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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #468, 30-May-2025
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                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       We just launched AI-powered customer enrichment in ChartMogul. 🚀
                      </strong>
                     </span>
                    </p>
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                      It’s our first AI feature, and it’s a big one!
                     </span>
                     <br/>
                     <br/>
                     <span style="word-break: break-word; font-size: 14px;">
                      ChartMogul now automatically scans your customers’ websites and uses AI to extract valuable information about them that is then saved to their profiles.
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Here’s how we’re using it at ChartMogul:
                     </span>
                    </p>
                    <ul style="line-height:2;mso-line-height-alt:28px">
                     <li>
                      <span style="word-break: break-word; font-size: 14px;">
                       <strong>
                        Lead qualification and routing:
                       </strong>
                       New leads are instantly enriched and matched against our ICP, then routed to the right rep.
                      </span>
                     </li>
                     <li>
                      <span style="word-break: break-word; font-size: 14px;">
                       <strong>
                        Sales efficiency:
                       </strong>
                       Reps get key context up front, so they can prioritize top leads and tailor outreach faster.
                      </span>
                     </li>
                     <li>
                      <span style="word-break: break-word; font-size: 14px;">
                       <strong>
                        Customer segmentation:
                       </strong>
                       Our entire customer base is enriched, making it easier to segment by ARR, ICP fit, industry and region.
                      </span>
                     </li>
                    </ul>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                     <span style="word-break: break-word; font-size: 14px;">
                      We’d love you to
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       give it a try and let us know what you think
                      </a>
                      .
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                     <span style="word-break: break-word; font-size: 14px;">
                      As usual, below you'll find the best SaaS reads of the week.
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: none; color: #0775ff;" target="_blank">
                     Transform customer data with AI-powered enrichment
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <strong>
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     Sara Archer
                    </span>
                   </strong>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    , C
                   </span>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    hartMogul
                   </span>
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                     <span style="word-break: break-word; font-size: 14px;">
                      <span style="word-break: break-word;">
                       <span style="word-break: break-word; background-color: transparent;">
                        We’re excited to bring AI-based enrichment to all ChartMogul customers, across CRM and Subscription Analytics. It started as an internal tool to clean up our own data, but once we saw how much it improved how teams work, we knew it had to go broader. Enrichment fills in the blanks with key company details like industry, size, location, GTM motion and more. 👉
                       </span>
                       <a class="" rel="noopener" style="font-family: Helvetica Neue, Helvetica, Arial, sans-serif; background-color: transparent; color: #0775ff;" target="_blank">
                        Read the full blog post for more.
                       </a>
                      </span>
                     </span>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                      GTM
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                       AI, sales + GTM in 2025/2026: this changes everything
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
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               </tbody>
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                   <strong>
                    Jason Lemkin,
                   </strong>
                   SaaStr
                  </h3>
                 </td>
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              </table>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Jason Lemkin and Kyle Norton explore how AI is reshaping sales and GTM in 2025–2026. From hybrid teams of reps and AI agents to widening performance gaps and shifting time toward high-impact selling, CROs who don’t adapt risk falling behind.
                     </span>
                    </p>
                   </div>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       margin-left:10px;
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                              ">
                    <span style="font-weight:700;">
                     The writing is on the wall for Chief Revenue Officers:
                    </span>
                    “AI will dramatically widen the performance gap between elite and mediocre sellers. Top performers will see exponential gains from AI augmentation, while average performers may struggle to adapt and could find themselves displaced.”
                   </div>
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                      PRICING
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                   <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                    <a class="" rel="noopener" style="text-decoration: none; color: #0775ff;" target="_blank">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="76f2555b-f5fd-4e85-b1d5-e5683c0d5350" style="word-break: break-word; position: relative;">
                      <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                       We spent $450K testing funnels (here's what won)
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
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               </tbody>
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                   <strong>
                    Henry Berry,
                   </strong>
                   B2B Growth Insights
                  </h3>
                 </td>
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               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Henry Berry shares learnings from a $450K funnel test, showing that upfront annual pricing hurts conversions. Freemium and trials lowered CAC, and upselling to annual after 2–3 months worked best.
                      <br/>
                     </span>
                    </p>
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Start with low-commitment entry points:
                    </span>
                    “Your first priority shouldn’t be trying to get them committing to paying, monthly or annual, it should be to capture the lead in a lower commitment way.”
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                      PRODUCT
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
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                      <span class="tinyMce-placeholder" style="word-break: break-word;">
                       Stop guessing and start listening to feedback: 3 steps to AI-driven customer centricity
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Paweł Huryn and Christian Marek,
                   </strong>
                   The Product Compass
                  </h3>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Paweł Huryn and Christian Marek share a 3-step framework for using AI to turn customer feedback into strategic insight. Customers may not have the solutions, but they know their pain. AI helps teams collect, organize, and act on it efficiently.
                     </span>
                    </p>
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       margin-left:10px;
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                              ">
                    <span style="font-weight:700;">
                     On customer misconceptions:
                    </span>
                    “While customers are not technology experts and may not always propose solutions, they are the experts on their pain points and needs. The key is to listen carefully and ask the right questions to uncover insights that inform better decisions.”
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       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
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                     Chart of the week
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Emily Kramer, Jenny Thai, and Devon Watts look at how AI and platforms like Substack and LinkedIn are reshaping the role of the traditional company blog and what to do instead.
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