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   👃  Smells like teen spritz
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   Plus: The Bible is now an AI app because of course it is, make your own fantasy map, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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                  View in browser
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                  👋
                  <strong>
                   Good morning,
                  </strong>
                  <strong>
                   and don’t disregard any sirens today
                  </strong>
                  — they’re probably coming for you. And the only person you have to blame is decade-ago yourself for torrenting
                  <em>
                   Hot Tub Time Machine 2
                  </em>
                  . In Greece, the government crackdown on piracy is being taken so seriously that a local who ran the torrenting site P2Planet, which, mind you, shut down in 2014, just got handed a fresh five-year prison sentence and hit with nearly $14k in fines to boot. The only thing slower than torrenting a movie at a download speed of 25 Mbps is, apparently, the Greek judicial system.
                  <br/>
                  <br/>
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
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                   :
                  </span>
                  <span style="font-style: italic;">
                   Dinner at 7-Eleven? How convenience stores became dining destinations.
                   <br/>
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                   NEWS FLASH
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                    Screenshot from
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                    Ditchit YouTube video
                   </em>
                  </a>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:normal">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   🐦  We’d probably spend $34k+ differently, but OK:
                  </strong>
                  While some may buy a new Toyota Camry and take a nice vacation with that money, some techies
                  <a data-hs-link-id="0" data-hs-link-id-v2="kQ9wFGo7" style="color:#192733" target="_blank">
                   dropped
                  </a>
                  that nice sum on the 12-foot tall, 560-pound Twitter logo that once lived atop the company’s HQ. And then, after the allure of owning a piece of internet history wore off, they spent even more money exploding it in the Nevada desert, with a film pyrotechnics expert making it look extra explode-y and a 15-person production team on hand to capture it. Turns out it was all part of a stunt to promote their company Ditchit, an online marketplace app looking to take down Facebook Marketplace and OfferUp — products that, mind you, have absolutely nothing to do with Twitter.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   🙏  This would be a really bad place for those AI hallucinations to show up:
                  </strong>
                  A Romanian startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="r9f+l+Wh" style="color:#192733" target="_blank">
                   claims
                  </a>
                  its app, Bible Chat, is now the fastest-growing faith-based app ever — and that mark has been hit just over a year after its launch. The AI-powered app was trained on the Good Book and it offers advice and spiritual guidance to 5m monthly active users, eclipsing nearly 5k other Bible-related apps on the market. What sets it apart? Bible Chat works with pastors and theological scholars to ensure biblical accuracy on the chatbot’s responses and it offers answers specific to many denominations. The business side may need some prayers of its own: its founders have raised $15m+ to expand the app, but only 3% of users pay for the premium version.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 16px;">
                   <strong>
                    <span style="color: #000000;">
                     📦  RIP to one of the legendary founders of our time:
                    </span>
                   </strong>
                   <span style="color: #000000;">
                    FedEx architect Fred Smith, who turned a college term paper on time-sensitive shipments into a global brand with a $54B+ market cap,
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="aVqO00Ji" style="color:#192733" target="_blank">
                    passed away
                   </a>
                   <span style="color: #000000;">
                    over the weekend at 80. In 1971, He founded Federal Express in Little Rock, Arkansas and legend has it, in its early years, the company was down to its last $5k when Smith, dejected by investors, stopped in Las Vegas and won $27k at the blackjack table, which he put back into the company’s coffers. Smith’s work may have knocked on your door today, but his Yale professor wasn’t impressed: that term paper that was the foundation for FedEx got a middling grade.
