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   Robert Irvine: Do This ‘Scary’ Business Move
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   Uncover the lessons from his high-stakes gamble.
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                     This Week's Guest:
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                    Robert Irvine
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                   They say “risk it for the biscuit,” but what about risking it for the protein bar?
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                   This week, our guest is celebrity chef Robert Irvine, who bet his savings — $463,000 — on a product he truly believed in. The gamble even sent him to the hospital, but the lesson he learned is one you won’t want to miss. Check it out below.
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                    3 Big Takeaways From Robert Irvine
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                   <strong>
                    1. Redefine success beyond money:
                   </strong>
                   For Robert, success isn't about piling up cash or chasing fame. Early in life, he associated achievement with accolades and material wealth, but experience shifted his perspective. "Success is whatever you are comfortable being... For me, it's taking care of people, helping them get out of debt, or buying socks for someone on the street," he explained.
                  </span>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <strong>
                    <span style="color: #e16347;">
                     Takeaway:
                    </span>
                   </strong>
                   By focusing on the impact one has on others rather than status, anyone can anchor their goals in authentic values and long-term fulfillment.
                  </span>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <strong>
                    2. Take calculated risks, even when it's scary:
                   </strong>
                  </span>
                  <span style="color: #000000;">
                   Starting FitCrunch, Robert put everything on the line — literally. He wrote a check for $463,000, then ended up in the ER from the anxiety. Yet that bold move built what would become a powerhouse brand. "If you're chasing money, you'll fail miserably," Robert warned, but he credits risk-taking and learning from failure for his eventual triumphs.
                  </span>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="box-sizing: border-box; margin: 0px; padding: 0px;">
                   <strong>
                    <span style="color: #e16347;">
                     Takeaway:
                    </span>
                   </strong>
                   <strong>
                    <span style="color: #000000;">
                    </span>
                   </strong>
                   <span style="color: #000000;">
                    Success requires conviction to bet on yourself, weather setbacks, make scary moves and keep pushing forward — traits vital for innovators and leaders everywhere.
                   </span>
                  </span>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <strong>
                    3. Practice empathetic leadership:
                   </strong>
                   His early years working in the military, hospitality and business taught Robert that leadership isn't about barking orders, but about empowerment and understanding. "It's hard work, empathetic leadership, authenticity, trust, loyalty," he shared. He described building loyalty by caring for employees as individuals, supporting them through challenges, and listening more than talking.
                  </span>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <strong>
                    <span style="color: #e16347;">
                     Takeaway:
                    </span>
                   </strong>
                   When people feel seen and supported, they'll "bleed for you till the end of day" — a hallmark of healthy, high-performance teams in any field.
                  </span>
                 </p>
                </div>
               </div>
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             </tr>
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                   Subscribe to the
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                    <span style="font-size: 18px;">
                     What most people don't know about Robert Irvine:
                    </span>
                   </span>
                  </span>
                 </h2>
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                 <p style="line-height:150%; font-weight:normal">
                  <span style="color: #ffffff;">
                   • In 2014, he founded the Robert Irvine Foundation, a nonprofit dedicated to supporting veterans, service members, first responders, and their families. Irvine donates a portion of the proceeds from all his business ventures —including restaurants, food products, spirits and healthy snacks — to benefit his foundation.
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  <span style="color: #ffffff;">
                   • He was named an Honorary Chief Petty Officer of the United States Navy and received the Patriot Award from the Medal of Honor Society, as well as the Outstanding Civilian Service Award from the US Army.
                  </span>
                 </p>
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