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PLUS: A hot, new “business of good” startup.
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August 2, 2021
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
How’s this for hot gossip? A new book claims Elon Musk demanded to be CEO of Apple during Tesla acquisition talks, prompting a potty-mouthed response from Tim Cook. Both parties deny the conversation happened.
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The Avengers… avenge:
</strong>
The big implications of Scarlet Johansson’s Disney lawsuit.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Business of good:
</strong>
Jay-Z and Will Smith invested in a startup that helps low-income renters become homeowners.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Digits:
</strong>
45% of remote workers work from the couch, and other wild numbers from around the web.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
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<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Scarlett Johansson and Mickey Mouse" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FScarJo.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAW9j:vY3VNqCfeXpiFpEbvoVuvdHcFaNekel2Kp812Gr8DFg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Why the ScarJo vs. Disney drama is just the beginning
</h2>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Scarlett Johansson
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
sued
</a>
Disney last week, claiming that the company breached her contract by putting Marvel’s
<em>
Black Widow
</em>
on Disney+
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Premier Access
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For Disney, the trouble may just be getting started.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
It’s all about box office vs. streaming
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Talent is often paid, in part, based on box office revenue. Johansson’s complaint is that she was promised a
<em>
theatrical
</em>
release, and that the simultaneous streaming release could cost her up to
<strong>
$50m
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
Black Widow
</em>
’s July 9 opening weekend
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
saw
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
$60m+
</strong>
from digital sales
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
$80m
</strong>
in US theaters
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
$78m
</strong>
overseas
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But box office sales fell
<strong>
67%
</strong>
in its 2nd weekend -- worse than any other Marvel flick.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Disney fired back…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… calling Johansson’s suit without merit and “distressing in its callous disregard” for the pandemic. (The same pandemic during which heiress Abigail Disney
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
slammed
</a>
the company for
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
laying off
</a>
thousands while still paying out exec bonuses.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Though the pandemic increased streaming releases, Johansson was already concerned about it in early 2019.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Emails between her reps and Marvel’s counsel assured the star of a theatrical release or further discussion should that change.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Disney isn’t the only company navigating streaming releases
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Due to the pandemic, Warner Bros. moved
<em>
all
</em>
of its 2021 films to simultaneous release on HBO Max.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
WarnerMedia faced blowback from talent and movie theater chain/memestock
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
AMC
</a>
, and also paid out
<strong>
$200m+
</strong>
to renegotiate talent contracts.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
ScarJo’s lawsuit may be the 1st domino
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In our increasingly streaming world, an A-lister whose Marvel arc ended with
<em>
Avengers: Endgame
</em>
(
<em>
Black Widow
</em>
was a prequel) is well-poised to take on the issue.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
Cruella
</em>
’s Emma Stone is already
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
rumored
</a>
to be “weighing her options.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Meanwhile, Disney’s
<em>
Jungle Cruise
</em>
-- starring Dwayne Johnson and Emily Blunt -- debuted this weekend and was
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
expected
</a>
to hit ~$30m in domestic box office sales. The Rock reportedly has
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
no plans
</a>
to sue. No word on Blunt.
</p>
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SNIPPETS
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Proud Peacock:
</strong>
NBCUniversal’s streaming service has
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generated
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54m sign-ups since launching in April 2020.
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Watch out, Snap:
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Facebook’s Ray-Ban smart glasses are
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launching
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soon.
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Monkey business:
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Inside
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NFT clubs and the Bored Ape avatars that are taking over Twitter.
</p>
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The Shark Tank is open:
</strong>
Mark Cuban’s budding audio app, Fireside, is reportedly
<a style="color: #d62829; text-decoration: none;">
taking
</a>
investments.