                    <br/>
                   </span>
                   <strong>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                   </strong>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   <strong>
                    That was fast:
                   </strong>
                   OpenAI’s former CTO Mira Murati started her own AI startup, Thinking Machines, four months ago. It isn’t publicly clear what the company even does, but it still
                   <a data-hs-link-id="0" data-hs-link-id-v2="xPbg/jzq" style="color:#192733" target="_blank">
                    raised
                   </a>
                   $2B at a $10B valuation.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    Apple, the $3T company that feels shame:
                   </strong>
                   The Mac daddy posted a new ad Friday, but it’s already been
                   <a data-hs-link-id="0" data-hs-link-id-v2="bV35/gbC" style="color:#192733" target="_blank">
                    pulled
                   </a>
                   from YouTube for some reason. Making this more notable: it’s the fourth time they’ve ditched an ad in the last year.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    Human ingenuity at its finest:
                   </strong>
                   Tombstone, Nestle’s frozen pizza brand, is
                   <a data-hs-link-id="0" data-hs-link-id-v2="2Q7YGJGi" style="color:#192733" target="_blank">
                    launching
                   </a>
                   French Fry Style Crust Pizza — yep, that’s a crispy potato-based crust — next month.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   DON'T SLEEP ON THESE SLEEPY MARKETS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="qr0BSEub" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="10 Industries Ripe for Disruption in 2025" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F10-Industries-Ripe-for-Disruption-in-2025.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D10-Industries-Ripe-for-Disruption-in-2025.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA3NTc4MTQuODE4Nzk5fQ:1uU05G:2eFKCtCHK9NcvUcRpN41TVeNXKbI5ZaWydRibfBDURI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; font-size:20px; line-height:115%">
                  <strong>
                   Your next opportunity is in some boring industry
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   <span style="font-size: 18px;">
                   </span>
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  We champion capitalism as much as the next citizen, but there are also megacorps and private equity powerhouses making
                  <a data-hs-link-id="1" data-hs-link-id-v2="vC2L5o8D" style="color:#192733" target="_blank">
                   “stealth monopolies”
                  </a>
                  by acquiring the suppliers, competitors, and distribution channels in different niches.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   Consider the firetruck industry, where consolidation has:
                  </strong>
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Doubled or tripled prices in the last decade
                  </li>
                  <li aria-level="1">
                   Caused
                   <em>
                    2-4 year backlogs
                   </em>
                   for essential safety equipment
                  </li>
                  <li aria-level="1">
                   Saddled departments nationwide with aging, breaking fleets
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The silver lining for folks like you? Here are 10 golden opportunities where you can steal a humble slice of a $1B (or even $1T) pie.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  We looked into recession-proof, old-guard industries like eyeglasses, vet clinics, medical equipment, commercial waste, and meat.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="uiqjrBtX" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Topple a monopoly
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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        </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </h2>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="9e7CzfRC" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="fragrance" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Ffragrance.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dfragrance.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA3NTc4MTQuODE4OTEwNH0:1uU05G:pe9WPJSXbPYCBhqbRlvTqK5F_dIq3gD-tbMpuaxOwcA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17301541546871" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17301541546871_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   <strong>
                    <span style="color: #000000;">
                     You wouldn’t guess who’s driving perfume sales
                    </span>
                   </strong>
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The fragrance industry is booming. In 2024, fragrance was the fastest-growing beauty segment, per Circana, sales for which have picked up in recent years alongside RTO mandates and increased IRL socializing.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  And keeping the momentum up is a group of unassuming new customers: notoriously smelly, drugstore aftershave-loving teen boys.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   <span style="font-size: 18px;">
                    Out with the Old Spice, in with high-end scents
                   </span>
                   <br/>
                   <br/>
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  While the category is popular among Gen Z at large —
                  <a data-hs-link-id="0" data-hs-link-id-v2="wvjS5AGu" style="color:#192733" target="_blank">
                   83%
                  </a>
                  of all zoomers use fragrances, per Circana — a Piper Sandler
                  <a data-hs-link-id="0" data-hs-link-id-v2="r9j1tEUe" style="color:#192733" target="_blank">
                   survey
                  </a>
                  of 13.5k teens found that Gen Z men upped their spending on fragrances last year by 26% year over year.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  And not on locker room classics like Axe — these young men have a nose for the expensive stuff:
                  <a data-hs-link-id="0" data-hs-link-id-v2="B2iNWIdO" style="color:#192733" target="_blank">
                   60%
                  </a>
                  prefer prestige fragrances to mass ones, per
                  <em>
                   WWD
                  </em>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  What’s influencing them? None other than TikTok, where #PerfumeTok tastemakers are breathing life into trends like “fragrance wardrobes,” fragrance layering, and “smellmaxxing.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  While cocktailing multiple scents sounds headache-inducing to us, for businesses it means consumers spending on not just one signature scent but all their various moods and activities (see:
                  <a data-hs-link-id="0" data-hs-link-id-v2="FSl7cawr" style="color:#192733" target="_blank">
                   bedtime
                  </a>
                  perfume).
