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   Something different in today's SaaS Roundup. Instead of sharing our top reads, I'm sharing our top SaaS listens.
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   ‌ ‌ ‌
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                   <span class="tinyMce-placeholder">
                    SaaS Roundup #379
                   </span>
                  </h1>
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                   <p style="margin:0;margin-bottom:24px">
                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    With ChartMogul, you can now isolate
                    <a class="" rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     specific MRR movement types
                    </a>
                    .
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    This means you can now discover trends and insights specifically for new business, expansion, churn MRR, and more. If you haven't yet, do check out this new feature. It is one of my favourites.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    As always, you'll find our handpicked SaaS reads below.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                    Best of ChartMogul.
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:20px;">
                       Running Pricing Experiments with Marc Boscher of Unito
                      </span>
                     </a>
                    </p>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Bianca Wilk
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px;letter-spacing:normal">
                     In this wide-ranging conversation, Bianca and Marc talk about Unito's pricing model, lessons from performing several pricing experiments, &amp; the metrics that SaaS businesses need to keep an eye on when testing pricing strategies.
                    </p>
                   </div>
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       ">
                    "Ultimately, pricing is a muscle. (..) You have to develop the practice of it. You have to get good at it, make it part of your business. It’s a continuous practice. So always be surveying and interviewing your customers, always be validating with your data, and ideally, testing continuously."
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                       Listen Here
                      </span>
                     </a>
                    </p>
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                   <strong>
                    Our top SaaS reads.
                   </strong>
                  </h1>
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                      Growth
                     </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       How Far Out Should You Forecast Customer Lifetime Value (CLV)?
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Reid Deramus
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Determining the maximum time horizon for your CLV model is a tricky decision that significantly impacts the output. How far should it be? Two years, three years, five years, or something else.
                     </span>
                    </p>
                   </div>
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       background-color:#ebeaec;
       padding:15px;
       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
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       ">
                    "In general, the longer our CLV model extends, the riskier. We're trying to predict the future. We're far more likely to accurately predict what will happen tomorrow than five years from now."
                   </div>
                  </div>
                 </td>
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                   <div style="text-decoration:none;display:inline-block;color:#000;background-color:#cbffc2;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:5px;padding-bottom:5px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                      Fundraising
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       Due Diligence Checklist for Pre-Seed Companies
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Charles Hudson
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     What does due diligence look like for pre-seed companies? Here's a short list of things that investors focus on when funding pre-product companies.
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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       padding:15px;
       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "I want to make sure that the founders have a vesting schedule in place. We see a decent amount of co-founder turnover between pre-seed and Series A, so having a vesting schedule in place provides a framework for handling founder departures and ensuring that the go-forward team has enough equity in the business."
                   </div>
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                      Product
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       Product-Market Fit Report
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       High Alpha
                      </span>
                     </span>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Use this report to benchmark your own progress towards product-market fit. How long does it take? What are the indicators? What metrics to look at? And much more.
                    </p>
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       padding:15px;
       text-align:left;
       margin-bottom:30px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "The average time to PMF is 18 months. This doesn't even include the time it takes to build the v1. So expect to put in at least two years before you get to the feeling of ‘This is working!"
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                   <strong>
                    Chart of the week.
                   </strong>
                  </h1>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <span style="font-size:14px;">
                        <strong>
                         What % of SaaS businesses have a net retention rate &gt;100%?
                        </strong>
                        It depends on who you sell to. Only 2% of SaaS businesses with an ARPA less than $25/month (predominantly B2C companies) have net retention rates over 100%.
                       </span>
                      </span>
                     </span>
                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <span style="font-size:14px;">
                        In contrast, in B2B SaaS, nearly half of SaaS businesses with an ARPA over $1k/month have a net retention of over 100%.
                       </span>
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                    </p>
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                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <span style="font-size:14px;">
                        It’s hard for B2C businesses to have high net retention rates. In B2C, churn is higher and expansion is lower. Churn is higher because of a lot of knee-jerk buying by the individual customers and expansion is lower because there are fewer upselling and cross-selling opportunities.
                       </span>
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                       <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                        <br/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Benchmarks Report
                     </a>
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