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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<!-- start coded_template: id:5433084235 path:Custom/email/df_templates/df_template.html -->
<html xmlns="//www.w3.org/1999/xhtml">
 <head>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="telephone=no" name="format-detection"/>
  <meta content="width=device-width; initial-scale=1.0; maximum-scale=1.0; user-scalable=no;" name="viewport"/>
  <meta content="IE=9; IE=8; IE=7; IE=EDGE" http-equiv="X-UA-Compatible"/>
  <title>
   Take the Goldilocks approach to your video content. ��
  </title>
  <!-- start coded_template: id:5639637729 path:Custom/page/df_templates/df_css_shared.html -->
  <style type="text/css">
   /* import method for outlook */
		@font-face {
			font-family:'Whitney';
			font-style:normal;
			font-weight:normal;
			src:local('Whitney'), url(https://inboxflows.com/_/image/https%253A%252F%252Fcdn2.hubspot.net%252Fhubfs%252F120237%252Fassets%252Fwebfonts%252FWhitney-Medium-Pro.woff%253Ft%253D1543440625180/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4yLmh1YnNwbyJ9:1kXOxh:AN7JDIF8pXAQGeIaoPbSw1UC38mC81mVkYm_zrb9uy0) format('woff');
		}
		@font-face {
			font-family:'Whitney';
			font-style:normal;
			font-weight:600;
			src:local('Whitney-Semi600'), url(https://inboxflows.com/_/image/https%253A%252F%252Fcdn2.hubspot.net%252Fhubfs%252F120237%252Fassets%252Fwebfonts%252FWhitney-Semi600-Pro.woff%253Ft%253D1543440625180/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4yLmh1YnNwbyJ9:1kXOxh:AN7JDIF8pXAQGeIaoPbSw1UC38mC81mVkYm_zrb9uy0) format('woff');
		}
  </style>
  <style id="hs-inline-css" type="text/css">
   /* Obligatory CSS resets */
        #outlook a{ padding:0; }
		.ReadMsgBody{ width:100%; }
		.ExternalClass * { line-height:125%!important } 
		.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height:125%!important; }
		body,table,td,p,a,li,blockquote{ -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; }
		table,td{ mso-table-lspace:0pt; mso-table-rspace:0pt; }
		body{ margin:0; padding:0; }
		img{ -ms-interpolation-mode:bicubic; border:0; height:auto; line-height:100%; outline:none; text-decoration:none; }
		table{ border-collapse:collapse !important; }
		body, #backgroundTable, #bodyCell{ height:100% !important; width:100% !important; margin:0; padding:0; }
		a:link,a:visited{ text-decoration:none; border-bottom:none; }
		.appleFooter a { color:#999999 !important; text-decoration:none !important; }
    	.appleLink a { color:#ffffff !important; text-decoration:none !important; }
		
		/* Non-obligatory stuff */
		#bodyCell{
			padding:75px 20px 20px;
		}
		#bl #bodyCell {
		    padding: 20px 20px 0;
		}
		body, #backgroundTable {
			background-color:#FFF7AB;
			font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif;
		}
		#bl #backgroundTable {
		    background-color:#ffffff;
		}
		table td{
			font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif;
		}
		table th { 
			margin:0 !important; 
			vertical-align:middle; 
			font-weight:normal; 
		}
		#templateContainer{
			width:600px;
			background-color:#ffffff;
		}
		#templateBody{
			background-color:#ffffff;
		}
		.templateContent{
			color:#444444;
			font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif;
			font-size:16px;
			line-height:20px;
			border-bottom:2px solid #363945;
			padding:10px 100px 30px 100px; /* changed 07/26/18 AG */
		}
		.templateContent a:link,.templateContent a:visited,.templateContent a .yshortcuts{
			color:#363945;
			text-decoration:none;
			border-bottom:none;
		}
		/* Sectioned Template Type, otherwise 115px */
		.templateContent.sections {
			padding-right:70px;
			padding-left:70px;
		}
		/* Blogletter Template Type */
        #bl .templateContent {
            border-bottom: none;
            padding: 20px 50px 0;
        }
		
