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   I'm a big advocate of breaking down your MRR into its sub-components and understanding the dynamics of MRR movements.
  </div>
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   ‌ ‌ ‌
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                   <span class="tinyMce-placeholder">
                    SaaS Roundup #380
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                   <p style="margin:0;margin-bottom:24px">
                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    I'm a big advocate of breaking down your MRR into its sub-components
                    <span style="background-color: transparent;">
                     and understanding the dynamics of MRR movements.
                    </span>
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    You've got to understand how you are growing. Is it new business? Or is it expansion?
                    <a class="" rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     Here
                    </a>
                    is a piece that can help you understand your growth levers.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    As always, find our top SaaS reads and the chart of the week below.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
                   </p>
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                    Best of ChartMogul.
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:20px;">
                       Exploring Two Underappreciated MRR Growth Levers
                      </span>
                     </a>
                    </p>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Travis Todd
                     </span>
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                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     When Travis was the Head of Growth at a B2C company that he co-founded, he struggled with where to get started. There were unlimited ways to grow a business. That is actually the problem: too many options!
                     <br/>
                     <br/>
                     The engineer in him desired simplicity. Ultimately, he took a step backwards and broke down the five components of MRR, which then guided what he should own and what he should ask his colleagues to assist on.
                    </p>
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                    "You might be surprised at how large of a component of your MRR movements reactivation is to your business. This is especially true if you run a B2C business. I’ve seen cases where reactivation each month is 30%+ of monthly churn."
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                       Index Ventures
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                      This comprehensive handbook is designed to help founders make critical decisions. Who do you offer stock options to? How many? When? And how to structure your overall ESOP plan?
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                    "VP grants vary widely based on experience, and the importance of their function. As a rule of thumb: 0.3 – 0.8% at Series A, or 0.2–0.7% at Series B, works well. Product and engineering roles will be at the high end of this scale, whereas HR and Finance will attract smaller grants."
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                     Compared to other business models, subscriptions are more predictable and easier to forecast. Here is a primer on how to forecast your ARR.
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                    "Two major assumptions go into a forecast model for subscription businesses: The number of new paid subscribers joining over time. The number of paid subscribers canceling over time."
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                      Finance
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                       From $10M to $100M+ ARR: Five CFO Learnings
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                       Mark Khavkin
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                    <p style="margin:0;mso-line-height-alt:25.2px">
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                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Here are five lessons to scale your finance org as you grow your SaaS business tenfold from $10M ARR to $100M ARR.
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                    "The finance organization is unique in its unbiased perspective and inherent visibility into all stages of the unit economics equation. You should act as a Chief Performance Officer – driver behind the cadence of experimentation and learning."
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                   <strong>
                    Chart of the week.
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                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <span style="font-size:14px;">
                        <strong>
                         How much equity dilution is normal?
                        </strong>
                        At the Seed and Series A stage, businesses usually see around 20% equity dilution. At later stages (Series C-D), dilution drops to ~10% per round.
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                      Carta
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