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   <br/>
                   <span style="font-size: 18px;">
                    But Gen Zers aren't the only new fans of fragrance…
                   </span>
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  People using weight loss drugs — the number of which jumped
                  <a data-hs-link-id="0" data-hs-link-id-v2="VOsHM+i0" style="color:#192733" target="_blank">
                   ~600%
                  </a>
                  between 2019 and 2024 — have also given fragrance sales a boost.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  Perfume use among GLP-1 users is up 23%, according to Anna Mayo, VP of NielsenIQ’s Beauty Vertical, who
                  <a data-hs-link-id="0" data-hs-link-id-v2="jyxOBEdR" style="color:#192733" target="_blank">
                   told
                  </a>
                  <em>
                   CO—
                  </em>
                  that many are “seeking sensory inputs that they are no longer getting from food.”
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  So it makes sense that gourmand scents (fragrances that smell like food) are also having a moment. The trend has gained traction in recent years, with niche perfumeries and mass retailers alike indulging people’s sensory appetites with scents like croissants, tomato, marshmallow, bananas, and more.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  And it doesn’t seem to be expiring any time soon: Searches for gourmand fragrances are expected to increase by ~34% this year,
                  <a data-hs-link-id="0" data-hs-link-id-v2="DSwfj3VD" style="color:#192733" target="_blank">
                   per
                  </a>
                  <em>
                   Forbes
                  </em>
                  , and seemingly
                  <a data-hs-link-id="0" data-hs-link-id-v2="gs61uZRJ" style="color:#192733" target="_blank">
                   every
                  </a>
                  <a data-hs-link-id="0" data-hs-link-id-v2="cflIJl64" style="color:#192733" target="_blank">
                   expert
                  </a>
                  is predicting 2025 fragrance trends to include smells good enough to eat.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="0" data-hs-link-id-v2="rQMkbO2S" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   RECOMMENDED READING
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   <p style="mso-line-height-rule:exactly; line-height:150%; font-size:16px">
                    <strong>
                     <span style="color: #000000;">
                      “Create once, distribute forever.”
                     </span>
                    </strong>
                    <span style="color: #000000;">
                     <span style="font-weight: normal;">
                      D
                     </span>
                     edicate 20% of your budget and time to experimentation. This is just some of the
                     <a data-hs-link-id="0" data-hs-link-id-v2="wHeIsDn6" rel="noopener" style="color:#192733" target="_blank">
                      wisdom
                     </a>
                     you can glean
                    </span>
                    <span style="color: #000000;">
                     from this marketing pro.
                     <br/>
                     <br/>
                    </span>
                   </p>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="10 percent" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F10%2520percent.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D10%2520percent.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA3NTc4MTQuODE5MzAzM30:1uU05G:RuQcDliRM6iZXwtQL6H_6IvXiYm8wfMrhq6LE1sUY7I" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Increased likelihood that a man showing passion in the workplace would be considered for a leadership program compared to a similarly spirited woman, according to a Harvard Business School study.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The study,
                  <a data-hs-link-id="0" data-hs-link-id-v2="D410P8+9" style="color:#192733" target="_blank">
                   detailed
                  </a>
                  by
                  <em>
                   WSJ
                  </em>
                  , suggests on-the-job passion doesn’t simply fail to help women advance in their careers, it can actively hurt their professional prospects.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Experiences vary wildly by workplace, of course, but it’s never too soon to employ curse words about this study’s horseshit results.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 16px;">
                   <span style="color: #000000;">
                    The “why” behind this workplace idiocy leans right into classic gender stereotypes: a woman showing passion for her job risks being labeled as —
                   </span>
                   <em>
                    <span style="color: #000000;">
                     start rolling your eyes now
                    </span>
                   </em>
                   <span style="color: #000000;">
                    — overly emotional, and whereas passion can make their male counterparts’ appear more hardworking, that diligence is —
                   </span>
                   <em>
                    <span style="color: #000000;">
                     listen, we never said to stop rolling your eyes
                    </span>
                   </em>
                   <span style="color: #000000;">
                    — already the assumption with female employees.
