Nio claims that its cars will start rolling off the shelves once the company has dialed in all its distribution infrastructure.
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            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
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              Tesla and Nio have verrry different models
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             Yes, yes, different car models... but also different business models.
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             Manic Musk and the Tesla team took a vertically integrated approach, building components in-house and setting up a charging grid. Nio went the opposite direction,
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              outsourcing
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             production and relying on battery swapping and roving trucks to charge.
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             Nio faces many of Tesla’s same cash flow problems --
             <em>
              plus
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             less control over production and infrastructure and a
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             that could slow production down even further.
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