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   🚀 SaaS Roundup: Moving from DigitalOcean to AWS and product-led sales benchmarks
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   The best PLG companies all have sales teams to help them accelerate revenue growth...
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #301
                    </strong>
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                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <div>
                   Week after week we bring you updates about the new features we’re rolling out – new integrations, mobile apps, API access management, and more. But a huge part of the work we do at ChartMogul is happening behind the scenes; it’s something you might not notice because there’s no change to our UI. We recently wrapped up a year long project of moving our infrastructure from DigitalOcean to AWS – and you can read all about the journey in our latest on the blog.
                   <br/>
                   <br/>
                   We’re also bringing you a benchmark report about product-led sales and the HR profiles of companies securing their funding from Series A to C.
                   <br/>
                   <br/>
                   Have a great week,
                   <br/>
                   <strong>
                    Aaron @ ChartMogul
                   </strong>
                  </div>
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                     New from ChartMogul.
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                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
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                     Moving ChartMogul to AWS and Kubernetes
                    </span>
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                  <br/>
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                   <span style="font-size:13px">
                    Andrei Lisei
                   </span>
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                 </h3>
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                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   Our growth over the last few years has pushed boundaries of our infrastructure, and with our needs of computing power nearly doubling, we had to make the switch to AWS. Read about our decision making process, our requirements, and the highs and lows of the journey in this comprehensive post from Infrastructure Engineer Andrei Lisei.
                  </font>
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                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                    "DigitalOcean made a lot of sense and was a great choice. We are where we are because of them. That choice gave us the freedom to focus on product building without worrying about scalability and infrastructure complexity - aspects that typically kick in at a later stage.
                   </span>
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    "
                   </span>
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                 </blockquote>
                 <div style="text-align: left;">
                  <br/>
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                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read more
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				<![endif]-->
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                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
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              </tbody>
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                  Growth
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             <!--[if mso]>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The 2021 Product-Led Sales Benchmarks Report
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
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                    <font color="#999999">
                     Pocus
                    </font>
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                    The best PLG companies all have sales teams to help them accelerate revenue growth. Pocus and First Round Review teamed up to create the first Product-Led Sales Benchmark Survey to discover how the top companies in PLG execute their sales strategy. Discover how over 200 companies structure their sales orgs, compensate reps, prioritize sales roles, and more.
                   </span>
                  </font>
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             <!--[if mso]>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                     "Most companies are still in the exploration phases trying to figure things out as they go along. PLS is taking off with early adopters but the sheer number of ‘no, I don’t know what that is’ makes it clear that the strategy is nascent within the broader PLG community and SaaS overall."
                    </td>
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                  </tbody>
                 </table>
                </td>
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              </tbody>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   2022 SaaS HR Benchmark: Scaling Teams Across Series A to C
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Knight Capital
                   </font>
                  </span>
                  <br/>
                  <br/>
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                   <span style="font-size:14px">
                    Much has been written about how companies scale after raising capital, but what are typical team characteristics of companies at the moment they close? The team at Knight Capital set out to the answer this question for companies that scale from Series A to C. From team size and composition to the degree of internalization of the workforce, they’ve created a reference framework for the evolution of HR profiles for companies in the B2B SaaS.
                   </span>
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                 </p>
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             <!--[if mso]>
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                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                     "The increase in team size is steepest from Series A to B (both in absolute and relative terms) with an average headcount increase of 100 FTE, or approximately a 200% increase relative to the team size at the Series A stage."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if gte mso 9]>
				</td>
				<![endif]-->
             <!--[if gte mso 9]>
                </tr>
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				<![endif]-->
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                  Growth
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                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Your Guide to Self-serve Onboarding: How to Get Your Product to Sell Itself
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Kyle Poyar, OpenView
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:14px">
                   With 40-60% of prospects never returning to your product a second time, your onboarding process has to be perfect. You only get a narrow window to impress someone with your offering and move them down funnel. Kyle Poyer outlines the top mistakes to avoid when activating new users, inspired by the best companies in PLG.
                  </span>
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                     "In a self-serve environment, your product needs to sell itself. You don’t always have a rep available to explain why you built a feature or how that feature helps the user. Short, readable, and value-centric copy can go a long way in building trust with your users and encouraging them to finish the set-up process."
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                   <strong>
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                     Thread of the week.
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                     Help your business achieve predictable growth.
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                   Start your free trial
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