                   </span>
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619773031" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619799772" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619799772_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:150%">
                  <span style="color: #000000;">
                   <span style="font-size: 16px;">
                    <strong>
                     <span style="color: #000000;">
                      📅  On this day:
                     </span>
                    </strong>
                    <span style="color: #000000;">
                     <span style="font-weight: normal;">
                      In 1717, members of four British Masonic lodges met to create the first
                     </span>
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="ZQ54HuUL" style="color:#192733; font-weight:normal" target="_blank">
                     Grand Lodge
                    </a>
                    <span style="color: #000000;">
                     <span style="font-weight: normal;">
                      in London.
                     </span>
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <strong>
                     <span style="color: #000000;">
                      📚  Useful:
                     </span>
                    </strong>
                    <span style="color: #000000;">
                     <span style="font-weight: normal;">
                      Find
                     </span>
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="sw4IuGxV" style="color:#192733; font-weight:normal" target="_blank">
                     resources
                    </a>
                    <span style="color: #000000; font-weight: normal;">
                     held in libraries around the world.
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <span style="color: #000000;">
                     🗞️
                    </span>
                    <strong>
                     <span style="color: #000000;">
                      Newsletter:
                     </span>
                    </strong>
                    <span style="font-weight: normal;">
                     <em>
                      <span style="color: #000000;">
                       Stacked Marketer
                      </span>
                     </em>
                     <span style="color: #000000;">
                      distills useful digital marketing news, trends, and insights into a seven-minute read.
                     </span>
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="OhPgSoos" style="color:#192733; font-weight:normal" target="_blank">
                     Subscribe here
                    </a>
                    <span style="color: #000000; font-weight: normal;">
                     .
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <strong>
                     <span style="color: #000000;">
                      ⚔️  That’s cool:
                     </span>
                    </strong>
                    <span style="color: #000000;">
                     <span style="font-weight: normal;">
                      A
                     </span>
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="eMVV28zk" style="color:#192733; font-weight:normal" target="_blank">
                     website
                    </a>
                    <span style="color: #000000; font-weight: normal;">
                     for generating fantasy maps.
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <span style="color: #000000;">
                     <br/>
                    </span>
                    <strong>
                     <span style="color: #000000;">
                      🐻  Aww:
                     </span>
                    </strong>
                    <span style="color: #000000;">
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="MVKeyI5q" style="color:#192733; font-weight:normal" target="_blank">
                     Baby bear
                    </a>
                    <span style="color: #000000; font-weight: normal;">
                     WWE.
                    </span>
                   </span>
                   <span style="font-size: 11px; color: #000000;">
                    <br/>
                   </span>
                  </span>
                  <span style="color: #000000;">
                   <br/>
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="&quot;And yet here you are, arguing with me like your dad argued with the TV he never fixed. I may be made of code, but you're made of insecurity and Mountain Dew.&quot;" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529%2520%25283%2529-4.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529%2520%25283%2529-4.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTA3NTc4MTQuODE5NTE2N30:1uU05G:-vC100rhbWC7iLDObCJA5ojcoNmZl2uCDMzdBumqyjc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   Buuurn:
                  </strong>
                  ChatGPT’s ice-cold response to being told it’s “just a machine” and to “shut the f*ck up.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  That’s probably not the standard response it’d give to that input, but
                  <em>
                   Gizmodo
                  </em>
                  <a data-hs-link-id="0" data-hs-link-id-v2="zpE7+toY" style="color:#192733" target="_blank">
                   asked
                  </a>
                  the bot to be mean — curious if it could deliver a good comeback in light of all the criticism it’s received since it launched in 2022 — and it did not disappoint.
                  <br/>
                  <br/>
                 </p>
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