		/* font family to all the things */
		body, table, td, p, a, a span, strong {
			font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif;
			text-decoration:none;
			border-bottom:none;
		}
		a {
			color:#363945;
		}
		p{
			color:#444444;
			margin:0;
			padding:0;
			line-height:24px;
			mso-line-height-rule:exactly;
		}
		p + p {
			margin-top:20px;
		}
		p a {
			color:#363945;
			font-weight:normal;
		}
		strong {
			font-weight:600;
			letter-spacing:.25px;
		}
		span.preheader {
			display:none !important;
		}
		#templatetagline{
			background-color:#ffffff;
		}
		.tagline{
			border-top:2px solid #363945;
			padding-top:30px;
		}
		#bl .tagline {
		    border-top:none;
		    padding-top:15px;
		}
		.taglineContent{
			color:#363945;
			font-size:11px;
			line-height:16px;
			font-weight:600;
			letter-spacing:.2px;
		}
		.taglineContent a, .taglineContent a:link,.taglineContent a:visited,.taglineContent a .yshortcuts{
			color:#363945;
			text-decoration:none;
			border-bottom:none;
		}
		.logo {
			padding-top:20px;
			padding-bottom:20px;
		}
		.footerLogo {
			padding-top:35px;
			padding-bottom:20px;	
		}
		.headerContent {
			color:#363945;	
			font-size:32px;
			line-height:43px;
			padding:0 20px 20px 20px;
			font-weight:300;
		}
		#bl .headerContent {
		    color:#161D25;	
		    font-size:20px;
		    line-height:28px;
		    font-weight:600;
		    padding-top:30px;
		}
		.subheaderContent {
			color:#5B6B7F;
			font-size:15px;
			line-height:24px;
			padding:0 20px 40px 20px;
		}
		.subheaderContent a{
			color:#363945 !important;
			text-decoration:none !important;
			border-bottom:none !important;
		}
		.ctaContent{
			padding-top:35px;
			padding-bottom:25px;
		}
		#bl .ctaContent {
		    padding-top:25px;
		}
		.footer {
			border-top:1px solid #efefef;
			padding-right:20px;
			padding-left:20px;
		}
		#bl .footer {
		    padding:30px 20px 30px;
		}
		#footerSettings{
			background-color:#FFF7AB;
		}
		#bl #footerSettings {
		    background-color:#F9F9F9;
		}
		.footerContent, .footerSettingsContent {
			color:#9ca8b7;
			font-size:12px;
			line-height:18px;
			text-align:center;
		}
		.footerSettingsContent a:link,.footerSettingsContent a:visited,.footerSettingsContent a .yshortcuts{
			color:#363945;
			text-decoration:none;
		}
		#bl .footerSettingsContent a:link,#bl .footerSettingsContent a:visited,#bl .footerSettingsContent a .yshortcuts{
			color:;
			text-decoration:underline;
		}
		.footer a.socialMediaIcon {
		    padding-right:5px;
		}
		/* Call Out Banner styles */
		#calloutBanner {
		   	background-color:#363945;
		}
		.templateContent.callout {
			padding-right:70px;
			padding-left:70px;
			border-bottom:2px solid #363945;
		}
		.calloutHeader, .calloutHeader a {
			color:#ffffff;
			font-size:18px;
			line-height:26px;
			font-weight:600;
			text-transform:uppercase;
			letter-spacing:1px;
		}
		.calloutContent, .calloutContent p {
		    color:#ffffff;
		}
		/* Letter styles */
		.letterContent {
			color:#363945;
			font-size:16px;
			line-height:24px;
			padding-top:30px;
		}
		/* Letter styles if no template image */
		.letterContent.no-image {
			padding-top:0px;
		}
		/* Section 123 styles */
		.sectionsWrapper {
			margin-bottom:20px;
		}
		.sectionHeader, .sectionHeader a {
			color:#363945;
			font-size:12px;
			line-height:20px;
			font-weight:600;
			text-transform:uppercase;
			letter-spacing:1px;
		}
		.sectionContent {
			color:#5B6B7F;
			font-size:13px;
			line-height:19px;
			font-weight:normal;
			padding:10px 0 5px 0;
		}
		.sectionContent a {
			color:#363945;
		}
		.section1 {
			background-color:#EEF8F3;
		}	
		.section2 {
			background-color:#DDF2E8;
		}
		.section3 {
			background-color:#CCEBDD;
		}
		.section4 {
			background-color:#BBE5D2;
		}
		.sectionImage {
			padding:35px 0px 30px;
		}
		.sectionBody {
			padding:35px 0 30px 30px;
		}
        /* Indented section contents */
        