</p>
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Startups, Real Estate
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Landis is a startup you should know -- with some legendary investors
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Aspiring homebuyers have “99 Problems,” but Jay-Z and Will Smith are here to help.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The duo
<a style="color: #d62829; text-decoration: none;">
joined
</a>
a
<strong>
$165m
</strong>
raise for Landis, a “rent-to-own” startup focused on helping low-income buyers build wealth.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In other words, they want to facilitate “The Pursuit of Happyness.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The firm's mission sets it apart from other rent-to-own ventures
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A rent-to-own agreement allows you to rent a property with an option to buy it within a certain time frame. Landis works like so:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The company targets houses between $110k-$400k, and requires prospective clients to apply to its program.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Once
<a style="color: #d62829; text-decoration: none;">
accepted
</a>
, clients pick out their dream home and Landis makes sure the purchase goes through without a “Hitch.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Clients can rent from Landis for 24 months, and purchase the home anytime they’re ready.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Along the way
</strong>
, Landis provides access to coaching that helps them manage finances and improve their credit score -- allowing them to build “The Blueprint” to better savings.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Landis primarily profits from the sale of the home
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
By setting rent in line with carrying costs, they ensure rates are fair beyond a “Reasonable Doubt.”
</p>
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While the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
current
</a>
buying environment can feel like the “Wild Wild West,” Landis is making it easier to navigate while simultaneously working toward financial inclusion.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If they succeed, it may go down as one of the greatest collabs in hip-hop history.
</p>
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<strong>
Name a more iconic duo than GooSpot
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The name needs work... but they’re a force all the same.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This
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30-page info kit
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includes a PDF guide, template, and checklist to provide you with essential wisdom for Google marketing success.
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Paid ads, search campaigns, organic lead generation, optimization -- it's all covered.
</p>
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<strong>
“Stop giving me quality cheat sheets for free”
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Never.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In case you somehow seek more proof that HubSpot is baking the freshest business content on the web, this is the Google-certified Google ads blueprint.
</p>
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Get up-to-date with the latest proven search campaign strategies.
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By the numbers
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: RV records, mouse brains, and $406m card games
</h2>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
We’re on the road. Following a record-setting quarter in which
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
151k+
</a>
RVs were shipped to dealers, there are now
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
11.2m North American households that own an RV
</strong>
</a>
, +26% over the last decade.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Giving Google Maps a run for its money, scientists finished a 5-year project 3D-mapping the synaptic connections among a microscopic clump of
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
200k mouse brain cells
</strong>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
This is just magical. Hasbro’s Wizards of the Coast division, which oversees gaming properties like “Magic: the Gathering,”
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
brought in $406m in Q2 revenue
</strong>
</a>
, +118% YoY.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
As per the Olympians and Paralympians Act of 2016, which ended a so-called “victory tax,”
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
US Olympians earning less than $1m a year
</strong>
</a>
<strong>
</strong>
can pocket their $37.5k gold, $22.5k silver, and $15k bronze medal prizes tax-free.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
This was written from a couch, and we’re not the only ones. A new survey of Americans working remotely found
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
45% regularly work from their couch
</strong>
</a>
, 38% from bed, and 20% from outside.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
6)
</strong>
Well, that’s just nuts.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
One out of every 153 employed Americans
</strong>
</a>
now work for Amazon, or ~950k people in the US. Walmart employs ~1.6m Americans, or 1 out of every 91.
</p>
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AROUND THE WEB
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<strong>
🎬 How to:
</strong>
Transitions can make your TikTok videos even better.
<em>
The Verge
</em>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
explains
</a>
how to add them.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🍊 Haha:
</strong>
Some kids
<em>
really
</em>
don’t wanna go to school. A science professor
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
explores
</a>
how conniving kids are using OJ and soda to fake positive COVID tests.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎹
<strong>
That’s cool:
</strong>
Adrian Alexander Mann
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
built
</a>
an 18.9-foot-long piano just to hear what longer bass strings sound like. It’s beautiful -- but we wouldn’t want to move it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🍰 Wait, what:
</strong>
A 2.3k-year-old “bog butter.” A century-old ham. A preserved wedding cake from 1898.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Here's where
</a>
some of the world's oldest foods are on display.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
😓 Hmm:
</strong>
How bad is a toxic workplace for your health? One study found it
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
triples
</a>
employees’ risk of depression.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
🍏 On this day:
</strong>
In 2018, Apple became the 1st US public company to reach a market cap of $1T. Two years later, it hit
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$2T.
</a>
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Nailed it.
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Here’s a message you can use to share with your friends:
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🎭 ScarJo’s streaming struggles, explained
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