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                 The Hustle
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                Issue #170
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                 <img alt="The Hustle, August 8, 2021" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-HEADER_20210807061341.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; display: block;" width="600"/>
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                August 8, 2021
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            <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 25px;">
             <strong>
              How the explosive growth in satellites could impact life on Earth
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 18px; line-height: 120%; padding-bottom: 10px; font-style: italic; color: #737373; margin: 0;">
             Satellites are set to grow by 1,000%+ in the next decade. They might help us predict pandemics and save the planet.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; padding-bottom: 24px; margin: 0;">
             <strong>
              BY
              <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
               Caitlin Macleod
              </a>
             </strong>
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you have any doubt about the meteoric growth of the satellite industry, consider this:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              In 2019, there were
              <strong>
               ~2k
              </strong>
              high-tech devices orbiting the planet
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Today, there are more than
              <strong>
               6k
              </strong>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              By 2030, there will be an estimated
              <strong>
               50k
              </strong>
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             For decades, these extraterrestrial bodies were the preserve of governments and multi-billion-dollar firms like Boeing, Lockheed Martin, and AT&amp;T. Then, 3 things changed:
            </p>
            <ol style="font-size: 16px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Rocket launches got cheaper
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Satellites got smaller
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Data analysis software became more advanced
             </li>
            </ol>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             These shifts shepherded in a host of private players and led to an explosion of readily available, high-resolution satellite imagery.
            </p>
           </td>
          </tr>
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            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-rise_20210807061500.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Satellites have tons of
             <em>
              familiar
             </em>
             applications, from predicting the weather to tracking delivery drivers and beaming live sports to our televisions.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Now, so-called NewSpace innovators are broadening the industry, using images of Earth to develop
             <em>
              creative
             </em>
             applications that solve a broad range of problems.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Orbiting eyes in the sky have been used to uncover China’s Uyghur internment camps, predict the price of copper and help indigenous communities fight deforestation. They could change the way we buy coffee or rent an apartment.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             But the meteoric rise of satellites is raising red flags about surveillance and space pollution — and critics are wondering if the arm of the law can reach beyond the atmosphere to solve the problems raised by fast-evolving tech.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              How did space become profitable?
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In 2011, NASA’s Space Shuttle was retired from service, marking the end of the 30-year program.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The reusable spacecraft was supposed to make space travel routine and accessible. But slow turnaround, tragic casualties, and high costs impeded that goal.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The dream was not forgotten.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In July — after 17 years and over $1B in expended capital — Richard Branson made his
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               first suborbital flight
              </u>
             </a>
             aboard Virgin Galactic’s SpaceShip Two, beating Jeff Bezos to space by 11 days.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The flight was more of an advertisement than an end goal:
             <strong>
              600
             </strong>
             tickets have been purchased for future flights at
             <strong>
              $250k
             </strong>
             a pop.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If promises are fulfilled, those seats will more than 2x the number of people who have been to space and transform space tourism into a consumer business much like Virgin Atlantic Airways.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-branson_20210807061522.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Top: Virgin Galactic’s VSS Unity spaceship in flight; Bottom: Richard Branson chugs victory champagne post-flight (Photos: Virgin Galactic, Patrick T. Fallon/AFP via Getty Images)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Branson and his cohort of super-rich stargazers are heralding a new space race in which companies compete not just with one-off feats of technological superiority but to develop profitable business models.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Their endeavors are bringing about technological advances that lower the barrier to entry into the space economy.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             It’s hard to tell that story without mentioning
             <strong>
              SpaceX
             </strong>
             , which revolutionized the rocket launch industry by dramatically lowering the cost of launch.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In 2015, SpaceX
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               launched
              </u>
             </a>
             11 communication satellites with the Falcon 9, the first reusable rocket capable of delivering an object into orbit.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Since then, reusables have lowered the average industry-wide cost of launch from
             <strong>
              $200m to $60m
             </strong>
             , making it cheaper than ever to launch an object into space. To put that in perspective, NASA’s Space Shuttle cost about
             <strong>
              $450m
             </strong>
             per launch.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-cost_20210807061542.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             An affordable launch makes it viable to develop profitable businesses in fields like space tourism, zero-g medical research and space station cargo delivery.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Floating millionaires make for good headlines but something a little less sexy is a much bigger business: satellites.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The satellite industry brings in
             <strong>
              73%
             </strong>
             of all revenue generated by the global space economy and it’s already making big changes to life on Earth.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Satellites you can hold in one hand
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Around the early 2000s, satellites began to see rapid changes that dramatically reduced their size:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              The first Earth observation satellite, Landsat 1, which was launched by NASA in 1972, weighed
              <strong>
               1800kg
              </strong>
              and was roughly the size of a
              <strong>
               garbage truck
              </strong>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Today’s so-called
              <strong>
               ‘smallsats’
              </strong>
              weigh as little as
              <strong>
               12kg
              </strong>
              and are about the size of a
              <strong>
               shoebox
              </strong>
              .