		.paddedContent {
		    padding:0 25px;
		    border-top:1px solid #efefef;
		}
		.paddingBottom {
		    padding-bottom: 30px;
		}
		/* Blog post styles */
		.blogpostContent, .featuredPostContent {
            color:;
    	    font-size:14px;
    		line-height:20px;
    		padding-top:30px;
		}
		.blogTopic, .blogAuthor, .blogletterTitle, .featuredPostHeader, .featuredPostHeader a  {
		    font-size:16px;
    		line-height:22px;
		    font-weight:600;
		}
		.blogAuthor {
		    color:;
		}
		.blogletterTitle,.featuredPostHeader, .featuredPostHeader a {
		    color:;
		}
		.blogletterTitle {
		    padding:30px 0 20px;
		}
		.blogletterDescription {
		    padding:0 0 20px;
		    color:;
		}
		
		/* Featured Post Styles */
		.featuredPostsWrapper {
			margin-bottom:20px;
		}
		.featuredPostContent {
			padding:10px 0 5px 0;
		}
		.featuredPostContent p {
    	    color:;
    		font-size:13px;
    		line-height:20px;
    		font-weight:normal;
		}
		.featuredPostContent p + p {
		    margin-top:10px;
		}
		.featuredPostContent a {
			color:#363945;
		}
		a.featuredPostReadMore {
		    font-weight:600;
		}
		.featuredPostImage {
			padding:0 0 40px;
		}
		.featuredPostBody {
			padding:0 0 40px 25px;
		}
		
		/* Editors post styles */
		.rectangleBorder {
		    border-collapse:separate;
		    border:1px solid #efefef;
            -moz-border-radius:4px;
		    border-radius:4px;
		    padding:0 25px;
		}
		.editorsPost {
		    border-bottom:1px solid #efefef;
		    padding:25px 0 20px;
		}
		.editorsPostHeader, .editorsPostReadMoreLink {
		    color:;
    	    font-size:14px;
    		line-height:21px;
    		font-weight:600;
		}
	    a.editorsPostReadMoreLink {
		    color:#363945;
        }
        .editorsPostSource {
            color:;
            font-size:12px;
            text-transform:uppercase;
            padding-top:5px;
        }
        .editorsPostSource a:-webkit-any-link {
            color:inherit !important;
        }
        
        /* Editor Bios */
        .editor {
            padding-bottom:20px;
        }
        .editorBio {
            color:;
            font-size:14px;
            line-height:21px;
            padding:5px 0 25px;
        }
        .editorImage {
            padding-right:20px;
        }
        .editorContent {
            font-size:12px;
            line-height:16px;
        }
        .editorTitle {
            color:;
        }
        
