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   🚀  SaaS Roundup: Exploring Two Underappreciated MRR Growth Levers
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #328
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  In this edition of SaaS Roundup, we explore
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   two underappreciated levers
                  </a>
                  that you can pull to accelerate your MRR growth.
                  <br/>
                  <br/>
                  We also discuss what it takes to raise funds in 2022, strategies to boost retention &amp; a guide for data scientists just getting started in SaaS.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
                 </div>
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                <td class="mcnTextContent" style="padding: 9px 18px;color: #F2F2F2;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;" valign="top" width="546">
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                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
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                     Travis Todd
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                   </span>
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                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   When Travis took his first assignment as a Head of Growth a couple of years ago at a B2C company that he co-founded, he struggled with where to start. There are unlimited ways that one can grow a business. That is actually the problem: too many options!
                   <br/>
                   <br/>
                   The engineer in him desired simplicity. Ultimately, he took a step backwards and broke down the five components of MRR, which then guided what he should own and what he should ask his colleagues to assist on.
                  </font>
                  <br/>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     "You might be surprised at how large of a component of your MRR movements reactivation is to your business. This is especially true if you run a B2C business. I’ve seen cases where reactivation each month is 30%+ of monthly churn."
                    </span>
                   </font>
                  </span>
                 </blockquote>
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                  <br/>
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read More
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                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
                   </strong>
                  </h1>
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                </td>
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                  Fundraising
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   What Does It Take To Raise Capital, in SaaS, in 2022?
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Christoph Janz, Point Nine
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    What metrics do you need to be able to raise money in 2022? At what size and what growth rate do different rounds happen? And how much do investors invest? SaaS Napkin 2022 has all the answers.
                   </span>
                  </font>
                 </p>
                </td>
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             <!--[if mso]>
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                     "The analysis is based on a total of 95 funding rounds that took place from January to July 2022, including 13 follow-on rounds in P9 companies, 5 new investments by ourselves, and 77 financings in companies outside of our portfolio”
                    </td>
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                  </tbody>
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             <!--[if gte mso 9]>
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                  Product
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Customer Retention Strategies: 5 Best Practices &amp; 6 Strategies for Low Churn
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Anna Murphy, Intercom
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
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                   <span style="font-size:14px">
                    If you consistently acquire new customers but they only stick around for a month or two, you won’t build a sustainable long-term business. But how do you retain customers? Here are a few best practices &amp; strategies to bring down your churn.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
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             <!--[if mso]>
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             <!--[if mso]>
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                     "Create a 'Getting Started' guide that’s brief, clear, and preemptively answers questions about features they might not be familiar with. Proactively serve this guide up using targeted messages or as part of your multichannel onboarding campaign, so users don’t even need to search for it – it’s right there, right when they need it."
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             <!--[if gte mso 9]>
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                  Industry
                 </a>
                </td>
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            </td>
           </tr>
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              <tbody>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The Data Scientist’s Guide to Subscription Businesses
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Paul Tune, Towards Data Science
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    A data scientist is expected to understand the business in order to develop effective solutions. Here is a guide going through the subscription business metrics, data science applications, and more.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
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				<td align="center" valign="top" ">
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                     "A retention curve visualizes the churn rates. This is measured on a cohort and tracked over the months since the start of the subscription. Ideally, we want retention to remain high more than a year after subscription with a flattening or better still, a smiling curve. "
                    </td>
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Chart of the week.
                    </span>
                   </strong>
                  </h1>
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                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <strong style="font-size:14px">
                    What's a good exit (M&amp;A) multiple in SaaS?
                   </strong>
                  </font>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Last quarter, SaaS companies were acquired at a median M&amp;A exit multiple of 6.4x times EV/Revenue. This has come down from the highs of 2021 but is still 20-30% ahead of pre-pandemic levels.
                   </span>
                  </font>
                 </p>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                    Data Source:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     Software Equity Group
                    </a>
                   </span>
                  </font>
                 </p>
                </td>
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              </tbody>
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