             </li>
            </ul>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-size_20210807061613.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Readily available, miniaturized electronics like those found in a smartphone made this shrinkage possible while standardized units called
             <strong>
              CubeSats
             </strong>
             allow for mass production of off-the-shelf components.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Affordable launch solutions, tailored specifically to the low-fuel requirements of lightweight smallsats, made it possible for smaller companies to enter the NewSpace race.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             A number of companies have made moves in the smallsat space:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               SpaceX
              </strong>
              ’s rocket ‘rideshare’ service allows companies to hitch a lift for smallsats
              <strong>
               from just $1m
              </strong>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Rocket Lab
              </strong>
              is leading a new trend towards small rockets designed specifically to launch smallsats. Their Electron rocket carries only 300kg at a launch cost of
              <strong>
               $7m
              </strong>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Open Cosmos
              </strong>
              offers a get-into-space service that allows companies to outsource the design, manufacture, launch, and operation of a satellite for as little as $800k with a turnaround of under a year.
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Open Cosmos’s VP of Operations, Aleix Megias Homar, says he’s seen increased interest from startups, researchers and smaller countries.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “Space has become a tool rather than an end,” he explains. “Our clients want to obtain unique data and build solutions to some of the world’s biggest problems.”
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Turning pictures into numbers
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             As satellite hardware has shrunk, software has also become more advanced.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Machine learning made it possible to quickly identify and count objects, and detect change over time.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Companies like
             <strong>
              RS Metrics
             </strong>
             are now using satellite data to sell services to the commercial market. They collect, for instance, data on the number of cars parked in more than
             <strong>
              65k
             </strong>
             retail parking lots (Walmart, Home Depot, McDonald’s).
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-lots_20210807061654.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Satellite imagery of parking lots helps investors spot economic trends (Via The American Enterprise Institute)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This data can be used to monitor economic growth, establish the value of a property, or help retailers manage supply chains.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             RE Metrics’s other products include:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               MetalSignals
              </strong>
              , which monitors activity at metal processing and storage facilities to predict metal prices and related trends
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               EV Tracker,
              </strong>
              which provides investment data based on activity at electric vehicle factories
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The company’s CEO,
             <strong>
              Maneesh Sagar
             </strong>
             , says he foresees a future where satellite imagery is an integral part of every industry. “In 2021,” he says, “it’s at the point where small to medium businesses can afford to start using this data to make everyday decisions.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Custom satellite images can be obtained for
             <strong>
              less than $2/km²
             </strong>
             for medium resolution and
             <strong>
              $15/km²
             </strong>
             for very high resolution.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Capturing every part of Earth, multiple times a day
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Business intelligence isn’t the only application of this accessible data.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In 2020, RS Metrics worked with researchers from Harvard University to date the first surge of coronavirus by analyzing car numbers at hospital parking lots in Wuhan — a technique that could be used to identify future disease outbreaks.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             And since the early days of Earth observation satellites, they’ve been used to monitor another pressing global concern: the environment.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-CO2_20210807061733.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Satellites track CO2 emissions (Via NASA/JPL-Caltech)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Satellite company
             <strong>
              Planet
             </strong>
             is a trailblazer in the field of Earth observation.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The team has 150 active satellites capturing
             <strong>
              1.2m high-res images per day
             </strong>
             . And the level of detail has skyrocketed: In 1979, NASA’s Landsat 1 satellite could capture a single-pixel image of a football field; today, Planet can do the same with a
             <em>
              football
             </em>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The company’s portfolio of services includes:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Mapping C02 super-emitters
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Assessing disasters like floods and oil leaks
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Identifying potential wildfire hazards in California’s forests
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Tracking the
              <a style="color: #d62829; text-decoration: none;">
               <u style="color: #d62829; underline: none; text-decoration: none;">
                bleaching of coral reefs
               </u>
              </a>
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This kind of imagery is particularly useful when it informs action.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Deforestation
             <strong>
              dropped 52%
             </strong>
             when researchers
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               equipped indigenous communities
              </u>
             </a>
             in the Amazon with data from a Peruvian government satellite. It worked like so:
            </p>
            <ol style="font-size: 16px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Members of each participating village were trained and provided with smartphones.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              When a new site of deforestation was identified by satellite, USB drives containing GPS coordinates and photographs were couriered to the villages.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A custom app led participants to the site, where they could decide whether to drive off the perpetrators themselves or contact police.