        /* Modifiers */
        .no-border {
            border-top: none;
            border-bottom:none;
        }
  </style>
  <style type="text/css">
   @media screen and (min-width:600px){
		.desktop-hide {
			display:none !important;
		}
}
@media screen and (max-width:650px){
		#backgroundTable {
			width:100% !important;
			min-width:100% !important;
		}
		#templateContainer {
			max-width:600px !important;
			width:100% !important;
			min-width:100% !important;
		}		
}	@media only screen and (max-width:520px){
		body,table,td,p,a,li,blockquote{
			-webkit-text-size-adjust:none !important;
		}
		body {
			width:100% !important;
			min-width:100% !important;
		}
		#bodyCell {
			padding:0 !important;
		}
		.tagline {
			border-top:0 !important;
			padding-top:20px !important;
		}
		.templateContent {
			padding-left:20px !important;
			padding-right:20px !important;
		}
		.headerContent {
			font-size:28px !important;
			line-height:38px !important;
		}
		#bl .headerContent {
		    font-size:18px !important;	
		    line-height:24px !important;
		    padding-top:10px !important;
		}
		.subheaderContent {
			padding-bottom:25px !important;
		}
		.sectionHeader, .sectionContent {
			text-align:center !important;
		}
		.letterContent {
			padding-left:0 !important;
			padding-right:0 !important;
		}
		.calloutHeader {
		    padding-top:30px !important;
		}
		.ctaContent.callout {
		    padding-bottom:10px !important;
		}
		.footerContent, .footerSettingsContent {
			font-size:12px !important;
		}
		a.mobile-button {
			font-size:14px !important;
		}
		.mob-column{
			float:none !important;
			display:block !important;
			width:100% !important;
		}  
		.featuredPostImage img, .blogpostImage img {
		    width:100% !important;
		    max-height:100% !important;
		}
		.mob-hide{
			display:none !important;
		}
		.mob-center {
		    text-align:center!important;
		}
		.paddedContent {
		    padding: 0 !important;
		}
		.paddedContent.mob-no-border {
		    border-top: none!important;
		}
		.paddedContent.paddingBottom {
		    padding-bottom: 30px !important;
		}
		td.templateContent.sections, .sectionImage, .sectionBody, .featuredPostBody, .featuredPostImage {
			padding-left:0 !important;
			padding-right:0 !important;
		}
		.sectionImage {
			padding-top:30px !important;
			padding-bottom:0 !important;
		}	
		.sectionBody {
		    padding-top:15px !important;
		}
		.featuredPostBody {
		    padding-bottom:30px !important;
		}
		.featuredPostImage {
		    padding-bottom:20px !important;
		}
		.featuredPostContent {
		    padding-top: 5px !important;
		}
		.editorsPostContent {
		    width:90% !important;   
		}
		.editorsPostReadMore {
		    width:10% !important;
		}
		.blogTopic, .blogAuthor, .blogletterTitle, .featuredPostHeader, .featuredPostHeader a  {
		    font-size:14px !important;
    		line-height:20px !important;
		}
		.paddingBottom {
		    padding-bottom: 30px !important;
		}
} @media only screen and (max-width:440px){
		p.smallText {
			font-size:13px !important;
		}
}
  </style>
  <!--[if mso]>
	<style type="text/css">
		body, table, td, p, a, a span, strong {font-family:Helvetica, Arial, sans-serif !important;}
	</style>
<![endif]-->
  <!-- end coded_template: id:5639637729 path:Custom/page/df_templates/df_css_shared.html -->
  <meta content="HubSpot" name="generator"/>
  <meta content="https://content.wistia.com/-temporary-slug-00e4d70b-99b3-45fc-826d-c2117b1746a2" property="og:url"/>
  <meta name="x-apple-disable-message-reformatting"/>
  <meta content="noindex,follow" name="robots"/>
 </head>
 <body bgcolor="#fff7ab" height="100%" leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; height:100% !important; width:100% !important; margin:0; padding:0; background-color:#fff7ab; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none" topmargin="0" width="100%">
  <span class="preheader" style="display:none !important">
   When it comes to showcasing your product’s value, mid-funnel videos get the job done—the proof is in the porridge!
  </span>
  <!-- Begin backgroundTable -->
  <table align="center" bgcolor="#fff7ab" border="0" cellpadding="0" cellspacing="0" height="100%" id="backgroundTable" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important; text-decoration:none; border-bottom:none; height:100% !important; width:100% !important; margin:0; padding:0; background-color:#fff7ab; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif" width="100%">
   <tbody>
    <tr>
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      <!-- Begin Template Container -->
      <table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none; width:600px; background-color:#ffffff" width="600">
       <tbody>
        <tr>
         <td align="center" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; text-decoration:none; border-bottom:none; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif" valign="top">
          <!-- Begin Template Wrapper -->
          <table border="0" cellpadding="0" cellspacing="0" id="templateWrapper" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none" width="100%">
           <!-- Begin Tagline Header -->
           <tbody>
            <tr>
             <td align="center" class="tagline" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; text-decoration:none; border-bottom:none; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; border-top:2px solid #363945; padding-top:30px" valign="top">
              <table border="0" cellpadding="0" cellspacing="0" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none" width="80%">
               <tbody>
                <tr>
                 <td align="center" class="mob-hide" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; text-decoration:none; border-bottom:none; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif" valign="middle" width="30%">
                 </td>
                 <td align="center" class="logo" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt; text-decoration:none; border-bottom:none; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; padding-top:20px; padding-bottom:20px" valign="middle" width="40%">
                  <a data-hs-link-id="0" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; font-family:'Whitney', system, -apple-system, BlinkMacSystemFont, Helvetica, Arial, sans-serif; text-decoration:none; border-bottom:none; color:#363945" target="_blank">
                   <img align="center" alt="Wistia Video Hosting" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F120237%252Fhubfs%252Fassets%252Fimages%252Femail%252Fvmwflag%25402x.png%253Fnoresize%2526t%253D1543440625180%2526width%253D20%2526height%253D15%2526name%253Dvmwflag%25402x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4yLmh1YnNwbyJ9:1kXOxh:AN7JDIF8pXAQGeIaoPbSw1UC38mC81mVkYm_zrb9uy0" style="-ms-interpolation-mode:bicubic; border:0; height:auto; line-height:100%; outline:none; text-decoration:none; max-width:20px; max-height:15px; text-align:center; vertical-align:middle" width="20"/>
                  </a>
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                  These three mid-funnel videos are just right.
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                   Mid-funnel videos can help you bridge the gap between awareness and conversion. Interested? Learn how to build brand trust right in the middle of your audience's journey using these three videos (storybook, not required).
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