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   Our team is buzzing with excitement as we gear up for SaaStr Annual in SF Bay Area.
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   ‌ ‌ ‌
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                   <span class="tinyMce-placeholder">
                    SaaS Roundup #381
                   </span>
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                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    Our team is buzzing with excitement as we gear up for SaaStr Annual in SF Bay Area. If you’re heading there, make sure you stop by our booth to chat with us.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    Ahead of the big event, we are also hosting leaders drinks on Sep 5th in San Mateo.
                    <a class="" rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     RSVP here
                    </a>
                    .
                    <br/>
                    <br/>
                    As always, find your top SaaS reads and the chart of the week below.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                    Best of ChartMogul.
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:20px;">
                       4 Lessons in Investor Reporting From 370 Board Meetings
                      </span>
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                    </p>
                   </div>
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                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Bianca Wilk
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Designing the right reports for your investors builds the overall board’s confidence in your business.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     We asked a panel of experts how they define impactful investor reporting and what they do to engage to get the most from their board meetings.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     In this post, we share the key takeaways.
                    </p>
                   </div>
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       background-color:#ebeaec;
       padding:15px;
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	   margin-right:5px;
       ">
                    "There’s nothing more devastating than watching a seed stage startup being almost forced by its new investor to report like it’s five years older. So be very clear on what you’re optimizing for. Get consensus with your board. What are the key questions we’re trying to answer?"
                   </div>
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                       Read More
                      </span>
                     </a>
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                   <strong>
                    Our top SaaS reads.
                   </strong>
                  </h1>
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                      Metrics
                     </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       The Top Metrics for Vertical SaaS Companies
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       CJ Gustafson, Mostly Metrics
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      What are some metrics that every vertical SaaS business should track? Here is a list of 18 SaaS metrics with definitions, examples, and benchmarks.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:13px;
       line-height:1.8em;font-style:italic;
       background-color:#ebeaec;
       padding:15px;
       text-align:left;
       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "The SaaS industry seems to love complicated metrics. I’d be lying if I said I don’t love a few of them, too. But increasingly important one is dead simple: ARR per FTE. This is a metric you can’t hide from. Vertical Software companies are often encouraged by their investors to be more efficient than their Horizontal peers on a per employee basis"
                   </div>
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                 </td>
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                   <div style="text-decoration:none;display:inline-block;color:#000;background-color:#c2e1ff;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:5px;padding-bottom:5px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all">
                    <span style="padding-left:7px;padding-right:7px;font-size:14px;display:inline-block;letter-spacing:normal;">
                     <span style="word-break: break-word; line-height: 28px;">
                      Management
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:18px;">
                       Compensation Decoded: Tech Leader Salaries at Early-Stage Startups
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Michelle Coventry
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Based on a survey of over 1,000 engineers this survey goes into the salaries for tech leaders across various stages (Seed to IPO) and geographies (US, Europe, Asia, and Africa).
                    </p>
                   </div>
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                    "The US market’s maturity, the companies’ size, and the funding rounds involved mean stateside firms can offer their tech leads considerably more than those based anywhere else. The median base salary is €188,000, with the median total compensation of €210,000. In comparison, UK tech leads — second in the table for total compensation — can earn just 69% of that."
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                      Finance
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       The Treasury Management Guide for Startups
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
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                      <span style="font-size:13px;">
                       Vesto
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                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Understanding how to properly manage your treasury can be a game-changer. In this guide, learn the importance of treasury management, the key principles, and the investment options.
                    </p>
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       ">
                    "Operating cash can be seen as everything that your company needs to function for the next 6-8 months. This includes salaries, rent, marketing costs, etc. Strategic cash is cash that your company won’t need for a longer period of time. This can be set aside for future investments."
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                   <strong>
                    Chart of the week.
                   </strong>
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                     <span style="font-size:14px;">
                      <span style="font-size:14px;">
                       <span style="font-size:14px;">
                        <strong>
                         The definition of “good” net retention is dramatically different between B2B and B2C SaaS.
                        </strong>
                        The top quartile of companies with an ARPA over $1k/month hit 110%+ net retention, while the top quartile of companies of B2C businesses i.e. those with an ARPA less than $25/month only hit 70%. When judging whether a SaaS company has good gross retention, make sure you keep their ARPA in mind.
                       </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Benchmarks Report
                     </a>
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