             </li>
            </ol>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-deforest_20210807061822.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Amazon deforestation patterns observed by satellite (via NASA Earth Observatory)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Saving the planet is also becoming an increasingly commercial pursuit, according to
             <strong>
              Robin Sampson
             </strong>
             , founder of
             <strong>
              Trade in Space
             </strong>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “We’ve gone from a place where we had environmental sustainability as a kind of aspirational soft target to where it’s a hard legal requirement,” he says. “You can’t sell your goods in Europe unless you can prove how much carbon is contained within them.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Trade in Space is an Edinburgh-based start-up which is using satellite images to solve problems in the coffee farming sector:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The company sources images of farms and uses machine learning algorithms to immediately detect the area of the farm and the number of bags of coffee in each field. This data can help coffee traders evaluate farms, make trades and manage supply.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Trade in Space has another tool in its belt: Blockchain technology is used to add those bags of coffee to a digital ledger, allowing players at any point in the supply chain to trace the coffee back to the field.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This technology could have major implications for the environment.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In the future, it could allow consumers at the point of sale to access the carbon footprint of a cup of coffee or the volume of water used to produce a pair of jeans.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Enough satellites to light up the night sky
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Earth observation may be generating a plethora of exciting opportunities but it’s not the fuel behind the satellite boom:
             <strong>
              Communication services
             </strong>
             dominate the skies, accounting for
             <strong>
              ~61%
             </strong>
             of active commercial satellites.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             One service, in particular, is set to rocket: an estimated 50% of space economy growth will be in
             <strong>
              satellite internet services
             </strong>
             .
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-lights_20210807061913.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Starlink satellites light the sky (via NSF’s National Optical-Infrared Astronomy Research Laboratory/NSF/AURA/CTIO/DELVE)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Communications satellites have tons of uses, from air traffic control to banking transactions — but satellite internet has always been too slow and laggy to be adopted anywhere but the most remote places.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             That is, until SpaceX decided to tackle the problem.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Of the
             <strong>
              1,029
             </strong>
             smallsats launched in 2020,
             <strong>
              773
             </strong>
             (75%) are part of Starlink, SpaceX’s global high-speed broadband service. It’s a new approach to satellite internet that relies on a network of interconnected satellites orbiting at lower altitudes, meaning data has less distance to travel.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The fleet will eventually be made up of
             <strong>
              40k
             </strong>
             satellites — a number so high that it sparked a legal challenge over concerns it will sully the night sky and impede the work of astronomers.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Starlink is already available as a beta service. Users report competitive speeds and delays of under 30 milliseconds — good enough for online gaming and Netflix binges (although service is currently spotty).
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-starlink_20210807061938.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Demand for high-speed internet is bound to grow:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              The
              <strong>
               coronavirus pandemic
              </strong>
              has hastened the digitization of shops, workplaces, and social lives.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              The
              <strong>
               Internet of Things
              </strong>
              , a term used to describe all objects with an internet connection, will expand as autonomous vehicles, connected homes, and personal robots become more available.
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Satellites could provide the internet to more than a third of people globally who still have no access to the internet, including 14% of people in the US.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              So we’ve made it to the future. What could go wrong?
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Not everyone feels positive about the satellite boom. There’s something creepy about thousands of unseen cameras staring down at us.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             But
             <strong>
              Owen Hawkins
             </strong>
             , a director at geospatial intelligence firm Earth-i, argues that, at least for individuals, the current privacy threat from satellites is nowhere near that of cell phones and social media.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             He notes that governments already make use of drones and airplanes to capture far more detailed aerial data. (Local government in Slough, England, for example, used a spy plane to identify 6k
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               illegally converted sheds
              </u>
             </a>
             and garages.)
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Currently, even the best commercial satellites do not have the resolution to identify a human face or a number plate. Even if that technology
             <em>
              were
             </em>
             commercially available, federal resolution caps in the US prohibit the use of satellite imagery in which features smaller than 30cm are clearly visible.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Privacy aside, space debris also presents regulatory challenges.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffinal_size-falll_20210807062017.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mCgJM:tddF_ECG7f1H57f7YfbmcNpJBZa24phc2Oe-7Q0bVxM" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             A chunk of China’s Long March 5B rocket ended up in the Indian Ocean (via VCG/Getty Images)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The flotsam and jetsam of increased space activity could collide in Earth’s orbit, damaging satellites and potentially sparking a dangerous chain reaction. In May, an
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               out-of-control 20-ton chunk
              </u>
             </a>
             of a Chinese rocket crashed into the ocean in the Maldives, acting as a stark warning.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             There are guidelines for debris mitigation but, according to the European Space Agency, only
             <strong>
              15-25%
             </strong>
             of satellites attempt to comply.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             As the problem worsens, the cost of a satellite mission could increase by 10% to cover more protective designs, monitoring and avoidance maneuvers. It’s hoped the threat of increasing costs combined with improved legislation could lead to a sustainable solution.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Or perhaps a billionaire with a penchant for space will think of a nifty, low-cost solution.
            </p>
           </td>
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